fall 2010 catalog

Opening Minds tO new ways Of LeadingThe Athena Leadership Lab offers workshops and hands-on mini-courses that teach women the practical elements of leadership—from the art of negotiation to effective public speaking, from financial fluency to management savvy. Whatever your stage in life —a current student developing your presentation skills, a recent grad climbing the career ladder, an executive or community leader honing your management skills, a woman reentering the work force or changing careers—the Leadership Lab is there for you. Through diverse course offerings taught by a distinguished faculty, you will gain the skills and know-how needed to excel in your career and your community.

why Barnard?As the most sought-after liberal arts college for women in the nation, Barnard College has been providing a top-notch education to women since 1889. Barnard challenges and supports young women in knowing who they want to be and what they want to accomplish. And now, the Athena Leadership Lab gives all women who choose to take part, the necessary skills to compete in a highly competitive world.

Distinguished Faculty: The Leadership Lab has assembled passionate teachers and mentors—renowned professors of business and communications, industry professionals, accomplished authors—to share both theoretical and practical knowledge in a personal and collaborative setting.

We Know How Women Learn Best: Our curriculum is specifically tailored for women. We understand what you face on the road to success and know how to give you the confidence and expertise to achieve.

Diverse Offerings in Convenient Formats: Our workshops are held on Barnard’s Morningside Heights campus throughout the year, in a variety of formats to fit your busy schedule. Attend evening classes, half or full-day sessions, or weekend programs. At Barnard, learning to lead is both effective and convenient.

Meet Other Women Leaders: Throughout Barnard’s history, we have built a vast community of women leaders who help each other succeed. Every Leadership Lab session includes opportunities to network with other leaders and share secrets of success in an informal setting.

Join the Athena Network: When you take a Leadership Lab course you will be automatically enrolled in the Athena Network. You will have priority when registering for additional workshops and will be invited to Athena Center lectures and forums to meet and hear from some of the world’s most notable leaders.

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To register, visit www.barnard.edu/athena

Raleigh Mayer, an executive image management advisor and founder of Raleigh Mayer Consulting, lectures frequently at Columbia Business School and NYU.

A4. The Power of Presence and Voice Saturday, October 2: 9 AM–5 PM [$499]Penelope Kreitzer

In this full-day, small-group workshop, learn how the timbre and resonance of your voice can create an all-important connection with other people and how vocal quality can seriously affect your message. Individual coaching on vocal techniques and storytelling opportunities included.

Penelope Kreitzer, founding director of Corporate Scenes, an international communications consulting firm, has been a communications consultant and master voice coach for the past 30 years.

Media ReLatiOns

A5. How to Make News—Media Relations 101Tuesday, September 28: 7–9 PM [$229] Susan Lamontagne

How can you and your organization break through in today’s competitive media environment? What strategies will help you stand out and generate coverage? Learn what reporters are looking for and how to get their attention. With a focus on top-tier traditional media, this session on basics will teach you how to shape a story, identify and reach the right reporter or producer, draft an attention-getting press release and e-mail pitch, and will provide tips on building media lists and relationships with reporters.

Susan Lamontagne, president and creative director of Public Interest Media Group, provides media and message coaching to women candidates, women’s, and public health organizations.

COMMUniCatiOns

These participatory workshops help you become a more seasoned communicator who can tailor messages appropriately and wow audiences. Workshops will help you become a better public speaker, make your best case to the media, and present yourself in an authentic and powerful way.

pUBLiC speaKing

A1. Getting to Gravitas —Developing a More Powerful Presence Monday, September 20: 7–9 PM [$229]Saturday, October 9: 9 AM–12 PM [$369]Raleigh Mayer

Project the confidence and conviction of an effective leader. Managers at all levels will learn to identify and practice verbal and nonverbal techniques that enhance any presentation. This highly participatory program will help you organize content, speak compellingly, and present powerfully.


A2. Making Your Case—The Key to Persuasive Communication Saturday, September 25: 9 AM–4 PM [$499]Barbara Tannenbaum

This intensive small-group workshop offers practical ways to improve your public speaking skills. Learn principles of persuasion including the importance of nonverbal communication, how to establish credibility, and balance goal and audience.

Barbara Tannenbaum teaches public speaking and persuasive communication in the Department of Theatre Arts and Performance Studies at Brown University.

