february 22, 2013 memorandum to: the advancement and ...13 feb... · daily before talking about its...

February 22, 2013

MEMORANDUM

TO: The Advancement and Communications Committee:

John L. Nau III, Chair

Bobbie G. Kilberg, Vice Chair

Frank B. Atkinson

A. Macdonald Caputo

Hunter E. Craig

Allison Cryor DiNardo

Marvin W. Gilliam Jr.

Victoria D. Harker

Stephen P. Long, M.D.

Helen E. Dragas, Ex Officio

Robert S. Kemp, Consulting Member

Jeffrey C. Walker, Consulting Member

and

The Remaining Members of the Board:

The Hon. Alan A. Diamonstein Edward D. Miller, M.D.

William H. Goodwin Jr. Timothy B. Robertson

George Keith Martin Linwood H. Rose

Vincent J. Mastracco Jr. Hillary A. Hurd

Leonard W. Sandridge Jr.

FROM: Susan G. Harris

RE: Minutes of the Meeting of the Advancement and Communications

Committee on Friday, February 22, 2013

The Advancement and Communications Committee of the Board of

Visitors of the University of Virginia met, in Open Session, at 10:35

a.m., Friday, February 22, 2013, in the Auditorium of the Harrison

Institute/Small Special Collections Library; John L. Nau III, Chair,

presided.

Advancement & Communications Committee - February 22, 2013 2.

Present were Frank B. Atkinson, A. Macdonald Caputo, Hunter E.

Craig, Ms. Allison Cryor DiNardo, Marvin W. Gilliam Jr., Stephen P.

Long, M.D., and Ms. Helen E. Dragas, Rector.

Mr. Robert S. Kemp, Consulting Member, was present.

Present also were The Honorable Alan A. Diamonstein, William H.

Goodwin Jr., George Keith Martin, Vincent J. Mastracco Jr., Edward D.

Miller, M.D., Timothy B. Robertson, Linwood H. Rose, and Ms. Hillary

A. Hurd.

Also present were Ms. Teresa A. Sullivan, John D. Simon, Patrick

D. Hogan, Ms. Susan G. Harris, Paul J. Forch, Ms. Susan A. Carkeek,

Steven T. DeKosky, M.D., Ms. Donna Price Henry, James L. Hilton, Ms.

Patricia M. Lampkin, Ms. Colette Sheehy, Thomas C. Skalak, Robert D.

Sweeney, Ms. Nancy A. Rivers, McGregor McCance, Anthony P. de Bruyn,

and Ms. Debra D. Rinker.

Tim Hulbert, Ms. Valerie Long, Matthew Cameron, Gary Nimax, and

Ms. Cindy Fredrick were in attendance as presenters.

Committee Chair Remarks

Mr. Nau stated that Jeff Walker, Consulting Member and Chair of

the Council of Foundations (COF) was unable to be at this meeting.

Mr. Walker asked Mr. Nau to pass along that the COF is awaiting the

draft of the Strategic Plan and is scheduled to have a day-long

meeting in Charlottesville on May 30. Mr. Nau also reported that the

development element of the College will be integrated into the College

Foundation and the development employees within the College will

become College Foundation employees.

Mr. Nau introduced Mr. Timothy Hulbert, President and CEO of the

Charlottesville Regional Chamber of Commerce. Mr. Hulbert has been in

this position since 2001. The Charlottesville Regional Chamber of

Commerce was founded in 1913; Chamber member enterprises employ more

than 45,000 men and women in the Greater Charlottesville region today.

Report by Charlottesville Regional Chamber of Commerce

Mr. Hulbert introduced Valerie Long, who is the chair of the

Chamber Board this year. She is a partner at Williams Mullen and is

also a graduate of the School of Law. Ms. Long thanked the committee

for letting them speak today. Ms. Long recognized the immediate past

chair of the Chamber, Trish Cluff, an employee of the Health System.

Mr. Hulbert spoke about the long history the Chamber has with the

University of Virginia. He spoke of the mission of the Chamber and

stated they had never diverted from that mission and never will.

