facebook ad campaigns overview

Overview: Facebook Ad Campaigns

Facebook Ad’s Objectives:

• Clicks to Website: Links. Carousel.

• Website Conversions: Links. Carousel.

• Page Post Engagement:PhotoVideoText

• Page Likes.

• App Installs:Mobile App.Desktop App.

Facebook Ad’s Objectives:

• App Engagement:Mobile App.Desktop App.

• Video Views

• Local Awareness

• Event Responses

• Offer Claims

Facebook Ad’s Basic Requirements:

Target Locations. Age. Gender. Audience Interests. Audience Behaviors. Audience Connections. Daily Budget Limit. Ad Schedule.

Clicks to Website: LinksSend people to important sections of your website.

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Clicks to Website: CarouselShowcase 3–5 images and links within a single advert unit to direct people to specific locations on your website.


Ad Features: Optimise for:

Click to Website: We'll serve your adverts to people who are more likely to click from your adverts to your website.Clicks: We'll serve your adverts to people who might click on your advert (CPC).Daily Unique Reach: We'll serve your advert to people up to once per day.Impressions: We'll serve your adverts to people as many times as possible (CPM).

Delivery Type: Standard - Show your adverts throughout the day – Recommended. Accelerated - Show your adverts as quickly as possible.

Landing Page URL’s. Call to Action Buttons.

-Shop Now. -Book Now. -Learn More -Sign Up -Download -Watch More -Contact Us

Design Guidelines:

For Clicks to Website- Links-Recommended image size: 1,200 x 628 pixels-Image ratio: 1.9:1-Text: 90 characters-Headline: 25 characters-Link description: 30 characters-Your image may not include more than 20% text. See how much text is on your image.

For Clicks to Website- Carousel-Recommended image size: 600 x 600 pixels-Image ratio: 1:1-Text: 90 characters-Headline: 40 characters-Link description: 20 characters-Your image may not include more than 20% text. See how much text is on your image.

https://www.facebook.com/ads/tools/text_overlay

Website Conversions: LinksOptimise your advert to get people to take specific actions on your website, such as signing up for a newsletter or buying a product.


Website Conversions: CarouselShowcase 3–5 images and links within a single advert unit to direct people to specific locations on your website.


Ad Features: Optimize for:

Click to Website Conversions: We'll serve your adverts to people who are more likely to click from your adverts to your website.Clicks: We'll serve your adverts to people who might click on your advert (CPC).Daily Unique Reach: We'll serve your advert to people up to once per day.Impressions: We'll serve your adverts to people as many times as possible (CPM).


Types of Conversions wants to measure: -Checkouts. -Registrations. -Leads. -Key Page views. -Add to Basket. -Other Website Conversions.

Landing Page URL’s.

Design Guidelines:

For Website Conversions- Links-Recommended image size: 1,200 x 628 pixels-Image ratio: 1.9:1-Text: 90 characters-Headline: 25 characters-Link description: 30 characters-Your image may not include more than 20% text. See how much text is on your image.

For Website Conversions-Carousel-Recommended image size: 600 x 600 pixels-Image ratio: 1:1-Text: 90 characters-Headline: 40 characters-Link description: 20 characters-Your image may not include more than 20% text. See how much text is on your image.

Page Post Engagement: PhotoYou'll reach more people when you boost posts. Engagement can include likes on your post, comments, shares and photo views.


Ad Features:

Optimize for:Boost your Post: We'll serve your adverts to people who are more likely to click from your adverts to your website.Clicks: We'll serve your adverts to people who might click on your advert (CPC).Daily Unique Reach: We'll serve your advert to people up to once per day.Impressions: We'll serve your adverts to people as many times as possible (CPM).


URL Tags: URL tags you specify here will be appended to or will replace existing tags in the URLs.

Page Post Engagement: TextYou'll reach more people when you boost posts. Engagement can include likes on your post, comments, shares and text views.

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Ad Features:

Optimize for:Boost your Post: We'll serve your adverts to people who are more likely to click from your adverts to your website.Clicks: We'll serve your adverts to people who might click on your advert (CPC).Daily Unique Reach: We'll serve your advert to people up to once per day.Impressions: We'll serve your adverts to people as many times as possible (CPM).



Page Post Engagement: VideoWhen you boost posts, you'll reach more people. Engagement can include likes on your post, comments, shares and video views.


Ad Features:

Optimize for:Boost your Video: We'll serve your adverts to people who are more likely to click from your adverts to your website.Clicks: We'll serve your adverts to people who might click on your advert (CPC).Daily Unique Reach: We'll serve your advert to people up to once per day.Impressions: We'll serve your adverts to people as many times as possible (CPM).



