Families Helping FamiliesAn Overview of the 2010 Campaign

• First Campaign in 2009

• Participants: supporters, employees, and adoptive families

• Raised sponsorship dollars for their acts of service

Campaign History and Mission

Results of First Campaign

• 300 new donors for Bethany • 184 families participated • 797 people sponsored families• Money raised: $130,000 • Relationships were deepened with friends and families

Campaign’s Mission

To Raise…

…Awareness of the world orphan crisis

…Knowledge of how Bethany is responding to the crisis

...The Church in its ministry to widows and orphans

…Friends who will act as ambassadors for Bethany

…Revenue for the Caring Connection Fund

Strategic Goals for 2010 - Internal

• Conduct initial Branch Director consultation

• Create customized project manuals

• Facilitate trainings to equip Project Coordinators

• Create simple, effective trainings/ materials for individual participants

• Provide ongoing support with scheduled individual/group telephone conferences

Strategic Goals for 2010 - External

Expand strategic relationships by: • Engaging the Church by allowing us to serve parishioners in need

• Inviting other parishioners to become Serve-a-Thon participants

• Inviting corporate supporters to participate

Campaign Overview, Coordination, and Process

Successful campaigns: 

• Focus on local opportunities • Use personalized communication

The Local Project Coordinator (1 of 2)

The Branch Director or Individual chosen by the Branch Director

An ideal Local Project Coordinator would be:

• Visible in the organization.• Respected by all coworkers.• A team leader.• Results-oriented.

The Local Project Coordinator (2 of 2)

The Branch Director or Individual chosen by the Branch Director

• Passionate about helping vulnerable children.• Unafraid to ask for money.• Able to commit 2 to 3 hours to the campaign per week.

Families Helping Families Process (1 of 4)

Local Project Coordinators are identified in local communities.

Local Coordinators attend campaign training and receive resource kits.

FHF staff and Local Coordinators identify service projects within churches and/or community.

FHF staff and Local Coordinators recruit churches and individuals to participate in the FHF campaign.

= National Staff = Local Coordinator

Families Helping Families Process (2 of 4)

= National Staff = Local Coordinator

FHF staff and Local Coordinators create participant orientation schedule with dates/locations.

Campaign launches with invitation mailing from Branch Director.

Participants register online or by mail to National Office.

Participant and service project reports are sent to Local Coordinators.

Families Helping Families Process (3 of 4)

= National Staff = Local Coordinator

Local Coordinators communicate with participants to discuss local trainings, service projects, and Serve-a-Thon day-of-event gatherings.

Participants receive packets and Local Coordinators facilitate orientations.

Participants rally sponsors for their service projects through small group orientations, letters, e-mails, and follow-up phone calls.

Families Helping Families Process (4 of 4)

= National Staff = Local Coordinator

Church resource kits containing brochures, bulletins, posters, and orientation schedules to promote an FHF Awareness Sunday are distributed.

Day of the Serve-a-Thon. Local Coordinators act as project leader and provide “hospitality.”

Local Coordinators send thank you letters to all participants.

Campaign wrap-up report is mailed to all participants.

Campaign Calendar = National Staff

= Local Coordinator

FEBRUARY

MARCH APRIL MAY

JUNE/JULY AUGUST AUGUST/SEPTEMBER

Local Coordinators are trained. Service projects are identified. Churches and individuals are recruited for FHF. “Save the Date” mailing occurs

Local Coordinator rallies the project team. Service projects are established and reported to National. Participant orientation schedules (dates locations) are created and reported to National. Church bulletin inserts and church resource kits are mailed.

Church presentations are scheduled. FHF awareness Sundays are facilitated in churches.

Formal campaign invitations are mailed. Participants receive packet from National. Participant registration and orientation begin. Small group orientations are facilitated. Participants rally sponsors for their service projects.

Participation and service reports are sent to Local Coordinators. Local Coordinators facilitate follow-up communication with participants. Local Coordinators prepare for National Serve-a-Thon gatherings. Local Coordinators confirm attendance with participants.

National Serve-a-Thon Day—August 7!

Local Coordinators send thank you letters to participants. Final reports are distributed by National.

Participants rally at key locations—get refreshments, instructions, depart as teams, and return for celebration.

Next Steps

Immediately: Branch Director identifies Local Project Coordinator and shares campaign information with staff/board as appropriate. Two Weeks: Branch Director participates in initial consultation with Campaign Director to discuss campaign goals, implementation strategy, and Local Coordinator information. Three Weeks: Communication is established between Local Coordinator and National FHF Staff. Four Weeks: Local Coordinator/Branch Director attends training.

Questions and Answers