final cement

7/27/2019 Final Cement

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EXECUTIVE SUMMARY


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EXECUTIVE SUMMARY

TITLE:

The Project A CUSTOMER SATISFACTION ON BHARATHI CEMENT with special

reference to RAJESH CONSTRO TRADING CO. PVT. LTD." in the partial fulfillment forBBA 3rd Year. The main task was to analyze the customer satisfaction on BHARATHI

CEMENT. This is a huge international company. Marketing strategies can discuss in many

sectors. In this topic, I tried to show strategies only in case of new launches.

The Project Surveyed and Captured BHARATHI CEMENT from the Customers Perspective.

The most important requirement for the Project was collection of Data, which was done through

the help of a Questionnaire (Primary Data) and through Brochures, Magazines and the Internet

(Secondary Data).

India is the second largest producer of quality of cement in the world. The cement industry in

India comprises 139 large cement plants and over 365 mini cement plants. Bharahi cement is

also a producer of quality of cement. Rajesh Constro Pvt. Ltd. promotes and sells the product of

Bharathi cement.

Bharathi cement corporation Pvt. Ltd. is a joint venture with the Vicat Company of France. The

global leader in cement business produces cement of superior quality. Founded by the promoters

of Sakhi telgu daily and Sakhi TV Bharathi cement corporation Ltd. produces superior quality

cement this help you to set new standards in construction.

At Rajesh Constro Pvt. Ltd. "Quality is combined with the latest technology to offer our

customer a competitive edge." It focus on quality and aim to achieve total customer satisfaction,

both in the producer we offer and in the service that follows.

Products offered by Rajesh Constro Pvt. Ltd.

Utratech RMC, Birla super cement, Bharathi cement, JK cement, Coromandel cement, Jaypee

cement

They had a good relation with both Trade and Non-Trade Company taking Bharathi cement on

consideration.

OBJECTIVE:

The main objective of the study is to find out the customer satisfaction level through scientific

tools like interview and questionnaire.


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RESEARCH METHODOLOGY:

I have taken the descriptive research through sampling method as it is less time consuming and

more successful way for collecting data.

After collecting data I have analyze the data and I have gone through data interpretation which

was very helpful for me to make a project and get understood easily.

I have use data analysis techniques such as

Tabulation Graphs/Charts

Tabulation in which I have made tables so that it would be easy to get the questions.

Graphs/Charts by which we can exactly get the answer of the question in a graph method.

LIMITATIONS:

1. There was a difficulty with respondents while getting a proper feedback.2. The researcher had also in getting some information, which the respondents were not

interested to give.

3. Another limitations of the study was confined but also consumed for survey of this study.FINDINGS:

1. Many of the customers give their opinion for Bharathi cement that the Quality ofBharathi cement is very good as per other cement Price is also affordable and Demand is

adequate in market.

CONCLUSION:

1. Most of the customers were satisfied with its quality but its price is high according to itsquality. So it should be adjusted according to the changing scenario to increase its

demand in the market

2. .The facilities and services offered by the dealers are satisfactory but it should beimproved.

RECOMMENDATIONS:

Barathi cement company Pvt. Ltd. should expand the business by opening other regionaloffice all over the country.

According to quality of Bharathi cement, its price is high , so the price should be fixedaccording to its quality.


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INRODUCTION


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CHAPTER 1-INTRODUCTION

The cement industry in India is experiencing a boom on account of overall growth of the Indian

economy. The demand for cement, being a derived demand, depends mainly on the industrial

activities, real estate business, construction activities and investment in the infrastructure sector.

India is experiencing growth in all these areas and hence the cement market is moving ahead in

spite of the world-wide economic recession.

India is the second largest producer of quality cement in the world. The cement industry in India

comprises 139 large cement plants and over 365 mini cement plants. Industry's capacity at

beginning of the year 2008-09 was 198.30 million tonne (MT) which increased to 219 MT at the

close of the year. The initiatives provided by the Government of India to various infrastructure

projects, road network and housing activities will provide required stimulus towards the growth

of cement industry in India.

The cement production has increased from 15.72 MT in December 2011 to 16.47 MT in January

2012. While cement dispatches have increased from 15.76 MT in December 2011 to 16.27 MT

in January 2012.

India produces variety of cement based on different compositions such as Ordinary Portland

cement, Portland Pozzolana, Portland Blast Furnace Slag cement, white cement and specialized

cement. Cement in India is produced as per the Bureau of Indian Standards (BIS) specifications

and the quality is comparable with the best in the world.

Some of the major players in the cement industry include Ultratech Cement, Gujarat Ambuja

Cement Limited, JK Cements, ACC Cement, Century Cements, Madras Cements, Holcim and

Lafarge to name a few.

Cement arrivals in Gujarat during December 2011 have been the highest ever according to data

compiled by the Cement Manufacturers' Association (CMA) and industry sources. There has

been a spurt in demand from infrastructure and Government projects, which in turn led to such

high cement arrivals.


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INDUSTRY PROFILE


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CHAPTER 3- INDUSTRY PROFILE

CHAPTER 3.1 - Cement industry in World

In 2010 the world production of hydraulic cement was 3,300 million tonnes. The top three

producers were China with 1,800, India with 220 and USA with 63.5 million tonnes for a

combined total of over half the world total by the world's three most populated states.

CURRENT AFFAIRS:

Mike Hogg, general manager of Shell Gas Direct, discusses how cement producers canembrace energy management in the UK.

Cement has been selected as the primary cement supplier for the Baha Mar touristcomplex in Cable Beach, Nassau.

The Wildlife Habitat Council has certified five Cement sites across the USA for theirmanagement of wildlife enhancement and land conservation projects.

Heidelberg Cement has opened a new cement ball mill in Bangladesh. Indonesias cement sales grew 17% in 2011.Blue World Crete Inc. presents new discoveries in green building materials technology.

CHAPTER 3.2-Cement industry in India

Cement industry has been decontrolled from price and distribution on 1st March 1989 and de-

licensed on 25th July 1991. However, the performance of the industry and prices of cement are

monitored regularly. The Cement Corporation of India, which is a Central Public Sector

Undertaking, has 10 units. The total installed capacity in the country as a whole is 159.38 million

tonnes.

