4/29/15 12:24 PM

Audubon Food & Film Festival

October 17 2015

Community festival showcasing local

creole cuisine & independent

filmmakers

Presented by: Haley Vogel, Mackenzie Stanton, Emy Verde, Dillon Hare & Robert Mills

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Table  of  Contents  

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Executive Summary Introduction

Our company is the NOLA Event Planning Group, our goal is to provide guests with a

new, exciting and worry free event no matter the venue. The New Orleans Louisiana Event

Planning Group was founded in 1998 in New Orleans, and puts on anywhere from fifty to

eighty events each year. We specialize in outdoor events ranging from film/food/wine

festivals, to large outdoor weddings that incorporate the New Orleans culture and history.

Many of the events NOLA works on are individual events through other companies or

parties. However about half of the events are larger with more vendors. For the majority of

the larger events the goal is to show New Orleans lifestyle and culture, while also promoting

tourism and economic growth in the area. As the nation knows well, Hurricane Katrina and

her damages are still being repaired and rebuilt. So NOLA is trying to be a part of the

rebuild by stimulating the economy and helping bring life back to the town. In the event

we are proposing the goal is to promote local restaurants by featuring key items on their

menus that are traditional Louisiana fair in the Creole style. We also want to feature the

local film talent that New Orleans wants to offer. There are many independent filmmakers

in the area and we hope to bring attention to their work and further awareness about the

industry.

For this event we are offering a food and film festival at the Audubon Park located

just outside of downtown New Orleans, LA. It will take place in mid-October on the 17th

from 4:00pm to 12:00am. The festival will include traditional creole cuisine from various local

restaurants; some of the featured items will include jambalaya, gumbo, crawfish, red

beans and rice, blackened chicken, beef or seafood, etouffee, okra, shrimp and grits, fried

oysters, beignets, bananas foster and many more. A few of the restaurants participating in

the event include, Arnaud’s Restaurant Amici Ristorante, Gumbo Shop, Oceana Grill, and

Daisy Dukes. There will also be a number of films featured throughout the event as well

including documentaries, narrative shorts, Louisiana Shorts, Animated Shorts, and Marquee

Screenings. Many of these films will be provided by independent directors, producers and

other sources throughout the community. There will be three separate areas with screens

that will be showing different shows throughout the event. A schedule will be provided on

the website prior to the event of when and where each showing will occur, there will also

be a map/handout with the show times and directions to each venue; food stands and

lavatories will also be listed on the map. There will be an intermission between each

showing to allow for travel to and from each screen, as well as time to purchase food and

beverages before the next film. Tickets and food vouchers will be sold both at a package

and individual rates.

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FOR RELEASE 9 A.M. PST, APRIL 3, 2015

PRESS RELEASE

Community food & film festival/ Showcasing local talents/ Creole cuisine/ Mid October First local food & independent film festival hosted in Audubon Park, New Orleans on October 17,2015 4:00PM-12:00AM

Who, What, Where, When, Why: Come out and support local film makers while enjoying local Creole cuisine

from New Orleans’s famous restaurants! The only film festival in New Orleans providing premier cuisine in

addition to our wide variety of films! The NOLA Event Planning committee will be hosting the festival in

Audubon Park, 6 miles outside downtown New Orleans. Multiple viewing areas will be available and

access to a variety of food vendors. Event will take place on October 17, 2015 from 4:00PM-12:00AM.

Tickets will be available for purchase on our website: www.NOLAevents.com and

http://www.neworleansfilmfestival.org/. Come out and support local talent while enjoying traditional

Creole cuisine!

Benefits of Participation: Promoting sustainability through showcasing local talent and cuisine.

Featuring food from: Arnaud;s Restaurant Amici Ristorante, Gumbo Shop, Oceana Grill, Daisy Dukes

Films: Documentaries, Narrative shorts, Louisiana shorts, Animated Shorts, and Marquee Screenings

Contact: Mackenzie Stanton NOLA Event Planning Phone: (203) 555-0100 Fax: (203) 555-0101

12345 Bourbon Street New Orleans, LA 32345 www.NOLAevents.com

FOR IMMEDIATE RELEASE

For this event we are offering a food and film festival at the Audubon Park located just

outside of downtown New Orleans, LA. It will take place in mid-October on the 17th from

4:00pm to 12:00am. The festival will include traditional creole cuisine from various local

restaurants; some of the featured items will include jambalaya, gumbo, crawfish, red beans

and rice, blackened chicken, beef or seafood, etouffee, okra, shrimp and grits, fried oysters,

beignets, bananas foster and many more. A few of the restaurants participating in the event

include, Arnaud’s Restaurant Amici Ristorante, Gumbo Shop, Oceana Grill, and Daisy Dukes.