A3. Why Can’t a Woman Talk More Like a Man (and Vice Versa)? Bridging the Gender GapMonday, September 27: 7–9 PM [$229]Raleigh Mayer

This practical seminar will examine both female and male communication styles and help you learn whether your verbal and non-verbal communication works with the opposite sex. You’ll learn how to identify gender-specific characteristics and either use or avoid them to leverage your career.


paCKaging and pResentatiOn

A9. Brandraising—An Integrated Approach to Nonprofit Communications Friday, October 8: 9 AM–12 PM [$369] Wednesday, October 27: 7–9 PM [$229] Sarah Durham

Nonprofits must communicate effectively with clients, policymakers, and other key audiences in order to “move the needle,” yet many nonprofit leaders have limited experience with marketing or communications. We’ll explore how to use research to inform communications strategies, the role and impact of branding, and the best ways to leverage new online tools and technologies.

Sarah Durham is the principal and founder of Big Duck, a communications firm that works exclusively with nonprofit organizations.

A10. The Seven “Ups” of Successful Leaders— Dress Up, Show Up, Stand Up, Speak Up, Listen Up, Shut Up, Follow Up Saturday, October 9: 1–4 PM [$369]Monday, October 18: 7–9 PM [$229] Raleigh Mayer

Effective communication style, image, and attitude are essentials for successful interviewing, presentation and corporate performance. This highly participatory workshop is designed to help you radiate confidence, create a dynamic and deliberate impression, and develop a persuasive public persona for managing relationships.


A11. Building a Platform in the Internet Age Tuesday, October 12: 7– 9 PM [$229]Sunday, November 7: 1–4 PM [$369]Courtney E. Martin

At a time when so many people are entrepreneurs, freelancers, and consultants, it’s never been more important to understand how to build a platform from which you can disseminate your views. In this workshop, you will learn how to define a personal brand that feels authentic, frame your expertise, and navigate the blogosphere, Twitter, and other social networking sites to amplify your influence.

A6. Presenting a Powerful ArgumentSaturday, October 2: 9 AM–4 PM [$499] Catherine Orenstein

This seminar will explore ways to present your ideas quickly and powerfully, components of an evidence-based argument, and strategies for maximizing your impact. You’ll review persuasion techniques from some of history’s most powerful speeches and essays, and discuss strategies for pitching your ideas. You’ll even produce a draft op-ed that can be submitted for publication.

Catherine Orenstein is founder and director of The OpEd Project, which provides women training on how best to communicate through commentaries and op-eds.

A7. Writing the Persuasive Op-Ed Monday, October 4: 7–9 PM [$229] Catherine Orenstein

This seminar will introduce the concepts and structure of effective short-form argument, including: how to establish credibility, build consensus, change minds, and think more expansively about your experience and expertise.

Catherine Orenstein is founder and director of The OpEd Project, which provides women training on how best to communicate through commentaries and op-eds.

A8. How to Make News—Advanced Media RelationsSaturday, November 6: 9 AM–12 PM [$369]Susan Lamontagne

This more advanced session, for individuals already working in public relations or who have intern experience, includes pitch practice and a review of participants’ own media materials, in addition to media basics: shaping stories, finding the right reporters, drafting and distributing great press releases and e-mail pitches.




G2. Come Together—Community Organizing Weekend Friday, November 5: 3–10 PM and Saturday, November 6: 9:30 AM–6:30 PM[No charge with CUID] Campus Camp Wellstone

Young people have great passion for the issues but often lack the leadership, strategic planning, and organizing skills they need to achieve concrete wins and build vibrant, long-lasting movements for social change. In this two-day leadership training program, designed specifically for Barnard and Columbia undergraduates, students will learn how to identify personal and organizational allies, make meaningful connections, organize and mobilize for a cause, and build powerful coalitions to support global climate change, immigration rights, green jobs, health care, education access, racial justice, and other critical causes.

Campus Camp Wellstone, a program of Wellstone Action, one of the country’s top centers for activist training, teaches grassroots organizing, public policy advocacy, and nonpartisan voter engagement to college and university students across the country.

G1. Data in, Garbage out —How Statistics can Twist the TruthWednesday, October 27: 7–8 PM [$39]Dr. David Madigan

We live in a data-dependent world. Large-scale computing and data storage has transformed many human activities ranging from astronomy to Internet commerce, medicine to environmental management. Successful leaders need to understand how to harness data, and crucially, how to intelligently interpret data analyses that others perform. Hear cautionary tales revealing subtle and not-so-subtle ways in which analysts can twist the truth with statistics.

Dr. David Madigan is professor and chair of the Department of Statistics at Columbia University.

A13. The Winning Interview Saturday, November 6: 1–5 PM [$369] Susan Lamontagne

The skills used for public speaking and media appearances can also help in many other areas of professional life, from job interviews to business presentations to networking. You’ll learn how to develop and deliver your message in a variety of settings. As many leaders can attest, it’s often not just your qualifications or the facts that matter, it’s how they are communicated.


