featuring keynote presentations by - agap · featuring keynote presentations by international...

FEATURING KEYNOTE PRESENTATIONS BY

International Health, Racquet & Sportsclub Association

SETH MATTISONSponsored by MYZONE

MARTIN LINDSTROM Sponsored by Technogym

JOHNNY EARLESponsored by Matrix Fitness

SORAYA DARABI

facebook.com/ihrsa @ihrsa | #IHRSA2017 ihrsa.org/convention [email protected]

36th Annual International Convention & Trade ShowLos Angeles Convention Center &JW Marriott at L.A. Live

KEYNOTE SPEAKERSABC FINANCIAL • ABC FINANCIAL • ABC FINANCIAL

SOFTWARE • PAYMENT PROCESSING©2016 ABC Financial Services, Inc.

• ABC Financial has over 35 years of experience in membership management, payment processing and delinquency follow-up in the Health and Fitness industry

• With 200+ Customer Care Reps, 150+ employees in the Data Conversion and Training Departments and 35+ Help Desk employees, your ABC family is here to provide unparalleled support

• We never charge hidden fees and don’t require a contract

• Our software updates are automatic and seamless. You always operate on the most current version of DataTrak and there is never an upgrade fee

Choose ABC as your software and paymentprocessing provider and learn how we make our customers our number one priority. Call us today! 1-800-551-9733 or visit us at abcfinancial.com

Text DATATRAK to 87365(Canada 88988) to learn more.

At ABC FinancialOur Customers Are Treated Like Family.

YOU’REMORE THANJUST A CUSTOMER...

Visit us atBooth #1545!

IHRSA 2017 – 36th Annual International Convention & Trade Show • March 8-11, 2017 • Los Angeles, CA USA

SETH MATTISONFounder & Chief Movement Officer, FutureSight Labs

Relationship Revolution: Building Better Connections in the Digital AgeWednesday, March 8 | 10:30am - 12:00pm Sponsored by MYZONE

KEYNOTE PRESENTATIONS

Seth Mattison is an internationally renowned expert on workforce trends and generational dynamics. As founder and chief movement officer of FutureSight Labs, Mattison advises many of the world’s leading brands and organizations on the key shifts happening around talent management, change and innovation, leadership and the future of work.

Named to the Editors’ Picks for Favorite Speakers of 2013 by MeetingsNet, Mattison offers actionable content that can immediately impact business performance. With his finger on the pulse of today’s changing workforce, Mattison blends storytelling from his own personal experience working with category-leading brands while leveraging cutting-edge research to develop fresh perspectives on the key strategic issues most relevant for today’s leaders.

Mattison has shared his insight with thousands of business leaders around the world and has received accolades from many of the world’s best brands, including MasterCard, Johnson & Johnson, Microsoft, PepsiCo, GE Energy, Merrill Lynch, Dow, Disney, Deloitte, and more.

Martin Lindstrom is recognized as one of the world’s leading brand experts, having pioneered the introduction of brands on the Internet (1994), using our five senses in branding (2004), introducing neuroscience in advertising (2007) and exploring the next generation of subconscious communication (2010). He was named a top “Thinkers50 Global Management Thinker” in 2015.

Lindstrom was named one of TIME magazine’s “World’s 100 Most Influential People” and is the author of several New York Times and Wall Street Journal best-selling books, including Buyology, Brandwashed, and Small Data. He is a trusted brand-and-innovation advisor to numerous Fortune 100 companies, including McDonald’s Corporation, PepsiCo, American Express, Microsoft, Nestlé, Disney and GlaxoSmithKline.

Buyology was voted “pick of the year” by USA Today, and it appeared on ten of the Top 10 best seller lists in the U.S. and worldwide, including The New York Times and The Wall Street Journal. His book BRANDsense was acclaimed by The Wall Street Journal as “…one of the five best marketing books ever published.” His books on branding have been translated into more than 50 languages and published in more than 70 countries.

MARTIN LINDSTROM Author, Change Agent and Brand Futurist, DENMARK

Forget BIG Data – Small Data Defines the FutureThursday, March 9 | 8:30am - 9:45amSponsored by Technogym

SIMULTANEOUS TRANSLATION!All keynote sessions and select education

sessions will be translated into Portuguese, Russian and Spanish. In addition, select keynote and education sessions will be translated into Chinese (Sponsored by ChinaFit) and Japanese.

1For the latest updates and to register: ihrsa.org/convention • 800-228-4772 (US/Canada) • +1 617-951-0055 (international)

Over the past decade Johnny Cupcakes, founded by Johnny Earle, has grown from a “joke” to a multi-million dollar, highly exclusive t-shirt brand driven by a community of world-wide collectors. Earle shares his story of how he took his t-shirt brand from the trunk of his rusty car at age 19, with a learning disability, to some of the world’s most sought after retail locations.

In this session, Earle will piece together how his success reinforces the power of details, experience and loyalty. Earle’s presentation provides comprehensive blueprints for getting any small business, passion, or idea off the ground, while also expanding the way existing creators think.

Earle has been named America’s #1 Young Entrepreneur by BusinessWeek, has been recognized 4 years in a row for making it into the INC 500/5000 fastest growing independent companies in America, has been featured on MTV, NPR, Forbes, The Wall Street Journal, and as a case study in several branding and business books.

Soraya Darabi has her finger firmly on the pulse of today’s constantly changing media landscape. As a leader in next-generation digital communications and e-commerce over the past decade, Darabi has helped numerous brands and companies of all sizes anticipate, understand, and maximize emerging digital trends.

She began her career as the first-ever manager of digital partnerships and social media for The New York Times, where she formed and implemented the global news leader’s digital and social media strategies, which are still in place today. Most recently, Darabi is co-founder of Zady.com and was named one of Fast Company’s “Most Creative People in Business.”

In this session, Darabi will explore the unique strategies and best in class tips for creating a customized engagement plan for the industry and your organization that helps to lasso the current and next generation of consumers, clients, and users.

JOHNNY EARLEBranding Expert, and Founder, Johnny Cupcakes

Viral Business: Inspiring Customer LoyaltyFriday, March 10 | 8:30am - 9:45amSponsored by Matrix Fitness

SORAYA DARABICo-Founder, Zady, and Impact Investor

Creating & Maintaining EngagementSaturday, March 11 | 11:30am - 12:30pm

http://ihrsa.org/convention

2IHRSA 2017 – 36th Annual International Convention & Trade Show • March 8-11, 2017 • Los Angeles, CA USA

DISCOVER LOS ANGELES AT IHRSA 2017!Come for IHRSA, stay for LA.

The 36th Annual IHRSA International Convention & Trade Show in Los Angeles isn’t just a one-of-a-kind education and networking opportunity. It’s also a fantastic way to explore one of the most exciting, cosmopolitan cities in the world. Even if you’ve been to LA before, in a city this lively, there is always something new to see.

Here’s just a glimpse of what LA has to offer:

• It’s a sports fan’s paradise. Staples Center, located adjacent to the Los Angeles Convention Center (where the IHRSA Convention & Trade Show will be held), is home to the Los Angeles Lakers, Clippers, Sparks, and Kings. Make your trip a slam-dunk by catching a game.

• The Microsoft Theater. Also around the corner from the LA Convention Center is Microsoft Theater, formerly Nokia Theater, one of the largest indoor stages in the U.S. In addition to hosting the biggest acts in entertainment, the auditorium is a hot spot for award shows.

• Cosmopolitan cuisine. LA is known for its dynamic culinary scene. Whether you’re in the mood for an oceanfront patio, a Michelin-starred restaurant, or a great little taco truck, LA has exciting options for every palette.

• A vibrant arts and culture scene. Film and television aren’t LA’s only artistic pursuits. The city is home to more than 705 professional musical acts, 24 professional dance companies, 54 annual film festivals, and 105 museums. Visit the stunning Walt Disney Concert Hall or Los Angeles County Museum of Art on Museum Row.

There’s so much more! Visit discoverlosangeles.com.

There’s no better way to combine work and play than by attending IHRSA 2017 in Los Angeles. Register today at ihrsa.org/go2017.

http://ihrsa.org/go2017

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DISCOVER LOS ANGELES AT IHRSA 2017!Come for IHRSA, stay for LA.

IHRSA 2017 teems with opportunities to meet like-minded fitness industry professionals eager to make new connections. Whether you’re new to the health and fitness industry, or are a seasoned veteran, IHRSA 2017 is the place to go to meet the right people. Mix and mingle at numerous receptions, breakfasts, and early morning workouts — because this is a meeting for the health and fitness industry, after all.

Here’s just a small sample of the many networking opportunities you can expect at IHRSA 2017:

“MAKING CONNECTIONS” ORIENTATION Wednesday, March 8 | 7:30am - 8:30amFirst-time attendees, or those who haven’t been in a while, are highly encouraged to attend this session. You’ll learn how to navigate the IHRSA Convention & Trade Show and formulate a game plan for maximizing your IHRSA 2017 experience. You’ll also meet fellow first-timers and, maybe, even an industry veteran or two. You never know!