Mr. Hulbert remarked on a personal experience with the Health

System and his battle against an aggressive form of lymphoma, which

was at stage 4 when first diagnosed. He stated over the last nine


years that he has interacted with the Hematology/Oncology departments,

he has never had a negative moment. He recognized Dr. Michael

Williams and his wonderful staff.

Mr. Hulbert gave a history of the Chamber and the Charlottesville

area and provided committee members with a handout that detailed the

same information.

Report on the Cavalier Daily

Mr. Nau introduced Matt Cameron, the former Cavalier Daily

Editor-in-Chief. The current Editor-in-Chief, Kaz Komolafe, was

stranded in New York City due to the weather and unable to attend the

committee meeting. Founded in 1890 under the name College Topics, The

Cavalier Daily is Virginia‘s oldest collegiate daily and the oldest

daily newspaper in Charlottesville. It is entirely student-run with no

professional or faculty oversight, and the organization generates all

of its operating revenue through advertising and donations. Matt

Cameron is a fourth year student studying Political and Social Thought

in the distinguished major program. He has served on The Cavalier

Daily managing board for two years, first as executive editor from

January 2011 through January 2012, and then as editor-in-chief from

January 2012 through January 2013.

Mr. Cameron said the mission of The Cavalier Daily is to publish

a student newspaper and maintain an online publication as well as to

educate and train students at the University of Virginia in the art of

daily collegiate journalism. He said The Cavalier Daily is a

501(c)(3) non-profit organization with an annual budget of $250,000.

Their print circulation is 10,000 copies Monday through Thursday and

their staff size is about 200.

Mr. Cameron provided an organizational structure. The Board of

Directors consist of an Editor-in-Chief, Operations Manager, Managing

Editor, Executive Editor, and a Chief Financial Officer. The Junior

Board includes non-literary editors, library editors, opinion editors,

an advertising manager, and a business manager. He noted that they

have no faculty advisor or full-time professional staff – all members

are volunteers except for the advertising staff.

Mr. Cameron gave a quick overview of the history of The Cavalier

Daily before talking about its future direction. He said last year,

The Cavalier Daily felt the effects of the economy and saw financial

strain and so eliminated its Friday edition. This year, The Cavalier

Daily decided to transition to a digital-first newsmagazine. There

will be a daily online production of breaking news, quick coverage,

more extensive blogging, and online exclusive content.

Mr. Cameron said when looking at their target demographic – ages

18 to 24 - it was apparent that most do not read a printed newspaper

anymore so they shifted their focus to digital platforms. For this

reason, The Cavalier Daily will start producing their work more

quickly and uploading the news to their website to get their news out


faster. He said they are working on an application development that

will allow readers to read their news on mobile devices.

The Cavalier Daily will also print two semiweekly newsmagazines

on Monday and Thursday which will be in tabloid format and have

feature-style content.

He concluded his presentation by mentioning revenue generators,

which consist of ads packages, marketing service and donations from

alumni and advertising during the summer.

- - - - - - - - - -

Consent Item: University-Related Foundation Representatives

Mr. Sweeney called on Mr. Nimax, the Assistant Vice President and

Director of University-Related Foundation Administration, to introduce

this consent agenda item. Mr. Nimax stated the Policy on University-

Related Foundations specifies that each foundation board include a

representative of the Board of Visitors. The Rector makes new

appointments and then the Board of Visitors is asked to confirm the

list of existing representative annually.

On motion, the committee approved the following resolution and

recommended it for full Board approval.