The first cement industry in India was set up at Porbundar, Gujarat in 1914,with a production

capacity of 1000 tons per annum. It is also about a century old industry in India. The Indian

cement industry is the second largest in the world. India's share in in the worlds cement

production is around 6% .

Exports recorded a growth of 14.24% in the 10th Five Year Plan. The industry recorded the

highest growth in exports during 2004-05, when it exported around. 10 million tonnes. Since

then, the exports declined to 6 million tonnes during 2008-09. Bangladesh, Nepal, Sri Lanka,

Maldives, Mauritius and UAE are major export destinations for the cement industry.


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Recently cement industry has started consuming 75% of the Fly Ash recycled in the country, a

hazardous waste posing problems of disposal by Thermal Power Plants. Similarly, the Cement

Industry has also helped in providing a clean environment by consuming blast furnace slag,

which also poses a problem of disposal.

The annual domestic demand of cement, the annual production of cement and the export of

cement during the last five years is as given below:-

(in Million Tonnes)

Year of Demand

of Cement

Production of Cement Export

Cement

2005-06

2006-072007-08

2008-09

2009-10

135.56

149.34164.03

177.98

196.12

141.81

155.64168.31

181.61

201.00

5.98

5.893.65

3.20

2.27

The Tariff Commission has indicated that the retail price of cement in India is second highest

next only to Japan. According to the Commission, the retail price of cement is lowest in China.

The Tariff Commission felt that the high retail cost of Indian cement can be attributed to the

following factors:-(i) High cost of raw material;

(ii) High power cost;

(iii) High transportation cost;

(iv) Dependence on road transport for movement of clinkers to cement;

(v) Profit motive of the cement companies

The weighted average cost and its percentage on total cost sales for major cost elements in

respect of Ordinary Portland Cement (OPC), Portland Pozzolana Cement (PPC), Portland Blast

Furnace Slag Cement (PBFSC), after a detailed analysis, have been indicated by the Tariff

Commission as under:


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Region

OPC

Rs./T

OPC

Rs./Bag

(50 kg.)

PPC

Rs./T

PPC

Rs./Bag

(50 kg.)

PBFS

C

Rs./T

PBFSC

Rs./Bag

(50 kg.)

Total

Average

cost

Rs./T

Total

Average

Cost

Rs./Bag

(50 kg.)Central 2648 132 2412 121 - - 2423 121East 2855 143 2711 136 2506 125 2561 128

North 2732 137 2476 124 - - 2529 126South 2497 125 2366 118 2602 130 2413 121

West 2963 148 2708 135 - - 2816 141

Infrastructure development is one of the prime requirements for the countrys

economic development. Efficient movement of man and materials in terms of speed and safety

need to be given top priority while prioritizing infrastructure components.

The Government took up the development of highways/roads by constructing/ improving the

highways/roads network through the programmes of Golden Quadrilateral and North-South,

East-West corridors as also rural connectivity roads through Pradhan Mantri Gramin Sadak

Yojana (PMGSY).

Use of Technologies:

The principal raw materials for the manufacturing of cement are limestone, gypsum and sand

which are scarcely available. The Committee felt that a research on non-limestone bearing raw

material and binders which can partially replace cement is important. In this connection, the

Committee heard the views of representatives of National Council for Cement and Building

Materials (NCCBM).

The representatives of NCCBM informed the committee that in making composite cement, more

than one waste material is used. The committee learnt that various wastes like lead-zink slag,

copper slag, steel slag, marble dust, which were not allowed for utilization earlier, have now

been identified for blending with cement. Those can be utilized to the extent of 5-15% asblending component or as raw material component or as mineral mixture.

In regard to use of sand for making cement, representatives of NCCBM stated that nowadays

crushed sand is used for cement instead of natural river sand. Crushed sand is obtained from

modern crushers, which produce crushed sand of standard requirements. The Committee feels

that crushers, being hazardous, should not be permitted near a populated area.


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COMPANY PROFILE


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CHAPTER 4 - COMPANY PROFILE

CHAPTER 4.1 - About Company:

Name: Rajesh Constro Trading Company Pvt. Ltd.

Address: RAJESH CONSTRO TRADING CO.PVT.LTD.52/1/16, Nagar Road, Opp.RohitPetrol Pump, Aggrawal Arcade, Chandan Nagar Pune - 411014 (Maharashtra) India

Telephone:9922940890/89

Fax:91(020)27010030, 1215

E-mail: [email protected]

CHAPTER 4.2 - COMPANY DETAILS:

Type:Public

Founded:1994

Founder:Mr. Rajesh Aggarwal

Headquarter:Pune

Location:Chandan Nagar, Pune [M.H.]

Reach:Pune,Mumbai & Lonavala

Key people:Mr. Rajesh Aggarwal(M.D.)

Miss Megha Aggarwal(director)

Business:Dealership of Cement


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Rajesh Consort Trading company is a Private Limited Company. Traders and service providers for cements. Started in 1994. Rising on the growth chart and setting very high quality standards

At Rajesh Constro Pvt. Ltd.Quality is combined with the latest technology to offer our customers a competitive

edge.

CRITICAL SUCCESS FACTOR

Focus on quality and aim to achieve total customer satisfaction, both in the products we offer and

in the service that follows.

CHAPTER 4.3 - HISTORY

Before coming into cement industry Mr. Rajesh Aggarwal (The Managing Director) was

basically into the steel business. Then Shayadri Enterprises approached for selling asbestos

sheet. He was also selling Rajeshree cement exclusively as they were in allied industry. After

few years. Mr. K.K Taparia came from Germany with the shoppee concept. The main aim of

shoppee concept was trade sale, launch Birla super as a strong brand, volume was not important,

genuine cement at reasonable price with after sale service for the end consumer.

With this idea in mind, they called dealers from all over India to a summit in Bangalore. From

Pune

1) Mr. Rajesh Aggarwal 2) Mr. Dasrath Jadhav were called. Accordinly Rajesh Enterprises:

Came to the First Shoppee in Pune.

Besides these, to increase the efficiency in Services they also purchased a fleet of trucks and the

Firm Rajesh Transport was formed. The Color scheme of Trucks was in Blue the color of Birla

Super Cement.

In 2002, the firm got its private identity in the name ofRajesh Constro Trading Co. Pvt. Ltd.

