eyefortravel - travel distribution sumit - mobile strategies for travel 2009

Register Now at: www.eyefortravel.com/mobile-travel

• FINDMORECUSTOMERS: US mobile internet users are increasing rapidly. Latest data shows a growth rates of 61.5%. Make sure you can communicate and sell via mobile and you will gain market share.

• STAYAHEADOFYOURCOMPETITION: The travel industry is at last seeing ROI on mobile initiatives. Every major travel organization from airlines to hotels to intermediaries are experimenting. Start making plans or you will be left behind.

• UNDERSTANDTHETHREAT: You need to provide mobile services or you will lose customers. With 4.6 billion global mobile users by 2011, 61.5% growth in mobile web browsing. A very high percentage of your now online distributed product will be sold through this new channel. The impact on CRM and driving ancillary revenue will be just as important. Ask the Ma and Pa travel agents of the 1990s what happens if you don’t provide the travel service your consumers want.

• …ANDTHEPOTENTIAL: No one knows what mobile “killer apps” will make the travel industry a heap of money. But it’s probably being developed and trialed right now and with all our great travel industry speakers it will be covered at this conference. Right now opinions abound and innovation is raging! You need to invest, but no one knows for sure where. These are interesting and potentially amazingly profitable times! Sign up now so you identify the right strategy early.

SPONSORS

Understand how mobile will impact how your customers research, buy and experience their travel

Market, Sell and Keep Customers Through Mobile

TRAvel DisTRibuTioN summiT ReveNue mANAgemeNT AND PRiciNg mobile sTRATegies foR TRAvel

over 20 Top industry speakers from Leading Travel brands

GarethMorgan,Director of Product Management,intercontinental Hotels group

ChrisLaRose,Director Website Strategy & Testing,Hilton Hotels corporation

DeanneDale,VP Sales and Account Management,Travelocity business

JaredMiller,Sr. Director, Customer Self-Service,

continental Airlines

KristenManion,Director, Direct Marketing and CRM,

Delta AirlinesGregBrockway,CEO,

Tripit

SameerPoonja,Vice President, Online Distribution & E-Commerce,

Kiwi collection inc.

KenBostock,MD Airport Strategy and Continuous Improvement,

united Airlines

BillBernahl,VP eCommerce,Hyatt Hotels corporation

JoshSteinitz,CEO,

Nileguide

ONEPASSGIvESYOUUNLIMITEDACCESSTO3CONFERENCES

Mobile strategies for Travel 2009

September 16-17, The Westin, Michigan Avenue, Chicago

Travel Distribution Summit N. America 2009

Register before July 3

SAVE $300 on your Conference Pass!



ORGANIZED BY:

For More Information Call Sinead on +44 (0) 207 375 7228 (UK) Register Now Online at: www.eyefortravel.com/mobile-travel

LUNCH BREAK

MORNIN

GAFTERNOON

keynote: Meta-search

alternative lodging options

a Holistic approach to Marketing and Distribution

innovations in search

the evolution of rM

ancillary revenue

independant Hotels

Find, train and retain revenue Managers

customer-centric rM & loyalty

Mobile transaction payments

Where does Mobile Fit into Distribution

new technology for travel Distribution

Merchandising through

the Mobile channel

integrate Mobile into Your systems

LUNCH BREAK

MORNIN

GAFTERNOON

supplier & ota relations

social Media

trip planning tools

Monetizing online programs

industry analysis

airlines: GDss and ancillary revenue

TRAvEL disTRibUTion

sUMMiT

TRAvEL disTRibUTion

sUMMiT

REvEnUE MAnAgEMEnT

& pRiCing

REvEnUE MAnAgEMEnT

& pRiCing

MobiLE sTRATEgiEs foR TRAvEL

MobiLE sTRATEgiEs foR TRAvEL

adapting rM in the current

economy

Market share vs profitbility

integrating rM and Distribution

pricing

Forecasting

initial trials and Future Developments

Mobile for search, Marketing and

analysis

DAY 1 DAY 2

Netw

orki

ng C

ockt

ail Pa

rty

5-7p

m a

t th

e cl

ose

of d

ay o

ne

case studies: experiments in Mobile

Mobile content that sells

Mobile in travel: What’s the Hype

all about?