APPROVAL OF THE BOARD OF VISITORS REPRESENTATIVES TO THE GOVERNING

BOARDS OF UNIVERSITY-RELATED FOUNDATIONS

RESOLVED, the following persons are ratified or confirmed as

representatives of the Board of Visitors to the governing boards of

the following University-Related Foundations:

Board of Visitors

Foundation Representative Term Ending

Alumni Association of the Allison Cryor DiNardo 06/30/15

University of Virginia

Alumni Board of Trustees J. Davis Hamlin 12/31/16 *

of the University of

Virginia Endowment Fund

The College Foundation John L. Nau III 12/31/16 *

The University of Virginia‘s Marvin W. Gilliam Jr. 06/30/14

College at Wise Alumni

Association

The University of Virginia‘s Marvin W. Gilliam Jr. 06/30/14

College at Wise Foundation

Curry School of Education Linwood H. Rose 12/31/16 *


Board of Visitors

Foundation Representative Term Ending

Darden School Foundation Lewis F. Payne 12/31/13

Foundation of the State Richard S. Minturn 06/30/14

Arboretum at Blandy

Experimental Farm

Healthcare Partners, Inc. Vincent J. Mastracco Jr. 06/30/14

Jefferson Scholars Foundation Hunter E. Craig 06/30/15

Law School Foundation Frank B. Atkinson 12/31/16 *

McIntire School of Commerce Alan A. Diamonstein 6/30/13

Foundation

Medical School Foundation Sam Graham Jr., M.D. 6/30/13

Miller Center Foundation Vacant 6/30/13

Osher Lifelong Learning Gary S. Nimax 6/30/13

Institute (OLLI)

Rare Book School Karin Wittenborg 12/31/13

School of Architecture George Keith Martin 6/30/15

Foundation

University of Virginia Kenneth M. Humphries 12/31/13

Engineering Foundation

University of Virginia Lewis F. Payne 6/30/15

Foundation

University of Virginia Health Edward D. Miller, M.D. 6/30/15

Foundation

University of Virginia A. Macdonald Caputo 6/30/14 *

Investment Management Company

University of Virginia Bobbie G. Kilberg 12/31/16 *

Licensing & Ventures Group

University of Virginia Edward D. Miller, M.D. 6/30/15

Physicians Group

Virginia Athletics Foundation Marvin W. Gilliam Jr. 12/31/15 *

Virginia Tax Foundation, Inc. Joseph E. Gibson 12/31/16 *

* Denotes ratification required by the Board of Visitors

- - - - - - - - - -

Consent Item: Transfer of Endowment Fund

Mr. Sweeney said this item was a rather routine item. It calls

for the approval of a small amount of endowment ($2,000) to be

transferred from the Renner Fund held by the University to the Renner


Fund held by the Alumni Association. He said Mr. Chauncey, who

created the Boyd E. Renner Naval ROTC Scholarship Fund, would like to

consolidate the funds he has provided for this ROTC scholarship

instead of continuing with two funds for the same scholarship.

On motion, the committee approved the following resolution and

recommended it for full Board approval.

APPROVAL OF TRANSFER OF ENDOWMENT FUND TO THE ALUMNI ASSOCIATION

WHEREAS, Warren F. Chauncey created the Boyd E. Renner Naval ROTC

Scholarship Fund as an endowed fund with the Rector and Visitors of

the University of Virginia, under agreement dated November 28, 2011;

and

WHEREAS, Mr. Chauncey has a gift designation in his estate for

the Boyd E. Renner Naval ROTC Scholarship Fund at the Alumni

Association; and

WHEREAS, the Renner Fund with the University is minimally funded;

and

WHEREAS, Mr. Chauncey has requested that the University Renner

Fund be transferred to the Renner Fund at the Alumni Association and

administered under the terms of the November 28, 2011 agreement;

RESOLVED, the Board approves transfer of the assets in the Renner

Fund held by the University to the Renner Fund held by the Alumni

Association.

- - - - - - - - - -

Report on the Office of Engagement

Mr. Sweeney spoke briefly on the history behind the Office of

Engagement. It was established in 2006 and it works to create a

diverse portfolio of activities to provide meaningful opportunities

that appeal to the varied interests of the University‘s alumni,

parents, and friends. Engagement activities include programs such as

Alumni Education, Cavalier Travels, UVaClubs, UVaFamilies, and the

Engagement Community of UVa. Professionals. Cindy Frederick joined

the office in 2006 after a 14-year career as the Executive Director

with Madison House. During her five years, there has been close to a

500% increase in activities, and currently the office oversees more

than 1,400 events a year.