There will also be a number of films featured throughout the event as well including

documentaries, narrative shorts, Louisiana Shorts, Animated Shorts, and Marquee Screenings.

Many of these films will be provided by independent directors, producers and other sources

throughout the community.

There will be three separate areas with screens that will be showing different shows

throughout the event. A schedule will be provided on the website prior to the event of when

and where each showing will occur, there will also be a map/handout with the show times

and directions to each venue; food stands and lavatories will also be listed on the map.

There will be an intermission between each showing to allow for travel to and from each

screen, as well as time to purchase food and beverages before the next film. Tickets and

food vouchers will be sold both at a package and individual rates.

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Description of Event: Locality & Venue Selected Venue: Audubon Park located in New Orleans, LA.

New Orleans, Louisiana is a well populated tourist spot and attraction. It is well

known for its Caribbean, African, and European influences that continue to define it

as a fusion destination. Visitors and tourists visit New Orleans for its diverse offerings in

history, culture, music, food, and entertainment. Festivity and celebration is a huge

aspect of this city, as well as its authenticity and traditionalism. New Orleans’s

hospitality and sense of community will make it hard for you to leave.

As with any city, New Orleans is comprised of various neighborhoods and

districts that are unique in their own ways. Grouped together in a set of ten, each

neighborhood offers something different that caters to any preference. The

Arts/Warehouse District boasts acclaimed museums and galleries, while the Central

Business District located downtown features the main hubbub of the city with

assorted shops, restaurants, and theatres. On the other side, Uptown, Carrollton, and

the Garden District all share charming qualities such as relaxed atmospheres and

open public spaces. Their attractions include classic architecture, traditional

residences, vintage services such as barber shops and antique shops, scenic views

and gardens, and most importantly refreshing parks and tasty restaurants.

The food scene in New Orleans is a mix of different flavors, regions, spices, and

ingredients. It is also recognized for its local traditional favorites such as gumbo,

beignets, jambalaya, andouille sausage, crawfish, shrimp creole, muffulettas, po-boy

sandwiches, red beans and rice, bananas foster, and bread puddings. All these

dishes represent that distinct New Orleans flavor and savor. With almost all Louisiana

restaurants offering their own version of these dishes, every visitor has their own

favorite and go-to spot. There are famous spots that offer the “original” recipe, while

other restaurants are simply known for their specialty offering of one item. The New

Orleans’ food scene is home to both traditional and modern cuisines that continue

to bring people back for more. Film in New Orleans is also a big part of the culture

and tradition. Nicknamed the “Hollywood of the South”, New Orleans has been

home to several famous productions, movies, writers, and filmmakers. The film

business is continuing to grow and has become a billion dollar industry, boosting the

New Orleans economy with big budget projects and new/independent films. The

independent film industry is especially showcased during various film festivals such as

the “French Film Festival, filmOrama, Moonlight Movies, the New Orleans

International Children’s Film Festival, and the more well-known New Orleans Film

Festival.

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Locality & Venue Contd.

The New Orleans Film Festival features “local, regional, national, and international films” that have

even ended up being critically acclaimed and recognized. The beautiful visuals and backdrops that each

New Orleans district offers is what especially attracts productions. And so film crews and productions have

been making appearances all through New Orleans, and most importantly at Audubon Park. Located in the

Garden/Uptown District, Audubon Park is the perfect area for recreation and leisure. Just six miles from the

heart of the city, the park stops on the St. Charles Avenue streetcar line or is a 15 minute car ride from all the

bustle and buzz. Accessible to all since 1898, this free park is home to several events, services, and facilities

that are fun for individuals or the whole family. With beautiful live oaks, lagoons, and sprawling open spaces,

