fair report - portugal global

4-6 November 2009

Fair Report

Organiser：

INDEX

Attachment 1 Overview of Hong Kong International

Wine & Spirits Fair 2009

P. 3

Attachment 2 Fair information and Statistics P.4

Attachment 3 Exhibitors’ Quotes P.8

Attachment 4 Buyers’ Quotes P.11

Attachment 5 HKTDC Press Release P.13

Attachment 6 Relevant Press Clippings P.18

Attachment 7 Photo Gallery P.23

HKIWF2009-Fair Report 2

Attachment 1

Overview of Hong Kong International Wine & Spirits Fair 2009

Fair Name Hong Kong International Wine & Spirits Fair Fair Dates 4 – 6 November 2009 (Wednesday to Friday) Venue Hong Kong Convention and Exhibition Centre

Fair Admission 4 – 5 November : Trade Only 6 November : Trade & Public (aged 18 and above) * Open to public by ticket admission. Admission fee is HK$200 per person.

Opening Hours 10:00 – 19:00 Organiser Hong Kong Trade Development Council

Supporting Organisations

- Hong Kong Food Council - Hong Kong Food , Drink & Grocery Association - Hong Kong Sommelier Association - The Hong Kong & Kowloon Provisions Wine & Spirits dealers' Association

Exhibit Categories

1. Liquor & Beverage Products (Wine, Spirits, Brandy, Beer, Sake, Whisky, Champagne, Cocktails, Vodka, Tequila, Soju, Rice Wine, Yellow Wine, Other Alcoholic Beverages)

2. Wine Production & Logistics (Wine Bottling, Wine Label, Packaging, Wine Storage, Delivery & Logistics)

3. Wine Accessories & Equipment (Glasses and Glassware, Spittoons and Decanters, Other Accessories)

4. Other related services (Wine Education, Wine Investment, Wine Tourism, Trade Association & Media)

5. Friends of Wine

Exhibitor Profile

The HK Int’l Wine & Spirits Fair 2009 was attended by 525 exhibitors from 34 countries and regions. They include Argentina, Australia, Austria, Belgium, Bulgaria, Canada, Chile, Chinese Mainland, Czech Republic, France, Germany, Greece, Hong Kong, Hungary, India, Italy, Japan, Korea, Lebanon, Moldova, Netherlands, New Zealand, Poland, Portugal, Romania, Singapore, Slovenia, South Africa, Spain, Thailand, Tunisia, United Kingdom, Uruguay, USA

Visitor Profile

- Importers, distributors, retailers of food & beverage industry, hotels, restaurants and catering services providers mainly from Asia, Chinese Mainland and Hong Kong

- Over 11,915 trade buyers from 62 countries and regions visited HK Int’l Wine & Spirtis Fair 2009


Attachment 2

Fair Information and Statistic

I. Exhibitors’ Profile

HK Exhibitors 112 Overseas Exhibitors 413 Total 525

HK Exhibitors

35%OverseasExhibitors

65%

Number of Exhibitors by Country / Region (Outside Hong Kong)

Countries/ Regions No. Countries/ Regions No. Australia 65 Lebanon 1

Austria 2 Moldova 1

Argentina 31 The Netherlands 1

Belgium 1 New Zealand 40

Bulgaria 1 Poland 1

Canada 2 Portugal 23

Chile 12 Romania 1

Chinese Mainland 13 Singapore 2

Czech Republic 3 Slovenia 1

France 56 South Africa 11

Germany 2 Spain 37

Greece 1 Thailand 5

Hungary 15 Tunisia 1

India 12 United Kingdom 2

Italy 25 Uruguay 1

Japan 6 United States 28

Korea 10 Total 413



National Pavilions

Country Pavilion Consejo Federal de Inversiones

ProMendoza Foundation Argentina

Wines of Argentina

Australian Trade Commission

Barossa Grape & Wine Association

Economic Development Tasmania

Hong Kong Australia Business Association Southern Australia Chapter Inc.