Ms. Frederick mentioned one of society‘s most basic needs –

community. She said community is a place where people belong, where

they can grow and learn, where they can celebrate success and share in

disappointment, and where they can explore what it means to be an

active public citizen. The University creates a vibrant community for

our students, parents, faculty, and staff, which creates a strong bond

and loyalty among our alumni such that they want to continue to be


part of this community for a lifetime.

Ms. Frederick said UVA Global Networks is one form of community

that connects alumni, parents, and friends to each other and to the

University of Virginia. UVA Global Networks is one of the programs of

the Office of Engagement that includes the local Clubs, Cavalier

Admission Volunteers, and Professional Industry Networks. Together

these communities produce an average of 100 events per month all over

the world. This program is complemented by Lifetime Learning and

Cavalier Travels, and combined they provide a variety of avenues for

alumni, parents, and friends to keep connected. She said 20% of the

entire University population participates in UVA Global Networks.

Sixty percent are alumni and 30% are non-alumni parents and current

students.

Ms. Frederick stated that Book Clubs is another excellent program

they implemented. She said it is now being replicated by other

volunteers throughout the world.

Cavalier Admission Volunteers is another excellent network. Ms.

Frederick said they do everything from representing schools at college

fairs to putting together receptions for student send-offs. She said

our volunteers are key for our success.

Ms. Frederick discussed future strategy. Some items she

highlighted are:

1) Develop a gold standard of excellence - strong leadership and succession planning; a calendar of diverse events; and

increased annual event attendance.

2) Convert funding model from membership dues to donations. 3) Increase social media presence and improve online

communication to drive greater participation in events and

donations.

Report by the Senior Vice President For Development and Public Affairs

Mr. Sweeney gave a status report on cash flow. He said the

Chronicle of Philanthropy just published an analysis of giving to U.S.

Colleges for 2012, finding that cash flow for FY 12 was up 2.3%-- and

only 0.2% when adjusted for inflation. Fifty-three percent of the

1,000 colleges surveyed raised at least as much as they did in FY 11,

while 47% showed a decrease. He said the University was fortunate to

beat that trend, posting an increase of 7.5% in FY 12 compared to FY

11. He said at the November meeting, we saw cash flow drop in the

first quarter of FY 13 compared to the previous year, primarily due to

several unusual gifts in the first quarter of FY 12 (trusts and

bequests) --- a combination that made the second highest first quarter

in our history. Consequently, through Sept. 2012 we were down more

than 54% from the prior year-to-date.

In the second quarter, through December 31, 2012, philanthropic

cash flow stood right at $120 million, making up significant ground


but still 14% behind FY 12. The University made up a significant

amount of ground in the second quarter of FY 13. Translated to

dollars, the University received $89.8 million in the second quarter

of FY 13, compared to $73.8 million in the second quarter of FY 12 -

an increase of 21.7% quarter-to-quarter.

Mr. Sweeney said overall annual giving through December 31 was

$38.3 million, up 13% over the same period in FY 12. Alumni annual

giving stood at $16 million - up nearly 22% over last year.

He talked briefly about reunion giving. He said the Thomas

Jefferson Society Reunion (50th - Class of 1963) will be on Monday, May

13, 2013 through Wednesday, May 15, 2013. He said Mac Caputo is a

member of this class. The June Reunions Weekend is scheduled for

Thursday, June 6, 2013 through Sunday, June 9, 2013. Reunion giving

dollars to-date equals $26,288,449 - an increase of 2% over this

cohort‘s last reunion five years ago (Reunion 2008). Multi-year

pledges have increased 714% over last reunion in 2008. Six classes

have already reached their dollar goals (Classes of 1968, ‗73, ‗78,

‗83, ‗98, and 2008). He mentioned that John Nau is a member of the

class of ‗68 and Marvin Gilliam is a member of the class of ‗78.

