Ancillary Task 1: Poster AnalysisAncillary Task 1: Poster Analysis

SIN CITY MOVIE POSTERPurpose:

This poster is to advertise the film, but also shows who the films is directed by, who stars in it and

who the special effects are by. But it does still

look modern.

Colour:

Red, black and white colours are used. The red lips of the woman stand out within the picture because of

everything else around her being in black and

while except for the film title itself. This draws the eye in to

look at the surrounding detail in

the poster also.

Key Image:

The poster depicts an action film. The large

gun the woman is holding ready to fire proves this to us, but the feminine touch of

the red edited lips lead us to believe maybe this film has an air of romance, passion or

just simply death about it too.

Background:

In the background of the poster we can see

a brightly lit city, which matches the title of the film, so it lets us know where the film is going to

take place, it is dark and raining.

SIN CITY MOVIE POSTERRealism:

The poster doesn’t look very realistic because of the edited colours and

the cartoon like rain, we can tell this film will have some form of

animation in it.

Text Colour:

The text colours are red and white.

Obviously the white text has been used to

contrast from the mostly black

background so we can read what is on the

poster. The main film font is bright red to catch our eyes and make it clear as to

what the film is actually called.

Text Font:

The film name itself is in a much larger font size to make it stand out. There is also a

comic book like description in the corner of who the

actress is and who she is playing.

Tag line:

The poster doesn’t appear to have a

tagline, which means less is given away by wording and more is

given away by the image itself. The

small box in the top right hand corner is

not a tag line although from far away we may

presume it is.

SIN CITY MOVIE POSTER

Lay out:

The layout of the poster is very clever. Although

the image is directly centre stage of the

poster, like most film posters are, our eyes

are drawn to the surrounding features of the poster, for example when we look at the title of the film, we then look straight to the woman’s red lips because those are the only two times

we see colour on it. When we see the comic

book style box at the top we then look at the directors because that is the writing in black and white, the small

print isn’t as significant.

Target Audience:

Other sin city posters have a sexual vibe to them too, normally

highlighting one other thing in red as well as the title, or showing a person in colour but the rest on black or

white, it is aimed at 18+ who likes violence and

passion, or comic books.

Reaction:

I really like this poster, although I have seen the

film, before I had the posters always intrigued me, I never understood

exactly what the film would be like. The

posters encouraged me to watch it.

THE DARK CORNER MOVIE POSTERPurpose:

The purpose of this poster I think, is to shoe what the film is about,

perhaps the man behind the blind is peaking

through at the woman’s life, and she is shyly letting him., it shows you who the film was made by, who it stars and it’s directors and

creators.

Key image:

The two key images are the man behind the blinds and the shy woman in a bold

colour. We presume this must be a drama or romance from the way the woman is standing, slightly off to one side,

she may be embarrassed or hurt.

Background:

What seems to be a peeping man looking at

a small woman, obviously is meant for us to think in a more metaphorical way. Maybe about the

importance of each characters, perhaps they play large roles, depending on their

picture sizes.

Colours:

A very strange pallet has been used for this poster. A really dark green is the background colouring, which is rather different from your classic black

background. The woman wears a mustard yellow Mac which matches the

film title this shows us the film will be about her.

THE DARK CORNER MOVIE POSTERRealism:

This film poster isn’t very realistic, because nothing is real in it. The

characters and fonts and backgrounds are all

hand painted and edited. It is not a

photograph of actual people or anything real. Although it is painted it is done so dramatically

we can see the emotions of the

characters almost better because of the

colouring

Text Font:

The font is very clear to read, bold and good colouring, draws our

eyes to it, rather than it being some boring font for the main title, it is

italic, unlike the rest of the text to make it

stand out. It gives the poster a 50’s feel.

Tag line:

There are no tag lines in this poster, only the

names of the creators of the film and the actor and main actress who

the play the two characters we can see painted in the poster. The title of the film is

supposed to speak for itself.

Title Colour:

The title colouring consists of three main

colours…mustard yellow, matching the woman’s clothing, a

muted white and a bright white for the main actors

and actress’s names.

