FA102a, Research and Brand Development

Jessica Valiente Virtual Taste Testing

“Are you ready for virtual taste?”http://www.kurzweilai.net/are-you-ready-for-virtual-taste

Jessica Valiente Virtual Taste Testing

Assignment One, Research

Use of electrical and thermal stimulation on the tip of your tonguehttp://www.kurzweilai.net/are-you-ready-for-virtual-taste

Jessica Valiente Virtual Taste Testing

Assignment One, Research

Varying levels of electrical currents and temperature of the electrode produce sour, salty, bitter, and minty tasteshttp://www.ign.com/blogs/dtakes23/2014/01/18/techie-hound-virtual-meat-tasting

Jessica Valiente Virtual Taste Testing

Assignment One, Research

Practical uses include creating a new reward system for gaming and healthcare applications for diabetics or cancer patientshttp://news.nus.edu.sg/highlights/7198-simulator-recreates-virtual-taste-online

Jessica Valiente Virtual Taste Testing

Assignment One, Research

Virtual Taste Testing Using Simulator

Jessica Valiente Virtual Taste Testing

Assignment One, Description of Future Product or Service

Jessica Valiente Virtual Taste Testing

Assignment Two, Naming Process

Selected name: SimuShock

Justification: Slightly literal and not. The product itself uses electrical currents to simulate tastes, but it’s “shocking” in the sense that it is not something that’s ever really been used.

Jessica Valiente Virtual Taste Testing

Assignment Two, Brand Character Diagram