How Social Are You?

What are QR Codes?

• QR = Quick Response

• Matrix (2 Dimensional) Barcodes

• Links mobile users directly to websites, landing pages, videos, coupons and Apps

• Originally created for Auto industry in Japan (1994) to track vehicles and parts

• Increases call to action as it is quick, easy and requires little effort

• In October 2011, 20 million US Smartphone users scanned a QR code

How to Read and Create QR Codes• Download a free QR scanner

from App Store (QRReader and i-nigma)

• Transforms your mobile camera into a barcode scanner to connect directly to the internet

• Free QR Creation sites: kaywa.com, www.GOQR.me, QRstuff.com

• Customize QR codes to match your brand or campaign

• Make sure QR Code sends prospects to a relevant location

Where Should You Display QR Codes?• Signage: Must be in a location that will allow easy scanning

• Print: Flyers, Ads, Direct mail, Brochures, Business cards

• Promotional Items

• Follow QR print requirements/guidelines and test codes

What is Pinterest?

• 3rd most popular social network site • Largest demographic: Women 25-34 • A Virtual Pinboard• Allows users to pin, search, follow and

share photos, videos and ideas• 70% of users are there for shopping

inspiration vs. 17% of Facebook users

Why use Pinterest?

• Surpassed 10 million users faster than any other site

• A photo is worth 1,000 words: Share Photos & Videos of Your Products, Services & Customers

• Brand Awareness • Attract Prospective Home Buyers as

Followers • Contests & Giveaways• Search Engine Optimization

The Providence Group – Branding Example

Google+ Features

Stream

Circles

Sparks

Hangouts

Messenger

Pages

Badges

Local

Events

Explore

Why Use Google+?

• Improve search engine rankings

• Google+ Integrates Google Local & Google Places

• Google is adding a social layer to everything it does

• Google+ has 150 million active monthly users

What to Post?

• Videos• Photos• News/

Updates• Blog Posts

What is Foursquare?

• 2.5 billion check ins & 25 million users

• Share your check ins• Get recommendations • Get deals• Offer specials

How to use Foursquare?

Set up your location(s) and offer specials.

Examples: • Free drink or appetizer• 10% off auto repair service• $15 off salon services• 20% off t-shirt purchases• Free ice cream• $3 off admission • Whatever you want. You decide

what’s best for your company.

Example: Lennar Atlanta Check-In Special

What is Instagram?

“Instagram is a fun and quirky way to share your life with friends through a series of pictures.”

100 million users (Sep. 2012)

Why use Instagram?

• Visuals are impactful

• Low-cost artistic photography

• Easy to use

• Facebook integration

• 40% of brands on Interbrand Top 100 use Instagram

From: Taco BellMerry#Christmas"Taco Bell. Live Más"

How could I use Instagram?

• Post photos

• Ask customers to post photos

• Launch a photo sharing contest

Tying it All Together: Keystone Custom Homes Blog, Website, Facebook, Twitter, Google+, Pinterest

Did it work?

During the six week promotion: • 26 coupons redeemed• 67 Gross sales • 35 Net sales

% change over same period in 2011:• Gross sales up by 26.42%• Net sales up by 59.09%

Questions?

Contact:Carol MorganMIRM, CAPS, CSPMarketing RELEVANCE

50 Shotgun RoadCartersville, GA 770-383-3360 x20carol@mrelevance.com@AtlantaPR Thank You!