THE DARK CORNER MOVIE POSTERLayout:

The layout of this poster has a real 50’s American

feel to it, the font, the clothing of the woman in the Mac and almost matching hair colour

and heels along with the subtle dark lighting

takes us back. Perhaps the theme of the 50’s

also runs clear because still women in America

were seen as the housewives more in the suburbs, as this lady is dressed like a middle

classed mother we presume maybe that the man behind the blind is

her lover or her husband. There are many things to think

about within this poster, everybody will have

different ideas from how the poster is laid out.

Target Audience:

The target audience would be people who enjoy older films or films set in a time of

the 50’s. or maybe just people who like the

particular actors and actress that star in the

film.

Reaction:

This poster makes me want to see the film, as

it has me wondering why the artist of it has made the lady smaller

on it. I cannot tell if they wants me to think she is less significant or that

she is trying to hide. It is intriguing and I am also

fond of the colour palette throughout the

whole poster, it is different to what we see

nowadays.

LETTERS TO JULIET MOVIE POSTERPurpose:

The poster has very small printed details at

the bottom, so the picture tells us the story,

clearly a romance is involved.

Colour:

This is very much an autumn like palette of colours used in the

posters. The film is set in Italy and for me before I knew this I felt like the poster had a European romantic element to it, just from the colouring

used. The woman’s eyes match the green tree

leaves behind her and in the picture she is

holding, which draws everything together.

Key Image:

Background:

The background of the picture is blue sky and

dark green leaves, framing the beautiful

woman’s face holding the picture, it makes us focus on the love story

she is holding in her hands.

The key image in the poster is split into two parts, one part is the

woman holding the love story in her hands, the part underneath her are the mature couple we see holding hands in what appears to be a

rather romantic vineyard type setting.

LETTERS TO JULIET MOVIE POSTERRealism:

The images used in the poster have realistic qualities. The woman

looks like she is standing in front of a painting and holding a painting on an

envelope herself.

Text Colour:

The text colours are A sort of mahogany reddish brown, a

mustard yellow colour and black . The text

colours individually draw your eyes to the

priorities of the poster. The title in the more eye catching and contrasting colour of the envelope,

the question in black and the small print fading into the bottom of the

poster.

Text Font:

There is not really anything special about the font in this poster. It is very simplified, so

as to not take away meaning from the

poster itself.

Tagline:

The tagline of this movie, as we can see

written on the envelope in black

writing is: “what if you had a second chance to find true love?” it is a rhetorical question to make the audience think. Of course from

this we realise the film is one of a romantic

genre.

LETTERS TO JULIET MOVIE POSTERLayout:

The layout of the poster has a European romantic element to it. It makes the audience

think of autumn because of the colour

scheme and of romance because of

the couple at the bottom holding hands.

The rhetorical questions makes us question romance

ourselves and we are enticed by the name of

the movie because when we hear Juliet,

most will refer back to the play of “Romeo

and Juliet”.

Target Audience:

The target audience for this I think would mainly be women, as the style of the poster is very romantic and

picturesque. Although the beautiful woman in the centre, may attract a male audience too.

Reaction:

I think this poster is very good in terms of matching its romantic

genre. I think it’s a beautiful poster, I really like how everything is put together and the

metaphor of holding a love story in the woman’s hands.

Purpose:

The purpose of this poster is to invite us into

the fantasy land of the film, just as the small girl

in the picture looks invited into the bright

light. It also has details of the film at the bottom.

Colour:

The colour palette of the poster is very basic,

black, blues and bright white where the light is

in the centre. It gives the poster a sense of

darkness and mystery, quite obviously a fantasy colour palette, it matches the genre of the film and makes us focus on the intriguing picture in the

middle.

Key Image:

The central image is a small girl walking

towards/ standing in front of what looks like an old time portal, the shadows

and shapes of the lurching trees

surrounding her and the goblin type concrete arch

show us this is a dark film. She may be stepping

into the unknown.

Background:

The edges of the picture are jet black, which

means we are supposed to focus on the central

image, behind the title of the film we see a bright light, this may indicate that there is something

on the other side.

PAN’S LABYRINTH MOVIE POSTER

PAN’S LABYRINTH MOVIE POSTERRealism:

There is nothing realistic about this image on the

poster except for the human girl standing at the bottom. Everything else looks to be pure

fantasy. It does not look like a photograph,

therefore it doesn’t have much realism about it.