Mr. Sweeney reviewed capital campaign progress. He announced

that reached $2.9 billion was reached - a significant milestone and

one that will provide the momentum the University needs to finish this

spring. He said from a gift accounting perspective, we have $100

million to go. Mr. Sweeney said he is aware of a significant number

of six- to eight-figure gifts in the process of being booked or

documented - these commitments, expected to book in the next 60 days –

come to least $65M. They include both outright gifts and bequest

components from some of our most distinguished, long-time supporters.

He said Gordon Rainey is leaving no stone unturned and he is finding a

ground swell of support for reaching the $3 billion goal - a milestone

that is held in great regard and with substantial personal pride by

many donors who have been household names around this University for a

generation.

Mr. Sweeney said we are not only going after the big gifts to

close out the campaign, but we are seeking a campaign gift from each

and every alumnus, parent, and friend. To date, 44% of our alumni

have given at least one gift to the campaign. The goal is to push

that number as close to 50% by the close of the campaign.

Mr. Sweeney reviewed the communications plan for the push to $3

billion. He said the strategy involves the following three

components:

1) Communications: Will stage a series of communications – print and electronic – that tell the story of the Campaign, the

importance of everyone giving, and ways people can give. The

messages will target alumni who have not yet given in this

Campaign. He will be announcing the $2.9 billion mark via


Facebook and Twitter and a personal message from Gordon Rainey

to all alumni will be issued.

2) Gift Officers: Prospect Development will generate lists to be shared with gift officers with specific instructions for one-

to-one solicitations with donors close to a giving threshold

in the current campaign; prospects with an open solicitation

started during the current campaign; prospects who have been

visited three or more times during the current campaign but

have not made a gift to the campaign; and those who have given

$1,000 or more in the last campaign but not given to the

current campaign.

3) Phonathon: Prospect Development will work with Annual Giving to determine a group of prospects to be targeted for calls

from the Phonathon. Possible prospects include those who gave

less than $1,000 in the last campaign but have not given to

the current campaign; those close to a threshold below

$50,000; and highly rated alumni who have not had contact.

Mr. Sweeney stated that while the University has totally focused

on finishing the campaign, they are also setting the stage for the

next campaign. He said they are about to launch this spring a new

comprehensive web-based database that will allow development officers

around the Grounds much more flexibility to analyze data and access it

from the road. He is also re-allocating staff to focus more on

predictive modeling and wealth screening and general analytics.

Mr. Sweeney said this is the time for the University community to

come together and focus on three priorities: 1) a series of

initiatives starting soon after the conclusion of the campaign and

continuing into the Bicentennial campaign (possible model for

campaign); 2) over the next four years (FY 14-17) the pan university

priorities based on the financial plan, which will include a number of

areas where we can partner with the schools, particularly

undergraduate programs; and 3) using analytics to plan for the next

capital campaign.

Mr. Sweeney mentioned an article entitled, ―3 Public Universities

Made List of 15 Schools with the Wealthiest Alumni” – it reflects work done

by a group called ―WEALTH X‖ and ranked schools by the number of

living alumni worth $30 million or more. The University of Virginia

ranked 11. Michigan and Berkeley are the other two publics, coming in

at 14 and 15. He said this is exactly where we should be, behind

Harvard, Penn ($4 billion campaign goal), Stanford ($6 billion

campaign goal), Columbia, NYU, Chicago, MIT, Yale, Cornell ($3 billion

campaign goal), and Princeton ($3 billion campaign goal). He said the

University was in line with this peer group and in very good company.

Report on University Communications Division

Mr. Nau said with the goal of delivering strong, coherent, and

consistent messages to the public and its stakeholders, the University


is reinventing and restructuring its Public Affairs organization. The

Public Affairs division of the University is now called University

Communications and is being led by Interim Chief Communications

Officer Anthony de Bruyn. Anthony joined the University in October

2012 and oversees the offices of Media Relations, Community Relations,

Strategic Communications, Web Communications, and Audio and Visual

Communications.

