Facebook Campaigns in MYANMAR

International University of Japan (IUJ)Social Media Marketing

Myat Thada Kyaw(2B4033)

7th Nov, 2015

Usages Via Mobile Usages Via Desktop

Social Media Stats in Myanmar (2015)Source: http://gs.statcounter.com/

Facebook > 98.68% Twitter > 0.39% Tumblr > 0.33% Pinterest > 0.29% Others > 0.31%.

Facebook > 92.92% Tumblr > 2.46% Twitter ranks > 1.53% Pinterest > 1.42% Others > 1.67%

1) You Shopping TVLIKE & SHARE- Anyone can Like the post and

share with public- Choose Winner as most like- Get : LG Lemon Smart Phone- Within 3~15 Nov, 2015

2) PEARL Shop MyanmarLIKE & SHARE- Anyone can do Like & Share- When LIKE count hit to 10,000,

make Lucky drawn program- Choose 20 Lucky Persons who

make most like - Give Presents:

- Perl Hand chains- Perl Necklaces

- July , 2015(22,291 Like Now)

3) Pizza Hut MyanmarDo you know the Location?- Tell the right location on page - First 2 winners can join SNEAK

PEEK of Pizza Hut- October, 2015

(3188 Like , 183 shares)

4) RED Dot NetworkDaily Lucky Draw Program- Take Selfie with Red Dot

voucher in front of the Red Dot shop and post it on page

- Choose 1 Lucky persons among them

- Prize: 50,000 Kyats - Program start on October,

2015 to until 4 Nov, 2015

5) Asian Wings AirwaysLUCKY DRAW Program- Most Like & Share - Choose 6 winners- Lucky Draw TICKETS:

- 2 tickets for YGN-MDY- 2 tickets for YGN_NOO- 2 tickets for YGN_HEH

- 1st January, 2015(9532 likes, 2340 shares)

Three Mobile Operators

MM Population : 55 Millions (2015)TELENOR OOREDOO MPT

Origin Norway Qatar Local Government (MCIT)

Overall StrategyAggressive Pricing Strategy, Brand Awareness

Aggressive Pricing Strategy, Brand Awareness

Maintain Brand Image & Improve Communication

Launch August , 2014 October , 2014 2014

Target Audience 90% of Population in Five Years

80% of Population in Five Years

Before Democratic Reform, MPT is only choice

Subscriber (till now) 6.4 Millions 3.3 Millions 10 Millions (Swe Tha Har)

Social Media Platforms

Facebook(2, 239, 875 Likes)

Facebook (1, 690, 012 Likes)

Facebook(1, 833, 489 Likes)

Twitter( 5228 Followers)

Twitter(6294 Followers) -

FacebookTELENOR OOREDOO MPT

• Post about Information, Promotion, Service Videos, Activities, Entertainment, Campaigns

• Posts about Information, Promotions & Advertising, Celebrations, Activities, Campaigns

Posts about Activities, Promotion, Greetings, Campaigns

• Sometimes Ask Question • Rarely Ask Question Sometimes Ask Question

• Mostly post daily • Mostly post daily Mostly post daily

• Popular Post: “Size of the Moon”(June, 2015)13637 likes, 153 share

• Popular Post : “Woman of Inspiration” (March, 2015)

Popular Post : “Photo Contest Competition in Thadingyut” (Oct, 2015) 1858 Likes

TwitterTELENOR OOREDOO MPT

• Post about Information, Promotion, Service Videos, Activities, Entertainment, Campaigns

• Posts about Information, News, Promotions & Advertising, Photos & Videos

• Can’t Find on Twitter

• Sometimes Ask Question • Rarely Ask Question

• Post Weekly • Post Weekly

THANK YOU for your attention!