Presented By:Brain Juicers

Chitkara Business School

Introduction

Advertising is the means of informing as well as influencing the general public to buy products or services through visual or oral messages. A product or service is advertised to create an awareness in the minds of potential buyers. 

categories:

T.V.

radio

websites

newspapers

Magazines

bill-boards

hoardings

2000 BC Egyptians inventing outdoor advertising.

Indian advertisement started with hawkers.

1920 - entry of foreign owned ad agencies and Gujarat Advertising and Indian Advertising were set up.

 1930 – talkies and radio emerges as media.

Evolution Of Advertisement Industry in India

1950 – industrial revolution in the Nehruvian era, cinema advertising began and Kolkata as India's first ad club.

1960 - India’s first Advertising Convention and Shift to marketing orientation.

1970 – media boom and rural marketing.

Govt persuaded to open up the broadcast media

1980 - Color TV and radio commercials introduced.

1990 – satellite TV, FM radio and niche magazines. Zee and star bouquet.

2000 – net advertising and changing role of ad agencies.

Market Size of the Industry

LINK: http://www.magnaglobal.com/magnaglobal-news/magnaglobal-releases-media-owners-u-s-advertising-forecast-january-2012/

Ogilvy and Mather: This is one of the leading advertising company in India.

J Walter Thompson India: One of the most popular company in the advertising industry .

Mudra Communication Pvt. Ltd: This is one of the renowned advertising company of India.

Major Players in the Industry in India

FCB-Ulka Advertising Ltd: One of the best company in India in the advertising arena FCB-Ulka Advertising Ltd.

Grey Worldwide (I) Pvt. Ltd: A significant name in India in the world of advertising.

Leo Burnett India Pvt. Ltd: It has a significant presence with 96 offices in 10 countries.

• Contract Advertising India Ltd: This is one among the leading advertising

• Rediffusion-DY&R: This Advertising company of India has made a benchmark in the field.

• McCann-Erickson India Ltd: The prominent name

• RK Swamy/BBDO Advertising Ltd: It maintained the record of remaining consistently among the top ten advertising agencies in India.

10 major challenges to the Industry in India.Falling audience of channels and broadcasters.

Problems of Zipping and Zapping

Emergence of Direct Marketing

Advertisement cluttering .

Rising costs of advertising both in electronic and Print media despite reduced number of exposures and clutter.

Contd. Introduction to internet marketing

Little margins to advertising clients and limited role

Tough customers asking for integrated services from Ad companies and also well defined measureable results

Need for global advertising strategies thus changing criteria for agency selection.

Rapid product launches and new technology creating need for perpetual customer information and outdoing competitive models.

Global Players in IndustryHere we have given the list of 10 reputed advertising companies in the world, which are as follows:

Ameredia

Arnold Worldwide

BBDO

Doyle Dane Bernbach

Goodby Silverstein & Partners

N.W. Ayer & Son

Ogilvy & Mather

Saatchi and Saatchi

Partnership Advertising

Wieden + Kennedy

Impact of Global Crisis on Industry The industry has suffered a great deal during the economic recession, with U.S. top

media companies managing flat revenues in 2008.

5% contraction in 2009 according to Ad Age reports.

Many players, dominated by those in the print industry, have plunged into bankruptcy, primarily due to the shrinking revenues coupled with massive debt loads taken on in the market boom.

Though certain digital media firms such as Google fared well (revenues up 23%), others such as Microsoft witnessed a flat top line.

Ad spending in the U.S. was also severely depressed, falling 4% in 2008 a further 14% in the 2009.

Loose of trust in mega brands

Decrease in consumer spendings

 Latest trend in the industry  Real time = Real Opportunities. 

Ad formats are a changing  

Publishers take control.  

Optimize or else! 

Privacy Impact 

Less means more. 

Real Time = Real Issues.

Social investment will wane. 

Content is king! Again

Where will the money go?

