facebook ads lead generation
TRANSCRIPT
COME & SEE
ROSS BEARD Marketing
www.rossbeard.comPhone: +61 466 273 919 | e-mail: [email protected]
Facebook Ads
1. Identify Pain
Points
2. Develop a lead
magnet
4. Setup Facebook
Ads
2. Build Landing
Page
5. Measure
and Report
6. Rinse and
Repeat
Questions
www.rossbeard.comPhone: +61 466 273 919 | e-mail: [email protected]
• Brake campaigns across target marketing and geo location
• Aim for an audience between 8K-15K
• Create 3 image variations and 3 ad copy variations: important to appeal to paint points + landing page
Facebook AdsSetting up ads
www.rossbeard.comPhone: +61 466 273 919 | e-mail: [email protected]
• Only test 5 ads / campaign at any one time
• Monitor the effectiveness and conversation rates
• Some will work, others won’t.
Facebook AdsRunning the campaign
www.rossbeard.comPhone: +61 466 273 919 | e-mail: [email protected]
Key points to remember
• Focus on your target markets pain points
• Address these pain points on your landing page, offer a solution which forms
your product for prospect – give something valuable away for free in exchange
for contact info
• Write Facebook ad copy that appeals to those pain points
• Track, measure and repeat
www.rossbeard.comPhone: +61 466 273 919 | e-mail: [email protected]
contact
Ross Beard Marketing
+1(61) 466 273 919
www.rossbeard.com
www.twitter.com/rossbeard