Courtney E. Martin is an award-winning author, freelance journalist and regular blogger for Feministing, which reaches over half a million readers a month.

A12. The Power of Networking Monday, October 25: 7–9 PM [$229] Lauren Sontag

Building strong personal and professional networks is critical to career success. This workshop will teach you practical steps to becoming a more comfortable and memorable networker. Learn to create and capitalize upon networking opportunities as well as gain tools for thinking about your own personal “brand”.

Lauren Sontag, president of Sontag Associates, is an executive coach and management consultant. She has spent over 25 years working inside Fortune 500 businesses, managing people and developing talent.

featURed pROgRaMs


nOnpROfit ManageMent

The Leadership Lab’s courses on nonprofit management provide managers of nonprofit organizations and government agencies training to run diverse and complex organizations. Whether you are a new or more seasoned leader, these courses on finance, governance, attracting and preserving talent, making effective decisions and more will help you develop and refine your skills.

B1. Budgeting for Nonprofit Organizations Friday, October 1: 1–4 PM [$369]Barbara Miller

Learn the ins and outs of budgeting as a planning and management tool for programs, grant proposals, and overall agency operations. What is a cash flow budget? How do you manage the budget as income and expenses change?

Barbara Miller, a partner at Management Solutions for Nonprofit Organizations, provides consulting, training, and management services to nonprofits.

B2. Economic Decision MakingFriday, October 1: 9 AM–12 PM [$369] Raymond Fisman

Life is full of trade-offs. We constantly weigh the costs and benefits of the choices we make, and often, we’re hardly aware that we’re doing it. This session will provide a systematic framework for thinking about making these choices in the workplace. Using mini-cases, you’ll learn to avoid common pitfalls and gain tools to help better evaluate decisions.

Raymond Fisman is the Lambert Family Professor of Social Enterprise and the director of the Social Enterprise Program at Columbia Business School.

B3. How Regulatory Reforms Affect NonprofitsFriday, October 8: 1–4 PM [$369]Barbara Miller

This course looks closely at proposed standards and expectations of nonprofits. What is the signficance of questions raised by the new federal Form 990? What are the implications of recent changes to audit guidelines? How can you make sure your organization is meeting the Better Business Bureau Wise Giving Alliance Standards and that your internal controls and board fiscal oversight committees are doing their jobs?


B4. Managing to Change the World[$799 for all four units; $369 per individual unit] Amy Rabinowitz

This four-part course teaches the key skills you need to become a highly effective manager. Learn how to guide more so you can do less, how to set goals and hold people accountable, and how to select, motivate, and keep the right people for your team. Participants can take all four units over two Fridays, two Saturdays, or a Friday/Saturday, or sign up for any of the individual units.

Amy Rabinowitz is vice president for Management Training at The Management Center, a non-profit management consulting group in Washington, D.C.

Unit 1: Building Blocks of Management Friday, October 8: 9 AM–12 PM Saturday, November 6: 9 AM–12 PM Learn the tricks of the trade for delegating tasks, managing your time, staying on top of large volumes of work, and focusing on areas of greatest impact. Unit 2: Team Building Friday, October 8: 1–4 PM Saturday, November 6: 1–4 PM Recruit the best possible team and implement practices that ensure your employees are working toward the same goals. Unit 3: Focus on Great People Saturday, October 9: 9 AM–12 PM Friday, November 5: 9 AM–12 PM Wage a deliberate campaign to keep your strongest team members and build their skills through coaching and effective feedback. Learn ways to transition out lower-performing staff with compassion.



Unit 4: It’s All about You! Saturday, October 9: 1–4 PM Friday, November 5: 1–4 PM Get comfortable with being the boss. Create an environment where messages about “how we do things around here” lead to better results.

B5. Leading Nonprofits in Uncertain Times Tuesday, October 19: 7–9 PM [$229]Friday, November 5: 1–4 PM [$369] Barbara Miller

How do leaders of nonprofits handle tough economic times? Learn how to gather the right information to make good decisions, use scenario planning to consider alternative solutions, and build strategic thinking into your work. Hear the secrets to identifying effective and cost-saving changes for your organization.


B6. Board Governance Tuesday, Oct. 26: 7–9 PM [$229]Raymond Fisman

Explore the ways nonprofit organizations are governed. What is the role of the board in helping your organization achieve its mission? Are you stuck making some of the common mistakes that can undermine goals? What processes can be established to ensure that your board functions effectively and that each board member contributes? Case studies and discussions on effective board practices are included.