In the coming years dealership of Allied Products like Cement bricks and Ultratech Rmc were

also taken up by the firm.


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LATTER IN JUNE 2010

Jai Prakash associates came in the Pune market and RAJESH CONSTRO got the opportunity of

taking the dealership.

Simultaneously they took 43 grade OPC i.e. JK and Acc Cement were taken and after seeing theconstant rise in the market for the 53 Grade cement grade they also took the dealer ship of other

brands such as Bharathi, Coromondal etc.

RAJESH CONSTRO TRADING COMPANY PRIVATE LIMITED has been a dealer for last 17

years and deals in cement.

RAJESH CONSTRO TRADING COMPANY PRIVATE LIMITED is a traders and service

providers for cements. Started in 1994, the company is continuously rising on the growth chart

and setting very high quality standards. Our strict emphasis on quality is combined with the latest

technology to offer our customers a competitive edge.

Since its inception, the company has established a reputation for itself as a supplier of quality

products. We focus on quality and aim to achieve total customer satisfaction, both in the

products we offer and in the service that follows.

Our highest priority is on customizing our products. We are committed to provide what our

customer wants and we provide quality and consistency at the best value

SIGNIFICANCE OF LOGO

The logo of Rajesh Constro was recreated in 2010 symbolizing that they believe in creating a

long term relationship with their clients.

Stakeholders

Stakeholder, a person, group, organization, or system who affects or can be affected by an

organization's actions.


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Stakeholders of Rajesh Constro Trading Pvt. Ltd.

Managing Director (M.D.)-Mr. Rajesh Aggarwal. Director- Mrs. Megha Aggarwal Employees-

Trade Department Employees Non-Trade Department Employees A/c Department Employees General Department Employees

Across the Globe: Their supplies extend to Mumbai, Raigad, Lonavala and Pune

Products they offer

Ultra Tech RMC Birla Super Cement Bharathi cement JK Cement Coromandel Cement Jaypee Cement


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CHAPTER 4.4 - CUSTOMERS OF RAJESH CONSTRO

There are a lot of many customers of Rajesh Constro. Trading co. pvt. Ltd. but the customers of

the company are broadly categorizes into two major parts such as Trade and Non Trade.

Trade are those customers who purchases the material for the purpose of resale and thequantity purchased by them is maximum 350 bags where 1 bag contains 50 kg of cements. The

customers of trade purchases along with the type of cement they purchase are:-

Serial No. Sundry Debtors Type of cement

1 Aamby Valley Ltd. Jay Pee PPC

2 A. K. Traders J.K PPC BIRLA

3 Artistic Birla 53 grade

4 Chandan Hardware &Electricals

Birla 53 grade Jay Pee J.KBharathi

5 Chintamani Trading Co. Birla 53 grade Jay Pee PPCJ.K PPC

6 Dr. Jagtap Birla Super 537 D.R. Kakde College of

Engneering and Polytechnic.

Jay Pee PPC

8 DSPN Projects Jay Pee PPC9 Gaya Guest House J.K OPC (53 grades)

10 Guru Krupa Traders Birla Super Jay Pee J.K

11 Hemant Hardware &

Electricals

Birla Super 53

12 Hindustan Antibiotics Ltd. Birla Super

13 Jagdamba Traders Birla Super14 Jai Shadani Enterprises Jay Pee J.K Birla Super15 Jay Malahar Traders Jay Pee J.K Birla Super

Bharathi

16 K.K.Traders Birla Super J.K Super17 Kokan Maratha Sangh Birla Super

18 K R Dhawle Birla Super

19 Krishnai Steel Center Birla Super Jay Pee Ambuja20 Kusale Suppliers Birla Super Jay Pee

21 Lal Traders J.K Birla Super

22 Lodha Sales Corporation Birla Super Jay Pee Ambuja

23 Mahalaxmi Hardware &Electricals

J.K Birla Super Birla Shakti

24 Mahalaxmi Suppliers J.K Birla Super Birla Shakti

25 Mauli Steel Center Birla Super Jay Pee J.K

Ambuja26 Mukesh Premchand Shah Birla Super J.K

27 Navnath Traders Birla Super Bharathi J.K

Ambuja


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28 Nilambari Traders Birla Super

29 Om Hardware & Electricals Jay Pee J.K Birla Super

30 Om Sai Concrete Products Bharathi Birla Super

31 Om Trading Co. J.K32 Pandurang Mauli Cement

Pipe Products

Birla Super

33 Parth Associates Birla Super34 Pawan Hardware &

Electricals

Birla Super

35 Pawan Sales J.K Birla Super36 Pooja Steel Center Birla Super

37 Poonam Steel Yard Bharathi Birla Super Jay Pee

38 Pramila Suppliers Birla Super

39 Prince Marble Jay Pee Birla Super

40 Pruthviraj Traders Birla Super J.K

41 Pushpak Steel Industries Pvt.

Ltd.

Birla Super

42 Ramchandra M.Thakur Bharathi Birla Super Jay Pee

43 Ravi Kiran Association. Birla Super

44 Ravi Kiran Traders Birla Super

45 Sachin Traders Birla Super

46 Sai Agency Birla Super

47 Sairaj Suppliers Birla Super J.K Jay Pee

48 Shivani Traders Birla Super

49 Shiv Shakti Steel Centre,

Maan

Birla Super Bharathi J.K

Ambuja Jay Pee

50 Shree Digambara & SangamSteel

All brands

51 Shri Ganesh Timbers Jay Pee Birla Super

52 Shubhalaxmi Hardware

&Electricals

Birla Super J.K

53 Siddhivinayak Developers Birla Super

54 Sufiyan Traders ACC Jay Pee Birla Super

55 Tanvi Enterprises Birla Super J.K

56 Tirumala Developers, Birla Super

57 Uttam Suppliers Birla Super

58 Viraj Projects (India) Pvt.

Ltd.