Audubon Park is a favorite attraction for locals and tourists alike. Visitors can choose between picnicking,

sightseeing, jogging and running, cycling, rollerblading, or making use of the soccer fields, playgrounds, and

tennis courts. The park also houses the Audubon Trail Golf Course, the Audubon Clubhouse Café, the

Audubon Park Trail, and Bird Island. The park expands from St. Charles St. to the edge of the Mississippi River,

and across from both Loyola University and Tulane University. With a divided subsection separated by

Magazine St, the subsection houses the NORD Pool, the Audubon Zoo, the Cool Zoo Waterpark, Audubon

Park Stables, and the Audubon Nature Institute. The Audubon Institute is the spot that families frequent for all

its offerings and surrounding facilities. Its main goals are to “provide opportunities for recreation in natural

settings”, as well as to “weave quality entertainment through the guest experience”. This makes Audubon

Park the perfect location for events and festivals, and the perfect location for the 2015 NOLA Food and Film

Festival.

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Financing Our financial strategy will mostly be made up of donations and sponsors. As our income will mostly count on our sales, merchandise, and our vendors, we hope to balance out the difference with as much monetary gifts as possible. As our budget shows, the estimated and actual amount of money used within our income and expenses did offset each other nicely; but we hope to make as much as we can from the maximum amount of sponsors. In exchange we will offer the following packages to satisfy marketing and recognition opportunities. We want to focus on local restaurants and theatres that would benefit the most from the recognition opportunities, as well as other food and film organizations that would show the most interest in our festival. Sponsorship Opportunities:

• Gold- $750 Ø Ø Business logo, information, and contact information broadcasted on-screen in

between films Ø Business logo, information, and contact information included on programs and

menus Ø All ticket sales 15% discount Ø All food sales 15% discount Ø All merchandise sales 15% discount Ø Business logo included on all merchandise, signage, and marketing materials

(including website, emails, and ads) Ø Company provided banners at the festival

• Silver- $475 Ø Business logo, information, and contact information included on programs and

menus Ø All ticket sales 10% discount Ø All food sales 10% discount Ø Business logo included on all merchandise, signage, and marketing materials

(including website, emails, and ads) Ø Company provided banners at the festival

• Bronze- $250 Ø 10 ticket package deal with 15% discount Ø Business logo included on all merchandise, signage, and marketing materials

(including website, emails, and ads) Ø Company provided banners at the festival

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Film Showing Schedule

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Ø Arnaud’s Restaurant

• Appetizers ¯ Mushrooms Véronique-$9.50

¯ Shrimp Arnaud-$9.50

¯ Escargot en Casserole-$9.50

• Soups ¯ Turtle Soup-$8.00

¯ Shrimp Bisque-$8.00

• Shellfish ¯ Crabmeat Karen-$15.00

¯ Arnaud’s Crab cakes-$15.00

• Dessert ¯ Bananas Foster-$8.00

Ø Amici Ristorante

• Antipasto ¯ Polpette-$9.00

¯ Truffle Fries-$8.00

¯ Crab e Aragosta Ravioli-$10.00

• Salads ¯ Caesar-$8.00

¯ Caprese-$9.00

• Panini ¯ The Amici-$12.00

¯ Grilled Portobello and Eggplant-$12.00

¯ Grilled Italian Sausage-$13.00

¯ Caribbean Chicken Wrap Box

Food

Vendors

These restaurants represent a comprehensive look into New Orleans’ cuisine and dishes.

Every restaurant created a set menu that best exemplifies their restaurant and mission. Each

menu item was chosen by its popularity and representation of New Orleans.

