Presented by Eve Mayer Orsburn

Social Media Delivered Copyright © 2011 - All Rights Reserved

09.29.2011

Author/Chief Executive Officer

WHAT IS SOCIAL MEDIA?

An ONLINE COMMUNITY shared with people who like and

do similar things that you like and do

A place to have a CONVERSATION with colleagues, fellow

consumers, and customers

A place where people GIVE and GET information about

things that interest them

Social Media is simply people COMMUNICATING through

new technologies

WHAT DOES SOCIAL MEDIA INCLUDE?

FACEBOOK: the largest social media network

FOURSQUARE: social media application that shares a user’s

‘location-base’

TRIPADVISOR: considered a social media vehicle because it allows users to ‘rate their experience’

TWITTER: a micro-blog network

LINKEDIN: largest professional network

Other social media: Flickr, Yelp, YouTube, Tumblr, Blogs, MeetUp, Reddit, and StumbleUpon

WHY SOCIAL MEDIA?

According to Nielsen’s 2009 study:

• 90% of consumers trust online recommendations from

people they know

• 70% trusted consumer opinions posted online from people they don't know

• When it comes to making purchase decisions, online

consumers are becoming increasingly dependent on

feedback from shoppers like themselves (peers)

http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/

“Start with the end in mind.” - Stephen R. Covey (The 7 Habits of Highly Effective People)

WHAT IS THE GOAL?

Listen for what people are

saying about your:

• INDUSTRY

• COMPANY

• PRODUCTS/ SERVICES

SHUSH AND LISTEN!

• Join a few groups to keep

up with your industry

• Make like-minded

connections to follow trends

• The MAJORITY of the

groups you join must target

your key prospects.

WHY OPPOSITES ATTRACT

ONE BALL IS NOT ENOUGH TO JUGGLE

Areas of your company that

can leverage social media:

• Customer Service

• Marketing

• Company Goal Fulfillment

THE SOCIAL MEDIA BUSINESS EQUATION™

THE ROI OF SOCIAL MEDIA

Keys for Measuring ROI:

1. Set specific goals

2. Establish simple, safe, and

effective ways to track the

achievement of these goals

FACEBOOK STATISTICS

Over 700 million active users around the world *

The average age of Facebook users is 37

The average Facebook user is connected to 80 groups, events

and community pages

Over 49.28% of the U.S. population is on Facebook *

Americans spend an average of 5.2 hours on Facebook a month

More than 1.5 million local businesses have a Fan Page

*Updated July 2011 (source: Social Bakers)

TWITTER STATISTICS

Over 200 million users worldwide *

200 million daily tweets *

39: average age of Twitter user

Strong Business to Consumer presence

Organizations leveraging Twitter include: restaurants, lawyers,

medical practices, retail brands and celebrities

*Updated May 2011 (Source: comScore)

LINKEDIN STATISTICS

Network of 120+ million professionals from around the world

Average user age is 44

A new member joins approximately every second

Execs from all Fortune 500 companies are LinkedIn users

85% of US companies plan to recruit w/ LinkedIn this year

Average HH income = $110,000

11 million users in Europe; 4 million / The UK; 1 million / Spain

Updated March 2011 (source: LinkedIn Ad Platform)

YOUTUBE STATISTICS

Page view impressions each month = 92 billion

More video content is uploaded to YouTube in a 60 day period

than the three major U.S. television networks created in 60 years

The most popular YouTube video now has 505+ million views

YouTube customers use as much bandwidth on a daily basis as

the entire Internet used in 2000 by itself

Estimated 400 tweets per minute contain a YouTube link

Updated August 2011; Mashable.com/2011/02/19/youtube-facts/.

LET’S CONNECT…

Want Access to more Social Media Know How & Free Tips? Visit us online at: www.SocialMediaDelivered.com Or follow us at: Twitter.com/SocialMediaDel

Connect with me at…

Email: Eve@SocialMediaDelivered.com Office: +1 469.248.0616

LinkedIn.com/in/EveMayerOrsburn

Twitter.com/LinkedInQueen