J.L OPC 53 Birla Super

59 Yadav Enterprises J.K Birla Super

60 Zende Properties Jay Pee Birla Super J.K


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Non Tradeare those customers who purchases the material for the purpose of there own use

and the quantity purchased by them is minimum 500 bags where 1 bag contains 50 kg of

cements. The customers of trade purchases along with the type of cement they purchase are:-

Serial No. Sundry Debtors Type of cement

1 Finolex ACC

2 Vascon enginears Jay pee PPC Bharthi43 grade

3 Smith Spun pipes Bharthi 53 grades4 Kamal cement pipes Bharthi53/JP 53

5 Varad developers Jay Pee 53

6 Akshay enterprises Birla super 53

7 Atul enterprises Bharthi 538 Narayani Sansthan Jay Pee PPC

9 Pethkar project Birla super 5310 Gk associates Birla super 5311 Universal Bharthi 53 grades

12 Runwal housing JK 43

13 Elsha Earth link Bharthi 53 grades14 Bhojwant wagnere associated Jay Pee PPC Bharti

15 Ganraj infrastructure JK Jay pee PPC 43

16 Aamby valley Jay pee ppc

17 DNV Redity Bharathi 4318 Dighi port Jay Pee PPC / 53 grades

19 Kalpatro Jay Pee PPC

They are again sub divided into three parts :-

Infrastructure Companies Builders Products Manufacturers

Infrastructure companies:- customers of Infrastructure companies areo Dighi Porto Jitendra Group

Builders:- customers of Builders areo Goel Ganga Groupo Goel Ganaga Developmentso Vascon Engineerso Aamby Valleyo Kalpataru Group of Compnieso Finolex


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o Ganraj Instrastureo Bhojwani Homeso Varad Developerso Lavasao DNV realityo Bhojwani Homes

Products Manufacturers:- Customers of Products Manufacturers areo Kamal Cement Pipeso Nawale Concreteo Smit Spun Pipeso Eisha Eath Linko Shirke Bricks

Supplierso Acc Cement Ltdo Ultratech cemento Jaypee Cemento J K super cemento Bharathi cement etc.

Competitorso S P Traderso V T Parleshao Etc.

Customerso Retailers(Trade & Non-Trade)o Builderso RMC Retailerso Infrastructure companieso Individuals etc.

Governmento State Governmento Central Governmento

Dealership

RAJESH CONSTRO TRADING COMPANY PRIVATE LIMITED has been a dealer for last 17

years and deals in cement. Rajesh Constro Trading company is a Private Limited Company

traders and service providers for cements. Rajesh Constro Trading company pvt. Ltd is

authorized dealers of:


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UltraTech RMC

Brila Super Cement

Bharathi Cement

JK Cement

Coromandel

Jaypee Cement

Ultra Tech Cement:

UltraTech Cement Limited has an annual capacity of 52 million tonnes. It manufactures and

markets Ordinary Portland Cement, Portland Blast Furnace Slag Cement and Portland Pozzalana

Cement. It also manufactures ready mix concrete (RMC). UltraTech Cement is the coun trys

largest exporter of cement clinker. The export markets span countries around the Indian Ocean,

Africa, Europe and the Middle East.

Regional Office:

1. Andheri (East),Mumbai

2. Ahmedabad

3. Bangalore

4. Chennai

5. Hyderabad

6. Kolkata

Bharthi Cement:


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Bharathi Cement Corporation Pvt. Ltd, in joint venture with the Vicat Company of France-the

global leader in cement business produces cement of superior quality. Founded by the promoters

of Sakshi Telugu Daily & Sakshi TV, Bharathi Cement Corporation Limited produces superior

quality cement this helps you to set new standards in construction. The company is driven by Sri

Y.S.Jagan Mohan Reddy and a team of young and senior professionals in power, cement and

infrastructure.

Regional Office:

1. Hyderabad

2. Chennai

3. Bangalore

4. Cochin

JK cement:

J.K. Cement is an affiliate of the J.K. Organization, which was founded by Lala Kamlapat

Singhania. The J.K. Organization is an association of industrial and commercial companies and

has operations in a broad number of industries.

Today, J. K. Cement Ltd. is one of the largest cement manufacturers in Northern India and also

the second largest white cement manufacturer in India by production capacity.

Regional Office:Kamla Tower,Kanpur (Uttar Pradesh)

Coramandal cement:


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The India Cements Ltd., markets the cement under the name COROMANDEL CEMENTS.

Coromandel 53 Grade OPC produces higher-Grade concrete at very economical cement content.

Regional Office:

1. AnnaSalai, Chennai

2. Coromandel Towers, R.A.Puram, Chennai

Jaypee Cement:

The Jaypee Group is an Indian conglomerate based in Noida, India. It was founded

by Jaiprakash Gaur. Jaypee is India's third largest cement producer, the largest private sector

hydropower company with 1,700 MW in operation. The groups cement facilities are locatedtoday all over India in 10 states, with 18 plants having an aggregate cement production capacity

of 24 Million Tonnes and same is poised to become 36 Million Tonnes before October 2011.

Regional Office:

Allahabad Raipur

Bhopal Nagpur

Shimla Bhubaneswar
http://en.wikipedia.org/wiki/Noidahttp://en.wikipedia.org/wiki/Jaiprakash_Gaurhttp://en.wikipedia.org/wiki/Jaiprakash_Gaurhttp://en.wikipedia.org/wiki/Jaiprakash_Gaurhttp://en.wikipedia.org/wiki/Noida


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CHAPTER 4.5 -ORGANIZATIONAL STRUCTURE

Managing Director

MR. RAJESH AGGRAWAL

DIRECTOR

MISS. MEGHAAGGRAWAL

TRADE

TRASPORT ANS

SALES MANAGER

MR.KARAN

LEAD

GENERATION

MR.SACHIN

ACCOUNTS

MR.SANTOSH

MISS.DEEPALI

GENERAL

COLLECTION

MR.ADITYA

OFFICE

ASSISTANT

MISS.SWATI

NON TRADE

LEAD

GENERATION

MR.SACHIN

ACCOUNTS

MISS.PALLAVI


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Mr. Rajesh Aggrawal (Managing Director)

He ensures operational standards are met or exceeded for service, productivity, and quality and

employee engagement. He oversees the daily productivity and work effort toward the

achievement of operational goals to ensure budgetary targets are achieved. Drive improvement in

overall service levels, transactional efficiencies and cost management. He looks Overalladministration. Zeast for looking forward, sales, supervise the work of each and every one. He

motivate and manage the marketing function thus ensuring functional excellence and alignment

in the marketing department by sharing best practices and developing overall skill level of team.