8th ANNUAL WOMEN’S LEADERSHIP SUMMITWednesday, March 8 | 1:00pm - 3:00pm Sponsored by American Council on Exercise

Personal Branding to Catapult Your CareerSima Dahl, Facilitated by Debra Siena

Personal Branding is a skill every professional woman must hone to achieve success in today’s competitive employer landscape, but it’s one that is often misunderstood. It’s the way we ensure that every member of our network knows not only what we do, but also what we’re capable of and stands ready to help us achieve it!

In this interactive session, Sima Dahl, America’s Personal Branding Champion, will share highlights of her Sway Factor system – a step-by-step guide to increase your influence, open more doors, and catapult your career skywards.

EVENING NETWORKING RECEPTIONS Kick back with friends —new and old—at the end of the day at one or more of the following gatherings:

• Opening Welcome ReceptionWednesday, March 8 | 7:30pm - 9:30pmSponsored by Zumba Fitness

• Canadian VIP Reception (Canadian attendees) Thursday, March 9 | 6:00pm - 7:00pm Hosted by the Fitness Industry Council of Canada (FIC)

• Planet IHRSA: The International Attendee Reception (International attendees and invited guests) Thursday, March 9 | 7:00pm - 9:00pm

12th ANNUAL BASH FOR AUGIE’S QUEST Friday, March 10 | 6:00pm - 11:00pm The health and fitness industry’s fight to find a cure for ALS (Lou Gherig’s disease) continues at the 12th Annual Augie’s Bash. Join industry veteran Augie Nieto, and his wife Lynne, as they strive to raise funds for critical ALS research at this inspiring, heartwarming event. There will also be a cocktail reception, silent auction, and awards ceremony. *RSVP and fee required. Email [email protected] to purchase tickets or a table.

ENHANCE YOUR EVENT EXPERIENCE WITH THE NEW IHRSA 2017 MOBILE APP! (available Feb 2017)

• Connect & Network with Attendees, Speakers, Exhibitors & Sponsors• Access the live Activity Feed so you don’t miss a thing• Take surveys, post photos and see how high you can rise on the App Leaderboard• Stay up-to-date on schedules, sessions, locations and much more!

“THE FAST TRACK” CONTINENTAL BREAKFAST Thursday, March 9 | 7:00am - 8:15am Friday, March 10 | 7:00am - 8:15am Jump-start your morning with 20-minute presentations, each designed to provide you with operational best practices that can be applied immediately in any club setting.

NETWORK TO SUCCESS!

“IHRSA is by far the best show in our industry. From the fantastic sessions, to the massive trade show, to the incredible networking events, it just can’t be beat. If you are going to attend one show a year, this has to be it.” – Chris Stevenson, Stevenson Fitness

mailto:augiesquest%40als.net?subject=


The IHRSA International Trade Show is the place for health club operators to discover the newest and best fitness technology the world has to offer.

MORE THAN 350 EXHIBITORS come from around the globe to showcase their products and services in a vibrant, high-energy environment that you won’t want to miss.

Be the first to see and try out the latest strength and cardio equipment—many of which will be making their debut on the trade show floor—and check out the newest models of your favorite machines.

From our floor to yours. Bring home the best.

• Try out the latest cardio and strength machines equipped with the most cutting-edge digital electronics and ergonomic designs.

• See live demos of club management software, locker room amenities, retention technologies, and more.

• Experience the latest group exercise class trends (and get your own heart rate up) with an Early Morning Workout taught by the industry’s leading instructors, right on the show floor.

Meet face-to-face with manufacturers!

Score IHRSA Trade Show-only prices!

TRADE SHOW HOURSTHURSDAY, MARCH 9

10:00am-6:00pm Trade Show

FRIDAY, MARCH 10 6:30am-8:30am

Early Morning Workout

10:00am-5:00pm Trade Show

INNOVATION YOU WON’T SEE ANYWHERE ELSE!

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These are just some of the categories of exhibitors that you can expect to see at the IHRSA 2017 International Trade Show in Los Angeles:

Aquatic / Pools & Supplies

Architects / Facility Designers / Construction / Decor

Associations / Certification / Educational Organizations

Audio / Video Equipment / Music

Climbing Walls / Structures

Computer Software / EFT Billing & Collections

Consultants: Sales / Marketing / Promotions / Training / Personnel

Equipment Cleaning / Maintenance / Repairs

Fitness Equipment / Fitness Accessories

Fixtures / Furniture / Lighting / Lockers

Flooring / Courts / Mats / Sports Surfaces

Food & Beverage / Nutritional Products / Supplements / Services

Group Exercise / Programming / Instruction

Health Clubs / Gyms / Franchises

Insurance

Laundry

Leasing & Financing

Locker Room Amenities / Towels

Medical & Rehabilitation Equipment

Pilates / Stretching / Yoga

Publications / Magazines / Publishing

Security / Locks

Spa Services / Skin Care / Massage Equipment

Sporting Goods / Apparel / Pro Shop

Steam / Sauna

Tanning

Technology / Internet / Programming

Testing / Heart Rate Monitors / AEDs / Body Composition / First Aid

Youth Fitness

IHRSA would like to acknowledge Twin Oaks Software for enhancing the attendee experience in Los Angeles by sponsoring a Relaxation Station, designed to assist attendees as they navigate the expansive Trade Show floor and to unwind aftera good workout.

A SPECIAL THANK YOU!

For the latest updates and to register: ihrsa.org/convention • 800-228-4772 (US/Canada) • +1 617-951-0055 (international)

EXHIBITOR PRODUCT & SERVICE CATEGORIES


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EXERCISE PROGRAMMING

THURSDAY, MARCH 9 6:30am-7:30am

STOTT PILATES Matwork Interval TrainingLaureen DuBeau, Master Instructor Trainer, MERRITHEW, CANADA Sponsored by MERRITHEWKick your metabolism into high gear with this intensive, energy-boosting Mat workout, developed by the MERRITHEW team. Take advantage of the body’s natural ability to burn fat throughout the day and also help chase away stress while building overall strength and endurance. Selected STOTT PILATES Matwork exercises are combined in innovative and powerful sequences that gradually increase in rhythm, pace and intensity to help rev up the body’s fat-burning capacity. The first 50 participants receive a free Pilates & Yoga Mat.

#poweryour Functional Training WorkoutPower Systems Team Sponsored by Power SystemsCome experience the latest functional training tools and programming from Power Systems! Our Power Systems team will be on hand alongside our fitness experts and brand ambassadors to provide an innovative and invigorating workout to start your day.

7:30am-8:30am

ThinkFit: Dynamic Circuits Powered by Balanced BodyErika Quest, Balanced Body Master Instructor, Balanced BodySponsored by Balanced BodyGet up and get going with a well-rounded early morning circuit from Balanced Body. Use a variety of Balanced Body Fit equipment to address the 4 fitness essentials, cardio, strength, balance and flexibility, using the ThinkFit programming system. Combining a rhythmic warm up, HIIT circuits for strength and cardiorespiratory training and a dynamic cool down, this morning session will get you revved up and ready for your day.

bootybarre & bbarrelessTracey Mallett, Creator, bootybarreSponsored by bootybarrebarre less is a fusion style class with a true foundation of Pilates performed to the beat of the music allowing you to experience a mind body connection fused with dance, Pilates and Yoga. It is about connecting your mind to the body, so that you not only strive to move with precision but also have FUN. Classic barre exercises have been adapted to be performed in the center of the room either standing or on the floor. bootybarre is a fun, energetic, workout that fuses techniques from Dance, Pilates, and Yoga that will tone, define and chisel the whole body. It is the perfect combination of strength and flexibility with an added cardiovascular element utilizing the barre.

JumpSport: Beyond the Bounce!Krista Popowych, Master Trainer & Director of Education, Jumpsport, Inc. Sponsored by by JumpSport, Inc.Get ripped, torch calories, and have fun in this 45-minute interval circuit. Experience the JumpSport Fitness Trampoline and learn what sets it apart from other “rebounding” options. From functional training and GX, to personal training and rehab, JumpSport engineers highly versatile, dynamic, cost-effective tools for cardio and strength work. Come join us for this low impact workout that will put a bounce in your members’ steps and keep them coming back for more.

Total Body Workout with Heart Rate Based TrainingNick Ekbatani, Fitness TrainerSponsored by PolarGet a full body workout while experiencing the benefits of exercising with heart rate. Come see how it is done and join us for a total body workout featuring Polar Club, a heart rate based solution that is sure to energize your members and clients in a new way. Participants will employ a variety of cardiovascular and strength exercises at differing intensities, all while viewing their heart rates on the big screen. This will be followed by a cool-down during which the class will see the overall results of the workout.

