facebook fatigue - chris tuff, 22squared
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TRANSCRIPT
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THERE WAS ONE...
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PROBLEM: ADD
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1. TEENS WILL RETURN
2. FACEBOOK WILL EVOLVE
3. FACEBOOK IS ALIVE OUTSIDE ITS OWN WALLS
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2 DAYS
9 DAYS
1st share 2nd share
1 HOUR
15 MIN
1st share 2nd share
1st share 2nd share
ENTER PAID
ENTER PAID
1st share
ENTER PAID
100K IMP
3M IMP
50K IMP
ENTER PAID
10K IMP
FACEBOOK IS DESIGNED TOSPREAD MORE MESSAGES
2nd share
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100 MILLION USERS
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ONE BILLION OPEN GRAPH ACTIONS SHARED DAILY VIA APPS*
*Facebook, SXSW Interactive 2013
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AND THE MARKETERS?
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THE PROBLEM
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WE’VE INVESTED MILLIONSACQUIRING FANS...
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FROM 2011- 2012,BRAND ENGAGEMENT INCREASED
896%*
*Adobe Digital Index, Q3 2012
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WE REACH CONSUMERSMORE EFFICIENTLY
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WAY BELOW THE AVERAGE COST*
*Aggregate Knowledge, cost per cookie reached by publisher, based on representative sample of campaigns, Nov. 2012
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“SOCIAL MEDIA SPENDING IS PROJECTED TO INCREASE FROM
8.4% OF BUDGETS NOW TO 21.6% IN THE NEXT FIVE YEARS.”
*The CMO Survey, 2013
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AT THE SAME TIME,SOCIAL WILL BECOME
MORE THAN JUST SOCIAL...
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ENGAGEMENT ROI
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2013
2012
2011
AWARENESS
CONVERSION
ADVOCACY/LOYALTY
ENGAGEMENT
LIKE TAB
SOCIAL IMPRESSIONS
CONTENT MARKETING
AMBASSADOR PROGRAM
FACEBOOK OFFERS
CUSTOM AUDIENCES
FACEBOOK EXCHANGE
DATALOGIX RETARGETING
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AND WE CAN PROVE ROI
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70%OF CAMPAIGNS
HAD A RETURN OF OVER 3X*
*Third party methodologies such as panels and MMM