He develop and actively lead product portfolio management with right kind of product mix and

product positioning.

Miss Megha Aggrawal (Director)

She supervise the working of sales department & give directions & advise for its betterperformance. Plan, Design the marketing strategies and enhance revenue generation. She

performs various functions in the organization such as:-

recruiting and training sales staff; supervising, motivating and monitoring team performance; allocating areas to sales executives; setting budgets/targets; reporting back to Managing Director; liaising with customers (which may include actual selling); maintaining detailed knowledge of the companys products or services; keeping abreast of what competitors are doing.

Mr. Karan(Transport Management And Sales)

His main work in the organization is telling sales party, dispatch of the cement, He maintains all

the challan stuff which is required for the transportation

Taking care the daily transport routine work for daily transport activities.

Prepare and maintain a detailed list for each route as follows of each Centre:

i. Bus route number

ii. Names of the Students in that Bus route

iii. Class /Division

iv. Contact Number

v. Name of the Bus Stop


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Mr. Santosh (Accounts)

He holds the position of accounts manager he keeps all the record of purchase bill, sales bill,

BRS, ledger, etc. he is responsible for overall accounts and finance functions All accounts to be

maintained up to date, accurate and in line with rules and regulations he is responsible formonthly budget preparation and monitoring of the budget. Identify and implement cost reduction

activities. Funds flow management Cash and bank. Development of product costing for

existing and new product

Finalization of accounts up to balance sheet, Working Capital Management, Receivable

Management and Payable Management. Assisting in the day to day accounting functions.

Ensure Statutory Compliances and Audit Compliances for all accounting related transactions.

Tax Management Analyzing & developing tax saving opportunities. Managing accounts

payables & receivables for the malls. Ensuring timely processing of bills.

Miss Deepali

She is assistant to Mr.Santosh. She helps him in the work. She is new to the organization she is

learning the things from Mr.Santosh.

Aditya (Collection)

They perform the work of collection of cheque and the amount from the customers. They also try

to build strong relationship with the network . Imparting product knowledge, Demo,

presentations to the clients. They travel frequently within the designated area . They give

Position reports to Director .Handling sales inquiry, regular visits to existing customers / new

customer development, preparation of quotation, follow-up with clients and initialization of

order and payment collection, candidate should be able to travel.


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CHAPTER 4.6- SUPPLY CHAIN AND DISTRIBUTION NETWORK

Supply chain and distribution network is the most important thing in this organisation. Supplychain and distribution network should be good because this help to attract more and more

customer and helps to return the earlier customers.

Supply chains and distributions network of Rajesh Constro trading company is very strong. Once the order is placed with C & F agents. The sales manager immediately calls the dealers and place the order and makes the arrangements

of transport. Once the arrangements is done the material is located and the sales manager

provides the driver will all the stuff such as bills challan.

Then the truck moves for its destination when the truck reaches its destinations the managerthere checks the material and gives the driver a notes about the delivery of cement in the mean

time the driver also hands over the bill to the manager.

As mention by the manager the collection boy goes on the respective day to receive thiscollection boys to receives this complete the process of distribution network and supply chain.

PROCESS

PLACE ORDER WITH C&F AGENT

TRANSPORTER

Dealer Other Transporter

RETAILER/CONSUMER

Material delivered


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DOCUMENTATION

Advanced Payment Bill

PAYMENT RECEIVED


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PRODUCT PROFILE


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CHAPTER 5 - PRODUCT PROFILE

What is cement?

In the most general sense of the word, a cement is a binder, a substance that sets and hardens

independently, and can bind other materials together. Cement is a fine powder, which whenmixed with water undergoes chemical change and thereafter allowed to set and harden.

Cements used in construction of buildings and civil engineering works

CHAPTER 5.1 - Types of Cement

2 types of cement normally used in building industry are as follows:a) Hydraulic Cement

b) Non hydraulic Cement

HYDRAULIC

Hydraulic Cement sets and hardens by action of water. Such as Portland Cement In other words the hydraulic cement are: Any cements that turns into a solid product in the presence of water (as well as air)

resulting in a material that does not disintegrate in water.

Most common Hydraulic Cement is Portland Cement


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Non-hydraulic Cement Any cement that does not require water to transform it into a solid product. 2 common Nonhydraulic Cement are

a) Lime- derived from limestone / chalk

b) Gypsum.

CHAPTER 5.2- OPC CEMENT

Ordinary Portland Cement (OPC) is the most common type of cement in general use around

the world because it is a basic ingredient of concrete,mortar. It is a fine powderproduced by

grinding Portland cement clinker(more than 90%), a limited amount of calcium sulfate (which

controls the set time) and up to 5% minor constituents as allowed by various standards such as

the European Standard

Ordinary Portland Cement (OPC)is manufactured in the form of different grades, themost common in India being Grade-53, Grade-43, and Grade-33. OPC is manufactured by

burning siliceous materials like limestone at 1400 degree Celsius and thereafter grinding it with

gypsum.

1. OPC 43 Grade2. OPC 53 Grade

OPC 43 GRADE

The 43 grade OPC is the most popular general-purpose cement in the country today. Theproduction of 43 grade OPC is nearly 50% of the total production of cement in the country.

43 Grade OPC can be used for the following applications:

1. General civil Engineering work.

2. Precast items such as blocks, tiles, pipes etc.

3. Non-structural works such as plastering, flooring etc.

APPLICATIONS: All types of R.C.C.works Residential and commercial complexes Industrial structures Bridges, dams, irrigation works For highways, runways etc.
http://en.wikipedia.org/wiki/Cementhttp://en.wikipedia.org/wiki/Concretehttp://en.wikipedia.org/wiki/Mortar_(masonry)http://en.wikipedia.org/wiki/Powder_(substance)http://en.wiktionary.org/wiki/grindinghttp://en.wikipedia.org/wiki/Clinker_(cement)http://en.wikipedia.org/wiki/Calcium_sulfatehttp://en.wikipedia.org/wiki/Calcium_sulfatehttp://en.wikipedia.org/wiki/Clinker_(cement)http://en.wiktionary.org/wiki/grindinghttp://en.wikipedia.org/wiki/Powder_(substance)http://en.wikipedia.org/wiki/Mortar_(masonry)http://en.wikipedia.org/wiki/Concretehttp://en.wikipedia.org/wiki/Cement


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OPC 53 GRADE

OPC 53 is a higher strength cement to meet the needs of the consumer for higher strength

concrete. As per BIS requirements the minimum 28 days compressive strength. 53 grade OPC

produces higher-grade concrete at very economical cement content. 53 Grade OPC can be used

for the following applications.