Mr. de Bruyn provided a status report regarding efforts to

reorganize and realign the communications and public affairs portfolio

and functions at the University. He said President Sullivan stated a

desire to separate the University‘s central public affairs function

from its location within the Office of Development and Public Affairs,

a change that must strengthen both central communication and

advancement communication. He was asked to guide and implement

ongoing activities aimed at establishing a ―best-in-class‖ University

Communications division.

Mr. de Bruyn said the findings and recommendations of the peer

review team provided a very useful analysis of the strengths of the

central communications operation. They outlined several areas where

there are opportunities for the University to build greater public

understanding and support of its core mission and values.

The goals of University Communications are to proactively and

effectively enhance the University's reputation; promote and support

pan-university initiatives identified by the Board of Visitors and

University leadership; work with the communications and marketing

professionals across Grounds to ensure consistency and crispness of

messages in support of the University‘s historically strong brand

identity; and foster a collaborative and creative team environment

with an ability to adapt quickly to change with the ultimate goal of

providing high-quality, best in class service to all stakeholders.

Mr. de Bruyn said many organizations within the University – and

several entities closely affiliated with it – interact and engage the

stakeholders daily; therefore, University Communications must also

support the University‘s mission of education, research, service, and

health care by managing and advancing the University‘s brand. The

ultimate communications goal is to foster a strategic and integrated

effort that advances pan-University initiatives and provides a

platform to bolster the efforts of the schools and units across

Grounds.

Mr. de Bruyn provided the committee members with three

organization charts (attached to these minutes). The first represents

what was for more than 10 years the division of Public Affairs within

the Office of Development and Public Affairs. He said the positions

colored in red will remain in the Development portfolio and will serve

as the new Advancement Communications team, represented in the second

organization chart. The third organization chart represents the first

phase of the new University Communications division. In this chart,


there were a few new positions, including three marketing positions

and a new social media coordinator.

Mr. de Bruyn said to develop a best-in-class marketing effort

they approached several top public and private universities in the

most recent U.S. News rankings. With the exception of a handful of

private universities in urban locations with a need to differentiate

themselves from the local competition (Washington, D.C.), all are

engaged in reputational marketing aimed at clearly defining and

strengthening their institutional brands.

After completing the information gathering, the University will

develop a phased proposal that will address both short- and long-term

goals of an integrated strategic communications and marketing effort.

This will coincide with the University's strategic planning effort,

currently underway.

Mr. de Bruyn said leadership was supportive of the marketing

effort and they have put forth a budget proposal that will provide

adequate start-up funds and create three marketing positions — a

director, a brand manager, and a marketing specialist. In addition,

Senior Vice President Sweeney demonstrated his commitment to the

effort by offering the creative support of his new Advancement

Communications team. With the proliferation of social media platforms

and new wireless technologies, it is critically important for the

University to move quickly and enhance its social media presence and

outreach. The recruitment of a social media coordinator position is a

first step. University Communications and Advancement Communications

will continue to work in close partnership, collaborating as they have

in the past and sharing their talents, knowledge and skills so that

both groups are as effective as possible.

Mr. de Bruyn said the University believes in the importance of

measuring the effectiveness of what we do and strives for continuous

improvement. The University must communicate its values, impacts and

importance succinctly and persuasively. We also have the

responsibility to act quickly in setting the record straight when

there is misinformation in the public sphere. He said they are

gathering metrics and other data that will help guide decision-making

processes with regard to what areas of the operation work well and

what areas need improvement.

Mr. de Bruyn said they plan to bring together in April no more

than a dozen prominent alumni with expertise in various communication

fields to serve as an external advisory group. The University will

seek advice and counsel about emerging industry trends, the role of

marketing and strategic communication at our University, and how the

University can better mine existing data and maximize social media,

among other topics. He concluded his presentation by saying these are

extraordinary times for institutions of higher education; nationally,

demands on university communications operations continue to grow and

evolve, and we must be nimble and embrace change in order to continue

to provide best-in-class service to our various stakeholders.