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Food

Vendors Ø Gumbo Shop

• Box Lunches-$10.50 each ¯ The Cajun Box ¯ Caribbean Chicken Wrap Box ¯ Loyola Box ¯ Poydras Box ¯ The President Box ¯ The Vice President Box

Ø Oceana Grill

• 3 COURSE DINNER-20.00 each ¯ Includes Soup or Salad and Guests Choice of Entree and

Dessert. Beverage Included (Soda or Water)

• Salad ¯ Caesar Salad

• Soup ¯ Seafood Gumbo ¯ Turtle Soup

• Conti Street Dinner Entrees ¯ Taste of New Orleans ¯ Shrimp Platter ¯ Blackened Red Fish Etouffee ¯ Blackened Chicken Pasta

• Dessert ¯ Bread Pudding ¯ Chocolate Kahlua Mousse

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Competitor Analysis

Existing Events

§ “Crescent City Blues And BBQ Festival” Barbeque & Blues Festival held October 16th-18th

o Friday, Oct. 16: 5:30 to 8:30 p.m.; Saturday, Oct. 17, and Sunday, Oct. 18: 11:00 a.m. to 8:30 p.m. Lafayette Square Park 540 St. Charles Ave. New Orleans, Louisiana 70130 Admission: Free

§ SEAlebration at the Aquarium of America o Friday, Oct. 2 5:00-8:00 p.m o Audubon Members only, free admission

Similar Events

New Orleans Film Festival o Throughout mid-late October o Held at various venues throughout the New Orleans area o Film maker Welcome party held on October 17th o Seminars & Workshops

§ FoodFest o Date & Time to be announced, held in the French market o Free Admission o Weekend long festival showcasing unique food

§ French Film Festival o Date & Time to be announced o Held in Prytania Theatre o Show French, foreign films

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Competitor

Analysis Contd.

While conducting the analysis of our competition we separated competitors into two categories: existing events and similar

events. Existing events included the festivals in closest proximity to our festival and events held in the October month (along with our festival). Existing events included the “Crescent City Blues & BBQ Festival” which is being held October 16th -October 18th. We chose to hold our event on October 17th because we

feel that the “Crescent City Blues & BBQ Festival” will attract many festivalgoers to the greater New Orleans area. Due to the fact that our festival is inaugural and the first of its kind we are hoping to attract that particular market segment. The Aquarium

of America located just outside of the park we are hosting our festival is also holding a “SEAlebration” event on Friday October 2nd. This particular event is members only and is also held earlier in the month, we do not feel they are as big of a threat to our

festivals attendance. Similar events included festivals that were similar to the actual idea of our festival. We are hosting a food and film festival so we researched events that were notable food or film festivals in the New Orleans area. We identified the

“New Orleans Film Festival”, “FoodFest”, and the “French Film Festival” as all significant competitors to our event. We feel that we have a competitive advantage over these festivals because we offer something different by providing both

exquisite cuisine and entertainment through film. We also chose to partner with the New Orleans Film Fest so we could showcase New Orleans talent and also effectively market to our segment that is interested in film.

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Demographics Market Analysis

• Demographic Variables (age, gender,income) o Male 46.85%

o Female 53.15%

• Industry description and outlook: o New Orleans’ tourism industry welcomed 9.28 million visitors in 2013,

o Visitors spent $6.47 billion

o 42.5 percent of New Orleans visitors were first time visitors

o 57.5 percent were repeat visitors, and overnight

o Visitation from feeder markets: outside of Louisiana were: Texas, Florida, California and

Mississippi.

• Target Market: o Millennial generation (ages 18-34) in New Orleans area as well as surrounding cities/ neighboring

states

• Competitive analysis o New emerging industries such as the Greater New Orleans BioDistric

o Film industry

§ “The state began allowing a number of tax credits to filmmakers who shot there after

Katrina. Between 2008 and 2010, an average of nearly 100 films a year were made in

Louisiana, up from just 33 annually from 2002 to 2007.”

• Projections: o One of the fastest growing metro areas

o Market Share

o Pricing and Gross Margin

• Regulations: o Government regulations and

restrictions

o Permission to use the park as a venue

o Capacity and fire hazards

o Allergies

o FDA federal regulations

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Demographics &

Market Segmentation

The target market for our event consists of the Millennial Generation

(ages 18-34) in the New Orleans area and surrounding cities and smaller

towns. New Orleans has about 2,000,000 people in its metro area,

comprised of 53% males and 47% females. The NOLA festival will also

include people from any neighboring states that are close to the New

Orleans area. People from Texas, Mississippi and Florida are all potential

customers that can travel easily to New Orleans.

