fall editor preview
DESCRIPTION
2011 Fall Editor PreviewTRANSCRIPT
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2011
jcpenney
fall editor previe
w
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FASHION
TheConceptThe raw palette at the Metropolitan Pavilion provided the perfect backdrop to showcase key fall jcpenney trends. Editors and bloggers were invited to exclusively view the fall collection which was showcased via trend vignettes.
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Bisou Bisou
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TrendVigne
ttes
Liz ClaiborneTo build awareness and create excitement for Liz Claiborne, a dedicated vignette featured both men’s & women’s apparel from women’s apparel from the collection. Liz Claiborne luggage and accessories. were also featured.
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The VignettesWithin the space, ve
trend-themed vignettes
showcased fall men’s &
women’s lifestyle collections.
From belted dresses to
argyle vests for men, this argyle vests for men, this
season’s fall collection
by Liz Claiborne was a hit
with the editors.
“The Liz Claiborne ponchos
are fantastic! From the fabric,
to the colors, to the price
point, you cannot beat it!point, you cannot beat it!
These are a must-have for
fall.”
- Crystal Tate, Woman’s Day
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VIGNETTES
“The MNG by Mango accessories are fabulous! So on trend and make such a great statement for fall.” -- Jasmine Snow, Seventeen
accessory
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theACCESSORIES
Handbags, shoes and
jewelry were displayed
throughout the space on
trend-themed tables for
editors to “shop.” All items
featured were priced under featured were priced under
$50, underscoring jcp’s
price/quality/value positioning.
“The vignettes really help me
visualize my stories for fall --
the collection is so strong!”
- Becky MacCurtain, More
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EDITORFA
VORITES
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“The black Worthington sweater
dress with the zipper is perfect for Oprah Magazine readers.”
– Robin Beck, – Robin Beck,
O, The Oprah Magazine