- - - - - - - - - -

On motion, the meeting was adjourned at 12:15 p.m.

SGH:dr

These minutes have been posted to the University of Virginia Board of

Visitors website.

http://www.virginia.edu/bov/externalminutes.html

University of VirginiaDevelopment & Public Affairs

Public Affairs

Current Date 1/16/2013

Pink = Development & Engagement Communications

White = University Communications

Robert SweeneySenior Vice President for Development

and Public AffairsFA102/07215

McGregor McCanceSpecial Projects Officer

Communications Assistant to the AVP for Public Affairs

FA006/02610

Carol Wood

Assoc. VP for Public AffairsAnthony de Bruyn

Interim

Vacant

Sr. Director of Public Affairs

Penney D. CatlettAdministrative Staff Assistant

C0789/05518

Amanda SpicerPublic Affairs Associate

C2605/04949

Marian AnderfurenDirector, Media Relations

FP682/07482

Nathan MooreGeneral Manager, WTJU

FP528

Jane McDonaldBusiness Manager

C2750

Gayle PoirierOffice Coordinator

L3745

Robert NowickiUnderwriting Manager

L6036

Jane FordInformation Officer

FP643/02605

Fariss SamarraiInformation Officer

FP987/02611

Rebecca P. ArringtonAssistant Director, News Services

C1320/01282

Matt KellyGeneral Assignment Writer

C2993/01277

Anne BromleySenior Editor/Writer

FP341/02609

Sally BarbourNews Services Associate

C1907/05680

Carolyn DillardNews Officer for Broadcast & Diversity Communications

C1355/01972

Dan HeuchertAsst. Director of Media Relations

C1090/01281

Karen AsherElectronic News Asst. Editor

C6022/05870

Brevy CannonGeneral Assignment Writer

L3510/01280

Rob SealInformation Officer

C5152/08511

Mike JonesSr. Director, Strategic Communications

FP588/02556

Barbara HoganDevelopment Associate

Admin & Office Spec III

L0539/04965

Emma EdmundsDir. Editorial& Design Group, Strategic Communications

FP645/02444

Charity BoudourisAsst Dir., Editorial & Design

L3574/01284

E. Mary CarlsonSenior News Writer

C3914/01278

Kim WendelGraphics Coordinator

L4046/01877 (shared)

William CockeSr. Writer and Project Manager

L2907/01279

Charlotte CrystalInformation Officer

FA982/02606

Chris CullinanGraphics Coordinator

L0545/01876

Vacant (Minturn)Sr. Writer & Project Manager

05636

Sheri B. WinstonDir. Strategic Communication, Audio/Visual

FA153/02557

Robert D. SmithSenior Producer

FP721/02627

Cole GeddyPhotographer/Digital Photo Archivist

L3845/04881

Daniel AddisonPhotographer

L2417/04880

Amanda LotasAudio/Video Editor

C3959/01880

Scott MoomawMedia Coodinator

Multimedia Producer

L5000/08609

Zach WheatDirector, Strategic Communications, Interactive Media Group

L3935/01269

Deke ShrumAsst. DIr. of Content Management

L3933/01822

Lori TuckettWeb Platform Specialist

L3916/02006

William (Bill) CollinsWeb Development Specialist

L3061/04636

April PetersonSystems Analyst

L3032/01422

Nicole BreedenWeb Developer

L4552/03426

Jonelle Kinback

Sr, Web Programmer

L4067/01823

Vacant (Hill)

Web Communications Associate

C1589/02916

Carey HillOnline Development Specialist I

C3110/04635

Kristy MoonWeb Developer

L4228/08513

Christina MeyerWeb Developer

C2549/01817

Lana ElamOnline Dev Specialist I

C/08635

Ida Lee WoottenDirector of Community Relations

FA456/02445

Jim FitzgeraldAssoc. Dir. of Community Relations

L3911/02005

Diana WilliamsCommunity Outreach Associate

L3914/05247

Elisabeth ChristianCommunity Relations Associate

C2926/05681

Danny WilmerManager, Day in the Life Program

FP088

VacantSr. Director of Marketing & Research Communications Liaison

FP300/02555

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Attachment

University of VirginiaAdvancement Communications (Interim)