FRIDAY, MARCH 106:30am-7:30am Classes to be announced

7:30am-8:30am

STOTT PILATES Ultimate Body SculptingLaureen DuBeau, Master Instructor Trainer, MERRITHEW, CANADA Sponsored by MERRITHEWAchieve the well-sculpted physique you’ve been looking for with Intermediate-level exercises that challenge both core and peripheral strength, and create the ultimate sculpted body. This intense full-body workout, developed by the MERRITHEW team, emphasizes the upper and lower body working together while maintaining correct alignment and form using the Flex-Band exerciser. Add variety and multi-dimensional joint movements to any personal training or group fitness routine. The first 50 participants receive a free Pilates & Yoga Mat and Flex-Band Exerciser.

MostFit Functional Group WorkoutHelya Glen, CPT, Master Trainer, and Owner, The StudioSponsored by MostFitJoin MostFit Master Trainer Helya Glen for a unique functional training workout using the MostFit Core Hammer fitness sledgehammer and Onyx Board weighted slider. Rotational strength, sledgehammer slams, hi rep weight lifting, bodyweight movements, and plyometrics will all be included.

#poweryour PowerWave WorkoutPower Systems TeamSponsored by Power SystemsExperiencing is believing: Discover how adding this 20 minute, total body, metabolic workout to your programming can double your revenue while helping clients achieve their fitness goals in less than half the time. The Wave20 workout features 20 rounds of functional movements that will unleash explosive core strength & physical endurance. This revolutionary programming is powered by customized music and timers specifically designed to drive maximum performance. Power Your Potential to create a stronger, leaner clientele - 20 minutes at a time.

IHRSA 2017 would not be complete without the very best workout opportunities. Convention and Trade Show attendees can participate each morning in cutting-edge, trend-setting exercise programming. The high-energy classes listed below offer the most innovative programs and top-notch equipment that set IHRSA apart from any other industry show. More will be added as the event gets closer. Visit ihrsa.org/convention for updates.



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®

THANK YOU Sponsors!




IHRSA 2017 education sessions have been organized by track so you can choose the ones that best match your interests and needs. On the schedule section of this brochure, each session will be noted with its respective code(s). The first code denotes the primary track for each session.

EDUCATION TRACKS

EDUCATIONAL FORMATS TO MATCH YOUR LEARNING STYLE

IGNITE! IGNITE! is a fast-paced, 75-minute event where selected speakers prepare 20 slides, each shown for 15 seconds, giving all presenters 5 minutes of fame. IGNITE! presenters share their personal and professional insights on a host of wide-ranging topics that can be informative, enlightening, humorous, or just plain fun! To become an IGNITE! presenter, simply complete the brief application form at ihrsa.org/ignite by December 15, 2016.

EDUCATION TUTORIALSThe tutorial program is designed to bring attendees together who are facing the same challenges and obstacles in their day-to-day operations with a busi-ness executive or industry professional who will facilitate practical ‘solution discovery’. These groups will be limited in size to maximize interaction.

NETWORKING ROUNDTABLES The opportunity to network with club operators from around the world is one of the most requested IHRSA Convention activities each year. Facilitated by a moderator, these roundtable discussions provide attendees with the chance to connect, and share knowledge and ideas on a variety of mission-critical topics.

WORKSHOPS & EDUCATION SEMINARS PRESENTED BY ASSOCIATE MEMBERS The half- and full-day workshops and Supplier Seminars, presented by a variety of IHRSA Associate members that are also exhibiting at the Trade Show, allow you to dig deeper into the programs and products that can increase success in your club. You will not only enjoy the hands-on aspect of these seminars, but also learn more about the products and services that you will be able to fully ‘test-drive’ on the Show floor.

Recognizing that everyone learns differently, IHRSA 2017 offers educational opportunities in a variety of interactive formats — in addition to the traditional seminars offered throughout the four-day event. Among these offerings are:

Customer Service & Retention . . . . . . [ CS-R ]

Exercise Class . . . . . . . . . . . . . . . . . . . [ E ]

Fitness & Personal Training . . . . . . . . . [ F-PT ]

Health Promotion & Wellness . . . . . . . [ HP-W ]

Leadership . . . . . . . . . . . . . . . . . . . . . [ L ]

Management & Operations . . . . . . . . [ M-O ]

Membership Sales & Marketing . . . . . [ MS-M ]

Programming . . . . . . . . . . . . . . . . . . . [ P ]

Research & Industry Trends . . . . . . . . [ R-IT ]

Supplier Seminars . . . . . . . . . . . . . . . . [ SS ]

Technology & Social Media . . . . . . . . [ T-SM ]

CONTINUING EDUCATION CREDITS (CECs)The following organizations will be offering CECs at IHRSA 2017. Visit ihrsa.org/convention for a complete schedule of activities.

• Athletics & Fitness Association of America (AFAA)

• American Council on Exercise (ACE)

• The Cooper Institute (CI)

• International Fitness Professionals Association (IFPA)

• National Academy of Sports Medicine (NASM)

• National Council on Strength & Fitness (NCSF)

• National Exercise & Sports Trainers Association (NESTA)

• National Federation of Professional Trainers (NFPT)

• National Strength & Conditioning Association (NSCA)

• SCW Fitness Education (SCW)

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WEDNESDAY, MARCH 8

7:30am - 8:30am | “Making Connections” OrientationHosted by Nicole JohnsonLearn how to navigate your way through the IHRSA Convention & Trade Show. This session will help you establish your game plan for success, meet like-minded attendees, and make the most of your IHRSA 2017 experience!

9:00am - 10:15am | Feature Presentations

Improving Your Innovator’s DNAChris Bingham, Ph.D.[ L ]

Creating WOW in Your Studio, Club, and LifeTodd Durkin[ M-O, L ]

Community is the C.U.R.E — Developing Employee & Member RetentionKaren McNenny[ M-O, HP-W ]

Utilizing Social Media to Attract & Retain MembersFrank Furness[ T-SM, CS-R ]

9:15am - 10:15am | Special Session

Tax-Exempt Competition ForumHelen Durkin, J.D.[ M-O ]

10:30am - 12:00pm | Keynote Session & Award Presentation

Relationship Revolution: Building Better Connections in the Digital AgeSeth MattisonSponsored by MYZONE[ L, M-O ]

1:00pm - 3:00pm | 8th Annual Women’s Leadership Summit

Personal Branding to Catapult Your CareerSima DahlFacilitated by Debra SienaSponsored by American Council on Exercise[ L, M-O ]

1:30pm - 2:45pm | Education SessionsSeveral IHRSA 2017 sponsors are offering presenta-tions to educate participants about their products and services. These interactive sessions will provide participants with pertinent information to continue a dialogue with the sponsors during the Trade Show.

An Exclusive Benchmark Report: 5 Key Drivers of Member LoyaltyRichard ThomasSponsored by Listen360[ CS-R, SS ]

Building Strong Client Relationships: Audience First, Selling SecondStephanie Moran, Vito LaFataSponsored by MINDBODY[ MS-M, SS ]

Rehab to Fitness: How Can Fitness Centers Attract This Growing Market?Lori SullivanSponsored by NuStep, Inc.[ P, SS ]

Grow Your Club by Tapping into the $4.1 Billion Youth Sports Performance MarketBill ParisiSponsored by Parisi Speed School[ P, SS ]

Retain & Motivate Members with Gamification & Heart Rate Based TrainingGeorge Centeio, Joe CasaleseSponsored by Polar[ T-SM, SS ]

Capturing Human Energy Can Increase Memberships & ProfitabilityPanel Discussion Moderated by Ivo Grossi, Dan O’Leary Adam Zellner, Paul Crane, Jose Antonio Avina IISponsored by SportsArt[ M-O, SS ]

Optimize Functional Training Experiences for EveryoneRyan Damon, Chris Frankel, Randy HetrickSponsored by TRX[ F-PT, SS ]

75 Minutes with Top Club OperatorsPanel Discussion Moderated by Daron AllenDavid Patchell-Evans, Richard BoydSponsored by VFP[ L, SS ]

3:15pm - 4:15pm | Education Sessions

Your Consumer is Changing – Are You Keeping Up?Justin Tamsett[ CS-R ]

Powerful Play for Fitness and Physical Literacy in YouthBrett Klika[ F-PT, P ]

Implementing a Medical Wellness Program in Your ClubGregory Degnan, M.D.[ HP-W ]

Sustainable LeadershipMaureen Hagan[ L ]

Industry Best Practices & Innovative ConceptsBrent Darden[ M-O ]


SCHEDULE

The education programming schedule and social events noted in this brochure are subject to change. Please visit ihrsa.org/convention for updates, schedule changes, and new offerings.


