FACEBOOK CAREER WEBINAR SOCIAL MEDIA – THE NEW WAY TO NETWORK

By: Natascha Saunders

www.theyouthcareercoach.com

www.nataschasaunders.com

About your facilitator: CEO/Founder, The Youth Career Coach Inc.

www.theyouthcareercoach.com

Education Consultant, Encompass Solutions

Faculty: Northeastern University, Suffolk University, and University of Rhode Island

Board of Directors, Dimock Community Health Center

Education includes: BA in Image Consulting, MBA in Global Business, MS in Leadership, Executive Certificate in Leadership, Certified Career Coach, currently working on Doctorate in Education

Former positions held at: BU, MIT Sloan, JWU, A.G. Edwards & Sons Inc. | Wells Fargo, State Street Bank, Neiman Marcus, Beth Israel Hospital, Roxbury Public Defenders

CONTACT

Office: 617-942-2861

Email: info@nataschasaunders.co

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Facebook: www.facebook.com/ natascha.saunders

LinkedIn: www.linkedin.com/in/

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Why are we here…..

With this social media webinar, learn how to exploit the power of Facebook, become a resource to others, build your online brand, be identified by industry leaders, develop meaningful relationships with others in your industry, and position yourself as a knowledge expert in your field.

My success……using….

Media interviews (TV, Radio, Print) Chapter in a book on our current

president Speaking requests & workshops Business Referrals ‘Go to’ Assistance with purchasing a radio for

my car & new tires for my truck Opportunity to help others

What we will cover….

1. Statistics & Facebook 2. Job Screening 3. Profile Parts

Info TabPrivate Settings

4. Group – Lists – Fan Pages5. What NOT to Post 6. Facebook Partnerships (Simply Hired, Glassdoor, Branchout)

7. Tascha’s ‘10’ Ideas on How to Find a Job Using Facebook

Statistics & Facebook

This chart shows Facebook’s growth in new users from 2004 to 2010 based on data provided by Facebook.com

Statistics & Facebook Rate of 250,000 users

per day Finding candidates on

job boards are loosing traffic, the GEN X, GEN Y and the 35 and up (which is the highest growing group) are on facebook

Top recruiters are using facebook such as:

Breakdown by country: More than 70% of Facebook users come from outside the United StatesGlobal User Population: 629,982,480

The INFO TAB…….Privacy

Info. Tab Purpose #1

First you must decide your purpose for being on facebook. Is it for the social aspect or for professional gain? Once you decide then it’s time to focus on your About Tab….

Info Tab Purpose #2

Acts as a resume, list of accomplishments, marketing tool

Private Settings on Pictures

For starters you can always type your question in the help tab and answer options are readily available

Quick steps: Settings, Privacy Setting…. Be picture selective, talk to friends about

‘tag’, they show up under your name and not in your album

DO NOT (weapons, drinks, vulgarity, locations, etc.)

Private Settings

WHAT NOT TO POST ON FACEBOOK

What to consider NOT posting on Facebook…..

Your full birthdate (year): Privacy Rights Clearinghouse advises that revealing your exact birthday and your place of birth is like handing over your financial security to thieves.

Your mother’s maiden name? Since it’s often the answer to security questions on many sites," writes the New York Times

Your home address: there have been instances in which burglars have used Facebook to target users who said they were not at home.

What to consider NOT posting..

Long or Short term vacations: when you broadcast your vacation dates, you might be telling untrustworthy Facebook "friends" that your house is empty and unwatched

Monitor children names and pictures Risky Behavior (sky diving): additional

reports that insurance companies may adjust users' premiums based what they post to Facebook

SOURCE: http://www.huffingtonpost.com/2010/11/01/what-not-to-post-on-facebook_n_764338.html

60-90 seconds…. pause

To take in all that was just covered…before we move into our next topic…

GROUPS - LISTS - FAN PAGES

Learn how to use them to maximize your network…

Groups…

Why use them? People do business with who they know. They refer resources to you when they feel as though they know you.

Where can I find groups? Under applications, beneath photo’s, create a group. Left hand side profile, under message, events, friends etc.

How do we use groups?Share baby photos with close familyChat with all the members of your band at onceShared docs for a projectNetwork within industriesEstablish relationshipsLearn and be a giver or info.

FORM YOUR OWN GROUP: https://www.facebook.com/about/groups

Create a targeted list…

You can use a targeted list to send notifications to those in your network regarding:

a. Entrepreneurial Endeavorsb. Marketing a Productc. Industry specific newsletter

How to: http://www.askdavetaylor.com/how_to_create_facebook_group_mailing_list.html

FAN PAGES.. WHY follow?

Fan Pages allow you to interact with and stay up-to-date on your favorite public figures, organizations and businesses.

When you become a fan of a Page, you are connecting with that organization or public figure and will begin seeing status updates, photos, videos and other posts from the Page. In most cases you can interact with them.

Fan Page example…..