Robert D. SweeneySr. Vice President DPA

Julian M. Bivins, Jr.Assoc.. Vice President for Advancement Services

FA193/07199

Nathan MooreGeneral Manager, WTJU

FP528

Jane McDonaldBusiness Manager

C2750

Gayle PoirierOffice Coordinator

L3745

Robert NowickiUnderwriting Manager

L6036

Deke ShrumAsst. DIr. of Content Management

L3933/01822

Lori TuckettWeb Platform Specialist

L3916/02006

William (Bill) CollinsWeb Development Specialist

L3061/04636

April PetersonSystems Analyst

L3032/01422

Nicole BreedenWeb Developer

L4552/03426

Emma EdmundsDir. Editorial& Design Group, Strategic Communications

FP645/02444

Barbara HoganDevelopment Associate

L0539/04965

Charity BoudourisAsst Dir., Editorial & Design

L3574/01284

E. Mary CarlsonSenior News Writer

C3914/01278

Kim WendelGraphics Coordinator

L4046/01877 (shared)

William CockeSr. Writer and Project Manager

L2907/01279

Charlotte CrystalInformation Officer

FA982/02606

Chris CullinanGraphics Coordinator

L0545/01876

University of VirginiaUniversity Communications

DraftInterim Organization - Phase One


Anthony de Bruyn

Chief Communications OfficerInterim

Penney D. CatlettAdministrative Staff Assistant

C0789/05518

Amanda SpicerPublic Affairs Associate

C2605/04949

VacantSocial Media Coordinator

FP643/02605

VacantCommunications Assistant to the AVP for Public Affairs

FA006/02610

McGregor McCanceInterim Director, Media Relations

FP682/07482

Rebecca P. ArringtonAssistant Director, News Services

C1320/01282

Matt KellyGeneral Assignment Writer

C2993/01277

Anne BromleySenior Editor/Writer

FP341/02609

Sally BarbourNews Services Associate

C1907/05680

Carolyn DillardNews Officer for Broadcast & Diversity Communications

C1355/01972

Dan HeuchertAsst. Director of Media Relations

C1090/01281

Karen AsherElectronic News Asst. Editor

C6022/05870

Brevy CannonGeneral Assignment Writer

L3510/01280

Rob SealInformation Officer

C5152/08511

Fariss SamarraiInformation Officer

FP987/02611

VacantFOIA Coordinator

Sheri B. WinstonDir. Strategic Communication, Audio/Visual

FA153/02557

Robert D. SmithSenior Producer

FP721/02627

Cole GeddyPhotographer/Digital Photo Archivist

L3845/04881

Daniel AddisonPhotographer

L2417/04880

Amanda LotasAudio/Video Editor

C3959/01880

Scott MoomawMultimedia Producer

L5000/08609

Zach WheatDirector, Strategic Communications, Interactive Media Group

L3935/01269

Jonelle Kinback

Sr, Web Programmer

L4067/01823

Carey HillOnline Development Specialist I

C3110/04635

Kristy MoonWeb Developer

L4228/08513

Christina MeyerWeb Developer

C2549/01817

Lana ElamOnline Dev Specialist I

C/08635

Ida Lee WoottenDirector of Community Relations

FA456/02445

Jim FitzgeraldAssoc. Dir. of Community Relations

L3911/02005

Diana WilliamsCommunity Outreach Associate

L3914/05247

Elisabeth ChristianCommunity Relations Associate

C2926/05681

Danny WilmerManager, Day in the Life Program

FP088

Mike JonesSr. Director, Strategic Communications

FP588/02556

VacantDirector of Marketing

VacantBrand Manager

Vacant Marketing Specialist

february 22, 2013 memorandum to: the advancement and ...13 feb... · daily before talking about its...

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