facebook 2017
TRANSCRIPT
Facebook 2017
brought to you by Roundpeg
Lorraine Ball@roundpeg | @[email protected] | www.roundpeg.bizwww.facebook.com/roundpegindy
Agenda
The Basics: General Etiquette, Avatars & Cover Images Content types: Text, Visuals, Video & More Platform specific strategies Metrics Advertising
Etiquette
Delete negative commentsBe helpful, create a positive experience
Ignore your fans Answer questions, like and share content
Talk only about yourself Balance self-promotion with helpful and entertaining content
Not completing your page Complete profile add logo, photos and link to your website
Forget to provide context
Infrequent posting or too much Be active, match volume to platform
Include a comment when sharing
Avatars and Cover Image
Avatars & Cover Images
Avatars and Cover Image
Cover Image and Avatar Sizes
Cover Image: 851 x 315 Avatar: 180 x 180
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Low volume/high value
Minimum: 3 X per week
Maximum: 10 X per week
Quality vs. quantity
Facebook Basics
Facebook Best Practice
Get likes, shares, commentsEntertain, invite conversation, ask questions
50%
Be useful & informativeHints + tips, interesting articles and
links,30%
About your businessCalls to action. Learn More. 20%
Increase Reach
Tag, tag, tag Interact with others Share to personal pages 30 minute response time
Content Types
Fill-in-the-blank
Question Fun fact or tip
Content Types: Simple Text
TRAVEL TIPSTRAVEL TIPS
TRAVEL TIPS – Did you know that every night at the Trevi Fountain in Rome about 3,000 Euros are swept up from the bottom of the basin and donated to charity?
More Text Updates
Question, Contest, Poll Use Prefix to indicate part of a series:
Question of the day This week’s poll
Content Types
Post with a link
Stats, facts or tipsTRAVEL TIPS3,000 Euros are swept from the bottom of Trevi Fountain daily & donated to charity.
Why not book a trip to see if for yourself .
Facebook is a Visual Medium
Post with image will get 120% more engagement than text
Content Types: Visuals
Digital ContentPhotos Videos
Image Tips
Best Size: 1200 px wide by 630 px tall
Images for Status Updates vs Ads
20% Text Rule for Ads
More is Better
Albums and multiple images get up to 180% more engagement than text
Multiple Images Collage vs Album
Multiple images: 3 gives best interaction One time topic: Use image upload Return topic: Create an album
Slide Show
Higher reach and engagement Ideal if you want to grow fans
Carousel
Higher click through Good to tell sequential story Ideal to drive web traffic
Facebook Live
Promote before you broadcast Prepare and practice ( Live & spontaneous doesn’t mean sloppy ) Set phone in airplane mode Make it personal and fun Optimize the recording ( Post show views may exceed live) Analyze Results
The Note
Create complete blog post Link to other content Boost not available
Weekly Content Plan - Facebook
1 50% Fill-in-the-blank:
2 50% Question:
3 50% Photos:
4 30% Tip, stat or fact:
5 30% Link to a blog post:
6 20% Sale, event or product/service info:
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Measure What Works
What types of posts are doing well
Engagement metrics
Who engages with your content
When your fans are online
Advertising
Pay to Play World
Find Your Best Content
Pick Your Audience
Fans Friends of Fans Custom Audience
Demographics Interests
Clone your email list
Set Your Budget
Track Results