Hong Kong Australia Business Association Western Australia Chapter

NSW Department of State & Regional Development

Australia

Wine Industry Association of Western Australia

Chile Wines of Chile

Department of Agriculture of Guangdong Province Chinese Mainland

Department of Commerce of Ningxia Hui Autonomous Region

Bettane & Desseauve France

Sopexa Hong Kong Limited

Hungary ITD Hungary Investment and Trade Development Agency

Ministry of Food Processing Industries India

Indian Grape Processing Board

Vinitaly

Emilia-Romagna

Friuli Venezia Giulia Italy

Italian Trade Commission

Korea Korea Agro-Fisheries Trade Corp

New Zealand New Zealand Winegrowers

Viniportugal Portugal

Fenadegas

South Africa Wines of South Africa

Spain Spanish Institute for Foreign Trade – ICEX

Thailand Thai Wine Association

US Agricultural Trade Office

US Commercial Service United States

Family Winemakers of California


II. Buyers’ Profile

No. of Trade Visitors from Outside Hong Kong by Regions

Region Number % share Asia 3,234 77.85%

Europe 475 11.43%

Australia & Pacific Islands 193 4.65%

North America 185 4.45%

Central & South America 31 0.75%

Africa 18 0.43%

Middle East 18 0.43%

Total 4,154 100.00%


III. Wine Industry Players Participating in the Fair

Name Title Dr Tony Jordan International Guest Chair of Judges of HKIWSC

Mr Andreas Larsson Best Sommelier of the World

Mr Carson Chan Managing Director of Bonhams 1793 Ltd

Mr Chih-Kuang Chin Wine professional, regular contributor to Decanter Chinese

Mr David Bayard & Ms Catherine Bayard Journalist of Wine & Vines

Mr David Wrigley

AIWS, MW, International Development Director, Wine & Spirits

Education Trust (WSET), UK

Mr Harshal Shah Sommelier, wine consultant and wine writer from Sydney,

Australia and India

Mr Jean-Michel Peyronnet & Mr Francois

Boucher

Journalist of RVI

Mr John Kapon President and Auction Director, Acker Merrall & Condit (Asia)