Typically, New Orleans has about 10,000 visitors each year especially

during the summer and fall months. Out of these 10,000 visitors,

approximately 58% were repeat visitors and stayed overnight, meaning

that they may come again during our event. These visitors bring in about

$6 billion with them, so it would be fiscally beneficial to reach out the

visitors and attract them to the festival. The NOLA festival wants to be

affordable and enjoyed by the whole community and anyone visiting

New Orleans. To do so, the NOLA festival will be price the tickets for the

event around the income of our target market. The key to running a

repeat festival is to provide the right experience to our target market at

the right price so they want to come back next year.

Challenges

• Weather due to the fact we are

hosting an outdoor event

• Getting the word out because its a

new festival to the area

• Ability to join the local film festival

• Competition with other events

because we are holding it in the

summer

• Raising the appropriate funds to run a

smooth and enjoyable festival

• Establishing security procedures for

crowd control

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Situation Analysis

Goals

• Our goals are to bring the community together by supporting and promoting local artists and local businesses. Local talents sometimes struggle to make a name for themselves and this festival could be utilized as a stepping stone. By supporting these artists and businesses, we are putting money back into the community as well as appreciating the arts and cinema.

• Our other goals include: o Introducing a unique theme of food and film after the lineup of summer festival o Putting on an event that will become successful and ultimately an annual event;

promoting sustainability • Create a connection with all the local artists and businesses to expand our clientele, networking

inventory, and sponsorship register; this in turn will create a name for the NOLA Event Planning Group

Strengths

§ New Orleans is a seasoned area that regularly puts on festivals; venue, location, and turnout should be straightforward

§ Unique theme will attract many patrons § Our goal of sustainability of community and local arts is also attractive § Our event takes place after the spree of summer festivals and during other food-only and film-

only festival

Weaknesses

§ The explosion of festivals in New Orleans could overshadow our own event and goals; penetrating the market

§ Acquiring both staff and volunteers could prove difficult § Inexperience putting on a large scale festival with a unique but unfamiliar theme

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Situation

Analysis

Contd.

Opportunities

§ Reaching out to film schools in the area for film submissions and volunteers

§ Reaching out to undiscovered local businesses for promotion

§ Our various support of the arts and sustainability will attract a variety of patrons and sponsors

§ An excellent opportunity to present festival theme combinations

Threats

§ Our event could fail to become an annual festival § Other events and festivals with similar themes and dates

could deter a large turnout § Sponsors could be turned off my first time events and

possible inexperience and failure

Focus

Our focus includes showcasing local film writers, film directors, film producers, actors, restaurants, and chefs. We want to be a foundation in which these artists can make an image and brand in the community. The focus in our market also includes all those who support and have

an interest in sustainability, the community, cinema, and Creole cuisine.

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Customer

Analysis

General Population

• General population of General population of New Orleans Area: 378,715

• 1,240,977 live in the New Orleans’s Metro

• 23% of metro population is under 18

• Male 46.85%

• Female 53.15%

• Median age of 34.8.15%

• Median age of 34.8

Decision Drivers

§ Premiere f Premiere food and entertainment

§ Vendors and filmmakers can use the festival to promote themselves

§ ood and entertainment

§ Vendors and filmmakers can use the festival to promote themselves

Customer Base

§ Millennial Generation in New Orleans area and surrounding states

§ Those interested in culture and the arts

§ Local food vendors/ filmmakers

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Climate

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Economic Environment

§ Tourism is a large portion of New Orleans

economy, about a $5 Billion industry

§ Median Family Income of $50,000

§ Experiencing large growth every year despite

setbacks from Hurricane Katrina

Cultural Environment

§ New Orleans is known for its cultural background and for being a town of mixed population

§ Generally known for its French roots and Creole population

§ Festivals like Mardi Gras and other food, and music festivals emphasize all of the different cultures in New Orleans

Technological Environment

§ New Orleans has a few different food or film festivals throughout the year off all varieties, which means that the city can support a festival similar to ours

- Plenty of film festivals occur in New Orleans, so finding a venue to display the movies will not be a challenge for us (e.g. Carver Theater or The Theaters at Canal Place)

§ Food festival only requires open space, so there is not a lot of equipment needed for the vendors

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Attendee

Identification &

Pricing

Strategies

Attendee Identification

§ We have identified our attendees to be younger generations who are interested in immersing themselves in New Orleans culture. More specifically we are targeting the “millennial generation”, ages 18-34.