1. Precast concrete items such as paving blocks, tiles building blocks etc.

2. Pressurized concrete components.

3. Runways, concrete Roads, Bridges etc

Advantages

Speedy construction Durable concrete Economic concrete mix designs Low percentages of alkalies, chlorides, magnesia and free lime leads to the production of

durable concrete.

CHAPTER 5.3 - PPC CEMENT

Portland Pozzolana Cement is manufactured by blending pozzolanic materials, OPC clinker, and

gypsum either grinding them together or separately. Today Portland Pozzolana Cement is widely

in demand for industrial and residential buildings, roads, dams, and machine foundations.

Pozzolana is an important ingredient in PPC which is commonly used in the form of:

Fly ash Volcanic ash Silica fumes Calcined clay

PPC is used in heavy load infrastructure and constructions such as marine structures, hydraulic

structures, mass concreting works, plastering, and all applications of ordinary Portland cement.

Advantages of PPC Cement

Low heat of hydration Resistance to sulphate attack and chloride attack


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Resistance to alkali silica reaction Reduction in water demand Reduced bleeding due to high fineness of cement Pore refinement leading to improved density of concrete

CHAPTER 5.4 - RMC(Ready Mix Concrete) CEMENT

Ready-mix concrete is a type ofconcrete that is manufactured in a factory or batching plant,

according to a set recipe, and then delivered to a work site, by truck mounted transit mixers .

Ready Mixed Concrete is also referred as the customized concrete products for commercial

purpose. the Ready-mix Concrete Company offer different concrete according to user's mix

design or industrial standard.

CHAPTER 5.5 - CEMENT BRICKS

Brick fabricated from a mixture of cement and sand; molded under pressure and steam-cured at a

temperatur0e of 200F (93C); used behind face brickwhere it will not be exposed to acid or

alkaline conditions.
http://en.wikipedia.org/wiki/Concretehttp://encyclopedia2.thefreedictionary.com/face%20brickhttp://encyclopedia2.thefreedictionary.com/face%20brickhttp://encyclopedia2.thefreedictionary.com/face%20brickhttp://en.wikipedia.org/wiki/Concrete


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OBJECTIVES


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CHAPTER 6 - OBJECTIVES

Main Objective

The main objective of this study is to find out the customer satisfaction level throughscientific tools like interview and questionnaire.

Specific Objective

1. The specific objectives will be met by finding the customer satisfaction level throughdirect interaction with the customer and by knowing the preference.

2. This will include all the processes like asking questions from the customer throughquestionnaire which will be included in the primary survey.

3. Once the primary survey is done, secondary survey will be done. the path of thesecondary survey will be decided depending on the conclusion coming out of the primarysurvey.


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RESEARCH METHODOLOGY


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CHAPTER 7 - RESEARCH METHODOLOGY

Research is a movement, a movement from known to unknown. It is actually a voyage of

discovery. Research is, thus; originally contribute to the existing stock of knowledge making for

its advancement. It is the pursuit of truth with the help of study, observation, comparison and

experiment.

In short, the search for knowledge through objectives and systematic method of finding solution

to a problem is research. The systematic approach concerning generalization and the formulation

of a theory is also research.

CHAPTER 7.1- Research Methodology: Research methodology is a way to

systematically solve the research problem. It may be understood as a science of studying how

research is done scientifically. It is necessary for the researcher to know not only the research

methods but also the methodology.

Research & Research MethodologyResearch: Research in common parlance refers to a search for knowledge. Research can also

defined as, a systematic and scientific search for pertinent information on a specific topic. In fact,

research is an art of scientific investigation.

The scope of research methodology is wider than that of the research methods. Thus, when we

talk of research methodology we not only talk of the research methods but also consider the logic

behind the methods we using the context of our research study and explain why we are using a

particular method or technique and why we are not using other so that research results arecapable of being evaluated either by the researcher or by others.

In short, we can say that, research methodology has many dimensions and research methods do

constitute a part of the research methodology.


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Research Process

CHAPTER 7.2- Types of research

Descriptive Research: Descriptive research includes survey and fact-

finding enquiries of different kinds. The major purpose of descriptive research is description of

the state of affairs as it exists at present. The main characteristic of this research is that the

researcher has no control over the variables; he can only report what has happened or what is

happening. The methods of research utilized in descriptive research are survey methods of all

kinds, including comparative and co relational methods.

CHAPTER 7.3- Sample Plan

i] Sample Universe: The sample universe for this project is Pune area, Maharashtra, INDIA.

ii] Sample Frame: It is one from which sample frame contains Narayan Peth. (in which

Customer Satisfaction is to be studied).

iii] Sample Unit: The sample unit for this project is Architects.

Define Research Problem

Research Design

Collection Of Data

Analysis of Data & Data

Interpretation

Report Writing


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iv] Sample Size: It is the number of items to be selected from sample universe to constitute a

sample size 50.

Why 50?

Sample size was limited to 50 Because it was convenient for all of us to collect the data.

CHAPTER 7.4- Type of sample design

The type of sample design used for this project is Judgmental sampling.

CHAPTER 7.5- Data collection

Primary data: The sources of primary data for this project was

1. Direct InterviewSecondary data: The sources of secondary data for this project are:

1. Books2. Internet3. Brochure of the company.4. Cement Corporation of India

CHAPTER 7.6 - Limitations

1. One of the Important study was lack of time tough the respondent to the study was vastdue to the time constraints the sample size was limited.

2. The researcher has difficulty with most of the respondents who was not willing to co-operate with the study as they were very busy with their work.

3. The researcher had also getting some information, which the respondents were notinterested to give.

4. The researcher has difficulty with the respondents because they did not fill up thequestionnaire in proper time.

5. There was a difficulty with respondents in getting a proper feedback6. Another limitation of the study was confined but also consumed for survey of this study.7. The distance was too long to go to the given place were researcher has to go.8. There was a lot of wrong information given to the researcher.


