fashion of moldova mature

8/16/2019 Fashion of Moldova Mature

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Fashion of Moldova

mature - it has gone

from cutting and

sewing services to its

own brands.Brands manufactured in Moldova have in

recent years become a very strong market,

demand is increasingly competitive local

designers and demand - growing.

‘’From the heart brands Moldova

‘’proved to be a slogan with a strong impactamong fashion lovers, because collections

etravagant fabrics and tailoring !uality,

modern strategies of marketing and fashion

show, all bearing the mark "Made in Moldova

".

#ith the support of $ompetitiveness

%nhancement and %nterprise &evelopment ''

($%%& ''), funded by *+ gency for

'nternational &evelopment (*+'&),

Moldovan producers have switched from

supply of cut and sewn to create its own

product orientation toward the endconsumer.


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#ith the birth of their own brands of clothing

and tetile industry in our country has

reached a new level of development,

entering into a close competition with importbrands.

$lothing and tetile sector is vital for

economic and social development of

Moldova, generating eports, creating obs

for women and changing the perception of

the !uality of products manufactured inMoldova abroad.

'n our country, there are about //

enterprises of tetile, footwear and

accessories, providing obs for over 01,///

people in almost all regions, of which 2/3

are women. $lothing industry is one of thefew industries able to maintain a positive

trade balance.

'n 0/4, Moldovan light industry made

eports worth over 1/ mln. *+ dollars,which constitutes over 453 of the country6s

total eport value.


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$%%& '' program has sought to stimulate and

support domestic producers to shift

production schemes with low added value(cut and sewn) schemes with high added

value (own brand). nd, in order to preserve

obs, increase incomes of producers to

stimulate investment in new technologies,

research and product development and to

ensure long-term competitiveness ofindustry. 7hus, in 0//8 and 0/4, the share

of cutting and sewing services was reduced

from 283 to 5/3.

9ision fashion sector development in

Moldova was oriented towards increasing


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eports and revitali:ing the internal market,

increasing product !uality and productivity.

nd these goals were achieved by organi:ing

trainings on design and creation of newbrands, through assistance in establishing

marketing strategies by initiating the use of

technologies for computer aided design and

partnerships by participating in fairs and

trade ehibitions .

7oday, Moldovan producers develop and

produce their own clothing lines, which talks

about the maturity of the industry. #ith the

support and $%%& $%%& '' were launched over

;/ new brands that make sales today under

his own name brands and is a model forfuture development of the fashion industry in

Moldova.


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'n recent years, campaigns and eme Brulee, ?6@me de Femme, 'onel, Aeorgette,

Matali have become brands whose value isappreciated both at home and abroad.

&r. +ergiu Bote:atu, *+'& Croect &irector, Croect

Manager $%%& ''

?ocal market launches proved to be successful dueto a policy visions producers improved product


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design processes, brand image and logo and

collection structure. Dver ;// specialists from light

industry, of which 5/3 were women, participated

in trainings designed to increase work eEciency

and product !uality. 'n this contet, an importantrole was played by international designers come to

Moldova, the * and 'taly, to help domestic brands

and fashion trends to understand that the market

demands. s a result, companies have increased

their share of sales to ;/3 of their collections.

7he heart is an unprecedented promotional campaign in

Moldova has radically changed consumer attitudes and

are proud today when clothing is manufactured in

Moldova. %ven politicians, public and celebrities

promoting local designers outGts. ' always knew that we

have talent and creativity beyond manufacturing. From a

simple idea to promote oint, heartfelt reached today a

brand and a national icon and practically reborn Moldovan

fashion.

&oina istor, $%%& Croect Manager ''


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However, domestic brands have

eperienced competitiveness in the local

market with known foreign brands, but

also with consumers skeptical about the

!uality of clothes, shoes and accessories

produced in Moldova. lso, the ability of

domestic producers were limited

promotion, as well as marketing

budgets.

7hus, in 0/40, $%%& '' launched a

campaign to attract Moldovan

consumers, appointed brands heart

Moldova. 7he campaign was developed

with the ?ight 'ndustry %mployers6ssociation and has proven to be very

successful, managing to improve the

perception of domestic products by

consumers. 7he campaign o


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cost and with maimum e


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share of private label manufacturing enterprises to

grow continuously to reach at least 8/3. 7o this

end it re!uires sustained e


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development of entrepreneurs in Moldova

and not in the end, it is a national pride.

&iana ?a:ar, 9ice Croect

'n the Grst campaign of the heart have

been involved 40 companies, which have

generated a keen interest in local media

and consumers and boost sales

companies. 7hus, each dollar spent onpromotional sales brought I J8.

Following initial successes, another 4/

companies have oined the campaign

net and it has become a biannual

editions +pring and utumn. 'n the last

edition, more than J/ domestic brands

participated in the campaign of the

heart and showed their collections at

fashion shows on the season. $ompanies

participating at heartfelt contributes

more than ;/3 of the promotionalbudget. Following this etensive

promotional campaigns locally and

supported $%%& '' brands recorded sales

increases of about 13 in three years,

which reached ;. mln. *+ dollars only in

domestic sales.