WEDNESDAY, MARCH 8 • SCHEDULE-AT-A-GLANCE

LEADERSHIP MANAGEMENT &

OPERATIONS / RESEARCH & INDUSTRY TRENDS

HEALTH PROMOTION & WELLNESS

CUSTOMER SERVICE & RETENTION

MEMBERSHIP SALES & MARKETING

TECHNOLOGY & SOCIAL MEDIA

FITNESS & PERSONAL TRAINING /

PROGRAMMING

“Making Connections” Orientation

Powerful Play for Fitness and Physical Literacy in Youth

Small Group Training Doesn’t Equal Small Revenue

Building a Winning SpaOperation

ROUNDTABLE: Developing a Successful PT Program

Improving Your Innovator’s DNA

Creating WOW in Your Studio, Club,

and Life

Tax-Exempt Competition Forum

Utilizing Social Media to Attract & Retain Members

ILC Summit ILC Members and Invited Guests

Sponsored by ABC Financial

The Business, Strategy & Management Behind

Corporate Wellness

TUTORIAL: Integrating Weight Loss & Nutrition

Programming for Member Success

Health Club Equipment Practices and Insights

Member Feedback, Big Data & the 5 Things Happy Members

Talk About Most

ROUNDTABLE: Human Resources to Operations: Keys

to Team Member & Club Member Success

Implementing a Medical Wellness Program in

Your Club

Your Consumer is Changing – Are You Keeping Up?

Sustainable Leadership

Boutiques, Budgets & Big Box Gyms: Who’s Winning the

Retention Battle?

Member Feedback, Big Data & the 5 Things Happy Members

Talk About Most

An Exclusive Benchmark Report: 5 Key Drivers of Member Loyalty

Sponsored by Listen360

Women’s Leadership Summit Sponsored by American Council

on Exercise

Retain & Motivate Members with Gamification & Heart Rate

Based Training Sponsored by Polar

Optimize Functional Training Experiences for Everyone

Sponsored by TRX

Grow Your Club by Tapping into the $4.1 Billion Youth Sports

Performance Market Sponsored by Parisi Speed School

Rehab to Fitness Sponsored by NuStep, Inc.

Success with PT: Standing Out from the Crowd

Aquatics Revenue: You’ll Be Swimming In It

TUTORIAL: Integrating Weight Loss & Nutrition Programming

for Member Success

TUTORIAL: Using Digital Marketing to Drive Sales,

Engagement, & ROI

Capturing Human Energy Can Increase Memberships

& ProfitabilitySponsored by SportsArt

75 Minutes with Top Club Operators Sponsored by VFP

Creating WOW in Your Studio, Club, and Life

Community is the C.U.R.E.—Developing Employee &

Member Retention

Industry Best Practices & Innovative Concepts

Building a Winning Spa Opera-tion: Lessons from the Private

Club Industry

Utilizing Social Media to Attract & Retain Members

Sales Integration for Member Success

TUTORIAL: Using Digital Marketing to Drive Sales,

Engagement, & ROI

Building Strong Client Relationships: Audience First,

Selling Second Sponsored by MINDBODY

Rehab to Fitness: Sponsored by NuStep, Inc.

Co-Branding Your Club: Positioning Yourself Against

the Competition

OPENING WELCOME RECEPTION, Sponsored by Zumba Fitness

KEYNOTE SESSION: Relationship Revolution: Building Better Connections in the Digital Age, Seth Mattison, Sponsored by MYZONE

7:30am-8:30am

9:00am-10:15am Feature Presentations

9:15am-10:15am

10:30am-12:00pm

1:00pm-3:00pm

1:30pm-2:45pmEducation Sessions

3:15pm-4:15pmEducation Sessions /

Roundtables / Tutorials



4:45pm-6:00pm

7:30pm-9:30pm

Community is the C.U.R.E.—Developing Employee &

Member Retention

THURSDAY, MARCH 9 • SCHEDULE-AT-A-GLANCE








PROGRAMMING

Exercise Classes

Club Technology Trends, Opportunities & Challenges

Employee Engagement: A Leadership Commitment

TUTORIAL: Things You Should Know Before

Acquiring or Selling Clubs

Canadian Forum: The State of the Industry

Little Fish in a Big Pond or Big Fish in a Little Pond?

Differentiation is the Key to Your Club’s Success!

Systemizing Your Business for Success

Poised for Expansion: The Future of the Industry -

300% Growth Globally in 10 Years?

TUTORIAL: Top Legal Risks & Solutions for Facility Owners & Managers

Employee Engagement: A Leadership Commitment

Key Performance Indicators (KPIs) Every Club Operator

Should Monitor

Grow Your Medical Wellness Program with Physician

Outreach

Linking Fitness, Wellness & Medicine to Improve Health

Latin American Forum

The Retention Journey: Getting it Right Once

and for All

Time to See it Through Your Members Eyes!

The Business of Personal Training

The New Future of Tennis in the Health & Fitness Club

Industry

ROUNDTABLE: Going Viral: Strategies to Gain & Retain with Social MediaROUNDTABLE: Going

Viral: Strategies to Gain & Retain with Social Media

ROUNDTABLE: Going Viral: Strategies to Gain & Retain with Social Media

Future Members: Who Are They and Why Will They Join?

Building Social Media Muscle: Turning Fans into Paying

Members & Clients

ROUNDTABLE: Marketing to Everyone is Marketing to

No One

The Master Marketing Plan: Generate Guaranteed Leads

Strategies to Generating Guaranteed Leads

Building Social Media Muscle: Turning Fans into Paying

Members & Clients

ILC Meeting ILC Members and Invited Guests

Fitness Pro 2.0: The Changing Landscape of Personal Training

Creating the Boutique Experience in Your Group X

Program

HR in the Social Media Era

Compliance, Employment Laws & Legal Liabilities

Building Your Brand through Community Service

Developing a Culture of Service Excellence

Maximizing Non-Dues Revenue

Club Technology Trends, Opportunities & Challenges

KEYNOTE SESSION: Forget BIG Data – Small Data Defines the Future, Martin Lindstrom, Sponsored by Technogym

TRADE SHOW

California Club Operators Meeting

IGNITE!

Planet IHRSA: The International Attendee Reception — International Attendees and Invited Guests

Canadian VIP Reception, Canadian Delegates — Hosted by the Fitness Industry Council of Canada (FIC)

6:30am-8:30am

7:00am-8:15am“The Fast Track”

Continental Breakfast

8:30am-9:45am

10:00am-6:00pm

11:30am-12:45pmMember Center

Networking Roundtable

11:30am-12:45pm

11:45am-1:00pm


Roundtables / Tutorials / Workshop


Roundtables / Tutorials / Workshop

3:30pm-5:30pm

5:00pm-6:00pm

6:00pm-7:00pm

7:00pm-9:00pm








PROGRAMMING

Exercise Classes & Early Morning Workout on the Trade Show Floor

Team Building and the Balance of Your Leadership Team

Accounting 101 for the Fitness Industry

Australian & New Zealand Forum

Team Building and the Balance of Your Leadership Team

Australian & New Zealand Forum

Improving Retention to Increase Sales: How Creating

Raving Fans Will Drive Your Profits

ROUNDTABLE: Service Relationships for Long-Term

Memberships

TUTORIAL: Social Media for Business

From Mice to Lions: Turning Your Personal Trainers into a

Sales Team

Fit for the Ages: Integrating BabyBoomers into a Fitness

Lifestyle

21st Annual IHRSA Financial Panel

21st Annual IHRSA Financial Panel

Stop Managing and Start Leading: Key Elements for Successful Club Leaders

Think Inside the Box

Boomers and Millennials: Cashing in on their Distinct Purchasing

Idealogies

TUTORIAL: Growing the Value of Your Business

Advance Your Business & Become Inclusive

ROUNDTABLE: Increasing Member and Staff

Engagement Through Community Service

Thinking Outside the Doctor’s Office: Offering Chronic Disease

Management at Your Club

Developing the Ideal Membership: Utilizing the

Principles of Fitness to Educate, Motivate & Maintain

Relationship Driven Sales

Utilizing Program Marketing to Drive Sales

Selling Solutions to Win More Members

From Mice to Lions: Turning Your Personal Trainers into a

Sales Team

Sharing Your Brand Story with Purpose Driven Marketing

TUTORIAL: Social Media for Business

Driving Growth with Small Group Training

Like, Tweet, Follow? #SocialMediaStrategies

Disruptive Innovation: Capitalizing on Wearables

Using Digital Technology & Systems to Enhance the

Trainer-Member Relationship

Advance Your Business & Become Inclusive

Using Digital Technology & Systems to Enhance the

Trainer-Member Relationship

Utilizing Program Marketing to Drive Sales

Designed to Sell: Shaping the Future in Club Design

Effective Hiring & Retention Strategies

KEYNOTE SESSION: Viral Business: Inspiring Customer Loyalty, Johnny Earle, Sponsored by Matrix Fitness

TRADE SHOW

12th ANNUAL THE BASH FOR AUGIE’S QUEST — Pre-registration and donation required

6:30am-8:30am

7:00am-8:15am “The Fast Track”

Continental Breakfast

8:30am-9:45am

10:00am-5:00pm

10:00am-11:30am

11:00am-12:00pm Education Sessions /




3:00pm-4:00pmMember Center

Networking Roundtable

6:00pm-11:00pm

What Does it Mean to ‘Be a 10’?