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DATA ANALYSIS &

INTERPRETATION


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CHAPTER 8 - DATA ANALYSIS AND INTERPRETATION

1.Have you ever purchase cement?

a) Yes b) No

Table no.1

Purchase cement No. of respondents

Yes 42No 8

Graph no.2

INTERPRETATION: Out of 50 respondents 42 response Yes and 8 respondents responseNo. From the above data we can interpret that most of the respondents are purchasing various

cements.

42

8

0 5 10 15 20 25 30 35 40 45

Yes

No

No. of respondents

Puchasedc

ement

Cement Puchased by Architects


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3. If you purchase Bharati Cement what is your opinion?

1. Qualitya) High c) Satisfactory

b) Low d) Not bad

2. Pricea) High c) Satisfactoryb) Low d) Not bad

3. Demand

a) High c) Satisfactoryb) Low d) Not bad

Table no.3

Opinion Quality Price DemandHigh 35 30 20

Low 5 8 10

Satisfactory 3 6 10Not bad 2 6 10

Graph no.3

INTERPRETATION: As the above graph shows the customers gives their own opinionthrough quality, price, demand, of bharathi cement. Such as 35 respondents says high quality,5

says low , 3 says satisfactory, 2 says not bad, after quality there is price such as 30 says price is

high, 8 says low, 6 says satisfactory, and other 6 says not bad, after price there is demand such as

20 says high, 10 says low, 10 says satisfactory, other 10 says not bad.

0

5

10

15

20

25

30

35

High Low Satisfactory Not Bad

35

53 2

30

86 6

20

10 10

5Ratioofopinion

Opinion of Customers


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4. Where do you purchase cement?a) Rajesh Constro Pvt.Ltd. b) Ranawat Trading.

c) S P Traders d) V T Parlesha

Table no.4

Cement Dealers No. of respondentsRajesh Constro Pvt.Ltd. 15Ranawat Trading. 15S P Traders 10V T Parlesha 10

Graph no.4

INTERPRETATION:As the above graph and table interpret that customer purchase the

cement from the various dealers such as 15 respondents from Rajesh constro pvt.ltd. , 15 from

Ranawat trading , 10 from S P Traders, and last 10 from V T Parlesha.

0

2

4

6

8

10

12

14

16

Rajesh Constro

Pvt.Ltd.

Ranawat Trading S P Traders V T Parlesha

15 15

10 10

No.of

respondents

Cement dealers

Cement Dealers


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5. How do you come to know about the Rajesh Constro Pvt. Ltd.?a) Friends b) Advertisement

c) Dealers d) Contractors

Table no.5

Know about Rajesh constro No. of respondents PercentageFriends 6 12%Advertisement 8 15%Dealers 22 45%Contractors 14 28%

Graph no.5

INTERPRETATION: The above graph and table shows that the respondents come to know

about the Rajesh constro Pvt. Ltd. from various sources such as 45% from dealers, 28% fromcontractors, 15%from advertisement, and 12% from friends.

12%

15%

45%

28%

Knowing about Rajesh Constro

Friends

Advertisement

Dealers

Contractors


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6. What are the factors which have influenced to buy Bharathi cement?a) Price b) Quality

c) Brand Image d) Door Delivery

Table no.6

Factors No. of respondents PercentagePrice 9 17%Quality 15 30%Brand Image 10 20%Door Delivery 16 33%

Graph no.6

INTERPRETATION: The above graph and table shows that the factors influenced to buy

Bharathi cement such as Price 17%, Quality 30%, Brand Image 20%, Door Delivery 33%.

17%

30%

20%

33%

Factors Influenced to buy Bharathi Cement

Price

Quality

Brand Image

Door Delivery


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7. Do you get any facilities?a) Yes b) No

Table no.7

Options No. of respondents PercentageYes 35 70%

No 15 30%

Graph no.7

INTERPRETATION: The above graph and table shows the facilities by which customers

get their product on time and by various facilities such as 70% says Yes they get good facilities

and 30% says No they dont get good facilities.

70%

30%

Facilities to Customers

Yes

No


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8. What is your opinion regarding the regularity supply from Rajesh Constro

Pvt. Ltd.a) Regular b) Irregular c) Not bad

Table no.8

Options No. of respondentsRegular 24

Irregular 8

Not Bad 18

Graph no.8

INTERPRETATION: The above graph and table shows the opinion of regularity supply of

cement from Rajesh constro Pvt. Ltd. such as 24 response were regular 8 were Irregular and 18

were Not Bad.

0

5

10

15

20

25

Regular Irregular Not Bad

24

8

18

Regularity supply of Cement

No. of respondents


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9.Will you recommend Bharathi cements to others?a) Yes b) No

Table no. 9

Options No. of respondents PercentageYes 49 98%

No 1 02%

Graph no.9

INTERPRETATION: The above graph and table shows customers will recommend the

Bharathi cement in the market then 98% says Yes and 02% says No because they are not

recommending any of the cement.

98%

2%

Will you recommend Bharathi Cement

Yes

No


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10. Are you satisfied with the service offered by the dealers?a) Yes b) No

Table no.10

Options No. of respondents Percentage

Yes 37 73%

No 13 27%

Graph no.10

INTERPRETATION: The above graph and table shows that the customers are satisfied

with the service offered by dealers such as 73% says Yes and 27% says No.

73%

27%

Service offered by the Dealers

Yes

No


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FINDINGS


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CHAPTER 9 - FINDINGS

1. From the above table and graph many of the respondents says that they purchase the cement

and through I come to know that many of the customers recommend cement to their clients.

2. And in market Ultratech cement is used more as per the customer says.

3. Many of the customers give their opinion for Bharathi cement that the Quality of Bharathicement is very good as per other cement Price is also affordable and Demand is adequate in

market.

4. In market there are many Competitors of cements dealers so during project there was Rajeshconstro Pvt. Ltd. and Ranawat trading was two competitors who were at the same level of

selling products.


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CONCLUSION


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CHAPTER 10 - CONCLUSION

This presents the summary of the study and survey done on "Customer Satisfaction on Bharathi

cement with special reference of Rajesh Constro Trading Co. Pvt. Ltd."

Most of the customers were satisfied with its quality but its price is high according to its quality.

So it should be adjusted according to the changing scenario to increase its demand in the market.

