Are we suffering from Facebook Fatigue?

Image credit: ajc1 via Flickr

Once a youth-centric network, spreading from Harvard University in 2004, Facebook’s one billion users now span

almost every age.

Image credit: dan taylor via Flickr

Text credit: “Facebook fatigue” and the aging social network by Carys Mills

Image credit: Pierre Metivier via FlickrText credit: “Facebook fatigue” and the aging social network by Carys Mills

A recent Pew Research Center project found that 42 per cent of young adults between 18 and 29 reported spending less time on Facebook in a typical day last year than in 2011. Their age group was also the most likely to anticipate decreased use this year.

Fewer teens are using Facebook. Is one reason because their parents and grandparents are increasingly using it?

Image credit: SalFalko via Flickr

Unplugging

UnpluggingA recent study found that 61 percent of the Facebook users who responded have taken extended, weeks-long breaks from the site

Image credit: MichaelTapp via Flickr

Reason 1

Reason #1: Too busy to go on Facebook

Photo credit: DavidinManhattan via Flickr

Reason #2: Lack of interest in the Facebook site

Reason #2: Lack of interest in the Facebook site

Image credit: mhkmarketing via Flickr

Reason #3: No

compelling updates

from friends

Photo credit: baxiabhishek via Flickr

Reason #4: Too much gossip

Image credit: Eric.Parker via Flickr

Reason #5: Concerns about spending too much time on the

site

Image credit: Riebart via Flickr

Reason #6

Reason #6: Just bored with Facebook

Image credit: phoenixdailyphoto via Flickr

Is Faceboo

k becomin

g irrelevan

t?

Image credit: CoreyHarris via Flickr

Social media affects purchasing

Just over half of teens polled said social media affects their overall

purchasing decisions.

Text credit: Bernhard Warner: Facebook Fatigue Among Teens Should Freak Out Marketers

Image credit: Rapid City Public Library via Flickr

Teen buying powerThe teen market buying power is worth $819 billion

Image credit: bcymet via Flickr

The teen market buying power is worth $819 billion.

Image credit: epSos.de via Flickr

In the risks section of its annual report, Facebook warned that it's teen users are switching their attention to other

applications.

Image credit: niallkennedy via Flickr

This is a trend which could have significant implications for companies from the retail, fashion and gaming segments that cater

to this demographic.

Image credit: mouseshadows via Flickr

“Social media competes with television, sports and the gym,” says Mike Vorhaus, president of media consulting firm Magid Advisors. “People

only have 24 hours in the day, and they still need to eat, sleep and go to work.”

Image credit:

“Social media competes with television, sports and the gym,” says Mike Vorhaus, president of media consulting firm Magid Advisors. “People only have 24 hours in the day, and they still need to eat, sleep and go to work.”

Image credit: wili_hybrid via Flickr

So where does

Facebook go from here?

Image credit: stoneysteiner via Flickr

The news is not all bad, as there are over 1 billion Facebook users worldwide, with 193

million in the U.S. and Canada.

58% of users visit Facebook daily.

Image credit: ToastyKen via Flickr

While revenue continues to grow ($4.2B from advertising in 2012), the risk of teens and young adults looking for the next big trend remains.

Image credit: Sean MacEntee via Flickr

For the most recent quarter, 30% of Facebook's advertising revenue came from mobile ads. Facebook is adding mobile users at a faster clip than from the Web.

This is the future of Facebook.

Image credit: Johan Larssen via Flickr Text credit: Jon Swartz, USA Today, Analysis: Facebook's future is getting brighter on smaller screen