Reaching Our Audience

§ In order to reach the millennial generation we will offer appealing attractions through well-known & “in-style” food vendors, as well as popular films

§ We will also use social media as a main marketing tool to reach our audience through attractive graphics and promotional deals

Pricing Strategies

§ We will offer a packaged ticket price for attendees that wish to see up to 2 movies & purchase a total of 2 meal items

§ Better deal for couple package § Offer choices based on different consumer desires § Food and film tickets will also be available to be sold

separately for attendees o Packages will be sold for $25 for 1 guest o Packages will be sold for $40 for 2 guests o Separate tickets

§ Film Tickets: $16 for 2 movies § Food Tickets: sold as individual food

vouchers, $1 = 1 voucher

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Marketing Strategies

Marketing strategies are essential to our event because they allow us to make the surrounding

population aware of our festival and what it has to offer. It is also a good way to deliver essential information regarding the festival and when/where/what time it will be occurring.

Print Media

• Printed media marketing is a good way to include a good amount of information about the details of the festival. It would also target the older market, perhaps those who own a house or a business. Some methods of printed media that we could use include but are not limited to:

o Graphics o Flyers o Banners o Total estimated cost: $200

Social Media

• Another form of media marketing is social media. Social media has the tendency to target the more tech savvy group of individuals. This form of marketing would allow us to market to the younger crowd and create a more diverse number of attendees. Some forms of social media that we would utilize are:

o Twitter o Instagram (show pictures of the festival and the potential for a good time) o Facebook o Youtube (give short trailers of previous festivals to market for upcoming festivals) o Blogs (where people can express their opinion of the festival in confidence)

Other methods

• Another method that we could use to market to the general public would be: o Radio/ Commercial Broadcast o Total estimated cost: $140

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Promotion

Advertising

• Flyers and posters o Restaurants and local restaurants who will be partnered with our events

• Film schools • Movie theaters • Theatres • Local bars and venues

o Hotspots in the community and surrounding areas • Social media

o Facebook, Instagram, and Twitter pages that will consistently update on lineups, deals, dates, times, and other pertinent information o Official website for the festival o Official website for NOLA Event Planning Group o City Hall official website under events

• Radio announcements • Newspaper and local magazine announcements • Headlining with visitor’s center

Promotional Programs

• Contests and deals through social media and radio outlets • Packages for tickets, food stall visitations, and merchandise on the event’s official website • Hosting film competitions for submission and presentation • Eating at any local restaurant that is partnered with our event will receive discounts during the festival

Budget: Our budget is based on expenditures and income

Expenditures: o Venue o Equipment o Infrastructures o Production and Operations o Staffing

• Marketing and Advertising Income:

o Ticket sales o Sponsorships o Donations o Merchandise

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Single Tickets: $25 Couples Package: $40

SATURDAY

Oct. 17

NOLA FOOD & FILM FESTIVAL 2015

Come out to Audubon Park to enjoy local creole cuisine and amazing films with

your friends and loved ones. Featuring cuisine from Amici’s, Arnaud’s and Daisy

Dukes. Also showcasing local talent through documentaries, narrative shorts,

Louisiana shorts, animated shorts, and marquee screenings!

www.NOLAevents.com please call (847) 599-1199 for any questions!

4:00PM- 12:00AM

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Contingency Plan 1

Contingency Plan

NOLA Food & Film Festival

2015

New Orleans

Overview

During our event, it is appropriate to anticipate numerous emergencies. To handle these emergency our team will prepare plans for every possible outcome, respond to the emergencies using those plans, and finally take all folllow0up actions to record the event.

Plan Development

Identify – identify the degrees of severity for each identified risk Assess- asses the degree of potential impact risk can have on the event Define- define a plan for each risk Resources- make a list of all resources needed to ensure safety Contact- create a contact list for all personnel to contact in the event of

an emergency

Key Contact Information

Police Department of New Orleans

(504) 658-6060

Medical Tent Contact

(918) 443-3128

NOLA Event Planning Festival Manager

(918) 434-9085

Follow-Up Actions

! Close issues relating the emergency ! Follow up with local health representatives ! Fill out incident report form

! Identify new mitigation strategies

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Contingency Plan 2

Problem Cause / Contingency Plan

Failure of sound systems Our event relies heavily on technology because of the viewing screens. May be caused by people tripping over wires, faulty equipment, faulty electrical connections, or missing components.