Ltd

Mr Massimiliano Rella Journalist of Vigne&Vini

Mr Pairach Intaput Winner of Sopexa Grand Prix du Sommelier and was named

“The Best Sommelier of Thailand in 1996” and was awarded as

a Commandeur de Gastronomie Française from the Institut de

Gastronomie Française

Mr Paul Eun Sommelier for the Ritz Carlton Hotel Seoul

Mr Peter Simic, Mr Lara Simic & Ms Sharon

Simic

Journalist of Winestate Magazine

Mr Tam Kwok Fung Executive Chinese Chef of City of Dreams

Mr Yoshiji Sato Wine writer for Shuhan News

Ms Amanda Parker General Manager of Berry Bros. & Rudd Hong Kong

Ms Clara Yip

Assistant Manager of Beverage and Catering Supplies for

Cathay Pacific Airways

Ms Cristina Butragueño Journalist of Vinium

Ms Elyse Lambert Best Sommelier of the Americas

Ms Felicity Carter Journalist of Wine Business International

Ms Jane Parkinson Journalist of The Drinks Business

Ms Kang Eun-Young Journalist of Wine Review

Ms Pan, Yun-Chih Journalist of Decanter

Ms. Rita Gonçalves Journalist of Hipersuper

Professor Michel Bettance Bettance & Desseauve CEO, Wine Critic


Attachment 3 Exhibitors’ Quotes

"This is our first-ever presence at the Hong Kong fair. We have a total of 20 companies here showcasing a wide range of wines from Argentina. I like the show very much. Everything is good. Hong Kong has very good government support to the wine industry. We are keen to improve our presence in Asia. With its elimination of duties on wine, Hong Kong is going to become the gateway to Asia. We will particiapte in the fair again next year, hopefully with more companies." Mr Francisco Del Carril, Area Chief, Special Projects, Consejo Federal De Inversiones, Argentina "This is a great show with good atmosphere, a lot of space and a steady stream of buyers. We have a total of 61 wine companies from Australia this year. The fair is a part of our marketing plan for pomoting Australian wines to Hong Kong and the Chinese mainland. It is a good place particularly to introduce our new wines to buyers. Hong Kong is really a hub of business." Mr Phil Ingram, Senior Trade Commissioner & Deputy Consul-General (Commercial), Australian Trade Commission, Australian Consulate-General, Australia "This is our first participation at the fair and we have 11 companies in our pavilion. They are mainly boutique wineries with a wide range of wines on display. It is important to make our presence in Hong Kong to expand our distribution network and maintain our position in the market. We are happy with the show as we can meet a large number of buyers, especially those from the Chinese mainland. We will return next year, hopefully with a bigger pavilion." Mr José Luis Valenzuela O., Europe & Asia Area Manager, Wines of Chile, Chile “We have brought some of the world’s best wines to the Hong Kong fair. It is encouraging to see so many wine lovers here and I am surprised by the development of the fair. Demand for fine wines is strong in Asia. The Hong Kong fair has a great future.” Mr. Michel Bettane, CEO, Bettane & Desseauve, France “We have 15 wine companies from Hungary this year. This fair is very successful with a lot of traffic and a nice environment. We are actively expanding our sales to Hong Kong and the Chinese mainland. With its strategic location, Hong Kong is the right place for us to find partners and grow business.” Dr. György Kerekes, Director, Manufactured Goods, Business Development Directorate, ITD Hungary, Hungary


“We are the oldest and largest winemaker in India. The fair is excellent with fantastic service. With the elimination of duties on wine in Hong Kong, this is a perfect timing to expand our sales here. Hong Kong is an important hub for business and for sure, we will be back next year.” Mr. Sumeet Rajani, Vice President, New Product Development & Exports, Chateau Indage, India "We have a total of 30 companies participating in the fair this year. Italian wines have seen continous growth with strong demand from local and overseas wine lovers. Our sparkling wines are particularly in demand. Hong Kong is a world city and this is a truly international wine fair. We can find a large number of buyers from different places such as Japan and the Chinese mainland. The fact that the exhibitor total more than doubles that of last year's is testimony to the exhibition's success." Mr Romano Baruzzi, Trade Commissioner, Italian Trade Commission, Italy “The fair is very successful. The heavy traffic has kept us busy all the time. We have eight companies from Korea promoting their rice wine, fruit wine, ginseng wine and Soju here. All of them are satisfied with the exhibition.” Ms. Ji-Min Lee, Assistant Manager/Traditional Food Export Team, Korea Agro-Fisheries Trade Corporation, Korea "Moldova is famous for its red wine, fine wine and collection wine, with 80% of farmland covered by grapes and vineyards. This is our first visit to Hong Kong. The fair is wonderful and impressive. All amenities are world-class with easy access to the well-designed exhibition centre. The organiser is open-minded and provides kind and excellent assistance to us. We will make Hong Kong our main partner for business development and we would like to bring some of our wine companies to the fair next year." Mr Vladislav Railean, CEO & Founder, Association for Wine Export-Development & Promotion, Moldova “I have met a lot of quality customers, particularly those from Hong Kong, the Chinese mainland and Taiwan. Everything is well organised at the fair. I already found a distributor through the exhibition to promote our wines.” Mr. Paul Ham, Managing Director, Alpha Domus, New Zealand “About 30 Portuguese companies including winemakers and agents are making their presence at the fair. This is an exhibition of high standard for both upmarket and local consumer markets. Companies can find end-users as well as distributors here. I expect the fair to get better and better each year.”