FRIDAY, MARCH 10 • SCHEDULE-AT-A-GLANCE

“IHRSA was an incredible conference experience, and I feel very for-tunate that I was chosen to attend this year! It was an action-packed four days of educational sessions with top health club operators and inspiring keynote speakers, round table discussions where we could learn from each other, and an amazing trade show where we were able to explore the latest equipment in the industry. I feel re-energized and am looking forward to implementing what I have learned.” – Ann Marie Sterner, Newtown Athletic Club

SATURDAY, MARCH 11 • SCHEDULE-AT-A-GLANCE








PROGRAMMING

KEYNOTE SESSION: Creating & Maintaining Engagement, Soraya Darabi

9:00am-10:00amFeature Presentations

10:15am-11:15amFeature Presentations

11:30am-12:30pm

Leadership Starts with YOU

Making Innovation Work

Networking in the Digital Age

Powerful, Proven, and Profitable Direct Marketing Strategies

Leadership Starts with YOU

Making Innovation Work

14 IHRSA 2017 – 36th Annual International Convention & Trade Show • March 8-11, 2017 • Los Angeles, CA USA

Sales Integration for Member SuccessScott Gillespie[ MS-M ]

Small Group Training Doesn’t Equal Small RevenueLeslie Carr, Kristyn Fales[ P, F-PT ]

Building a Winning Spa Operation: Lessons from the Private Club IndustryKevin Caldabaugh, Pamela Caldwell[ P ]

3:15pm - 4:15pm | Networking Roundtable

Developing a Profitable Personal Training ProgramModerated by Kerry TaylorNOTE: This session will have limited seating to ensure full interaction between the facilitator and all participants.[ F-PT ]

3:15pm - 4:15pm | Education Tutorial

Using Digital Marketing to Drive Sales, Engagement & ROIFacilitated by Catherine Kolbeck, Michelle EisenhartNOTE: This session will have limited seating to ensure full interaction between the moderator and all participants.[ MS-M, T-SM ]


Boutiques, Budgets & Big Box Gyms: Who’s Winning the Retention Battle?Paul Bedford, Ph.D.[ CS-R ]

Success with PT: Standing Out from the CrowdAndrew Simmons[ F-PT ]

The Business, Strategy & Management Behind Corporate WellnessJulian Varela[ HP-W ]

Health Club Equipment Practices and InsightsGreg Manns, Melissa Rodriguez[ M-O ]

Co-Branding Your Club: Positioning Your-self Against the CompetitionMary Frank[ MS-M ]

Aquatics Revenue: You’ll Be Swimming In ItNick Cox[ P ]

Member Feedback, Big Data & the 5 Things Happy Members Talk About MostJon Nasta, Stuart Perrin[ R-IT, CS-R ]


Human Resources to Operations: Keys to Team Member & Club Member SuccessModerated by Kate GoldenNOTE: This session will have limited seating to ensure full interaction between the moderator and all participants.[ M-O ]


Integrating Weight Loss & Nutrition Programming for Member SuccessFacilitated by Constance RuizNOTE: This session will have limited seating to ensure full interaction between the facilitator and all participants.[ HP-W, P ]

4:45pm - 6:00pm | ILC SummitFor Industry Leadership Council Members and invited guests. To become involved, email Meredith Poppler at [email protected].

Brand Now: How Today’s Digital Dynamics Can Help You Build a Better BrandNick WestergaardSponsored by ABC Financial[ T-SM, MS-M, L ]

7:30pm - 9:30pm | Opening Welcome ReceptionJoin your colleagues from around the world to network and celebrate the energy and excitement of the industry!Sponsored by Zumba Fitness

“I’m new to the fitness industry and attending IHRSA 2016 gave me a definite edge over competitors in my area by supplying me with the latest knowledge and trends to help my club be the most successful it can be. I’m absolutely blown away by the professionalism of the IHRSA organization.” – Kyle Whitmire, So Fit LLC


THURSDAY, MARCH 9

6:30am - 7:30am | Exercise Classes

STOTT PILATES Matwork Interval TrainingLaureen DuBeauSponsored by MERRITHEW[ E ]

#poweryour Functional Training WorkoutPower Systems TeamSponsored by Power Systems[ E ]

7:00am - 8:15am | “The FAST Track” Continental Breakfast“The Fast Track” learning concept is intended to jump-start your morning breakfast with three, concurrent 20-minute presentations per time period. Each is designed to educate early-risers with the best practices on a variety of topics for immediate application in any club.

7:00am - 7:20am• Building Your Brand through Community Service [ HP-W ]• HR in the Social Media Era [ M-O ]• Strategies to Generating Guaranteed Leads [ MS-M ]

7:40am - 8:00am• Developing a Culture of Service Excellence [ CS-R ]• Compliance, Employment Laws & Legal Liabilities [ M-O ]• Maximizing Non-Dues Revenue [ P ]


ThinkFit: Dynamic Circuits Powered by Balanced BodyErika QuestSponsored by Balanced Body[ E ]

bootybarre & bbarrelessTracey Mallett, Creator, bootybarreSponsored by bootybarre[ E ]

JumpSport: Beyond the Bounce!Krista PopowychSponsored by JumpSport, Inc.[ E ]

Total Body Workout with Heart Rate Based TrainingNick EkbataniSponsored by Polar[ E ]

8:30am - 9:45am | Keynote Session & Award Presentation

Forget BIG Data – Small Data Defines the FutureMartin LindstromSponsored by Technogym[ L, M-O ]

10:00am - 6:00pm | TRADE SHOW

11:30am - 12:45pm | “Member Center” Networking Roundtable

Club Technology Trends, Opportunities & ChallengesModerated by Bryan O’Rourke [ T-SM, R-IT ]

11:30am - 12:45pm | IGNITE!Facilitated by Pam O’DonnellIGNITE! is a fast-paced, 75-minute event where guest speakers have 5 minutes and 20 slides to convey a concept they are passionate about. Presenters share their personal and professional insights on a host of topics that are informative, enlightening, or just plain fun! To become an IGNITE! presenter, simply complete the brief application at ihrsa.org/ignite by December 15, 2016.

11:45am - 1:00pm | Industry Leadership Council (ILC) MeetingIndustry Leadership Council Members and guests are invited to talk about public policy opportunities to encourage physical activity as well as to discuss other risks and opportunities for the club industry. For more information about the ILC, contact Meredith Poppler at [email protected].


Time to See it Through Your Members Eyes!Tim Keightley[ CS-R ]

Fitness Pro 2.0: The Changing Landscape of Personal TrainingShannon Fable[ F-PT ]

Grow Your Medical Wellness Program with Physician OutreachPanel Discussion Moderated by Alexandra BlackKelly Lynn, Jenny Vogel, Linda Smith[ HP-W ]

Employee Engagement: A Leadership CommitmentLuke Carlson[ L, M-O ]

Key Performance Indicators (KPIs) Every Club Operator Should MonitorGreg Manns, Melissa Rodriguez[ M-O, R-IT ]


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Future Members: Who Are They and Why Will They Join?Bret FitzGerald[ MS-M ]

Creating the Boutique Experience in Your Group X ProgramMarisa Hoff[ P ]

Building Social Media Muscle: Turning Fans into Paying Members & ClientsScott Rawcliffe[ T-SM, MS-M ]


Marketing to Everyone is Marketing to No One: Differentiating in a Hyper-Competitive MarketModerated by Hannah Stael von HolsteinNOTE: This session will have limited seating to ensure full interaction between the moderator and all participants.[ MS-M ]


Things You Should Know Before Acquiring or Selling ClubsFacilitated by Art Curtis, Ph.D.NOTE: This session will have limited seating to ensure full interaction between the facilitator and all participants.[ L ]


The Retention Journey: Getting it Right Once and for AllMark Miller, Maria Miller[ CS-R ]

The Business of Personal TrainingSherri McMillan[ F-PT, M-O ]

Linking Fitness, Wellness & Medicine to Improve HealthBill McBride[ HP-W ]

Canadian Forum: The State of the IndustryDavid HardySponsored by Fitness Business Canada Magazine[ L, M-O ]

Little Fish in a Big Pond or Big Fish in a Little Pond? Differentiation is the Key to Your Club’s Success!Michele Melkerson-Granryd[ M-O, L ]

Systemizing Your Business for SuccessTravis Barnes[ M-O ]

The Master Marketing Plan: Generate Guaranteed LeadsJason Reinhardt [ MS-M ]

The New Future of Tennis in the Health & Fitness Club IndustryRod Heckelman [ P ]

Poised for Expansion: The Future of the Industry — 300% Growth Globally in 10 Years?Bryan O’Rourke[ R-IT ]


Going Viral: Strategies to Gain & Retain with Social MediaModerated by Justin TamsettNOTE: This session will have limited seating to ensure full interaction between the moderator and all participants.[ T-SM ]


Top Legal Risks & Solutions for Facility Owners & ManagersFacilitated by Aaron Werner, J.D.NOTE: This session will have limited seating to ensure full interaction between the facilitator and all participants.[ M-O ]

3:30pm - 5:30pm | Education Roundtable

Latin American ForumHosted by Jacqueline AntunesModerated by Guillermo VélezNOTE: This session will be presented in Portuguese & SpanishSponsored by Fitness Brasil and Mercado Fitness[ L, M-O ]

5:00pm - 6:00pm | California Club Operators MeetingModerated by Helen Durkin, J.D.

