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© Stephen Bourne 2009 creating wealth from perfumes©

creating creating wealth wealth from from

perfumeperfumess©©


Welcome to our

FM GROUP

Business Presentation


FM GROUP was founded in 2004 by Artur and Andrzej Trawinski

Its International Headquarters in Poland is the hub of the business, housing all of the Administrative, Research & Development, Graphic Design, Webmaster, Export and Warehousing departments plus an 80-seater Call Centre


There are over 40 branches in Europe, Asia, North America, Australia and Africa - with

many others opening soon

Worldwide ExpansionWorldwide Expansion


Company GrowthCompany Growth

Since September 2004, over 300,000 distributors have joined FM from around the world because of it’s simple

programme and high quality products


We develop and create

• Unique• Competitively priced • High quality • State-of-the-art

Perfumes and Toiletries … we currently have over 160 perfumes (over 200 products including our toiletry ranges) and we market them through teams of independent distributors who are actively looking to change their lives financially

About FM Group WorldAbout FM Group World


Perfumes & ToiletriesPerfumes & ToiletriesFor Women, Men, Girls & BoysFor Women, Men, Girls & Boys

Perfumes, Eau de Parfum,Eau de Toilettes, Pheromones, Body Lotions, Shower Gels, Hand & Nail Cream, Lip Gloss,Deodorant Roll-ons, Deodorant Sprays, Foot Care products

Perfumes, Eau de Parfum, Pheromones, Aftershaves, Eau de Toilettes, Body Lotions, Shower Gels,Deodorant Roll-ons,Shaving Foam, Foot Care Products

For BoysEau de ToiletteShower Gel

For Girls Body Lotion Shower GelLip Gloss Eau de Toilette


About the FM PerfumesAbout the FM Perfumes

Most people buy branded name Eau de Parfum (only 12% - 16% concentrated) or Eau de Toilette (only 3-8%) products because of the high cost of the perfume

FM perfumes are in the same 6 Fragrancance Family Groups as other leading brands –

Chypre Wood Floral Fougere Oriental Citrus



FM PERFUMES are 20% concentrated

What does this mean to you? It means that our perfumes last longer

FM Perfumes have recognisable similarities to other leading brands – and are far less expensive


• No Famous Name Endorsements• No Expensive Packaging• No Advertising


The cost of producing FM perfumes is about the same as for all of the other leading brands available in stores.

The difference?

That is why FM perfumes are so inexpensive

Why are FM perfumes so inexpensive?



Extract from Daily Mail 30th March 2008

“… the perfume industry is worth a staggering £16 billion a year”

“Consider the price of the perfume. The liquid in the bottle represents only 3 per cent of the total cost of producing it.

The other 97 per cent goes to marketing, packaging and advertising.”


… pays Tiger Woods £53 million to endorse Nike?

… pays David Beckham £5 million to endorse Motorola?

… pays Nicole Kidman £15 million to endorse Chanel NO 5?

… … YOUYOU DO! DO!

Who Do You Think …Who Do You Think …


… pays for perfume counters and demonstrators?

… pays for the billions spent on advertising?

AGAIN … YOU DO!AGAIN … YOU DO!

Who Do You Think …Who Do You Think …


When customers buy our products and enjoy them, they tell others - it is that simple

By REFERRALBy REFERRAL - the most powerful form of advertising in the world!

How Do People Hear About Us?How Do People Hear About Us?

FM do not advertiseFM do not advertise


The Most Powerful Form of Advertising The Most Powerful Form of Advertising is “Word of Mouth” Advertisingis “Word of Mouth” Advertising

Does he regularly send you a cheque whenever that person goes there and spends money?

Have any of you ever recommended a restaurant or a shop, or a film at the local cinema?

At the end of the month, did the manager send you a `Thank You’ letter and a commission cheque for the introduction?

No… of course not!


Those who get paid for recommending

…and those who don’t!

There are two types of people There are two types of people in this worldin this world

But with FM Group’s unique business plan that is exactly what happens! Every time someone we have recommended buys a product, we automatically get paid a commission – forever!

The Most Powerful Form of Advertising The Most Powerful Form of Advertising is “Word of Mouth” Advertisingis “Word of Mouth” Advertising


You introduce the products to others

You introduce the business opportunity to others

You show others how to do the same

You work part-time or full-time

You can work from home and use the telephone and/or internet

You can go out and meet people

How do you earn with FM GROUP?How do you earn with FM GROUP?