Mr. Miguel CM Crespo, Trade & Investment Commissioner to Hong Kong & Macau, Consulate General of Portugal, Portugal “Vipava is the biggest winemaker in Slovenia producing 10 million litres of wines per year. This is our first participation in the fair and we are very satisfied with the result. We have met many potential partners and buyers from Hong Kong, the Chinese mainland, Korea, India, Malaysia and Singapore. Hong Kong is really a good place for our business expansion.” Ms. Lidija Vidmar, Export Manager, Vipava, Slovenia “We have a total of 11 companies from South Africa here, compared with only three participants last year. The response has been good and we can find quality buyers at the fair. Asia is a very important market. We are keen to build our presence across the region including Hong Kong, China, Japan, Korea and Singapore.” Ms. Michaela Stander, Market Manager, Wines of South Africa, South Africa "This is our first-time participation at the fair. We have brought together a total of 32 companies from vineyards across Spain to promote our products including red and white wines, Rosé and sherry. The fair is well organised with good services. It provides a valuable opportunity for us to raise our profile as well as find distributors and buyers." Mr Ignacio Imaz, Area Manager Wines, Spanish Institute for Foreign Trade, Spain

“This is a nice show and the response has been better than expected. We have secured contacts with many potential customers, especially Chinese mainland buyers. This exhibition is a step forward for our expansion into Asian markets such as Hong Kong, China, Taiwan and Thailand.” Mr. Don Lee, Associate, CA 88 Wines, Inc., The United States


Attachment 4

Buyers’ Quotes “We have 45 companies here including wine importers and restaurant operators from Sydney and Melbourne to explore business opportunities. The fair is very well organised and offers us a great chance to taste wines from different countries such as Spain, Italy, India, Korea and Japan. It is a very rewarding experience.” Ms. Lin Abbott, Founder & Vice President, Australia China Food and Beverage Association Inc., Australia "Hong Kong is the place to be for business. The city offers a good platform to grow business in Asia and even worldwide. This fair is very professional and I am pleased to see so many young wine lovers here. Vinomania runs with a unique wine room concept that combines wine tasting with gourmet and wine learning. We offer a selection of French wines in an innovative packaging called Bag-In-Box at our wine bars & restaurants. We will have six such restaurants in operation in France by the end of this year. I am here to find partners in Asia, including Hong Kong and the Chinese mainland to open franchise wine bars & restaurants." Mr Stéphane Boutiton, Associate, Vinomania, France "This is my second year participating in the fair. There is an expansion in the variety of wine products on display with new exhibitors from countries like India and Korea. I've found some good Italian products as well as Korean and Hungarian wines. I cannot find a better fair elsewhere in the region." Mr Gianander Dua, Director, Hops Marketing, India “Win-Cin is a wine importer in Poland. This is my first visit to the fair and I like it. The organisation is perfect. I have found some fine wines from Australia, Spain, Italy and India. Hong Kong is going to be an important hub for wine trading and I would recommend this fair to others.” Mr. Pawel Czulowski, Import Manager, Win-Cin Sp. z o.o., Poland "Bon Vin is a wine importer based in St. Petersburg. This is my first participation in the fair. I've tasted a rich variety of wines from all over the world and established a large number of business contacts. This world-class exhibition is well organised and a fascinating experience. I look positively towards the future of Hong Kong as an international centre for wine distribution." Mr Dmitry Zhurkin, Managing Director, Bon Vin Ltd., Russia


"It is quite an impresisve show. The traffic is good and it is great to see so many wine traders coming together here. We specialise in the import and distribution of fine wines in Singapore and Southeast Asian countries. At the fair, I have found several wineries from New Zealand, Australia and France for potential partnership. Hong Kong is going to be a hub for wine distribution, especially for North Asia. We will consider extending our business to Hong Kong too." Mr Bruno Vaillant, Director, Alfa International Pte Ltd, Singapore “This is an interesting fair with a full spectrum of wines from all over the world. It provides a good opportunity to meet business partners and learn about the latest market trend. Hong Kong has a distinctive advantage to grow its wine business with its proximity to the huge Chinese mainland market.” Mr. Tan Wee Han, Managing Director, Crystal Wines Pte Ltd, Singapore “Hong Kong is a major marketing and distribution hub of the Asian Zone. This makes the Wine Fair The-Place-to-Be for those who love wine.” The president of the International Organisation of Vine and Wine, Yves Bénard