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Fashion show organi:ed branded sites in

the heart, which in time became a

biannual tradition, were a solid and

modern platform to promote localproducers. n important role, as proof of

!uality clothing collections, they played

public Ggures and local celebrities who

were present on the catwalks fashion

shows and brand from the heart as

models.

$ollaboration of ?ight 'ndustry %mployers6

ssociation and *+'& $%%& '' had a maor

positive impact on the entire sector of light

industry and can say with certainty that

history was written Moldovan successful

brandsK &omestic companies have gone


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through an incredible transformation in these

years of support and advice from $%%& ''

proect, a transformation that translated into

competitiveness, increased responsivenesson the part of local brands to local

consumers and positioning in international

markets.

%li:a brother, %ecutive &irector of the ?ight

'ndustry %mployers6 ssociation (C'*+)

$%%& '' proect has brought for the Grst time

in Moldova designers and specialists from

abroad that have opened my eyes. By $%%&

'', local brands have not had many

opportunities to learn and not even he

reali:ed it would re!uire training. ' had arevelation in the trainings organi:ed by $%%&


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'' proect. 7hey made us understand that we

must totally change "creative workshops"

and approaches in business management and

marketing.atalia $oşulean, Conti

$ampaigning heartfelt BL'D brand has

o


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$ristina $ulish, domestic brand designer

BL'D

' am pleased that this proect has spawned fashion

made in Moldova in the full sense of the word -

there have been many names, ' discovered people

who do their ob with passion and she deserves to

be appreciated by shopping. Many manufacturing

companies and designers have managed to

signiGcantly evolve and approach the international

fashion trends. ' would like a wider public to a


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#ith great pleasure and respectfully accept theinvitation to scroll to local brands in the fashion

shows and heartfelt. ' like creative people and

touching upon the human emotions that create. ll

respect to those who work and try to make a good

life in the country. ' can not say about the great

prospects in the world, but locally believe in the

Moldovan fashion and ' wish successes to develop.#e have a rich history, where we inspire us and

there is huge potential for development.

%verything must be done to increase as more

professional and giving heart and success will soon

occur.

?ucia Berdos


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+ome companies have managed to establish

themselves internationally, including Aeorgette,

$reme Brulee, rilu, u biou, ?ia Fia, Dldcom and

&ona premiere. 7hese eports own brand in

Lomania, Lussia, *kraine and a:akhstan, wherebrands made in Moldova have opportunities to

succeed. First participation at a:akhstan Fashion

%po in spring 0/48 generated do:ens of business

contacts. +ome brands, such as georgette, and the

Grst orders already received.

garment !uality starts from a !uality fabric.Moldova has unfortunately its own tetile and

leather. 'n the last two years, several designers

were supported by $%%& '' proect to participate in

famous international ehibition of fabrics and

accessories. s a result, designers of Moldova have

learned how to select fabrics for new collections.

7he companies have established partnerships withsuppliers in ?ithuania, Aermany, Lomania, 'taly,

Belgium and other countries able to provide

!uality fabrics, leather and accessories.

&uring the proect $%%& '', do:ens of local

companies participated in international ehibitionsand fairs. 7hey were translated into attracting

customers and conclude contracts, which

generated *+ I 4J million of new sales. 7he most

important result of the participation of local

companies was likely to attract orders for more

comple services with a higher added value

compared to services ?ohn (cut and sewn) thatthey provide in the past. 7hus, companies that


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provide more comple services (development

patterns, fabrics and accessories procurement)

have increased their value added by 0-1 times,

became able to pay higher salaries, to ac!uire its

own resources to implement new techni!ues andtechnologies which contributes to the development

of future business.

$ampaign heartfelt managed to reach the

hearts of many Moldovans and that localproducers needed most - the trust and

support of local consumers. Fashion shows

on the mark from the Heart will be held after

the proect $%%& '' and '6m sure "noise" that

we managed to generate in these events will

be maintained by more powerful voices that


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continue to appear in the international

fashion Moldova.

Dtilia &ragutanu heartfelt fashion show

organi:er.

Moldovan fashion industry should

continue to re!uire the regional and

international level as a country o


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students, industry specialists and young

designers will develop their creativity,

skills, engineering and technology, will

be supported to develop their collectionsand launch their own business. 7he

supply relies on light industry with

competitive human capital.

Mallen oined the campaign shortly from the

heart, but ' managed to attend the fashionshow in the spring, where we had the

opportunity to launch and promote the

spring-summer collection. lso, ' was o


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billboards in the city. From the heart of

reunited brands and o


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accessories, information technology and

communication, tourism and wine) to

increase competitiveness by increasing

productivity and intensifying tradeinvestment, and streamlining public-

private dialogue to improve the business

environment.

fashion of moldova mature

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