Profile of Major Players in the Industry JWT: J Walter Thompson India

Branches: Delhi, Kolkata, Chennai, BangaloreGross Income: Rs 2074.3 millionSenior Executive: K Khanna, Chief ExecutiveMajor Clients:: Apollo Hospital (Apollo Hospital & healthcare); Bridgestone Corporation (Bridgestone/tyres); Hero Honda(CBZ/automobiles); Indian Army; Indian Navy; News Television India Pvt Ltd(Star news/Media); Standard Chartered (Personal Banking & Cards); Ministry of Finance (VDIS); Ministry of Defense (Indian Army - recruitment); Pepsi Foods (7 UP, Mirinda, soft drinks); Satyam Infoway(Software); Star TV Network (Star Plus, Star Movies, Star News); Omega (watches); ESPN (Channel promo); 20th Century Fox (film releases); Hero Motors (Hero Winner, automobile); Parle (Monaco, biscuit);Timex Watches (Timex/Watches); Tata AIG Insurance (Tata AIG/insurance);Ricoh India (Ricoh/photocopiers);UNICEF (UNICEF/social communication). 

O & M: Ogilvy & Mather Pvt LtdBranches: Delhi, Kolkata, Chennai, Bangalore, Coimbatore, HyderabadTelevision Billings: Rs 2012.6 millionCapitalized Billings: Rs 5697.9 millionGross Income: Rs 1258.74 millionSenior Executive : Ranjan Kapur, Managing DirectorMajor Clients: SBI Mutual Fund(Mutual Fund); J K Tyres(Tyres); Pantaloon Fashion India Ltd(Garments); UTI (MIP'97/Financial); TVS Suzuki (corporate): Tata Telservices (corporate), Tata Communications Ltd (corporate); Hindustan Lever Ltd (Brooke Bond, Lipton - tea and health); Discovery Channel Inc (Discovery Channel - television channel); ITC Ltd (corporate); MIRC Electronics Ltd (Onida - television); Birla 3M Ltd (Scotch Brite - cleaning aid); J M Morgan Stanley (J M Morgan Stanley - investment bank); Hero Honda Motors Ltd (bikes); United Television (television media);

MudraBranches: Ahmedabad, Bangalore, Delhi, Mumbai, Chennai, Kolkata, Hyderabad, Cochin Gross Income: Rs 1069.6 millionSenior Executive: A.G.Krishnamurthy,Chairman & Managing DirectorMajor Clients: Indian Express (News paper); Mid-Day (website); Global Trust bank (Banking);Indian Tourism Development Corporation (Hotels); Godrej Foods; Ahmedabad Electricity Co Ltd (corporate); LIC of India (Insurance - services); Honda Siel Power Products (gensets); Satyam Computer Services Ltd (Satyam - computer software); Satyam Infoway Ltd (Satyam - internet services); Hindustan Motors Ltd (Mitsubishi Lancer - automobile);Samsung Electronics India (Samsung/televisions)

FCB-Ulka Advertising Ltd Branches: Delhi, Kolkata, Chennai, Bangalore, Hyderabad, CochinGross Income: Rs 864.84 millionSenior Executive: Anil Kapoor, Managing Director & CEO

Grey Worldwide (I) Pvt LtdBranches: Delhi, Kolkata, Bangalore, Ahmedabad, Television Billings: Rs 905.0 millionCapitalized Billings: Rs 1846.5 millionGross Income:425.00 million Senior Executive: Nirvik Singh, Chief Executive OfficerMajor Clients: Hughes Software (Software); General Motors (Opel Astra - automobiles); Oracle India Ltd (Oracle - software); United Agencies Ltd (Pernod - liquor); Bhartiya Janata Party (BJP - political); Philips Communications (Savvy - cellular phones); Britannia Industries (Zip-Sip, Tetrapak - health drink); Kinetic Engineering (Luna, V2, Brat - mopeds) Directorate of Income Tax (income tax); Tally Solutions (Tally Academy/software); The Hindustan Times (Hindustan Times/daily newspapers);ITC Foods(Dal Bukhara/foods);Gujrat Mineral Development(corporate

Leo Burnett India Pvt Ltd Branches: Delhi, Kolkata, BangaloreTelevision Billings: Rs 1896.6 million Capitalized Billings: Rs 2,709.4 million Gross Income:375.91million Senior Executive: Arvind Sharma, Chief Executive Officer Major Clients: Birla Sun Life Insurance Company (Birla Sun Life/life insurance) ; Fiat Auto ( Fiat Palio /automobiles) ; Somany Tiles ( Somany/ceramic tiles ); Bajaj Electricals ( Bajaj /fans & luminaries); La Opala RG ( La Opala /Crockery ,Solitaire/crystalware ); Lin Pen & Plastic ( Lin/writing instruments) 