Fan pages…..How to? Type the name of the celebrity, artist, brand or company in

the search box in the upper-right corner of any page on Facebook. From the results page, select the Pages filter in the left-side menu to show only Page results. Click the "Become a Fan" link next to the Page name and posts from that Page will begin appearing on your home page.

If you already know the web address, or URL, of the Page you want, simply type it in the address bar of your web browser. For instance, to find Robert Half International on Facebook, you can navigate directly to https://www.facebook.com/roberthalffinanceandaccounting . From there, select the "Become a Fan" button next to the Page's name.

Facebook Tips: How do I find and "fan" a Page?By: Morin Oluwole

Fan pages….wrap up

Once you're a fan of a Page, it is listed on your profile and is included in the list of Pages you're a fan of that's viewable to "everyone" unless you have changed your "Search" privacy settings.

Remember that you always have the option to remove yourself as a fan of any Page if you want to stop receiving updates or no longer want to be connected. Go to the Page and click on the link "Remove me from Fans" at the bottom of the left-side menu.

Check out the nearly 1.4 million active Pages on Facebook at www.facebook.com/pages to start connecting and interacting with your favorite celebrities, political leaders, media outlets, non-profit organizations, TV shows, musicians, and much more.

Facebook Tips: How do I find and "fan" a Page?By: Morin Oluwole

60-90 seconds…. pause

To take in all that was just covered…before we move into our next topic…

FACEBOOK JOB SEARCH PARTNERS…….

Status updates increases followers…

See below status updates…

STORIES…..

Client Ms. Annette, *apologized for this unconventional method of communicating….on facebook (Industry Health Care)

Keith Keller, Career Journey’s Australia, is a Global Social Media Strategist. It’s okay to pick 1 or 2 that you feel you can maximize.

60-90 seconds…. pause

To take in all that was just covered…before me move into our next topic…

Cont…The Partnership….

“Has nearly a billion users worldwide.”

…

SOURCE: http://mashable.com/2010/06/03/simply-hired-facebook/

RECAP1. Statistics & Facebook

2. Job Screening

3. Profile Parts Info Tab

Private Settings

4. Group – Lists – Fan Pages

5. What NOT to Post

6. Facebook Partnerships (Simply Hired, Glassdoor, Branchout)

NEXT ……………….FINAL………..

7. Tascha’s ‘10’ Ideas on How to Find a Job Using Facebook

60-90 seconds…. pause

To take in all that was just covered…before me move into our next topic…

Natascha ‘Career Coach’ Saunders

Top 10 Ideas on How to use FACEBOOK to land a job and expand your brand?

10. Post questions in your status box for your network to comment on, results will be leads and branding power

9. Merge your email address book onto facebook to see who is really online

8. Whenever you meet anyone regardless of age or profession, ask if you can friend them on facebook

7. Look through your friends – friends lists for people to add. Then ask your friends if they could suggest you as a connect to those you’ve indentified and to those who they think you should know. (Or just reach out with a prepared pitch.)

6. Join a facebook group and use one of their apps like Branch Out

5. Read friend & non-friends walls and comment on interesting conversations, share in a polite way a resource that may add to the conversation

4. If you write a blog, website, designed a flyer, have pictures/video/slideshare.com ppt, of you in action within your profession– post it to your wall at least a few times per/week

3. Become a fan of those you are trying to attract not just the national celebrities but who are your local celebrities | competitors

2. Read, Read, Read (successful stories regarding social media, articles, ask ?’s, etc.)

1. Lastly, consider creating an advertisement for yourself to market what you are looking for, yes even if it’s for a job.

~ The goal is to sell yourself in a few short sentences and convince any recruiters who may see your ads to click through to your resume/web page/contact information.

Example: HOW TO CREAT E an AD.. Visit this site http://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-hunt-you-down/ AND https://www.facebook.com/advertising/

Use Facebook Ads to Make Employers Hunt You Down

Katelyn recently graduated from Abilene Christian University with a degree in Electronic Media. She loves television and movies and hopes to work in the entertainment industry, so she targeted the Walt Disney Company with her Facebook advertising campaign.

Her ad received 685 clicks, which garnered 21 e-mails and 4 Facebook messages. She was offered one job interview, but wasn’t quite qualified for the position, so she declined. She also had several e-mails from individuals who offered to forward her resume to their supervisors. Many others offered her general advice on finding a job with Disney or commented on how creative they thought her ad campaign was.

HOW TO CREAT E an AD.. Visit this site: http://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-hunt-you-down/

Extra: 5 Tips for Marketing Online to an International Audience

http://mashable.com/2010/11/01/international-marketing-online/

Adapt Social Media for Various Languages

Thank you….

Whereas the Department of Labor states close to 80% of people land job/opportunities through networking we must learn to maximize our online abilities

Facebook should be used as a tool to build your personal brand

Go back and review the slides to refresh the content such as: Partnerships, Groups, Fan Pages etc.

Lastly, feel free to reach out to me with comments or questions…..

Natascha Saunderswww.theyouthcareercoach.com (Youth | Young Professionals)

www.nataschasaunders.com (Adults | Businesses)info@nataschasaunders.com

Office. 617-942-2861