Raymond Fisman is the Lambert Family Professor of Social Enterprise and the director of the Social Enterprise Program at Columbia Business School.


C1. A Beginner’s Guide to Financial PlanningMonday, September 13, 20, 27; Monday, October 4, 18, 25: 7–8 PM [$399 for series] Andrea Davila

Learn the basics of money management in this six-part course. Intended for the beginner, you’ll learn how to set financial goals, plan a budget, and manage your spending, savings, and debt to begin building a nest egg for the future. You’ll gain the tools and good habits needed to make educated and responsible financial decisions during college and beyond.

Andrea Davila, formerly operations director for Let’s Get Ready, a nonprofit that helps prepare low-income high school students for college, and now a student at Columbia Business School, teaches financial literacy classes throughout the city.

C2. Preparing for Life after GraduationWednesday, September 15, 22, 29; Wednesday, October 6, 13, 20: 12–1 PM [$399 for series] Saturday, October 2: 9 AM–4 PM [$349] MP Dunleavey

Intended for college juniors and seniors, this course teaches you the tools for building a secure financial future. Whether you plan to be an artist or a financier, to work for a nonprofit or in the private sector, travel the world or move back home—feel competent and confident in planning your financial future. Learn how to survive financially on a starting salary, build your credit history, grow your savings through investments, and save for retirement.

MP Dunleavey is editorial director for DailyWorth, a free personal finance daily email for women, columnist for MSN Money, and the award-winning author of Money Can Buy Happiness: How to Spend to Get the Life You Want.

finanCiaL fLUenCy

Spreadsheets, budgets, and fundraising plans—all are necessary skills for business and organizational leaders. But to be successful, you need to take charge of your personal finances as well. Are you concerned about renting or buying an apartment, managing debt, or understanding your investments? Then these workshops on both basic and advanced money management skills are for you.

C3. Smart Women, Smart Money[$799 for all six Mondays or the weekend; $229 per single unit]

Take charge of your financial future in this six-part course on the basics of financial planning and investing. Participants can take all units over six Monday evenings, in a single weekend, or sign up for any of the individual units.

Unit 1: Day-to-Day Financial Planning—Spend Wisely, Save More Monday, September 13: 7–9 PM Galia Gichon Learn how to set financial goals and organize your financial life to meet them. Learn to track and prioritize your spending, savings, and debts, and how to work effectively with different types of financial advisers.

Galia Gichon, who has had a long career on Wall Street, now runs Down to Earth Finance, which educates clients, especially women, about investing and financial control. Saturday, November 6: 9 AM–12 PM Vanessa Wilson Vanessa Wilson retired in 2007 from Deutsche Bank Securities, where she had been a managing director and equity research analyst with primary responsibility for the U.S. life insurance industry.

Unit 2: Planning for Retirement—From your First Job to your Last Monday, September 20: 7–9 PM Ronda Gelb Calculate how much you will need for retirement and learn strategies to reach your goals. Compare employer-sponsored and individually-established retirement plans, and learn the tax advantages of each.

Ronda Gelb, who retired in 1997 as a vice president in the Trusts and Estates department of J.P. Morgan’s Private Bank, handled financial planning with high net worth clients.



Unit 5: All about Bonds—From “Govies” to “Junk” and Everything In Between Monday, October 18: 7–9 PM Sunday, November 7: 1–3 PM Alison Carollo This unit teaches the basics of the bond market. Learn how bonds work for issuers and investors, the terminology and conventions of the market, and the risk/reward tradeoffs of different types of bonds. Find out whether investing in bonds is for you, and if so, how you can use them to balance your portfolio.

Alison Carollo, a vice president in Morgan Stanley Smith Barney’s Private Wealth Management division, focuses on global portfolios for international clients. Unit 6: Mutual Funds and Asset Allocation—Diversifying your Portfolio Monday, October 25: 7–9 PM Sunday, November 7: 3–5 PM Lynn Najman Learn the main features of mutual funds—structures, charges, types of management—and how to read mutual fund reports. Understand basic guidelines of asset allocation, and use case studies to construct sample portfolios for any stage of life.

Lynn Najman, a certified financial planner with over 20 years’ experience in the investment world, heads LRN Associates, a registered investment advisor.

C4. Buying and Selling Stocks with Investor’s Business DailyTuesday, October 5: 7–9 PM [$59] Tim Reazor

This class will show you how to use Investor’s Business Daily (IBD) and Investors.com to make better buy and sell decisions. Learn to identify the seven characteristics shared by the top-performing stocks, and IBD’s strategy for finding stocks—a strategy that has outperformed over 50 top investing systems.

Tim Reazor is the director of IBD Meetup, an educational program that provides introductory investing workshops and seminars to individual and professional investors.

