facebook community

how to engage patients in a

Hive strategies Helps Hospitals engage patients tHrougH social media.

a guide for hospitals

how can facebookbenefit your hospital?

600 million users spend more time on facebook than on google, Yahoo, Youtube, Microsoft, Wikipedia and amazon combined.

Most facebook users are women, and they spend on average more than an hour a day.

a recent survey found that 41 percent of patients search social media sites for medical content and that 94 percent of them turn to facebook.

it’s time for you to join your patients!

getting starteda fan page allows you to post photos, links, and general content, but is reserved for brands, businesses or companies. define your fan page purpose by answering

three key questions.

why do you want a fan page?

Clearly identify what you hope to achieve through your fan page that you can’t accomplish in other platforms, such as your blog, e-newsletter, twitter or Youtube channel.

your facebook page?who will manage

assess your staff and decide who will be in charge of managing your hospital’s Facebook page.

“it factor?”What is Your

decide what you can provide on your fan page that will keep fans coming back for more.

Caution: one of the worst things you can do is start your facebook page and then neglect it.

hoW to build aneFFective Facebook

strategy

use your logo or a picture of your hospital. Make sure it’s easy to tell what it is at a small size.

choose a strongprofile picture

• locate it in an easy-to-find place, such as your “information” tab.

• Make sure your fans know that this is not the place to seek medical advice for themselves or others.

• for health emergencies, call 911.

• prominent disclaimers and warnings help protect you from hipaa violations.

establish a Clearcomment policy

negative commentsprepare yourself for

there will come a time when you receive negative comments. Know how to respond so you can minimize the impact.

discoverwhen and howto postdevelop the right post frequency to keep fans engaged. experiment with different times and frequency.

always identifythe author of Your posts

be sure your readers know who is posting. Communication can take place without confusion.

rememberquality over quantity

10 WaYs to Keep Fans engaged on facebook

1. alloWing MeMbers to share their oWn photographs.

keep fans engaged by

2. posting your upcoming events.

keep fans engaged by

3. aCting as a valuable resource.

keep fans engaged by

4. telling stories.

keep fans engaged by

5. integrating your web videos.

keep fans engaged by

6. posting photos.

keep fans engaged by

7. enCouraging discussion topics.

keep fans engaged by

8. having fun!

keep fans engaged by

9. offering a poll or contest.

keep fans engaged by

10. responding to fan postings.

keep fans engaged by

final thoughtssuccess takes time be consistentthink about patients Firstand your hospital second

Visit www.hivestrategies.comto download a detailed e-book on this subject

We help hospitals engage patients through social media.www.hivestrategies.com hello@hivestrategies.com 503-472-5512