family family.... condensed history of south african wine 1659 first wine in the cape 1693 fairview...

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FAMILY

FAMILY...

Condensed History of South African wine

1659 First wine in the Cape

1693 Fairview farm founded on Paarl Mountain

1925 Pinotage hybrid crossed by Prof. Perold

1947 – 1994 Apartheid sanctions

1974 Fairview bottles first estate wine after KWV monopoly.

1978 Charles Back II makes his first vintage

1981 Construction of the Fairview Goat Tower (Cheese production 1975)

1992 Sanctions lifted on SA Wine industry

1997 Charles discovers the potential in the Swartland and starts Spice Route

Influence and creations by Charles BackAcross the board

WINES :600 ha across 5 estates and 5 brands :Fairview, PaarlGoats do Roam, PaarlLa Capra, PaarlSpice Route, SwartlandLand‘s End, Elim

Cheesery :First farm cheese producer in SA with 750 Goats and Jersey cows

Fairview Estate :Tasting room RestaurantBakeryAward-winning deli

Spice Route Destination:RestaurantTasting roomCraft breweryBean-to-bar chocolate roasteryDistilleryEtc.

A family-owned operation. innovative, cutting edge; Charles is a pioneer in Rhone varieties and a

role model for the SA wine industry.

Charles is very focused on the environment & the people surrounding us.

WARMER Climates :Paarl 280 ha : Grenache, Viognier, Syrah etc.(Spice Route) Swartland 115ha : Syrah, Chenin, Mourvedre etc.Stellenbosch 35 ha : Cabernet and Merlot.

COOLER Climates :Darling 145 ha : Sauvignon, Chenin, SyrahElim 12ha : Sauvignon and Syrah

5 wineries | 5 unique vineyard sites

Barbera, Nebbiolo, Tannat, Roussanne, Marsanne, Grenache blanc…

Mother-block Carignan

Pioneer in SA with Single vineyard winesAnd with Rhone varieties

Indigenous ferments Skin-macerated whites

Mother-block Petite Sirah

Mother-block Tempranillo

Mother-block Viognier

Mother-block Mourvedre

Largest plantings of Grenache, Mourvedre, Tempranillo, Petite Sirah…

Mother-block Sauvignon blanc

From Tim Atkin’s SA Report 2013

Like South Africa itself, the wine industry is not without its problems, not least the poverty of many of the people who toil in vineyards for low wages, but it is also a force

for change.

As Charles Back of Fairview, one of the Cape’s leading wine entrepreneurs, puts it:

“Living in South Africa gives a bigger meaning to what we do. Wine isn’tjust about the bottom line; there’s a social dimension, too.”

Wholistic sustainability

• Those around us: Fairtrade accreditation, local project development, community outreach etc.

• The environment around us: Biodiversity, integrated agriculture etc.

• The future : Empowerment and shareholdingFairview Wines shareholders : Charles Back, Anthony de Jager, Paulette, Suzanne Venter, Leroy Rogers, Arwie Davies, Donald MoutonSpice Route Wine Company shareholders : Charles Back, Charl du Plessis, Mareo van Eck, Licia Solomons, Frederick Truter.

Sustainability & empowerment

Member of IPW (Integrated Production of Wine, a voluntary environmental sustainability scheme established by the South African wine industry in 1998)

Member of Biodiversity in Wine (BWI): 67 ha of conservation area at Fairview

Integrity & Sustainability Seal in South Africa

FAIR-TRADE : Member of WIETA - a non-profit voluntary organization which actively promotes ethical trade in the wine industry value chain through training, technical assessment and audits to assess members’ compliance with its code of good practice.

Every part of the company is certified fair-trade, although only the Goats do Roam labels will carry the logo.

Vineyards at Fairview

Winemaker’s selection

Fairview

La Capra

Goats do Roam

Single VineyardsUnique locations :

FOCUS : Beacon Shiraz

Experimental/cutting edge :FOCUS : Caldera, Nurok

Single origin, single varietyFOCUS : Sauvignon blanc, Pinotage

Single Variety, blended origin, younger vinesFOCUS : Chenin, Pinotage

Sauvignon, Cabernet

Rhone-style Blends

Tim Atkin MW on the Swartland :

“Every revolution needs a spark, a catalyst that changes things forever.

[…] Without it [Charles Back's discovery], the Swartland would still be regarded as a rural backwater, better known for wheat fields than vineyards.

Instead, it is one of the most dynamic regions in the southern hemisphere.”