The facilities and services offered by the dealers are satisfactory but it should be improved.

The architects would like to promote Bharathi cement recommending their own customers.

Relation with trade and non-trade company is good but it should be notified according to the

requirement to increase its sales.


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RECOMMENDATIONS


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CHAPTER 11 - RECOMMENDATIONS

This is one of the most important and most difficult part of the study. I arrived at certainrecommendations after the analysis of the data. Some of the important recommendations are as

follows

Barathi cement company Pvt. Ltd. should expand the business by opening other regionaloffice all over the country.

Company should adopt aggressive marketing strategy that it could reach each and everyplace.

Distribution network should be expanded along with supply chain by providing the tradecompany the genuine products for attracting more customers.

According to quality of Bharathi cement, its price is high , so the price should be fixedaccording to its quality.

Company should have better logistics facility for making reach the product at retailersdoor at a right time.

Marketing Development Coordinators/ Marketing Executives/ Sales Executives of thecompany must focus more for making better relationship with architects.

Company should more focus on non-trade segments because non-trade segments moreprefer the quantity.

To increase the sales and attract more customers they should increase the advertisementthrough different media sources, to increase its popularity among the customers.

In order to respond effectively to changing market trends and challenges, Cement companies

must support their improvement efforts with industry-specific solutions. Company should focus

on their customers satisfaction because it is blood of the company because if product will not

reach the market then there is no need of their production as well as company should focus on

better services /schemes which can be provide to the architects as well as their customers.


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BIBLIOGRAPHY


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CHAPTER 12 - BIBLIOGRAPHY

Books

Marketing Management By: Sherleker Marketing Management By: Philip Kotler Marketing and Salesmanship By: B.S Raman

Website

www.bharathicement.com

Others

Company brochure and pamphlets were provided by Rajesh Constro Pvt. Ltd.


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Annexure


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CHAPTER 13 - ANNEXURE

CHAPTER 13.1 - Questionnaire

CONSUMER QUESTIONNAIRES

I am a student Mr.Ronak Taneja from Indira College Of Commerce and Science, Pune studying

in final year B.B.A. As apart of my course, I have selected

Customer Satisfaction for Bharathi Cements With special reference of Rajesh Constro

Pvt.Ltd , Pune, kindly fill it up the questionnaire and give suggestion for the study. The

information supplied by you will be kept conditional and will be used for only academic

purposes

Your Sincerely

Ronak Taneja1. Name :

2. Address :

3. Have you ever purchase cement?

a) Yes [ ] b) No [ ]

4. Which brand does your customer prefer?a) Bharati cement [ ] b) Acc Cement [ ]

c) Ultratech cement [ ] d) Others [ ]

5. If you purchase Bharati Cement what is your opinion?

1. Quality

a) Better [ ] c) Satisfactory [ ]

b) Good [ ] d) Not bad [ ]2. Price

a) High [ ] c) Satisfactory [ ]

b) Low [ ] d) Not bad [ ]3. Demand

a) Better [ ] c) Satisfactory[ ]

b) Good [ ] d) Not bad[ ]


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6. Where do you purchase cement?

a) Rajesh Constro Pvt. Ltd. [ ]

b) Ranawat Trading. [ ]c) S P Traders [ ]

d) V T Parlesha [ ]

7. How do you come to know about the Rajesh Constro Pvt. Ltd.?a) Friends [ ] c) Advertisement [ ]

b) Dealers [ ] d) Contractors [ ]

8. What are the factors which have influenced to buy Bharathi cement?

a) Price [ ] c) Brand Image [ ]

b) Quality [ ] d) Door Delivery [ ]

9. Do you get any facilities?

a) Yes [ ] b) No [ ]

10. What is your opinion regarding the regularity supply from Rajesh Constro Pvt. Ltd.

a) Regular [ ] b) Irregular [ ] c) Not bad [ ]

11. Will you recommend Bharathi cements to others?a) Yes [ ] b) No [ ]

12. Are you satisfied with the service offered by the dealers?a) Yes [ ] b) No [ ]

13. Which laboratory report would you prefer?

- - - - - - - - - - - - - - - - - - - -

Date:Place: Signature


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CHAPTER 13.2 - List Of Contacts

Sr. No. Name Contact No.1 Rajendra Tithe 02024434457

2 Rajendra Khire 94220891223 Milind Bhide 9422089125

4 Kanhekar Prakash 02024486147

5 Ravindra R Nene 9822083096

6 Suhas Pardeshi 9822114816

7 Aniket Dandekar 02024457979

8 Preeti Dandekar 02024457909

9 Avinash Pundlik 02024261656

10 Shirish Sonawane 02024470929

11 Yogesh R Chavan 9822048607

12 Javed Sayyed 942251511113 Vasant S Khedekar 02024497366

14 Manisha Arch 02024451736

15 Rahul Malwadkar 02030491517

16 S R Bapat 02024484616

17 Dixit Ramnesh 02024461142

18 Priyanka Gandhi 02026126993

19 Rajul Shah 02026131361

20 Akaansha Rawal 02026121213

21 Nazneen Hirani 02026347520

22 Vrushali Mehta 0202447051623 Mayur Doshi 02024023644

24 Arch Anirudha Sane 02024530277

25 Bhukan Santosh 02026610407

26 Niranjan Thang 9325019600

27 Neha Mundada 02024473450

28 Ayojan 9822295610

29 Manoj Agarwal 02026346835

30 Jayant Baravkar 02025661337

31 Jyzer Karachiwala 02026448611

32 Raykar 02024463367

33 Prakash kulkarni 02024430209

34 Ashok mistry 02024430404

35 Aroon Sulakhe 02024458732

36 M.Puntambekar 9422011941

37 Nilesh Baheti 020245301777

38 Meenakshi Nani 9850517401

39 Amale Rajendra B 020214225108


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41

Bawdekar Sandh

Mohan Bhopatkar

98505030884

9422007500

42 VK:a Architecture 9881734860

43 S M Associates 02030283435

44 RC DIXIT Associates 02024337924

45 Sarang Majgaonkar 982205801446 Combines 02024453563

47 Superior Engineer 02024475161

48 Thite valuers Engineers 9822022208

49 Pranav Developers 02024490698

50 Harshad Constructions 02024475955

final cement

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