fear & loathing in analytics
DESCRIPTION
Sara Fraser, Director of Business Development at EnVeritas Group, tries to ease concerns about conducting analytics by breaking down an excellent way to view it and actually put analytics into action. #MMI2013TRANSCRIPT
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Fear & Loathing
@sarakfraser
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Find your happy place.
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experimentAgile.Flexible.Willing to Fail.
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Look beyond conversion
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HOW DO YOU GET HERE?
First, answer this:
Why does my website exist?
Answer this:
Why does our website exist?
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GOT AN ANSWER?
With a purpose statement,
you have a few critical
metrics to track.
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Macro-conversion
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MICRO-CONVERSIONS
• Education/
Entertainment
• Contacts
• Customer insight
• Sales support
surveys
leads
white pape
rs
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Micro-conversion
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What are micro-conversions?
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Example: CAT
Equipment lookups, downloads, quote requests.
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Email: [email protected]: @sarakfraser