Ad Requirements:Design Guidelines:

For Photo Post Engagement-

-Recommended News Feed image size: 1,200 x 900 pixels-News Feed image ratio: 4:3-Right column image size: 254 x 133 pixels-Right column image ratio: 1.9:1-Text: 90 characters (longer posts may be truncated on small screens)

-Your image may not include more than 20% text. See how much text is on your image.

For Text Post Engagement-

-Text: 500 characters (longer posts may be truncated on small screens)

Ad Requirements:

Design Guidelines:

For Video Post Engagement--Text: 90 characters (longer posts may be truncated on small screens)-Headline: 25 characters-Recommended thumbnail image size: 1,200 x 675 pixels (shows on your advert when the video is not playing). -Your thumbnail image may not include more than 20% text. See how much text is on your image.-Video: H.264 video compression, high-profile preferred, square pixels, fixed frame rate, progressive scan-Format: .mp4 container ideally with leading mov atom, no edit lists-Recommended aspect ratio: 1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.77 / 16.9 / HDTV, 1.85:1 / Film, 2:39:1 or 2:40:1 / Wide-screen, no pillar boxing or letter boxing-Audio: Stereo AAC audio compression, 128 kbps + preferred-File size: Up to 1.75 GB max.-Bit rate: No limit to bit rate file if you're using two-pass encoding, as long as long as your file doesn't exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.-Length: 45 minutes max.

Page LikesConnect with all the people who matter to your business.


Ad Features:

Optimise for:Creatives used like Video or Images: We'll serve your adverts to people who are more likely to like your page.Clicks: We'll serve your adverts to people who might click on your advert (CPC).Daily Unique Reach: We'll serve your advert to people up to once per day.Impressions: We'll serve your adverts to people as many times as possible (CPM).



For Photo Post Page like-

-Recommended image size: 1,200 x 444 pixels -Image ratio: 2.7:1 -Text: 90 characters

-Headline: 25 characters -Your image may not include more than 20% text. See how much text is on your image.

For Video Post Page like-

-File size: up to 1 GB-Format: .MOV files-Resolution: at least 720p-Aspect ratio: at least 16:9

App Installs: MobileGet people to install your mobile app.

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Mobile App Installs: We'll serve your adverts to people who are more likely to install your app. (oCPM) Clicks: We'll serve your adverts to people who might click on your advert (CPC).


Pricing:Your bid will be optimised to get more mobile app installs. You'll be charged each time your advert is served.

-Get the most app installs at the best price – you'll be charged for impressions-Set the amount that an app install is worth to you

Ads to Reach:-Android.-iPhone.-Windows

Wireless Connections.-All Mobile Users.-Wi-Fi Only.

Ad Features:• How do you want your advert to look?

-A single Image or video in your adverts. -Multiple images in one advert.

• Deep Link URL’s: A deep link is a URL that points to a specific place in your app, such as a product page.• Call to Action Buttons:

-Shop Now.-Play Game.-Use App.-Install Now.-Book Now.-Listen Now.-Watch video.-Learn More.-Sign Up.-Download.-Watch More

App Installs: DesktopGet people to use your desktop app.

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Desktop App Installs: We'll serve your adverts to people who are more likely to install your app. (oCPM) Clicks: We'll serve your adverts to people who might click on your advert (CPC).


Pricing:Your bid will be optimised to get more Desktop app installs. You'll be charged each time your advert is served.


Ads to Reach:-Windows-Mac.

Wireless Connections.-All Mobile Users.-Wi-Fi Only.


-A single Image or video in your adverts. -Multiple images in one advert.




For App Installs- Mobile

-Recommended image size: 1,200 x 628 pixels-Image ratio: 1.9:1-Text: 90 characters-Your image may not include more than 20% text. See how much text is on your image.

. For App Installs- Desktop -Recommended image size: 1,200 x 628 pixels

-Image ratio: 1.9:1-Text: 90 characters-Your image may not include more than 20% text. See how much text is on your image.

App Engagement: Mobile AppGet more activity on your mobile app..

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Mobile App Engagement: We'll serve your adverts to people who are more likely to install your app. (oCPM) Clicks: We'll serve your adverts to people who might click on your advert (CPC).


Install State: Target people who have installed your mobile app Connections:

-All.-Only People Connected to App.-Only People not connected to App.-Advanced Connection Targeting.

Pricing:Your bid will be optimised to get more mobile app engagement. You'll be charged each time your advert is served.