6:00pm - 7:00pm | Canadian VIP ReceptionHosted by the Fitness Industry Council of Canada (FIC)

7:00pm - 9:00pm | Planet IHRSA: The International Attendee ReceptionInternational Attendees & Invited Guests



FRIDAY, MARCH 10


6:30am - 8:30am | Early Morning Workout

7:00am - 8:15am | “The FAST Track” Continental Breakfast“The Fast Track” learning concept is intended to jump-start your morning breakfast with three, concurrent 20-minute presentations per time period. Each is designed to educate early-risers with the best practices on a variety of topics for immediate application in any club.

7:00am - 7:20am• Driving Growth with Small Group Training [ F-PT ]• Designed to Sell: Shaping the Future in Club Design [ M-O ]• Like, Tweet, Follow? #SocialMediaStrategies [ T-SM ]

7:40am - 8:00am• Effective Hiring & Retention Strategies [ M-O ]• Relationship Driven Sales [ MS-M ]• Disruptive Innovation: Capitalizing on Wearables [ T-SM ]


STOTT PILATES Ultimate Body SculptingLaureen DuBeauSponsored by MERRITHEW[ E ]

MostFit Functional Group WorkoutHelya GlenSponsored by MostFit[ E ]

#poweryour PowerWave WorkoutPower Systems TeamSponsored by Power Systems[ E ]

8:30am - 9:45am | Keynote Session & Award Presentation

Viral Business: Inspiring Customer LoyaltyJohnny EarleSponsored by Matrix Fitness[ M-O, MS-M ]

10:00am - 11:30am | 21st Annual IHRSA Financial Panel

An In-Depth Review of the Industry’s Segmentation & Systematic GrowthPanel Discussion Moderated by Rick Caro[ L, M-O ]

10:00am - 5:00pm | TRADE SHOW

11:00am - 12:00pm | Education Sessions

Developing the Ideal Membership: Utilizing the Principles of Fitness to Educate, Motivate & MaintainSusie Reiner[ CS-R ]

Advance Your Business & Become InclusiveKilian Fisher, Catherine Carty[ HP-W, P ]

Stop Managing and Start Leading: Key Elements for Successful Club LeadersChris Stevenson[ L ]

What Does it Mean to ‘Be a 10’?David Patchell-Evans[ L, M-O ]

Boomers and Millennials: Cashing in on their Distinct Purchasing IdealogiesStephen Tharrett, Mark Williamson[ M-O ]

“Our clubs have experienced the longevity and success we’ve had largely because of the knowledge we’ve gained by attending all 35 IHRSA Conventions. We left this convention once again crystal clear on what we need to do to take our business to the next level. Our clubs would not be where we are today without IHRSA!” – Laury Hammel, The Longfellow Clubs



Utilizing Program Marketing to Drive SalesCasey Conrad, J.D.[ MS-M, P ]

Using Digital Technology & Systems to Enhance the Trainer-Member RelationshipCecil Hightower, Matt Lindenmeyer[ T-SM, F-PT ]

11:00am - 12:00pm | Networking Roundtable

Increasing Member and Staff Engagement Through Community ServiceModerated by Amy BanthamNOTE: This session will have limited seating to ensure full interaction between the moderator and all participants.[ HP-W ]

11:00am - 12:00pm | Education Tutorial

Growing the Value of Your BusinessFacilitated by Paul BosleyNOTE: This session will have limited seating to ensure full interaction between the facilitator and all participants.[ M-O ]


Improving Retention to Increase Sales: How Creating Raving Fans Will Drive Your ProfitsMike Hills[ CS-R ]

From Mice to Lions: Turning Your Personal Trainers into a Sales TeamMatthew Wright[ F-PT, MS-M ]

Thinking Outside the Doctor’s Office: Offering Chronic Disease Management at Your ClubJanet Cranston[ HP-W ]

Team Building and the Balance of Your Leadership TeamKatrina Cochrane[ L, M-O ]

Australian & New Zealand ForumModerated by John Holsinger[ L, M-O ]

Accounting 101 for the Fitness IndustryLarry Conner[ M-O ]

Sharing Your Brand Story with Purpose Driven MarketingChristine Thalwitz[ MS-M ]

Fit for the Ages: Integrating BabyBoomers into a Fitness LifestyleDori Nugent[ P ]


Servicing Relationships for Long-Term MembershipsModerated by Sandy FrancoNOTE: This session will have limited seating to ensure full interaction between the moderator and all participants.[ CS-R ]


Social Media for BusinessFacilitated by Fred HoffmanNOTE: This session will have limited seating to ensure full interaction between the facilitator and all participants.[ T-SM, MS-M ]

3:00pm - 4:00pm | “Member Center” Networking Roundtable

Selling Solutions to Win More MembersModerated by Tim Forrest[ MS-M ]

6:00pm - 11:00pm | 12th Annual BASH for Augie’s QuestPre-Registration & Donation Required – Email [email protected]

The Los Angeles Convention Center


SATURDAY, MARCH 11


Networking in the Digital AgeSima Dahl[ T-SM ]

Powerful, Proven, and Profitable Direct Marketing StrategiesAlan Leach[ MS-M ]


Leadership for Long-Term SuccessAlison Flatley[ L, M-O ]

Making Innovation WorkRivadávia Drummond de Alvarenga Neto, Ph.D.[ L, M-O ]

11:30am - 12:30pm | Keynote Session Creating & Maintaining EngagementSoraya Darabi[ T-SM, L, M-O ]

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“IHRSA continues to provide the venue, content, educational opportunities and keynote speakers that make a lasting impression on all who attend. I will use all the tools I learned and apply to our market this year and the years to come. I’m looking forward to 2017. Thank You IHRSA.” – Danny Botnik, Club Northwest


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Daron Allen, President & CEO, VFP

Jose Antonio Avina II, Owner, Sacramento Eco Fitness

Jacqueline Antunes, Senior Manager Latin America, IHRSA

Amy Bantham, MS, MPP, Vice President of Health Policy and Health Promotion, IHRSA

Travis Barnes, ACE, CEO and Personal Coach, Journey Fitness

Paul Bedford, Ph.D., Research Director, Retention Guru, UNITED KINGDOM

Alexandra Black, MPH, RD, LDN, Health Promotion Manager, IHRSA

Chris Bingham, Ph.D., Professor of Strategy & Entrepreneurship and Philip Hettleman Distinguished Scholar, University of North Carolina at Chapel Hill

Paul Bosley, Managing Member, Business Finance Depot

Richard Boyd, SVP of Business Development, 24 Hour Fitness USA, Inc.

Kevin Caldabaugh, CSFD, CSCS, *D, President, Club Spa and Fitness Association

Pamela Caldwell, Past President, Club Spa and Fitness Association

Luke Carlson, CEO, Discover Strength

Rick Caro, President, Management Vision, Inc.

Catherine Carty, UNESCO Chair Manager, IRELAND

Lesley Carr, CPT, ACSM, Corporate Fitness Director, Healthworks

Joe Casalese, Director of Fitness, MVP Sports Club

George Centeio, M.A, Manager of Training & Education, Polar

Katrina Cochrane, Master Coach, Australian Institute of Fitness, AUSTRALIA

Larry Conner, CPA, President & General Manager, Stone Creek Club and Spa

Casey Conrad, J.D., President, Communication Consultants

Nick Cox, CEO, Belgravia Leisure, NEW ZEALAND

Paul Crane, Owner, BeachFit, UNITED KINGDOM

Janet Cranston, Director of Support Services, Reh-Fit Centre, CANADA

Art Curtis, Ph.D., Founder & President, Curtis Club Advisors LLC

Sima Dahl, Author, and Founder, Sway Factor, Inc.

Ryan Damon, Vice President of Global Sales, TRX

Soraya Darabi, Co-Founder, Zady, and Impact Investor

Brent Darden, MS, CEO, Brent Darden Consulting

Gregory Degnan, M.D., Medical Director, acac Fitness & Wellness, and Clinical Professor of Orthopedic Surgery, University of Virginia School of Medicine

Rivadávia Drummond de Alvarenga Neto, Ph.D., CEO, Rivadávia & Associados, BRAZIL

Laureen DuBeau, Master Instructor Trainer, MERRITHEW, CANADA

Helen Durkin, J.D., Executive Vice President of Public Policy, IHRSA

Todd Durkin, CSCS, NCTMB, President & CEO, Fitness Quest 10 and Todd Durkin Enterprises

Johnny Earle, Branding Expert, and Founder, Johnny Cupcakes

Michelle Eisenhart, Vice President, Red Whisk Creative

Nick Ekbatani, Fitness Trainer

Shannon Fable, ACE, AFAA, Consultant, Anytime Fitness, LLC, and Owner, Sunshine Fitness Resources

Kristyn Fales, Assistant Corporate Fitness Director, Healthworks

Allison Flatley, Chief Strategy Officer, Corporate Fitness Works

Kilian Fisher, Managing Director, KF Innovative Business Ltd., and Global Industry Lead, UFIT, IRELAND

Bret FitzGerald, M.Ed. Health Promotion, Vice President, Las Vegas Athletic Clubs

Tim Forrest, ACSM, President & Founder, Zone Fitness Clubs

Sandy Franco, Owner, Franco’s Health Club & Spa

SPEAKERS/MODERATORS/INSTRUCTORSNames highlighted in blue identify presenters who are speaking at IHRSA’s Annual International Convention for the first time. IHRSA Institute Faculty noted with an underline.


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Mary Frank, Sales & Marketing Manager, Cincinnati Sports Club

Chris Frankel, PhD(c), Head of Human Performance, TRX

Frank Furness, Author and Consultant, Frank Furness & Associates, UNITED KINGDOM

Scott Gillespie, President & CEO, Saco Sport & Wellness

Helya Glen, CPT, Master Trainer, MostFit, and Owner, The Studio

Kate Golden, PHR, Director, People & Fitness Operations, Newtown Athletic Club

Ivo Grossi, VP Sales & Business Development, SportsArt

Maureen Hagan, ACE, canfitpro, Vice President of Program Innovation and Fitness Development, GoodLife Fitness, CANADA

David Hardy, MBA, President, Franvest Capital Partners Inc., CANADA

Rod Heckelman, General Manager, Mt. Tam Racquet Club

Randy Hetrick, Founder & CEO, TRX

Cecil Hightower, Director of Ortho-Kinetic Training, TELOS Fitness Center

Mike Hills, General Manager, The Retention People, UNITED KINGDOM

Marisa Hoff, M.Ed Health Education, General Manager, Stevenson Fitness

Fred Hoffman, M.Ed., Owner, Fitness Resources, FRANCE

John Holsinger, Asia-Pacific Director, IHRSA, AUSTRALIA

Nicole Johnson, Senior Sales Manager, IHRSA

Tim Keightley, Global Advisor, Integerus LLC

Brett Klika, CSCS, Director of Athletics, Fitness Quest 10 and Co-Founder, SPIDERfit Kids

Catherine Kolbeck, President, Red Whisk Creative

Vito LaFata, Founder, Fitness Profit Systems

Alan Leach, Area General Manager and Director of Sales & Marketing, West Wood Clubs, IRELAND

Matt Lindenmeyer, Lead Ortho-Kinetic Trainer & Instructor, TELOS Fitness Center

Martin Lindstrom, Author, Change Agent and Brand Futurist, DENMARK

Kelly Lynn, CPT, National P.R.E.P. Director, acac Fitness & Wellness

Tracey Mallett, Creator, bootybarre

Greg Manns, CPA, Senior Vice President, Industry Insights, Inc.

Seth Mattison, Founder & Chief Movement Officer, FutureSight Labs

Bill McBride, President & CEO, Active Wellness, and BMC3

Sherri McMillan, M.Sc., B.H.K., Owner, Northwest Personal Training

Karen McNenny, Founder, Made You Think Consulting

Michele Melkerson-Granryd, General Manager, BB Fitness Studios

Maria Miller, Regional Program Leader, Merritt Athletic Clubs

Mark Miller, CEO, Merritt Athletic Clubs

Stephanie Moran, SVP of Sales, MINDBODY

Jon Nasta, Business Development & Special Projects, Xercise4Less, UNITED KINGDOM

Dori Nugent, AFAA, AAAI, Group Fitness Director, Club La Maison

Pam O’Donnell, Vice President – Member Experience & Development, IHRSA

Dan O’Leary, Director of Product Management, SportsArt

Bryan O’Rourke, CEO, Integerus

Bill Parisi, CSCS, Founder & President, Parisi Speed School

David Patchell-Evans, Founder & CEO, GoodLife Fitness, CANADA

Stuart Perrin, COO, Xercise4Less, UNITED KINGDOM

Krista Popowych, Master Trainer & Director of Education, JumpSport, Inc.

Erika Quest, Balanced Body Master Instructor, Balanced Body

Scott Rawcliffe, Owner, Revera Health & Fitness, AUSTRALIA

Susie Reiner, MS, EP-C, PES, Fitness Director, Club Fit Briarcliff

Jason Reinhardt, Owner & Founder, Go M.A.D. Fitness

Melissa Rodriguez, MBA, Senior Research Manager, IHRSA

Constance Ruiz, President & Co-Founder, Vivafit, PORTUGAL

Debra Siena, President, Midtown Health

Andrew Simmons, Founder, Vision Personal Training Franchises Pty Ltd, AUSTRALIA

Linda Smith, Business & Outreach Coordinator, Miramont Lifestyle Fitness

Hannah Stael von Holstein, Sales & Marketing, Director Strength

Chris Stevenson, M.Ed., Owner, Stevenson Fitness

Lori Sullivan, Market Intelligence Strategist, NuStep, Inc.

Justin Tamsett, Managing Director, Active Management, AUSTRALIA

Kerry Taylor, Owner, 212 Health and Performance

Christine Thalwitz, M.T., Vice President of Marketing, acac Fitness & Wellness

Stephen Tharrett, Co-Founder, ClubIntel

Richard Thomas, EVP, Listen 360

Julian Varela, Director & Founder, MVME Wellness

Guillermo Vélez, Editor & Director, Mercado Fitness, ARGENTINA

Jenny Vogel, Director of Marketing, and Director of Medical Programs, Sportsclub

Aaron Werner, J.D., Partner, Horwood Marcus & Berk Chartered

Nick Westergaard, Author, and Chief Brand Strategist, Brand Driven Digital

Mark Williamson, Co-Founder, ClubIntel

Matthew Wright, ACSM-CEP, Senior Director of Fitness, Healthtrax Fitness & Wellness

Adam Zellner, President, Greener By Design

For the latest updates and to register: ihrsa.org/convention • 800-228-4772 (US/Canada) • +1 617-951-0055 (international)For the latest updates and to register: ihrsa.org/convention • 800-228-4772 (US/Canada) • +1 617-951-0055 (international)


22

Join us for an

80’s BASHMarch 10, 2017 JW Marriott / Los Angeles

For more information, contact [email protected]¨

Presented by

®

23

ACCOMMODATIONSTo reserve a hotel room, simply call one of IHRSA’s official hotels directly and ask for the special IHRSA 2017 discounted room rate. Requests for ten or more guest rooms, suites, hospitality rooms, and meeting space, must be submitted in writing to IHRSA for review and approval by e-mailing [email protected] or by sending a fax to +1 617-737-3323.

IHRSA’s discounted hotel rooms will be subject to availability until Friday, February 3, 2017, unless the hotels sell-out prior to this date. Therefore, you are encouraged to place your reservation as early as possible, prior to February 3. After this date the official IHRSA room blocks will be released and the hotels will charge significantly higher rates. All rates are per room, per night; hotels may charge additional fees for rooms with more than two occupants. Special requests should be provided to the reservation agent and are subject to availability at the time of check-in.

Reservations require a one night’s deposit per room, a credit card guarantee, and are subject to a 15.5%+ taxes/fees — be sure to ask the reservation agent about additional fees and the hotel’s cancellation policy.

If you have questions about the official hotels, please call the IHRSA Message Center at +1 617-316-6796.

JW MARRIOTT AT L.A. LIVE900 West Olympic Boulevard, Los Angeles, CA 90015Telephone: +1 877-622-3056 Room Rate: $312 Single / $332 Double & Twin

RESIDENCE INN LOS ANGELES AT L.A. LIVE901 West Olympic Boulevard, Los Angeles, CA 90015Telephone: +1 800-228-9290 / +1 213-443-9200 Room Rate: $305 Single / $319 Double & Twin (rates include a breakfast buffet)

COURTYARD LOS ANGELES AT L.A. LIVE901 West Olympic Boulevard, Los Angeles, CA 90015Telephone: +1 800-228-9290 / +1 213-443-9200Room Rate: $295 Single / $309 Double & Twin

OMNI LOS ANGELES HOTEL AT CALIFORNIA PLAZA251 South Olive Street, Los Angeles, California 90012Telephone: +1 888-444-OMNI (6664) / +1 213-617-3300Room Rate: $249 Single, Double & TwinA FREE shuttle to the Convention Center will be available.

