fa102 a 01-seeds
TRANSCRIPT
![Page 1: Fa102 a 01-seeds](https://reader031.vdocuments.mx/reader031/viewer/2022022203/5871d56d1a28ab423c8b6823/html5/thumbnails/1.jpg)
Seeds Terri Sun
FA102A, Research, Product Proposal and TransMedia Explorations
Terri Sun
![Page 2: Fa102 a 01-seeds](https://reader031.vdocuments.mx/reader031/viewer/2022022203/5871d56d1a28ab423c8b6823/html5/thumbnails/2.jpg)
Seeds
Assignment One, Research
“Half of all US Food Produce is Thrown Away...”
https://www.theguardian.com/environment/2016/jul/13/us-food-waste-ugly-fruit-vegetables-perfect
Terri Sun
![Page 3: Fa102 a 01-seeds](https://reader031.vdocuments.mx/reader031/viewer/2022022203/5871d56d1a28ab423c8b6823/html5/thumbnails/3.jpg)
Seeds
Assignment One, Research
World Hunger Epidemic
Americans are known as a “Cult of Perfection”
Terri Sun
![Page 4: Fa102 a 01-seeds](https://reader031.vdocuments.mx/reader031/viewer/2022022203/5871d56d1a28ab423c8b6823/html5/thumbnails/4.jpg)
Seeds
Assignment One, Research
“How ‘Ugly’ Fruits and Vegetables can Help Solve World Hunger”
http://www.nationalgeographic.com/magazine/2016/03/global-food-waste-statistics/
Terri Sun
![Page 5: Fa102 a 01-seeds](https://reader031.vdocuments.mx/reader031/viewer/2022022203/5871d56d1a28ab423c8b6823/html5/thumbnails/5.jpg)
Seeds
Assignment One, Research
Issue of Farm to Fork
Imperfect Produce is synonymous for “ugly” and defective products.
Rising food mileage and environmental footprints.
Terri Sun
![Page 6: Fa102 a 01-seeds](https://reader031.vdocuments.mx/reader031/viewer/2022022203/5871d56d1a28ab423c8b6823/html5/thumbnails/6.jpg)
Seeds
Assignment One, Research
“World’s Largest Vertical Farm Grows Without Soil, Sunlight or Water in Newark”
https://www.theguardian.com/environment/2016/aug/14/world-largest-vertical-farm-newark-green-revolution
Terri Sun
![Page 7: Fa102 a 01-seeds](https://reader031.vdocuments.mx/reader031/viewer/2022022203/5871d56d1a28ab423c8b6823/html5/thumbnails/7.jpg)
Seeds
Assignment One, Research
Controlled Environment Solutions
Overpopulation and Urbanization
Popularizing new “Green Agriculture” or “Precision Agriculture” has long been only accessible for the rich
Terri Sun
![Page 8: Fa102 a 01-seeds](https://reader031.vdocuments.mx/reader031/viewer/2022022203/5871d56d1a28ab423c8b6823/html5/thumbnails/8.jpg)
Seeds
Seeds:
Hi-Tech Vertical farming made easy and accessible for consumers
Smaller consumer models created for easy at-home, and in-kitchen use.
Endorsed by Michelle Obama and by real chefs in the White House!
Terri Sun
![Page 9: Fa102 a 01-seeds](https://reader031.vdocuments.mx/reader031/viewer/2022022203/5871d56d1a28ab423c8b6823/html5/thumbnails/9.jpg)
Seeds
Source for Brand Character Words:
Terri Sun
MarshallMathers,aka.EminemAmericanRapArtist
![Page 10: Fa102 a 01-seeds](https://reader031.vdocuments.mx/reader031/viewer/2022022203/5871d56d1a28ab423c8b6823/html5/thumbnails/10.jpg)
Seeds
Naming Process:
Terri Sun
Area
TransitionHumanBody BoundariesForm
Primary
OpenFunctionMetaphor EmergingImminent
Dimensional
NaturePhysical InternalBiotechnologyCrumbs
Marked
GoogleEconomy Modify
![Page 11: Fa102 a 01-seeds](https://reader031.vdocuments.mx/reader031/viewer/2022022203/5871d56d1a28ab423c8b6823/html5/thumbnails/11.jpg)
Seeds
Brand Character Diagram:
Terri Sun