fairmas hotel report january 2016 – berlin

1
Hotel Performance & Trends 01|16 Report Fairmas Hotel Report in cooperation with Solutions Dot WG Occ: 67%, ADR: €90, RevPar: €60 December performed much better than in the previous year, continuing the trend for the whole 12 month period. This is due exclusively to the rate, after a marginal decrease in oc- cupancy (Occ:-0.3%, RevPar: +4%, ADR: +4%). New Year‘s Eve and the Advent weekends went well, if not as strong as in the preceding year. Thanks to the favorable positioning of the turn of the year and the resulting midweek public holidays much good trade carried over into January. MICE business was particularly satisfying in the last month of the year. The general trend was once again confirmed here: heavy de- mand leading to price rises in the capital. Occ: -1.7%; ADR: +1.6%; RevPar: -0.1% January is expected to more or less reflect last year‘s level. Coming straight after New Year‘s Eve the week-end sold well, rates were clear- ly up on the previous year. The Fashion Week is always very difficult to estimate and generally not until the last minute, so rates are still holding back. The Green Week only plays a special role in the west half of the city. Convention demand is slowly beginning to pick up again now the Christmas break is over. Occ: -3.4%; ADR: +4.6%; RevPar: +1.0% The pre-booking status for February is slightly lower in many hotels than last year, although conditions are virtually identical: Carni- val, Fruit Logistica, Berlinale – a repeat of 2015. More than anything else, convention demand is still sluggish at the moment while individual business is short term anyway. Bautec, which follows its own biennial rhythm, is with us again this year and should make for a rise in rates. Occ: -3.3%; ADR: -0.9%; RevPar: -4.1% The forecast for March is pretty negative. More holidays than last year fall in March and Easter is traditionally a rate inhibitor, the holidays either side of it providing just as little impetus. An international soccer match at the Olympic Stadium on Easter Saturday could still cause a minor increase in rates. Advance bookings for the ITB are not yet up to last year’s rate. We are also missing two congresses which had an excellent effect on figures last year. 01 02 03 December 2015 – Final spurt in Berlin Trend + 0,8% + 4,2% + 5,1% Occ ADR RevPar Occ: + 5,5 % ADR: - 4,9 % RevPar: + 0,6 % Occ: + 8,9 % ADR: + 0,4 % RevPar: + 9,4 % Occ: - 2,3 % ADR: + 0,9 % RevPar: - 1,5 % Occ: + 8,7 % ADR: + 5,8 % RevPar: + 14,9 % Occ: + 4,9 % ADR: - 2,8 % RevPar: + 1,9 % Occ: + 1,6 % ADR: + 3,4 % RevPar: + 4,9 % Occ: + 6,0 % ADR: - 3,8 % RevPar: + 1,8 % Occ: + 2,6 % ADR: - 6,5 % RevPar: + 9,2 % Occ: + 4,9 % ADR: + 27,4 % RevPar: + 33,8 % Occ: - 0,6 % ADR: + 6,2 % RevPar: + 5,6 % Occ: + 3,3 % ADR: + 5,4 % RevPar: + 8,9 % Occ: + 0,8 % ADR: + 4,2 % RevPar: + 5,1 % Jan 15 Feb 15 Mar 15 Apr 15 May 15 Jun 15 Jul 15 Aug 15 Sep 15 Oct 15 Nov 15 Dec 15 © Fairmas 2016

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Page 1: Fairmas Hotel Report January 2016 – Berlin

Hotel Performance & Trends

01|16

Report

Fairmas Hotel Reportin cooperation with Solutions Dot WG

Occ: 67%, ADR: €90, RevPar: €60 December performed much better than in the previous year, continuing the trend for the whole 12 month period. This is due exclusively to the rate, after a marginal decrease in oc-cupancy (Occ:-0.3%, RevPar: +4%, ADR: +4%). New Year‘s Eve and the Advent weekends went well, if not as strong as in the preceding year. Thanks to the favorable positioning of the turn of the year and the resulting midweek public holidays much good trade carried over into January. MICE business was particularly satisfying in the last month of the year. The general trend was once again confirmed here: heavy de-mand leading to price rises in the capital.

Occ: -1.7%; ADR: +1.6%; RevPar: -0.1%

January is expected to more or less reflect

last year‘s level. Coming straight after

New Year‘s Eve the week-end sold well, rates were clear-

ly up on the previous year. The Fashion Week is always

very difficult to estimate and generally not until the

last minute, so rates are still holding back. The Green

Week only plays a special role in the west half of the

city. Convention demand is slowly beginning to pick up

again now the Christmas break is over.

Occ: -3.4%; ADR: +4.6%; RevPar: +1.0%

The pre-booking status for February is

slightly lower in many hotels than last

year, although conditions are virtually identical: Carni-

val, Fruit Logistica, Berlinale – a repeat of 2015. More

than anything else, convention demand is still sluggish

at the moment while individual business is short term

anyway. Bautec, which follows its own biennial rhythm,

is with us again this year and should make for a rise

in rates.

Occ: -3.3%; ADR: -0.9%; RevPar: -4.1%

The forecast for March is pretty negative.

More holidays than last year fall in

March and Easter is traditionally a rate inhibitor, the

holidays either side of it providing just as little impetus.

An international soccer match at the Olympic Stadium

on Easter Saturday could still cause a minor increase

in rates. Advance bookings for the ITB are not yet up

to last year’s rate. We are also missing two congresses

which had an excellent effect on figures last year.

01 02 03

December 2015 – Final spurt in Berlin

Trend

+ 0,8%

+ 4,2%

+ 5,1%

Occ ADR RevPar

Occ: + 5,5 % ADR: - 4,9 %

RevPar: + 0,6 %

Occ: + 8,9 % ADR: + 0,4 %

RevPar: + 9,4 %

Occ: - 2,3 % ADR: + 0,9 %

RevPar: - 1,5 %

Occ: + 8,7 % ADR: + 5,8 %

RevPar: + 14,9 %

Occ: + 4,9 % ADR: - 2,8 %

RevPar: + 1,9 %

Occ: + 1,6 % ADR: + 3,4 %

RevPar: + 4,9 %

Occ: + 6,0 % ADR: - 3,8 %

RevPar: + 1,8 %

Occ: + 2,6 % ADR: - 6,5 %

RevPar: + 9,2 %

Occ: + 4,9 % ADR: + 27,4 %

RevPar: + 33,8 %

Occ: - 0,6 % ADR: + 6,2 %

RevPar: + 5,6 %

Occ: + 3,3 % ADR: + 5,4 %

RevPar: + 8,9 %

Occ: + 0,8 % ADR: + 4,2 %

RevPar: + 5,1 %

Jan 15 Feb 15 Mar 15 Apr 15 May 15 Jun 15 Jul 15 Aug 15 Sep 15 Oct 15 Nov 15 Dec 15

© Fairmas 2016