Text Colour:

The small print at the bottom is a dark blue, and some white under

that, it doesn’t appear to want to stand out, the

dark brown/gold colour with the title of the film contrasts to the bright light it Is in front of.,

which is why it draws our eyes to it.

Tagline:

There isn’t a tagline on this poster. I don’t think the film itself has one,

but I know that from this image it doesn’t need

one to be able to attract your attention. It is eye

catching as it is, without a question or a tagline

on it. The picture speaks for itself, let’s

you interpret it however you want to.

Text Font:

The text font looks to be a sophisticated type. The letter “R” has joined with the

trees around the border of the picture,

showing it is intertwined.

PAN’S LABYRINTH MOVIE POSTER Target Audience:

The target audience for this would be fantasy

lovers, and even though it looks dark, perhaps children as it has an

element of mysterious adventure about it. Also

lovers of European films.

Reaction:

I think this is a great poster, it really matches the film itself, its genre

and its mystery. It shows us there will be an

adventure and although we don’t know the

significance of the girl, we assume she will be

part of it. There’s lots to look at, but its not overly

busy.

Layout:

I like the layout of this poster. I think it is very clever how the edges are blackened so you only see the central

image. When you look in the centre, then

gradually look further out, you notice the giant moon above what looks like a

portal, you see the trees and the

gremlin/goblin type sculpture in the arch. It is very detailed, even the smallprint at the

bottom has the details of the creators and everything, but the main focus of the

layout is the image.

Purpose:

The purpose of this poster is to show us the

main characters, the dramatic emotion of

these characters and a list of the seven deadly

sins.

Key Image:

The key image is of the two main male

characters and in the middle of them, a list of the seven deadly sins.

There is pure emotion in the eyes and faces of

both the characters and the list of the sins is

crossed off one by one with a red dash.

Background:

The background is a mixture of dark colouring

at the top and at the bottom right hand side, it

looks like there are scratching in a wall,

showing patterns with different colours.

Colour:

There is a fiery colour palette to this poster.

The red and rustic golds, oranges and yellows

even in the characters faces make us think that

this will be a very emotional film, filled with violence and struggles. The mix of colours and characters faces make us perceive the poster

and film this way.

SEVEN MOVIE POSTER

Realism:

The emotions on the faces and necks of the

characters look realistic, but the background is

obviously edited. We can only see the heads of the

characters, the rest is just edited background.

Text Colour:

The text colour of the list of sins blends in with the yellowing colour on the main part of the poster

but then crossed off with a vibrant red colouring.

The title is in bright white, the most stand out thing

about the poster. It is clear and central

positioned at the bottom. There is no small print to

this poster though.

Tagline:

The tagline is right at the bottom of the poster,

barely noticeable from far away it reads “seven

deadly sins. Seven ways to die” this gives us the message that there will be death and violence within the film, and the deaths will be related to the seven deadly sins. It it perfectly suited to the

film.

Text Font:

The font of the title stands out, because unusually all of the

letters are lower case whereas the actors

names and sins are in capital letters.

SEVEN MOVIE POSTER

SEVEN MOVIE POSTER Target Audience:

I think this poster would attract lovers of horror and dramatic impacting films, it looks like a dark film full of emotion and fear. We can see this

purely from the eyes of the characters, one looks

angry and the other scared. Plus the use of famous actors will draw

the eyes of fans.

Reaction:

If hadn’t already seen the If hadn’t already seen the film this poster would film this poster would

definitely made me want to. definitely made me want to. The image is interesting The image is interesting and the tagline to match and the tagline to match makes me want to know makes me want to know

how the film relates to the how the film relates to the seven deadly sins. seven deadly sins.

Layout:

The layout of the poster, I think, is split

into three parts. On the left Brad Pitt, in the

centre the sins and the title, and the right Morgan Freeman. I think this layout is

supposed to be so we give everything a

proper look at. It is like the sins are between

the two characters and that they are standing back to back. Whether

this means they are against each other, we don’t know but it does create some form of separation between

the pair.

Purpose:

The purpose of the poster is to show the

dilemma Edward – the main character – in in.

He is in love with the girl who is embracing him,

the his deformity doesn’t allow him to return the

affection, the poster gives us the details of

the film, who it is created by, directed by.

Key Image:

The central image is of the gothic main

character looking hurt while the beautiful girl is embracing him. He

cannot return her affection, hence the

hurt expression on his face. We see how

helpless he is because of his scissor hands.