Saturday, November 6: 1–3 PM Susan Cabral Susan Cabral recently retired as head of Cabral Associates, a financial services consulting firm which she founded. She has taught courses in finance, risk management, computer applications, and mathematics at local colleges and client companies. Unit 3: Lifelong Financial Planning—Making Key Financial and Legal Decisions Monday, September 27: 7–9 PM Audra Lewton Powers of attorney, health care proxies and advance directives, and the ins and outs of trusts and estates are covered in this workshop. Discuss the tax advantages and consequences of estate decisions, and the benefits of having your affairs in order.

Audra Lewton, Barnard’s senior associate director of Planned Giving, was an associate in the Private Clients Group at Willkie Farr & Gallagher LLP until 2006. Saturday, November 6: 3–5 PM Judith Boies Judith Boies serves of counsel to Boies, Schiller & Flexner LLP where she specializes in trusts and estates. Unit 4: Stocks and the Stock Market—Buy Low, Sell High? Monday, October 4: 7–9 PM Sunday, November 7: 9 AM–12 PM Camille Kelleher Find out whether you should invest in stocks, and if so, how you can make intelligent choices about which ones. Learn how stocks work for companies and investors, about stock performance over time, and tradeoffs in risks and returns when you invest in different types of equity.

Camille Kelleher retired as a senior vice president with Brown Brothers Harriman’s international equity management group at the end of 2003, and from managing pension and endowment assets for the Archdiocese of New York in 2008.


negOtiatiOn

Whether you are negotiating a multimillion-dollar business deal, a lease on office space, or your own salary, successful negotiations are key to advancement. Using a hands-on approach, these courses teach practical ways to leverage your position, improve outcomes, and implement techniques that work.

D1. Negotiation and the Gender DivideSaturday, October 9: 9 AM–1 PM [$349]Sunday, November 7: 1–5 PM [$349]Sara Laschever

Women who have not learned to negotiate lose hundreds of thousands of dollars in income over the course of their careers, and advance more slowly. Through a mix of lecturing, interactive exercises, case studies, and group discussion, participants will examine the barriers that prevent women from negotiating, and will learn ways to maximize their bargaining power.

Sara Laschever is co-author of Women Don’t Ask: Negotiation and the Gender Divide and Ask For It: How Women Can Use the Power of Negotiation to Get What They Really Want.

D2. The Art of NegotiationFriday, November 5: 9 AM–12 PM [$349] Ann P. Bartel

This session is designed to improve your skill and confidence as a negotiator. Learn how to set a walk-away point, choose an opening offer, and increase your bargaining power. The session will also provide you with insights about the strengths and weaknesses of your negotiating style and teach you strategies for achieving a win-win agreement.

Ann P. Bartel, the Merrill Lynch Professor of Workforce Transformation at the Columbia Business School, has taught the popular Managerial Negotiations course there for the past 15 years.



E1. Building Your Ability to Bounce Back Monday, September 13: 7–9 PM [$229]Saturday, October 2: 9 AM–12 PM [$349] Laurie J. Ferguson

Studies indicate that resilient leaders have a greater ability to manage daily pressures, feel more energized, and build more effective companies and organizations. This lab will assess your levels of resilience, identify areas of your life that can benefit from “strength training,” and design some practical strategies for increasing your resilience.

Laurie J. Ferguson is a health psychologist who offers resilience training for leaders of organizations and for individuals who want to thrive on challenges, not just survive them.

E2. New Girl on the Job—Advice from the Trenches Tuesday, September 21: 7–9 PM [$229]Saturday, November 6: 9 AM–12 PM [$349] Hannah Seligson

Women do extremely well in academic environments, often outperforming their male peers, but when they first enter the workplace, they often experience culture shock. Focusing on negotiation, self-promotion, and networking, this workshop will help you learn to ask for what you want, develop more confidence to promote your talents and accomplishments, and find mentors who can help you along the way.

Hannah Seligson, a journalist and writer, is the author of New Girl on the Job: Advice from the Trenches, a career guide for young women.

COURage and ResiLienCe

Explore some of the common ways that women approach leadership and the habits that contribute to success, or prevent women from reaching their full potential. These courses will help you set goals for personal growth, and give you the confidence, courage, and resilience to be at the top of your game.

E3. Calm Your Inner Critic Saturday, September 25: 1–4 PM [$349]Monday, November 8: 7–9 PM [$229]Jane Shure and Beth Weinstock

We all have an Inner Critic—that internal voice that thwarts our spontaneity, dampens our creativity, and holds us hostage to anxiety. Using lectures, demonstrations, and interactive exercises, this workshop teaches you to transform the Inner Critic into an encouraging and compassionate Inner Coach. Understand how and why your Inner Critic became so powerful; learn and practice strategies to counter the critic, and explore revelations from neuroscience about how to get free from self-sabotaging patterns.