Attachment 5

HKTDC Press Release

Corks Pop as Wine & Spirits Fair Achieves Impressive Results 30 November 2009

The HKTDC Hong Kong International Wine & Spirits Fair celebrated its second edition and a new slot in the calendar with increased patronage. The show, which was staged from 4-6 November 2009 at the downtown Hong Kong Convention and Exhibition Centre, featured 525 exhibitors from 34 countries & regions, attracted close to 12,000 trade buyers, representing a 36% increase over the previous event, which took place in Aug 2008. Around 35% of the buyers came from outside Hong Kong, and, of those, 60% were from the Chinese mainland. The final day of the show was also open to members of the public: more than 12,000 wine lovers came through the doors - a 23% increase over last year. Asia in the Driving Seat The on-site survey carried out at the fair revealed the fact that 87% of exhibitors anticipated that their business would grow in 2010; a similar number of trade visitors felt the same. Both groups said they were more optimistic over demand for wine in China and Asia than in other parts of the world. Hong Kong is ideally placed to benefit from this focus: 92% of exhibitors and 85% of trade visitors think the city is already or is shortly expect to be the wine trading and distribution centre for Asia. Objectives Achieved Over 90% of exhibitors agreed that their objectives had been achieved and were satisfied with the show; more than 80% reported having received orders at the fair or said they were in negotiations as a result of contacts made at the fair. Around 80% of exhibitors said they were likely to return in 2010. Visitors were also overwhelmingly happy with the fair: 99% said they were satisfied with the show and 90% agreed that their business objectives had been achieved. A total of 90% said they were likely to return next year. Exhibitors and buyers of the fair expressed their appreciation of the Hong Kong International Wine & Spirits Fair. Mr Phil Ingram, Senior Trade Commissioner & Deputy Consul-General (Commercial) of Australian Trade Commission from Australian Consulate-General was very excited, "This is a great show with good atmosphere, a lot of space and a steady stream of buyers. We have a total of 65 wine companies from Australia this year. The fair is a part of our marketing plan for promoting Australian wines to Hong Kong and the Chinese mainland. It is a good place particularly to introduce our new wines to buyers. Hong Kong is really a hub of business." Ms Anita Y.S. Ma, General Manager of Sopexa from France commented, “We have


organised 20 wine companies from France this year. Everything is so nice at the fair from organisation to design of the fairground and booth setup. We are very happy and excited with the exhibition, especially with France as the Partner Country. The Hong Kong fair is an important trade fair and we expect to come again next year with even more participating companies." First-time exhibitor, Mr Vladislav Railean, CEO & Founder of Association for Wine Export-Development & Promotion from Moldova said, "Moldova is famous for its red wine, fine wine and collection wine, with 80% of farmland covered by grapes and vineyards. This is our first visit to Hong Kong. The fair is wonderful and impressive. All amenities are world-class with easy access to the well-designed exhibition centre. The organiser is open-minded and provides kind and excellent assistance to us. We will make Hong Kong our main partner for business development and we would like to bring some of our wine companies to the fair next year." One of the buyer, Ms. Lin Abbott, Founder & Vice President of Australia China Food and Beverage Association Inc., commented, “We have 45 companies here including wine importers and restaurant operators from Sydney and Melbourne to explore business opportunities. The fair is very well organised and offers us a great chance to taste wines from different countries such as Spain, Italy, India, Korea and Japan. It is a very rewarding experience.” Mr Gianander Dua, Director of Hops Marketing from India mentioned, "This is my second year participating in the fair. There is an expansion in the variety of wine products on display with new exhibitors from countries like India and Korea. I've found some good Italian products as well as Korean and Hungarian wines. I cannot find a better fair elsewhere in the region." Mr Bruno Vaillant, Director of Alfa International Pte Ltd from Singapore was another satisfied buyer. He said, “It is quite an impressive show. The traffic is good and it is great to see so many wine traders coming together here. We specialise in the import and distribution of fine wines in Singapore and Southeast Asian countries. At the fair, I have found several wineries from New Zealand, Australia and France for potential partnership. Hong Kong is going to be a hub for wine distribution, especially for North Asia. We will consider extending our business to Hong Kong too."