Background:

In the background of the couple, is a blue sky filled with lots of soft

white clouds. It gives a sense of purity and

innocence about the film, matches the word

“gentle” used in the poster.

Colour:

The colours in the background contrast with Edwards gothic look. The

poster is split in two. Picture and information, quite clearly separated, by the bright white and

the cloudy scene behind the characters.

EDWARD SCISSORHANDS MOVIE POSTER

Realism:

There isn't an awful lot of realism about this

poster, the background of the sky for starters

shows us how fictional the story is. As well as

the main character having a variety of

scissors, knives and garden tools for hands.

Text Colour:

The text colours are black blue and blue.

They are used to contrast against the part of the poster they are on

to make the lettering stand out. Black at the top over light blue and white. Dark blue over

bright white at the bottom.

Tagline:

There appear to be two different taglines in this poster. The first talking of a gentle man, making us sympathise with the

gothic looking deformed character we see in the picture. And the second describing the feelings of the couple we see.

How they feel about their situation and each other.

Text Font:

There isn’t anything special about the font. It is quite plain. The word

“Scissorhands” is in capital letters though, emphasising the main

storyline.

EDWARD SCISSORHANDS MOVIE POSTER

Target Audience:

I’m really not sure what audience this film poster would grab the attention

of. In a way it is funny because of how silly the

situation is, but at the same time we sympathise

for the main character.

Reaction:

I like this poster, but I think there could have been more to it, a little

less writing and perhaps a larger image with a

more enticing background. It isn’t as interesting as the film

itself, I think it could have done better if it matched with the vibrancy of the

film more.

Layout:

The poster is split in two. Picture and

information, quite clearly separated, by the

bright white and the cloudy scene behind the characters. By having it this way, it is easy for us to focus just on the image and emotions in

the picture of the couple, then to read

after what we can in the small print and the title. There is a bold tagline at the top of the poster and

one more in the beginning of the white box filled with text. We

focus mainly on the bold black line as it is

much bigger.

EDWARD SCISSORHANDS MOVIE POSTER

Purpose:

The purpose of this poster is to show the

mixture between romance and violence of

the families within the movie.

.

Key Image:

The main image is a young couple kissing with the surrounding families looking like they are ready for a

gun battle. Regardless of how violent

everything else is around them, there is a

shining heart at the top of the page

showing how powerful their love is for one

another.

Background:

The background is a swirl of strange colours,

fading into each other with families and the

couple in front of it all.

Colour:

The colours used give the poster a surreal

feeling, the purples and greys make it look like a storm is coming at the

edges of the pages where we can see the

families ready with their weapons. And the

orangey golds everywhere else make it seem like the heavens

are opening for the young couple in the

centre.

ROMEO + JULIET MOVIE POSTER

ROMEO + JULIET MOVIE POSTERRealism:

There isn’t much realism to this poster, we can see that nearly all of it has been edited, the

surreal colours and the families at the sides have

been colour editesd.

Text Colour:

The bright white is used for the title of the film, contrasting against the

other colours. It makes it easy to read and makes it stand out, over the couple. The tagline is in black with

a yellow outlining under the shining heart. The small print is in dark

orange at the bottom, so it doesn’t stand out much and the date in the small

print is white too.

Tagline:

The tagline, although small reads “my only

love sprung by my only hate” this helps us make more sense

of the battling families at the sides of the

posters. This hatred has bought a young

couple together despite everything

else. It is a very strong, very romantic

powerful tagline.

Text Font:

The font is very bold for everything, makes

it easier to read the names of the

actor/actress, the title and even the tagline

too.

ROMEO + JULIET MOVIE POSTER

Target Audience:

The target audience for a film like this, of

course would be Shakespeare fans, and

also lovers of romance, violence and

drama.

Reaction:

I think for its time that it was made this is a very

well edited and good take on surrealism for a

film poster. It has everything in it that we need to know. The love is streong between the couple and the families

are clearly very violently at war with one another.

Layout:

The layout of the poster is well spread

out. Even though there is a lot going on we

can clearly see there is a young and in love

couple at the centre of this battle between the

violent and heavily armed families that stand either side of

them. The metaphorical love

heart about them and the heavenly light

stays central to the poster. So the violence

does not take centre stage over the love of

the couple.