Contingency plans:

• Have a back up sound system, multiple specialists on site

Inclement weather Due to the fact the event is held outdoors, we must plan ahead for inclement weather

Contingency plans:

• Have a back-up venue or alternate date for the event • Check weather 24 hours in advance for possible rescheduling • Have contingency insurance

Breakages / other losses Breakages or loss of electrical equipment and lighting, trophies event paperwork, and supplies

Contingency plans:

• Keep spares of every item and back-up systems • Keep a detailed inventory of all material s

Injuries/ accidents Injuries may occur to attendees or staff

Contingency plans:

• Multiple on-site medial tent and first-aid • Over staff incase of a bigger medical emergency • Keep driveways and walkways open • Train all event staff for unexpected events to occur

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Permits & Insurance

Requirements

Since New Orleans has become known for its large amount of

festivals, they have developed a service for people looking to file permits,

called One Stop. Using One Stop, we can fill out and file all of the permits

and licenses we need to carry out our event. The first permit is the special

event promoter license, which allows us to have more than 3 vendors at

our event and gain a lease for the area. Along with this, a festival permit

will need to be obtained along with support by a city councilman to file

this permit. Next, we will also need to obtain a permit for the noise that will

be caused by the films. Notifying any nearby residents of any loud noise is

required at least 48 hours in advance. Finally, we will have to gain a permit

to allow the distribution of food and make sure every vendor at our event

obtains a food permit and delivers it to One Stop. Each vendor will be

responsible for paying the event vendor permit fee of $50.00 and paying it

to One Stop prior to the event.

As far as insurance, the city of New Orleans recommends we

purchase insurance from Underwriters Insurance Agency which specializes

in special event insurance. The company can provide up to $3,000,000

general coverage and will also cover medical expenses. There is no

deductible for us to pay and they cover a range of risks. For example, they

cover equipment, food spoilage, and property damage. Purchasing the

insurance will protect us against any potential risks that can occur at our

event, such as food poisoning or people who have allergic reactions. This is

essential because we need to prevent any litigation against us. Lastly, the

insurance company also protects against any monetary thefts both inside

and right outside the premises.

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Photos & Drawings

Pictured Left:

Audubon Park Entrance in which attendees will enter the festival

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IT & AV

Requirements

In order to run an enjoyable food and film festival, it is absolutely necessary

that our event is supplied with the appropriate information technology and

audio-visual equipment. Without these key components the 2015 NOLA Food &

Film Festival would essentially lose half of its purpose. The equipment necessary to

conduct a festival such as this one include:

• 3 Screens

• 3 Projectors

• Appropriate lighting

• Speakers capable of projecting large sound to a large audience

• Miscellaneous connecting cables for:

o Power

o Visual hookups

It would also be very beneficial to have backups for these components in case

of any unexpected occurrences in regard to weather, vandalism, electronic

failure, etc… With the appropriate actions and precautions in place, the 2015

NOLA Food & Film Festival will create an entertaining and enjoyable experience

for each and every attendee.

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Suppliers

When planning an event, it is not easy to manage on your own.

In most cases, suppliers are needed so that every aspect of the

event can be professionally done. For the NOLA Food & Film

Festival, a wide variety of suppliers will be used so that each

and every aspect of the event is done to perfection. Suppliers

for this particular event will include:

• New Orleans Film Society

o Will supply the films for viewing

• New Orleans Audio Visual Solutions

o Will supply the event with all of the necessary AV

equipment to operate 3 filming screens

(excluding the screens themselves)

• NOLA MovieNight

o Will supply the 3 large inflatable screens

designed to function outdoors

• Signs Now New Orleans

• NOLA MovieNight

o Will supply the 3 large inflatable screens designed to function outdoors

• Custom Ink

o Will produce all merchandising for the event

• Same Day Porta Potty Rental in New Orleans

• Party City New Orleans

o All tents, tables, chairs needed

• Signs Now New Orleans

o Will supply the event with personally designed advertisement and signage ranging from

printed flyers to large banners and to even digital signage

• Local Eateries such as:

o AMICI Authentic Italian Cuisine & Pizzeria

o Daisy Dukes

o Arnaud’s

§ Will supply the event as food vendors representing the many cultural tastes of New

Orleans

Without these suppliers and their willingness to participate, the NOLA Food & Film Festival could not exist.