Contract: Contract Advertising (India) Ltd Branches: Delhi, Kolkata, BangaloreGross Income:320.98 million Senior Executive: Colvyn J Harris, President Major Clients: Bajaj Ltd (spirit scooterettes); Indian Express (matrimonial); Cadbury India Ltd (picnic, milk treatChocobix); Dabur foods Ltd(real/fruit juice); MTNL (corporate) Healthscribe /Next(medical transcription/TRG);SAP Labs (IT-DM service);Bazee.com (websiteDHL(courier Services);Blue Star (airconditioners);JK Industries (tyres);Templeton (mutual funds); Luxor Writing Instruments(Luxor ,Pilot, Papermate ,Waterman/Writing Instruments);MP Jewellers (jewellery retail);Ozone Pharmaceuticals (pain reliever/marksreliever);Grasim Industries (Graviera/textiles);Sony India (LCD projectors& PC monitors).

Rediffusion-DY&R Branches: Delhi, Mumbai, Kolkata, Chennai, BangaloreGross Income: 752.04 million Senior Executive: Arun Nanda, Chairman & Managing DirectorMajor Clients: Pioma Industries(soft drinks);Zee TV(channel);Tata Tetley(tea);Tide Water Oil(lubricants);ING Vysya Life Insurance(life insurance);Hindustan Paper Corp(paper and pulp);Rai & sons (eatables);IFFCO Tokyo(non-life insurance);HMT(tractors)Godfrey Philips (Four square/cigarette); Haldia Petrochemicals(Petrochemicals); Evian (Mineral Water);Ericsson Mobile (Cellphones); SAIL (Corporate); CitiBank (Corporate); Cannon (printers, calculators); Bharti BT Ltd (Internet service);Exide Industries Ltd (Exide - automotive batteries); SBI Funds Management Ltd (SBI - mutual funds)

McCann-Erickson India Ltd Branches: Mumbai, Kolkata, Chennai, Bangalore Hyderabad:(0091 40) 3326261Television Billings: N.A.Capitalized Billings: Rs 3479.53 million(not available)Gross Income: 618.36 million Senior Executive: Sorab Mistry, Chairman & CEOMajor Clients: Coca Cola india(Coca-Cola/carbonated bevarages);Johnson &Johnson India (Savlon,Band-Aid/woundcare);Gillette India(Duracell Plus/alkaline batteries,Fashion Razor 2001,Mach III Cool Blue /razors); TVS-Suzuki (corporate/TVS Max, TVS Scooty, TVS XL, TVS Sport, TVS Super, TVS Champ/motorcycles & mopeds); Virgin Atlantic (Virgin Atlantic/airline);Delphi Automotive Systems (Delphi/ automobile components); Times FM (Radio Mirchi/FM radio);Sundar Tajmahal Hotel (Taj Tristar/ hotels); Usha Martin Telecom(telecom);Nes tle(sunrise/ coffee); BPL (Gas tables);Khaitan (Fans); Nestle (Media buying); Goodyear India (Goodyear - tyre); Travel Corporation of India (tourism); MasterCard (credit cards)

RK Swamy/BBDO Advertising Ltd Branches: Delhi, Mumbai, Kolkata, Bangalore, HyderabadGross Income:441.59 million Senior Executive: R.K. Swamy, ChairmanMajor Clients: Cisco System(network solution); Mercedes Benz (Automobiles); MTNL(Telecommunication); Sony India Ltd(Sony/TV); SQL Star International Ltd(Computer education); Dena Bank (Banking);GE Countrywide Consumer Financial Services (GE/financial services); Reserve Bank of India(RBI/financial services); Unit Trust Of India (US 64/ULIP/mutual funds);Visa International (Visa/credit card);Zuari Industries (Zuari/cement/agro/corporate);Media Transasia India (Educare/publication); Wipro Group (Wipro/computers and consumer products)