Exhibitors Double for Wine and Spirits Fair 2009

Buyer Numbers at Fair up 36 Per Cent Over Last Year’s Edition3-6 November 2009

Sparkling Numbers More than 520 exhibitors from 34 countries and regions, double last year’s exhibitor totals, took part in the fair, which opened 4 November and closed today at the Hong Kong Convention and Exhibition Centre. Nearly 12,000 buyers attended the fair, a 36 per cent increase over last year’s inaugural edition.

The exhibitor total more than doubles that of last year’s inaugural wine fair. Exhibitors hail from six continents and include France, the fair’s Partner Country this year. In keeping with France’s role, a “French Night” reception will take place tomorrow evening, and a seminar on the “ABC Guide to Bordeaux Wine” will be held 6 November. Wines from Alsace, Bordeaux, Burgundy, Lyon and St Emilion will be featured at the fair, and French wine accessories will be on display at the fair’s Wine Gallery.

Thirteen new countries will participate in this year’s fair: Belgium, Greece, Lebanon, Moldova, the Netherlands, Poland, Portugal, Romania, Singapore, Slovenia, Thailand, Tunisia and Uruguay.

Exhibitors will showcase a wide range of wine, spirits, beer and other beverages, along with products and services related to production and logistics, accessories and equipment. Wine education, tourism and investment exhibitors are also represented, and buyers will be offered free corkage at about 100 downtown hotels and restaurants.

Wine and Spirit Competition Fair highlights include the inaugural Cathay Pacific Hong Kong International Wine & Spirit Competition, run in partnership with the prestigious London-based International Wine & Spirit Competition. Attracting some 1,300 entries, it has emerged as the largest wine competition in Asia. A voting game will allow visitors to help select “The Most Beloved Wine & Spirits,” while a separate competition will determine “The Most Appealing Wine Label for the Mainland Market.”

There will also be more than 50 special activities, including wine-tasting sessions, master classes and seminars. The Asia Top Sommelier Summit will feature Andreas Larsson, Best Sommelier of the World, and Élyse Lambert, Best Sommelier of the Americas, together with other sommeliers and a variety of industry leaders. The HKTDC-Bonhams Wine Scholarships’ Auction, which takes place tomorrow evening, will raise money to help develop qualified sommeliers in Hong Kong.


Wine Conference A wine-industry conference, “Hong Kong – Asian Wine Hub,” will feature speakers from around the world, including Michel Bettane, CEO of Bettane & Desseauve and a noted wine critic, James Miles, Director of London’s Liv-ex Ltd, and David Wrigley, the International Development Director of the United Kingdom’s Wine & Spirit Education Trust. The Conference keynote address will be given by Yvonne Choi, Permanent Secretary for Commerce & Economic Development (Commerce, Industry & Tourism).

Hong Kong is steadily emerging as a wine-trading hub for Asia, where consumption of the beverage is expected to grow by 10 per cent to 20 per cent a year for the foreseeable future. Hong Kong alone saw wine imports soar by 40 percent in the first nine months of 2009, due largely to the scrapping of wine duties. Results from wine auctions held in Hong Kong this year are also encouraging. Industry players are predicting that Hong Kong may well become the world’s second-largest wine auction centre, surpassing London and trailing only New York.

Public Opening The fair is open to the public on its final day, 6 November, giving consumers a chance to sample wine, interact with winemakers and browse the Wine Gallery, which will showcase a wide variety of merchandise, including wine glasses, corkscrews, oak barrels and books on wine. In addition, the winning products of the Cathay Pacific Hong Kong International Wine and Spirit Competition, along with the winning entries in The Most Appealing Wine Label for the Mainland Market competition and all entries in The Most Beloved Wine and Spirits voting game will be on display at the Wine Gallery.


Australia to be Partner Country at 2010 Wine Fair 6 November 2009

Australia will be the partner country for the 2010 HKTDC Hong Kong International Wine and Spirits Fair. The agreement was signed today between the Australian Government’s trade and investment promotion agency, the Australian Trade Commission (Austrade), and the Hong Kong Trade Development Council (HKTDC).

“It seems fitting that when it comes to announcing our partner country for next year’s HKTDC Hong Kong International Wine and Spirits Fair, we are passing the baton from the Old World to the New World,” said HKTDC Executive Director Fred Lam. “From France, our great partner for this year’s event, we are pleased to welcome Australia as the partner country for the 2010 fair.”

“This is another sign of Australia’s belief in Hong Kong’s growing reputation as a prime international wine market,” said Australian Consul-General in Hong Kong Les Luck, who witnessed the signing ceremony.

Australia ’s 65 exhibitors represent the largest national contingent at this year’s fair. The country is Hong Kong’s fourth-largest supplier of wine. From January to September this year, imports of Australian wine to Hong Kong totalled US$28 million, a 22 per cent increase over the same period last year.

Most Beloved Australian wineries did well at the fair’s first Cathay Pacific Hong Kong International Wine and Spirit Competition, which attracted some 1,300 entries. Australian wine also proved popular in the voting game for the “The Most Beloved Wine & Spirits,” the winners of which were announced today. The Down South Wine Company Ltd Five Mile Brook Shiraz 2005 took the Red Wine Group category honours, while the same company’s Boomerang Corner White Shiraz 2008 won the White Wine Group. Leung Yick Co Ltd’s Giffard Lychee, produced in France, was named winner of the Other Liquor Group award.


Attachment 6 Relevant Press Clippings

HKTDC Hong Kong International Wine & Spirits Fair

23 November 2009 Agreement reached on details of facilitation measures for wine exported from Hong Kong to Mainland The Secretary for Commerce and Economic Development, Mrs Rita Lau, met the Vice Minister of the General Administration of Customs, Mr Lü Bin, in Beijing today (November 23) to discuss details of the facilitation measures for wine exported from Hong Kong to the Mainland, including agreement signing and implementation arrangements. Both sides also exchanged views on measures to promote the restructuring of the processing trade and to assist Hong Kong-owned enterprises to engage in domestic sales on the Mainland. The Financial Secretary announced early this month that Hong Kong had reached consensus with the Mainland Customs to provide facilitation measures for wine exported from Hong Kong to the Mainland. Mrs Lau and the General Administration of Customs agreed on the details of the facilitation measures today. According to the agreement reached by the two sides, the General Administration of Customs will provide two facilitation measures for wine exported from Hong Kong to the Mainland: (a) Pre-valuation of wine: Importers who have registered with the Mainland Customs may request the latter to carry out pre-valuation of wine duty 10 working days before a wine shipment is exported from Hong Kong to the Mainland. When the shipment arrives at a Mainland boundary point, the valuation unit of the Mainland Customs will normally complete the procedure within one working day; and (b) Compressing the clearance time at Mainland ports: For registered importers who have not chosen to carry out pre-valuation of wine duty, the Mainland Customs would strive to shorten the clearance time at Mainland boundary points. For wines which have been imported into the Mainland before, with submission of all the necessary documents and no irregularities identified after inspection, the clearance procedures will normally take no more than three working days. For wines which are new to the Mainland market, the valuation procedures will usually be completed within seven working days. If the customs clearance cannot be completed in time, the goods can still be released with a guarantee deposit. These facilitation measures will first be implemented as a pilot in Shenzhen. Subject to development, it may be extended to other major Mainland boundary points. Both sides will work towards the target of implementing the measures early next year.


Welcoming the agreement, Mrs Lau said it would enhance co-operation between the two customs authorities on wine matters. "The facilitation measures seek to increase transparency and certainty for Hong Kong's wine traders to better tap the business opportunities arising from increasing demand for wine on the Mainland. This will also help strengthen Hong Kong's position as the wine trading and distribution hub in the region," Mrs Lau said. "The measures will also provide incentives for Hong Kong's wine traders (particularly the smaller ones and/or those handling boutique wines) to export a greater variety of wines into the Mainland, thus providing more choice to the consumers there." Mrs Lau also thanked the General Administration of Customs for launching various policies to promote the restructuring of enterprises engaged in contract processing and to assist Hong Kong-owned enterprises to tap the Mainland domestic market. They include "restructuring without stopping production, carrying forward without appraising the value" and "single tax return for multiple domestic sales". Mrs Lau said that the measures are useful to the trade.


1 – 15 September 2009 India – Food & Beverage News



September 2009 Worldwide – Exhibitions News (http://home.nestor.minsk.by/exhibitions/news/2009/09/2105.html)



The second edition of the HKTDC Hong Kong International Wine & Spirits Fair, which is scheduled for 4-6 November 2009, will open up new markets in Asia and beyond for exhibitors. "For producers and distributors, this fair represents an enormous opportunity, " said Mr. Raymond Yip, Assistant Executive Director of Hong Kong Trade Development Council (HKTDC), which is organising the event. In 2009, the Hong Kong International Wine & Spirits Fair will coincide with the Hong Kong Wine & Dine Festival organised by the Hong Kong Tourism Board, a carnival event aiming to nurture wine appr "Appreciation of wine, both for consumption and as an investment, is really taking off in Asia and Hong Kong has emerged as the international wine trading hub for the region." Mr. Yip pointed out that Hong Kong is the only major economy in the world to impose no duty, no VAT and no sales tax on wine. "The fair attracts premier wine producers and distributors from all over the world, giving them the chance to expand their portfolio of wines and to meet a multitude of potential new customers. This will boost sales in the region even higher." Mr. Yip cited growth projections which will see Asian wine imports, excluding Japan, rising to US$1.5 billion by 2017. Growth projections show Asian wine consumption, excluding Japan, will double by 2017, reaching US$27 billion. Most recent figures - January to April, 2009 - show Asian imports soaring by 57% over the same period in 2008. In its first edition last year, the fair attracted 240 exhibitors from 25 countries & regions. The 2008 fair provided the opportunity for these exhibitors to meet

eciation of the public and visitors.


with 8,758 trade buyers from 55 countries & regions. Present indications are that the 2009 fair will feature around 400 exhibitors from 30 countries & regions. The fair is open to trade buyers only on the first two days. Exhibitors have the opportunity to test products in the local market on the fair's single 'open day' on 6 Nov. In 2008, over 10,000 members of the public flocked to the fair. The 2009 Hong Kong International Wine & Spirits Fair builds on the success of the inaugural event. An exciting initiative is The Hong Kong International Wine & Spirit Competition (HKIWSC). It will be organised by the prestigious London-based International Wine & Spirit Competition, which has been an international standard-setter for 40 years. The judging panel is equally prestigious, being composed of the foremost Asian-based experts in the field. A unique feature of the competition, will be the pairing of wines with Chinese cuisine. A new zone, Friends of Wine, will feature a variety of fine foods and gourmet products. As well as enabling producers and distributors of wine and spirits to reach out to new markets, the fair offers equally rewarding opportunities to related companies, such as manufacturers of glassware and accessories, logistics handling firms, promoters of wine tourism and suppliers of bottling equipment and materials. As a measure of the event's effectiveness, over 90% of exhibitors and buyers expressed satisfaction in 2008 and said they would return in 2009. Its success has been one indication of Hong Kong's growing role in the trade of wine and spirits in Asia. A number of overseas companies have now chosen Hong Kong as their Asian headquarters while internationally reputed auction houses such as Acker Merrall & Condit, Bonham, Christie's, Sotheby's and Zachys have begun conducting important wine auctions in Hong Kong.

Attachment 7

Photo Gallery

Opening Ceremony

Cocktail Reception

HKIWF2009-Fair Report 23 Wine Auction

Country Pavilions


Fairground


Industry Conference

HKIWF2009-Fair Report 26Asia Top Sommelier Summit Competitions

Seminars and Master Classes

Wine Tasting Sessions

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