WESTIN BONAVENTURE HOTEL & SUITES404 South Figueroa Street, Los Angeles, California 92101Telephone: +1 800-937-8461 / +1 213-624-1000Room Rate: $227 Single, Double & TwinA FREE shuttle to the Convention Center will be available.



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Complete one form per attendee. Only facilities eligible for IHRSA membership may attend the Convention†. All members must be in good standing at the time of the event to receive member rates. The Trade Show is open to all health and fitness industry professionals.

TO REGISTER

JOIN AND SAVE WITH IHRSA MEMBERSHIP!Register online and select the Membership Plus Package for IHRSA 2017 or contact IHRSA for more information.


WEBSITE TELEPHONE FAX MAIL ihrsa.org/convention 800-228-4772 US & Canada +1 617-737-3323 IHRSA Convention Registration (Credit Card Required) +1 617-951-0055 International (Credit Card Required) 70 Fargo Street (Credit Card Required) Boston, Massachusetts 02210 USA

All prices listed are in US dollars.

*Includes all educational activities, keynotes, and evening social events on the days purchased only.

**Includes all keynotes, the Trade Show, exercise classes and early morning workout.

†IHRSA membership is open to investor-owned fitness, racquet, or athletic facilities which pay property taxes and do not accept tax-deductible contributions for capital or operating costs.

REGISTRATION PACKAGE RATES

REGISTRATION PACKAGE DESCRIPTIONS

REGISTERED BY 11/21/16

REGISTERED BY 1/23/17

REGISTERED AFTER 1/23/17

FULL PACKAGE (4-DAY)Non-member $895 $995 $1,095Member $695 $795 $895

3-DAY REGISTRATION*Non-member $795 $895 $995Member $595 $695 $795



KEYNOTE PLUS**Non-member $725 $775 $850Member $525 $575 $650

SINGLE KEYNOTE

Non-memberMember

$185$135

$200$150

$225$175

TRADE SHOW ONLY

Non-memberMember

$40

$0

$40

$0

$60

$60

Educational Activities

KeynoteWednesday

Opening Reception

Trade Show

(Thursday & Friday)

Exercise Classes

Early Morning Workout

(Friday)

Full Package (4-day) ✔ ✔ ✔ ✔ ✔ ✔

3-Day Registration* ✔ ✔ ✔ ✔ ✔ ✔



Keynote Plus** ✔ ✔ ✔ ✔ ✔

Single Keynote ✔ ✔ ✔ ✔

Trade Show Only ✔ ✔ ✔


o Mr. o Ms. o Dr. First Name: ____________________________________________ Last Name: _________________________________________

Job Title (position): ________________________________________________________________________________________________________

Club or Company Name: ___________________________________________________________________________________________________

Street Address: ________________________________________________________ City: _____________________________________________

State/Province: _________________________________ Postal Code: ____________ Country: __________________________________________

Telephone: ( ) ________________________________ Fax: ( ) ______________________ E-Mail†: ___________________________________

Hotel Name: ____________________________________________________________________________________________________________

Arrival Date: (MM/DD/YY) ________________________________________________ Departure Date: (MM/DD/YY) ___________________________†This e-mail address will be shared with those contracted vendors you visit during the Trade Show that utilize the badge scanning program. o Check if you DO NOT wish to participate.

36th Annual International Convention & Trade ShowREGISTRANT INFORMATION (Complete one form per attendee and fax to +1 617-737-3323 or mail. ALL information MUST be provided; please print.)

PACKAGE SELECTION (Select one; All fees are listed in US dollars)

ATTENDEE PROFILE

PAYMENT (Select one)

1

2

3

4

IHRSA Use Only: CO#: ID#: Badge #:

Full Package (4-day) ........................................ $__________

3-Day Registration .......................................... $__________(Check Three Days: o Wednesday o Thursday o Friday o Saturday)

2-Day Registration .......................................... $__________(Check Two Days: o Wednesday o Thursday o Friday o Saturday)

1-Day Registration .......................................... $__________ (Check One Day: o Wednesday o Thursday o Friday o Saturday)

Keynote Plus .................................................... $__________

Single Keynote................................................. $__________ (o Mattison o Lindstrom o Earle o Darabi )

Trade Show Only ............................................. $__________

QUESTION #1Which of the following best describes your facility/ affiliation?o� Commercial Health or Athletic Clubo� Personal Training Facilityo� Spa Facilityo� Medically Based Facility (Hospital, PhysicalTherapy / Sports Medicine, Rehab)o� Not-for-Profit Athletic Facility (YMCA / YWCAJCC, Church) o� Militaryo� College, University, High Schoolo� Corporate Onsite Facilityo� Manufacturer or Provider of Services to theFitness Industryo� Retail or Distributor of Fitness Equipmento� Other (please specify):_______________

_________________________________

Name _______________________________________ Signature _________________________________________

Billing Address __________________________________________________________________________________

QUESTION #2Which of the following best describesyour title?o� Ownero� Executive Level Directoro� General Managero� Assistant Managero� Fitness Directoro� Personal Trainer / Instructor o� Department Director / Mangero� Consultant o� Dealer / Distributoro� Other (please specify):_____________

_______________________________

QUESTION #5How did you learn about this event?o� Outreach from IHRSA staffo� E-Mail Promotiono� Websiteo� Referred by an Exhibitoro� Direct Mailo� Social Media (Facebook, Twitter, YouTube, etc.)o� IHRSA e-newslettero� Club Business International o� Industry Evento� From a Colleagueo� Other: _______________________

o Check here if you require special assistance onsite. Describe: ____________

_____________________________

QUESTION #3What is your role in purchasing or leasing equipment, products or services for your facility?o� Final Decisiono� Make Recommendationso� No Role in Purchasing Process

QUESTION #4What is your time frame for making purchases on products or services you see at the show?o� Purchase at show / Within one montho� 1 - 3 Monthso� 3 - 6 Monthso� 6 Months - 1 Yearo� Undecidedo� No Role in Purchasing

ACCEPTANCE: As a member, invitee, or guest of IHRSA, I intend to and will engage in physical activities and classes at the LOS ANGELES CONVENTION CENTER (hereafter referred to as the “Facilities”) while attending the meeting referenced above in Los Angeles, CA over the dates of March 8-11, 2017. I assume and accept full responsibility for any and all injuries or damages that may occur to myself and any member of my family, including children, or the property of any member of my family, in or about the Facilities and forever fully release, remise, indemnify, and agree to defend and hold harmless IHRSA, LOS ANGELES CONVENTION CENTER, FREEMAN, and ALL CONTRACTED VENDORS (hereafter referred to as the “Participating Parties”); these terms include the Participating Parties’ owners, employees, agents and assigns from any and all causes of actions, costs, damages, expenses, and liability whatsoever. By registering, I accept the terms outlined above and represent that I am in good physical condition and that I have no impairment or ailment that would prevent or make it medically unwise for me to engage in activities. Participants must be 16 years of age or older. By registering, I understand and accept IHRSA’s position regarding participation by children, and have been advised that IHRSA is strongly against having anyone under the age of 16 on the Trade Show floor at any time for the child’s security and safety, as well as to maintain a business environment during the entire event for all attendees and exhibitors. Children are prohibited from the Trade Show floor during set-up and dismantle periods. Registration or attendance at, or participation in, IHRSA’s meetings and other activities constitutes an agreement by the registrant or attendee to consent to IHRSA’s use and distribution (both now and in the future) of the registrant or attendee’s image or voice in marketing materials, photographs, videotapes, electronic or digital reproductions, IHRSA website content, and audiotapes of such events and activities and to waive any right to compensation or remuneration for the use of such images or voice recordings.

US$__________

TOTAL FEES

Exp: -Credit Card:

Signature __________________________________________________________________________________ Date _________________________

WIRE TRANSFERS: Bank of America, 100 Federal Street, Boston, Massachusetts 02110 USA; Account Name: IHRSA; Account Number: 29108269; Routing/Transit (ABA) Number: 0260-0959-3; Swift Code: BOFAUS3N

REFUND POLICY: If, for some reason, you won’t be able to join us for this exceptional learning and networking experience, please notify IHRSA in writing by February 15, 2017. Refund requests received by February 15, 2017 will be processed less a US$75 fee. No refunds will be made after February 15, 2017, or for no-shows. Substitutions are welcome at any time. Please submit your request to [email protected], or by fax to +1 617-737-3323.

o Check Attached (made payable in US dollars to: IHRSA)o Credit Card (complete below): o�MC o�Visa o�American Express o�Discover

SOFTWARE • PAYMENT PROCESSING©2017 ABC Financial Services, Inc.

KEEPING OUR CUSTOMER’SBUSINESS HEALTHY ISOUR PRIORITY.

Developing Relationships. Delivering Results.

1-800-551-9733 abcfinancial.com

International Health, Racquet & Sportsclub Association70 Fargo StreetBoston, MA 02210 USA

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