andFearLoathingLas INBOX

in

weLOATHEourinbox

why?

Streamof consciousnessof strangersof machinesof marketers

SMS SMS

SMS SMS

Goddamn Grapefruit.

tweet-from-suicide-booth

tweet-to-facebookfacebook-to-email

email-to-smssms-to-tweet

tweet-to-mail mail-to-mobilemobile-to-face face-to-assass-to-tweet tweet-to-voicemailvoicemail-to-mobile

mobile-to-tweet

tweet-from-suicide-booth

tweet-to-facebookfacebook-to-email

email-to-smssms-to-tweet

tweet-to-mail mail-to-mobilemobile-to-face face-to-assass-to-tweet tweet-to-voicemailvoicemail-to-mobile

mobile-to-tweet

WIN!

Deliver Mail

Discard Mail

andFearLoathingLas INBOX

in

Emails to everybody are

received by nobody

1THOUGHT

Why does email have

the CC field?2THOUGHT

Separate “Action” from “Information”3

THOUGHT

3 twilio rules of

email etiquette

HIGHLANDER RULETO: Contains 1 Person1

23

ACTION RULETO: Response Required

FYI RULECC: Informational Only

Broadcast: Entertainment

TO ME: Action RequiredCC ME: Read Later

3 Buckets

Filter Messages TO You (Action)

From CC (FYI)

SMS CC?

Voicemail CC?

TOCC

Email TO CC List Serve

SMS Personal GroupMe/Beluga/FastSociety... 4INFO

Voicemail To Me Sales Team SayNow

Twitter DM @Mention Feed

Facebook Message Groups Wall

REPLY

FYI

ENTERTA

INMENT

Require Attention

FYI Reading

Some Entertainment

Require Attention

FYI Reading

Some Entertainment

Require Attention

FYI Reading

Some Entertainment

Require Attention

FYI Reading

Some Entertainment

Still a stream of

consciousness...

Require Attention

FYI Reading

Some Entertainment

26

8

2

12

4

0

1

0

2

12

9

2

12

2

12

0

4

2

34

2

2

4

12

99

Je! Lawsontwilio.com

@je!el

Obey the HighlanderFinal tip: