AutoZone Social Media

Facebook Timeline

Changes & Implications for F12

Facebook Timeline for Brands

All new features are not created equal.

Which are most important to our business?

What are the implications of these changes?

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Updated Tools & New Features

First, a quick overview of the Facebook Timeline…

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New Page = “Mission Control”

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Cover Photo(851 x 315px)

Profile Pic(125x125)

Pin FunctionKeeps one feature post at top of page up to 7 days Private Messages

Fans can message us directly now. This feature can also be disabled.

Tabs & AppsAppear as “favorites” below cover photo. Select 4 to display.

Friends of FansVisible to users who like the page

TimelineAllows fans to browse page chronologically

Additional Features

Star Function Allows us to expand any specific post to full width of page

Geo-Targeted Posts Timeline automatically inserts by fan’s city

Reach Generator Premium Advertising Model for Brand Timelines Promotes any post to 50% News Feed or Sponsored Story areas Can each fans via mobile as well as desktop

Fan Posts Aggregated into a separate stream when users visit the page

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What’s the Impact?

1. Brand Visibility

2. Content Strategy

3. More 1x1 Customer Service

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Creating the New Social Experience

Brand Identity & Storytelling

Navigating the “Social Site” – App Toolbar

“Content is King” – Stars and Pins

Leveraging Customer Service

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BRAND IDENTITY NEEDS

Profile Pic – 180 x 180 px

Cover Photo – 851 x 315x

App Buttons – 111 x 74px

Brand Identity & Storytelling

Reflects our brand personality

Visually Stimulating

Identity with a “bigger picture”

Hubspot - Boston skyline

(i.e., their “Hub”)

Verizon - “Share your Life”

User-generated contest

One wins the cover each day

Brand Identity & Storytelling

Use Milestones to highlight events

Chronologically posted within Timeline

Company founded

New product releases

Fan growth

Key hires

Acquisitions

Events, awards, etc.

Brand Identity & Storytelling

“Social Site” Navigation – App Toolbar

12 Apps allowed Total

4 are Customizable as Main Navigation “Photos” is currently 1 of 4 by default

“Social Site” Navigation – App Toolbar

Never dismiss low budget apps

Events & Notes can be used creatively – and effectively

Ben & Jerry’s – Notes as Recipes

“Social Site” Navigation – App Toolbar

Calls-to-action restricted from Cover Photo

But you can get them close

Edit your navigation

Custom image & App title as call-to-action

“Content is King” – Pin Function

Anchor a story to the top of your timeline for up to 7 days

Recommended Use: Calls-to-action Coupons Sweepstakes Polls / Questions Contests New product or campaigns

Visual aid is advised

“Content is King” – Pin Function

“Content is King” – Star Function

Highlight posts expanding to full page width

NOTE: Does not freeze post location

Recommended for

White-papers

Videos / demos

Audio / podcasts

Include calls-to-action

Leveraging Customer Service

Admin Panel The all-in-one monitoring center

Activity & insights in one dashboard

Private Messaging Also visible in the admin panel

Users can now message brands directly

NOTE: You cannot initiate this dialogue

Leveraging Customer Service