30

We decided that for the NOLA Food and Film Festival we were going to have T-Shirts, water bottles, pens and key chains for sale featuring our logo, as well as the logo of the restaurants participating. The T-shirts will help give exposure for our company as

well as for the restaurants taking part in the event to help them increase future business (Appendix). The key chains and pens were items we thought could remind the customers of their experience at the event with items they could use and see every day (Appendix).

Our favorite of these items that we are going to be selling would be the water bottles for a couple of reasons (Appendix). As

an organization we support the rising trend of sustainability in the tourism industry, so we decided to sell these water bottles so that instead of people purchase bottle water, they could just fill it up as they need at water stations around the park. We made the price a

little bit higher because we plan to use these water bottles at each of the booths where the guest can fill it up with the beverages provided. This would help us cut down on the cost and waste of plastic cups or bottles throughout the event, as well as give the guest

a fun and useful memorial from the event that they can use after the event is over.

Merchandising

31

Front View Festival T-shirt Back View Festival T-shirt

Front View Festival Water bottle Back View Festival Water bottle

Festival Bumper Sticker Festival Pen

32

Budget

33

Budgeted

Expenses

34

Budgeted

Income

35

“Vivamus porta

est sed est.”

Menus

Food Vendor: Daisy Dukes

36

37

Food Vendor: Arnaud’s

38

39

Food Vendor: Amici’s

40

41

Food Vendor: Gumbo Shop

42

Conclusion

The New Orleans Event Planning Firm has always had very high

standards for satisfaction of our events, this film and food festival is no

exception. Our event will provide something new to the patrons of New

Orleans through the combination of delicious Creole dishes and fine

filmography. The local restaurants will have a great opportunity to

promote their cuisine in increase knowledge of their establishments, and

the producers and directors of the film will have a chance to show their

work and become known in the film industry. The packages we offer are

unrivaled with our combinations featuring more food and film for

everyone to enjoy, no matter the occasion. After Hurricane Katrina, New

Orleans suffered a great loss to their community and culture. With this

event we hope to help bring back to life the history and fine taste of one

of the Nation’s greatest cities, and with that encourage the community

to support and nourish their surrounding town to bring it back to its

previous.

43

Audubon Nature Institute:. (2015). Retrieved April 16, 2015, from http://web.archive.org/web/20080504192209/http://www.auduboninstitute.org/site/PageServer?pagename=Facility_Audubon_Parks

Audubon Park. (2015). Retrieved April 10, 2015, from

http://www.auduboninstitute.org/audubon-park Frequently Asked Questions. (1994). Retrieved April 13, 2015, from

http://www.experienceneworleans.com/visiting.html History & Mission. (2014). Retrieved April 24, 2015, from

http://neworleansfilmsociety.org/pages/detail/10/history-mission Keating, S. (2015). Top Reasons to Visit Audubon Park - New Orleans Audubon Park.

Retrieved April 16, 2015, from http://goneworleans.about.com/od/audubonparkandzoo/tp/topreasonstovisitaudubonpark.htm

| New Orleans |. (1996). Retrieved April 13, 2015, from

http://www.neworleansonline.com/directory/location.php?notmct=15&locationID=1337

New Orleans Movie Scene. (2015). Retrieved April 24, 2015, from

http://www.experienceneworleans.com/new-orleans-films.html Roderique Jones, A. (2015, January 17). A Food Lover’s Guide to New Orleans. Retrieved April 22, 2015, from http://www.cntraveler.com/stories/2015-01-27/food-lovers-guide-to-neworleans Traditional New Orleans Foods. (2015). Retrieved April 22, 2015, from http://www.neworleanscvb.com/restaurants/traditional/ http://neworleansavs.com/

http://nolamovienight.com/outdoor-movie-rentals.php

http://www.signsnowneworleans.com/

References