SOMETHING FOR EVERYONESOMETHING FOR EVERYONE

RETAIL SALES - family, friends, work colleagues

DIRECT SELLING – businesses, offices, salons

FUNDRAISING - local or national

PERFUME PARTIES

RETAIL OUTLETS

NETWORK MARKETING


Similar to a franchise but without the large investment

NETWORK MARKETINGNETWORK MARKETING


A business that you can run full-time or part-time from the comfort of your own home


(A) – (D) = DISTRIBUTION COSTSRent, Rates, Insurance, Staff, Profit Margin,

Shipping, ADVERTISING, etc

Distribution costs can account for up to 85% of the final price paid by the consumer

Conventional MarketingConventional Marketing

Consumer

(A) Company (B) National Wholesaler or Broker

(C) Regional Wholesaler

(D) Retailer


FM GROUP Network MarketingFM GROUP Network Marketing

RETAIL TO MAKE A PROFITIndependent Distributors Consumer

(B) National Wholesaler or Broker

(C) Regional Wholesaler

(D) Retailer

X X

XFM decided to market their unique product range to consumers using Independent Distributors…

and to pay them substantial commissions for producing product sales from team building


The Marketing PlanThe Marketing PlanStage One of the Marketing PlanStage One of the Marketing Plan

RetailingRetailing You take orders from customers

Place orders with FM office

Supply products to customers

Earn profit from sales


When someone buys a Classic bottle of perfume for only £10.50 … you earn £3.50

When someone buys a Luxury bottle of perfume for only £14.99 … you earn £4.99

When someone buys a beautiful Body Lotion for only £5.99 … you earn £1.69

Retail ProfitRetail Profit


The Marketing PlanThe Marketing PlanStage Two of the Marketing Plan isStage Two of the Marketing Plan is

The Magnolia The Magnolia ProgrammeProgramme

a brief overview

All income examples are for demonstration purposes only and are not guarantees of income. Incomes are the results of individual efforts


3%3%6%6%

9%9%12%12%

15%15%18%18%

21%21%

Commission is based on the volume of sales of your ENTIRE TEAM each month

As your team volume grows so does your commission percentage

Magnolia

Magnolia

Magnolia

Silver MagnoliaSilver

MagnoliaSilver Magnolia

Golden Magnolia


You introduce 3 people = 3

They each introduce 3 = 9





They each introduce 3 = 2,187

TOTAL 3,279

Think what will happen if you introduce 4, 5 or 6 people and we teach everyone to do the same!

All you did was introduce 3

people!

What is a Team?What is a Team?


The Orchid The Orchid ClubCluba brief overview

The Marketing PlanThe Marketing PlanStage Three of the Marketing Plan isStage Three of the Marketing Plan is


The Orchid ClubThe Orchid Club

9% of the value of FM’s worldwide points turnover is distributed amongst all Orchid Club members - regardless of whether or not they have an international business

There are 5 positions in the Orchid Club

Pearl

Amaranth

Golden

Diamond

Black Diamond


PLUS …

at each Orchid position there is the opportunity to participate in FM’s fabulous Mercedes Car Programme




AVERAGE Bonus Income

PEARL £500 - £1,500 per month

AMARANTH£3,500 per month

GOLDEN £7,000 per month

DIAMOND £13,500 per month

BLACK DIAMOND £100,000+ per month

PLUS – Magnolia income and Retail income each month


Company GrowthCompany Growth

IMAGINE WHAT 9IMAGINE WHAT 9% OF THE COMPANY’S % OF THE COMPANY’S TURNOVER WILL BE THIS YEAR… NEXT TURNOVER WILL BE THIS YEAR… NEXT

YEAR… THE YEAR AFTER!YEAR… THE YEAR AFTER!

FM is growing – turnover in 2007 was about £30 millionIn 2008 it had reached nearly £50 million


FULL TRAINING IS GIVENFULL TRAINING IS GIVEN

We only become successful by helping

people like you to become successful, too!



Why is FM so successful?Why is FM so successful?• FREE TO JOIN

• Low monthly qualifying cost of £10.00

• REPLACEMENT SPENDING – saving the customer money

• High quality, consumable products used by everyone on a regular basis

• Products are not tested on animals

• FULL TRAINING AND SUPPORT GIVEN

• Commissions paid in your local office currency

• Commissions paid directly into your bank account

• 9% of worldwide turnover paid into Bonus Pools

• Very achievable Mercedes car bonuses

• Offices in 43 countries and growing

• A well established and financially secure company with a proven track record

• Full-time or part-time, you have the opportunity to build a local, national or international business from the comfort of your home


How do you join FM?How do you join FM?Step 1: Complete a Registration Form

Step 2: Order a Kit

Starter Kit 100 for £24.50 plus £5.00 delivery, or

Starter Kit 200 for £42.50 plus £5.00 delivery, or

Complete Starter Kit 200 with Stationery Pack of: 5 catalogues, 6 registration forms, FM DVD, 2 receipt pads, 25 party invitations, fragrance strips, 10 opportunity leaflets and 1 fragrance wallet for £49.99 plus £5.00 delivery

Step 3: Order Product

Order at least 34.42pt of product to qualify for commission

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