-A single Image or video in your adverts. -Multiple images in one advert. Wireless Connections.

-All Mobile Users.-Wi-Fi Only.



App Engagement: Desktop AppGet more activity on your desktop app..

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Desktop App Engagement: We'll serve your adverts to people who are more likely to install your app. (oCPM) Clicks: We'll serve your adverts to people who might click on your advert (CPC).



-All.-Only People Connected to App.-Only People not connected to App.-Advanced Connection Targeting.

Pricing:Your bid will be optimised to get more mobile app engagement. You'll be charged each time your advert is served.



-A single Image or video in your adverts. -Multiple images in one advert. Wireless Connections.

-All Desktop Users.-Wi-Fi Only.




For App Engagement- Mobile

-Recommended image size: 1,200 x 628 pixels-Image ratio: 16:9-Text: 90 characters-Your image may not include more than 20% text. See how much text is on your image.

. For App Engagement- Desktop -Recommended image size: 1,200 x 628 pixels

-Text: 90 characters-Your image may not include more than 20% text. See how much text is on your image.

Event ResponsesPromote your Facebook Event to get more responses.


Ad Features:

Connect your Facebook Page with Event Ads. Add upto 6 images of your Event Promotion. Creatives used Images: We'll serve your adverts to people who are more likely to like your page.

Clicks: We'll serve your adverts to people who might click on your advert (CPC).Daily Unique Reach: We'll serve your advert to people up to once per day.Impressions: We'll serve your adverts to people as many times as possible (CPM).

The date and time from your Facebook Event will automatically be shown in your advert. Delivery Type:

Standard - Show your adverts throughout the day – Recommended. Accelerated - Show your adverts as quickly as possible.


For Event Photo Images-

-Recommended image size: 1,200 x 444 pixels-Image ratio: 2.7:1-Text: 90 characters-Headline: 25 characters-Your image may not include more than 20% text. See how much text is on your image.

Offer Claims:Promote timely discounts or other deals for people to claim in your store.

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Ad Features:

Optimize for:Boost your Offer Post: We'll serve your adverts to people who are more likely to click from your adverts to your website.Clicks: We'll serve your adverts to people who might click on your advert (CPC).Daily Unique Reach: We'll serve your advert to people up to once per day.Impressions: We'll serve your adverts to people as many times as possible (CPM).




For Event Photo Images-

-Recommended image size: 1,200 x 628 pixels-Image ratio: 1:9:1-Offer Title: 25 characters.-Text: 90 characters-Your image may not include more than 20% text. See how much text is on your image.

Video ViewsTell a story using a video in your advert.



Clicks on view: We'll serve your adverts to people who might click on your advert (CPC). Delivery Type:

Standard - Show your adverts throughout the day – Recommended. Accelerated - Show your adverts as quickly as possible.


Facebook Pages:-People who like your Page.-Friends of people who like your page.

-Exclude people who like your page.Apps:

-People who used your App.-Friends of people who used your App.-Exclude people who used your App.

Events:-People who are going to your event.-Friends of people who are going to your event.-Exclude people who are going to your event.

Ad Features: Pricing:

Your bid will be optimised to get more video view engagement. You'll be charged each time your advert is served.-Get the most view on video at the best price – you'll be charged for impressions-Set the amount that an video view is worth to you

• Call to Action Buttons:-Shop Now.-Book Now.-Learn More.-Sign Up.-Download.-Watch More

Ad Requirements:

Design Guidelines:

For Video Post Engagement--Text: 90 characters (longer posts may be truncated on small screens)-Headline: 25 characters-Recommended thumbnail image size: 1,200 x 675 pixels (shows on your advert when the video is not playing). -Your thumbnail image may not include more than 20% text. See how much text is on your image.-Video: H.264 video compression, high-profile preferred, square pixels, fixed frame rate, progressive scan-Format: .mp4 container ideally with leading mov atom, no edit lists-Recommended aspect ratio: 1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.77 / 16.9 / HDTV, 1.85:1 / Film, 2:39:1 or 2:40:1 / Wide-screen, no pillar boxing or letter boxing-Audio: Stereo AAC audio compression, 128 kbps + preferred-File size: Up to 1.75 GB max.-Bit rate: No limit to bit rate file if you're using two-pass encoding, as long as long as your file doesn't exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.-Length: 45 minutes max.

Content Assembled by : Team - Zone One DigitalEmail: [email protected]

*All text and images copyrights @ Facebook Business – For more details : https://www.facebook.com/business/ads-guide

facebook ad campaigns overview

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