Jane Shure is a psychotherapist and author, nationally recognized for her work in strengthening resilience to counteract shame and trauma.

Beth Weinstock is a clinical psychologist and executive coach known for her work supporting women’s self-esteem and empowerment at home and in the workplace.


entRepReneURiaL sKiLLs

Women are starting their own businesses at an unprecedented rate. But there is a lot to learn about launching a new venture, whether in business, in the nonprofit world, or within an existing organization. Learn basic skills about starting new ventures—from writing a business plan and finding financing to establishing a governance structure or exit strategy that works for you.

Vanessa Wilson retired in 2007 from Deutsche Bank Securities, where she had been a managing director and equity research analyst with primary responsibility for the U.S. life insurance industry. Unit 2: Developing a Marketing Plan Tuesday, October 5: 7–9 PM Merle Sprinzen This session teaches you ways to assess a company’s market potential and develop a marketing plan. Who is your customer? What are their needs? What is the competitive advantage of your solution? Participants will analyze competitor grids and examine selected business descriptions to identify the market need.

Merle Sprinzen has spent more than 25 years developing global business-to-business marketing and sales strategies for corporations and consulting firms as well as start-ups, most recently at KPMG. Unit 3: Looking for Investors—The Dos and Don’ts of the Investor Pitch Tuesday, October 12: 7–9 PM Kindra Tatarsky and Peggy Wallace Every young business needs money to get going. Sometimes it’s your own, or your family’s, but frequently, seed money is needed. Learn what early stage investors are looking for in a business plan, the dos and don’ts for an investor meeting, and how to convey your ideas so that investors will quickly grasp the potential for your product. Come ready to give your elevator pitch during the session.

Kindra Tatarsky has been a partner with Forerunner Ventures, a consumer-focused venture capital firm, investing in growth stage companies.

Peggy Wallace has spent more than 20 years in the financial services field, primarily at JPMorgan Chase.

F1. The Real Deal—What to Know When You are Just Getting StartedTuesday, September 21: 7–9 PM [$229] Amy Abrams and Adelaide Lancaster

This program, designed for women who are thinking about starting a business, or have started a new venture in the last six months, will focus on key start-up issues. Get simple answers to 10 commonly asked questions about going out on your own, including: What if someone steals my idea? Where do I get the money to start? When am I ready to open my doors? Do I need an MBA, business plan, or partner?

Amy Abrams and Adelaide Lancaster are entrepreneurs and co-founders of In Good Company Workplaces, which provides women who work for themselves a place to work, meet, and learn about entrepreneurship.

F2. The Basics of Entrepreneurship [$699 for all five Tuesdays; $229 per single unit]

Taught by a team of managing directors of Golden Seeds, an angel investor group that provides early stage and private equity capital to women entrepreneurs, this five-part course for entrepreneurs can be taken together or as separate sessions.

Unit 1: Creating a Business Plan and Financials to Support It Tuesday, September 28: 7–9 PM Kindra Tatarsky and Vanessa Wilson Is your idea going to be a revenue driver? Will it cost too much to execute? In this session learn the key ingredients of a solid business plan, quantify the opportunity, and articulate a viable business model. Review profit and loss and cash flow statements, along with a sales pipeline.






Vanessa Wilson retired in 2007 from Deutsche Bank Securities, where she had been a managing director and equity research analyst with primary responsibility for the U.S. life insurance industry.

F3. The Business of Running a Business—Best Practices When You Work For Yourself Wednesday, October 27: 7–9 PM [$229] Amy Abrams and Adelaide Lancaster

This interactive workshop is designed for women who have worked for themselves for at least four months as entrepreneurs, business owners, freelancers, or consultants. The session will review best practices that increase structure, accountability, purpose, and direction, while decreasing isolation, burnout, and time spent reinventing the wheel. Learn how to enjoy working for yourself!

Amy Abrams and Adelaide Lancaster are entrepreneurs and co-founders of In Good Company Workplaces, which provides women who work for themselves a place to work, meet, and learn about entrepreneurship.

Unit 4: Ownership and Governance Tuesday, October 19: 7–9 PM Peggy Wallace and Vanessa Wilson Decisions affecting the ownership and control of a company are often made very early in a company’s life cycle. How does external funding affect ownership? What should you watch out for when taking in equity financing or acquiring debt? What type of Board should you have and how does the Board structure affect growth and control? Capitalization tables, equity term sheets, and case studies will help you understand the implications of decisions you make when you first start your company.


