Get more Fans, leads and customers – faster and at a lower cost

Learn more about your Fans so you can convert them into buyers

With Facebook Promotions, you can…

Let your Fans do the marketing for you - give them a reason to share your Page with their friends & social networks

•  Fan/”Like” Gate •  Fits Your Brand •  High Conversion •  Enables Sharing •  Provides Metrics

•  Can Edit Post-Launch •  Builds Your Email List •  Makes Promotion Easy •  Facebook Compliant •  Support Available

Advanced Tip You can have one active campaign per account. More accounts can easily be set up – simply contact your administrator.

First, log into your Account on the Admin Dashboard

Advanced Tip As a marketer, you need to be able to edit your campaign after launching it. What if you need to tweak your messaging, or you want to provide fresh content regularly? Make sure your Admin Dashboard includes an “Edit” feature.

This is your Admin Dashboard…

The “Campaigns” tab displays your campaigns (live, drafts and archived).

You can edit your campaign anytime!

To start building a new campaign, click the green button in the corner.

Advanced Tip All campaigns include “Fan Gates” so that Facebook users are required to “Like” your Page before they can enter.

Name your campaign (for your reference).

Choose how Fans will enter – classic (enter their info) or ask a question.

Advanced Tip When selecting a prize, it’s important to think about the objectives of your campaign. For example, to boost Fan numbers, a prize that appeals to a large demographic is best.

The Setup Page, continued…

You can offer Fans a prize or a coupon – it depends on your objectives.

Choose whether you will publish your campaign to Facebook or a website.

Advanced Tip The default template looks great but if you need more, you can further customize using the Custom Design option.

This is where you design your campaign.

Choose a colour – it will be used in several places (e.g. on the Fan Gate).

Replace the image with one of your own – 500px wide for best results!

Advanced Tip Once you publish, be sure to activate your Fan Gate by setting your Page’s default landing tab to your promotion – this will significantly increase the number of conversions.

This is where you add your content.

First, edit the “Fan Gate” copy – examples have been provided.

Advanced Tip Note that what you write in “Tell Them About the Contest” will also be the message used when people share the contest with followers and friends – more about this in a moment.

Next, edit the copy on the Conversion page.

You can even change the button label!

This is also the page where Fans enter their name and email address.

Advanced Tip When Fans click the Twitter or Facebook icons, a pre-populated message with a link will open in a new window. See the last

“Advanced Tip” for where that message is pulled from.

Finally, edit the copy on the Sharing Page.

Give Fans a compelling reason to share with their friends!

Advanced Tip Make sure to familiarize yourself with Facebook’s Promotions guidelines (http://facebook.com/promotions_guidelines.php) so you can be sure your campaign is compliant.

When will your campaign launch and end?

How often can Fans enter? There are pros and cons to each of these choices.

Just a few more details…

Copy and paste your Promotion’s terms and conditions here.

Advanced Tip Once you publish your campaign, be sure to visit your Page and set your default landing tab to your promotion. You can also change the promotion tab name via the “Apps” section!

Click that blue button, and then select your Page from the dropdown menu.

Ready to publish your campaign?

Advanced Tip Sending an email about your promotion to your email list is a great way to kickstart your campaign.

Use this shortlink or download your QR code to share your promotion.

Time to promote your campaign!

You can export your campaign creative to Mailchimp as an email!

Advanced Tip Imagine you knew which of your customers were acting as evangelists of your brand by spreading your message for you? By tracking “social shares” – you will.

You can choose a winner automatically, and you can export your list of entries to Mailchimp.

This is where you’ll see a list of everyone’s who’s entered your campaign.

Now that your campaign’s live, it’s time to explore the “Customers” tab.

“Social Shares” are tracked, so you can identify your influencers.

Advanced Tip The Fan Gate creates some mystery and exclusivity around your Page. Just by including a Fan Gate like this one, the number of conversions via organic traffic will increase dramatically. That means more Fans, faster.

Fan Gate – this is what Facebook users see before they “like” your Page.

Advanced Tip Avoid video contests and use photo contests with caution – they only appeal to a subset of the population. Focus on what works best: simple campaign entry mechanics that convert non-Fans to Fans so you can convert them into customers.

This is the Conversion page – it’s where Fans enter their first name, last name and provide an opt-in email address. If you’re asking your Fans a question, they’ll answer here.

Advanced Tip The most important thing when you’re running a Facebook promotion is that it just

“works”. Using a software product that has been proven is the best way to avoid dealing with “it’s not working” comments on your Page’s wall.

Your Fans will share your contest – you just need to make it easy for them.

Ask about our integration with

Mailchimp!