shawn ryan - power of facebook lead ads

Proprietary and Confidential

Shawn RyanSocial Media Strategist, Clearlink


How to Utilize the Power of Facebook Lead Ads


What is a Lead Ad?

Why Facebook Lead Ads are awesome:

“Housing.com used Lead Ads in a recent campaign which focused on showing homes to specific audiences, using

targeting based on budget and location. After running their campaign for 5 days, they saw a 7X increase in quality leads and a 50% reduction in cost per lead.”

Source: http://www.digitalmarket.asia/


Lead Ad – Valuable Features

1. Customize the form fields (Lead fit?)

2. Prepopulate fields

3. Quicker load time

4. Space to list benefits


Lead Ad - Benefits

Facebook Lead Ad 101


Lead Ad - CTA


Lead Ad - CTAs

1. Apply Now

2. Download (eBook, Case Studies, Course, Longer Video, Cheat Sheet, White Paper, Etc.)

3. Get Quote

4. Learn More (Test Drive, Etc.)

5. Sign-up (Newsletter, Webinar, Etc.)

6. Subscribe


Lead Ad - Placement


Lead Ad – Image/VideoImages Video

Slideshow

Before creating a Lead Ad campaign:

Privacy Policy


Privacy Policy Generator

Target The Right Audience


Lead Fit

Source: Marketo


Google Analytics

Behavior > Site Content > Content Drilldown > Secondary Dimensions: _________


Facebook Custom Audiences

Imagery/Video


Include CTA in Imagery/Video

Fun (and Money Saving) Fact:


Earlier in the Week is Best

Source: Nanigans

How to create a Facebook LeadAd Campaign

Measure Results


Most Important Metric

Facebook Lead Ads and Marketo


Set Up Facebook Lead Ads

https://docs.marketo.com/display/public/DOCS/Set+Up+Facebook+Lead+Ads






Use Lead Ads Filters and Triggers in a Smart Campaign

https://docs.marketo.com/display/public/DOCS/Use+Lead+Ads+Filters+and+Triggers+in+a+Smart+Campaign





Thank You

shawn ryan - power of facebook lead ads

Documents