Vanessa Wilson retired in 2007 from Deutsche Bank Securities, where she had been a managing director and equity research analyst with primary responsibility for the U.S. life insurance industry. Unit 5: 50 Ways to Sell Your Company Tuesday, October 26: 7–9 PM Kindra Tatarsky, Peggy Wallace and Vanessa Wilson Early stage angel and venture capital investors invest with the expectation that they will be able to get their monies out through a sale or partial sale, typically within five years or less. Learn how you can value your company, identify the exit landscape, understand exit comparables, and learn about the networks you need to create an exit. You will prepare a return analysis of an exit and discuss issues of management transition and succession.


geneRaL infORMatiOn

How to register? You can register and pay for Leadership Lab courses online at www.barnard.edu/athena. For questions or to register by phone, call: 212.854.2374. You can also send in the registration forms and your payment instructions via email: [email protected], fax: 212.854.1699 or by U.S. Mail:

Athena Center for Leadership StudiesBarnard College3009 BroadwayNew York, New York, 10027-6598

While the Leadership Lab courses have been custom-made for women, both men and women are encouraged to enroll. Spots in all workshops are limited and will be offered on a first come, first served basis. Courses are subject to cancellation if a minimum number of participants fail to register.

what is the tuition? Tuition for most courses ranges from $229 for an evening course to $799 for courses taught over multiple sessions.

are discounts available? Barnard students can enroll in up to 10 courses as part of their College tuition: Two courses per year in their first and second years, three courses per year in their junior and senior years.

A 15% discount is available for Barnard faculty, staff, and alumnae.

A 15% discount is also available to students, alumni, faculty, and staff of any other Columbia University college or affiliate, the staff and members of organizations in the Morningside Area Alliance, and for any organization or company that sends more than five participants per semester. Contact the Athena Center for additional information at [email protected] or 212.854.2374. See individual course for specific cost.

will i receive course credit? All Leadership Lab courses are offered on a non-credit basis. A certificate of completion is available upon request.

where are the classes located? Unless otherwise specified, all courses will be held in the Diana Center on the Barnard College campus, 117th and Broadway, New York, NY. Turn right when you enter the campus. The Diana Center is the seven-story glass building on the right.

How can i drop a course? Can i get a refund? You can drop a course and receive a full refund by contacting the Athena Center by telephone, fax, mail, online, or in person at least five days prior to the first class session. If cancellation is received less than five days prior to the workshop, a $50 cancellation fee will be assessed. You will need to officially drop a course. Failing to attend, notifying an instructor, or cancelling payment will not be considered an official cancellation.

are Continuing education Credits available? Not yet. Since the Leadership Lab is new, continuing education credits for teachers, lawyers, accountants, and other professionals have not yet been arranged. We hope to make such credit available in the future.

Can My employer pay for the Course directly? Yes. It is easiest if courses are paid by credit card on line. But if your company needs a purchase order or voucher, we are happy to accommodate. Call 212.854.2374 for assistance.

Can i talk to someone about the courses? Absolutely. Information about all the courses is available by calling 212.854.2374, or by emailing us at [email protected]



faLL 2010 sCHedULesepteMBeR

Monday, September 13

7–8 PM C1. A Beginner’s Guide to Financial Planning

7–9 PMC3. Smart Women, Smart Money, Unit 1: Day-to-Day Financial Planning

7–9 PM E1. Building Your Ability to Bounce Back Wednesday, September 15

12–1 PM C2. Preparing for Life after Graduation


7–9 PM A1. Getting to Gravitas—Developing a More Powerful Presence


7–9 PM C3. Smart Women, Smart Money, Unit 2: Planning for Retirement

Tuesday, September 21

7–9 PM E2. New Girl on the Job—Advice from the Trenches

7–9 PM F1. The Real Deal—What to Know When You are Just Getting Started

Wednesday, September 22


Saturday, September 25

9 AM–4 PM A2. Making Your Case—The Key to Persuasive Communication

1–4 PM E3. Calm Your Inner Critic


7–9 PM A3. Why Can’t a Woman Talk More Like a Man (and Vice Versa)? Bridging the Gender Gap


7–9 PM C3. Smart Women, Smart Money, Unit 3: Lifelong Financial Planning

Tuesday, September 28

7–9 PM A5. How to Make News—Media Relations 101

7–9 PM F2. The Basics of Entrepreneurship, Unit 1: Creating a Business Plan and Financials to Support It

Wednesday, September 29


OCtOBeR

Friday, October 1

9 AM–12 PM B2. Economic Decision Making

1–4 PMB1. Budgeting for Nonprofit Organizations

Saturday, October 2

9 AM–4 PM A6. Presenting a Powerful Argument

9 AM–4 PM C2. Preparing for Life after Graduation

9 AM–5 PM A4. The Power of Presence and Voice

9 AM–12 PM E1. Building Your Ability to Bounce Back


Monday, October 4

7–9 PM A7. Writing the Persuasive Op-Ed


7–9 PM C3. Smart Women, Smart Money, Unit 4: Stocks and the Stock Market

Tuesday, October 5

7–9 PM C4. Buying and Selling Stocks with Investor’s Business Daily

7–9 PM F2. The Basics of Entrepreneurship, Unit 2: Developing a Marketing Plan

Wednesday, October 6


Friday, October 8

9 AM–12 PM A9. Brandraising—An Integrated Approach to Nonprofit Communications

9 AM–12 PM B4. Managing to Change the World, Unit 1: Building Blocks of Management

1–4 PM B3. How Regulatory Reforms Affect Nonprofits

1–4 PM B4. Managing to Change the World, Unit 2: Team Building

Saturday, October 9

9 AM–12 PM A1. Getting to Gravitas—Developing a More Powerful Presence

9 AM–12 PMB4. Managing to Change the World, Unit 3: Focus on Great People

9 AM –1 PM D1. Negotiation and the Gender Divide

1–4 PM A10. The Seven “Ups” of Successful Leaders

1–4 PM B4. Managing to Change the World, Unit 4: It’s All about You!

Tuesday, October 12

7–9 PM A11. Building a Platform in the Internet Age

7–9 PM F2. The Basics of Entrepreneurship, Unit 3: Looking for Investors



Monday, October 18

7–9 PM A10. The Seven “Ups” of Successful Leaders


7–9 PM C3. Smart Women, Smart Money, Unit 5: All about Bonds

Tuesday, October 19

7–9 PM B5. Leading Nonprofits in Uncertain Times

7–9 PM F2. The Basics of Entrepreneurship, Unit 4: Ownership and Governance



Monday, October 25

7–9 PM A12. The Power of Networking

7 –8 PM C1. A Beginner’s Guide to Financial Planning

7–9 PM C3. Smart Women, Smart Money, Unit 6: Mutual Funds and Asset Allocation —Diversifying your Portfolio



Tuesday, October 26

7–9 PM B6. Board Governance

7–9 PM F2. The Basics of Entrepreneurship, Unit 5: 50 Ways to Sell Your Company


7–8 PM G1. Data in, Garbage out—How Statistics can Twist the Truth

7 – 9 PM A9. Brandraising—An Integrated Approach to Nonprofit Communications

7 – 9 PM F3. The Business of Running a Business—Best Practices When You Work For Yourself

nOVeMBeR Friday, November 5

9 AM–12 PM B4. Managing to Change the World, Unit 3: Focus on Great People

9 AM–12 PM D2. The Art of Negotiation

1–4 PM B5. Leading Nonprofits in Uncertain Times

1–4 PMB4. Managing to Change the World, Unit 4: It’s All About You!

3–10 PMG2. Come Together—Community Organizing Weekend

Saturday, November 6

9 AM–12 PM A8. How to Make News—Advanced Media Relations

9 AM–12 PM B4. Managing to Change the World, Unit 1: Building Blocks of Management

9 AM–12 PM C3. Smart Women, Smart Money, Unit 1: Day-to-Day Financial Planning

9 AM–12 PM E2. New Girl on the Job—Advice from the Trenches

9:30 AM–6:30 PM G2. Come Together—Community Organizing Weekend

1–3 PM C3. Smart Women, Smart Money, Unit 2: Planning for Retirement

1–4 PM B4. Managing to Change the World, Unit 2: Team Building

1–5 PM A13. The Winning Interview

3–5 PM C3. Smart Women, Smart Money, Unit 3: Lifelong Financial Planning

Sunday, November 7

9 AM–12 PM C3. Smart Women, Smart Money, Unit 4: Stocks and the Stock Market

1–3 PM C3. Smart Women, Smart Money, Unit 5: All about Bonds

1–4 PM A11. Building a Platform in the Internet Age

1–5 PM D1. Negotiation and the Gender Divide

3–5 PM C3. Smart Women, Smart Money, Unit 6: Mutual Funds and Asset Allocation Monday, November 8

7–9 PM E3. Calm Your Inner Critic


fall 2010 catalog

Documents

young women

leadership lab course

athena network

careersthe leadership

leadership lab session

management skills

athena center lectures

barnard college