travel products that sell via Mobile

keeping Your customers through

Mobile

One Pass Gives You Access to Three Co-Located ConferencesChoose from over twenty in-depth sessions and network with a wide variety of senior travel executives across three tracks: Distribution, Revenue Management and Mobile Technology

This is a visual representation and is not a timed agenda

There are 23 Million+ smart phone users in the USA. They are rich with 38.4% earning over US$100K. If you sell travel online, this simple fact should make you sit up and take notice! If you are still slouching, there are a whole heap of trends stats and predictions out there that will. For instance in 2011 it’s predicted that a quarter of mobile revenues will come from the movement of data, as opposed to voice. In other words, your wealthier customers are using their phone for a lot more than talking. They’re probably browsing, researching, and hopefully buying your products! As online travel is the biggest vertical online market, it’s pretty certain that Travel will also be the biggest gainer from mobile internet and m-commerce.The really exciting and perhaps truly terrifying aspect to mobile, is that as yet nobody in travel knows which is the best way to make money from mobile… everyone (over 74% in our recent industry survey) is just convinced that it is vital. We have spent the last few months talking to hundreds of online travel experts. People responsible for the pricing, online marketing, and distribution of millions of dollars worth of hotel rooms, flights, business travel and holidays. We have put together a conference agenda packed full of industry speakers based on what the

industry wants to know about, and who theyneedtohearfrom…namelytravelindustry decision makers that are leading this innovation.

The results are clear in that despite the recession, the industry is experimenting… and experimenting right across the touch points of the industry. Mobile will impact search, research, transactions, CRM and ancillary revenues. The great news is that the early results are in, and major travel companies are seeing ROI from their mobile initiatives.

Every month and week that passes is another week of knowledge built by these mobile experiments in travel. This event is the only forum where you will be able to meet, debate and pick the brains of the innovators.

When budgets get this tight, only the truly good initiatives get through. If you are still reading this, you will be looking at starting or have started a mobile initiative in your company. Two days out of the office in a room full of people from your industry that are examining the same revolution will definitely save you months of research and guess work. But it could also save you from taking the wrong direction and starting the wrong initiative. Two days that could make and save your company millions and really further your career!

How Can You Integrate Mobile Initiatives Into Existing Systems?

US Mobile Web Browsing Increases 61.5%, How Can You Sell Through This Channel?

In the 3 months leading up to Christmas 2008, in the midst of a global recession, our research showed the average number of Americans who browsed the internet via their mobile phones grew by 61.5% from the same period in 2007. This growth alone is incredible, but more so, when you link it with reports of great ROI on mobile initiatives by major travel companies and the massive adoption of the iphone. It is clear that travel distribution is about to evolve again. I started Eyefor Travel (now the leading publication for the online travel industry), in 1997 at the dawn of the online travel market. Travel led the ecommerce revolution and I predict it will lead with m-commerce too. Market share and brands can be built relatively cheaply right now. And they will be extremely valuable in the future!

Tim Gunstone Managing Director, eyeforTravel

For More Information Call Sinead on +44 (0) 207 375 7228 (UK) Register Now Online at: www.eyefortravel.com/mobile-travel Book Before July 3 For Early-Bird Discounts


Chairman:Don Birch, Former CEO, Abacus

day one: september 16, 9am – 5pm

Mobile in Travel - what is the hype All About? In November 2008, we surveyed our readers about mobile technology in travel…. Quite simply, 2009 is the year when the travel industry finally invests to make mobile a viable platform for CRM, search, and transactions.

Why 2009? - With the business world shrinking, why are travel suppliers and intermediaries investing in mobile?

•Stats,factsandpredictionsthatshowwhere,why, and how you need to invest in mobile

•Whatmobiledevicesandapplicationsaremaking the difference to travel revenues?

•Consumers,howmanyofyourcustomerswill be buying through mobile in the future?

•Whatproductandcustomerdemographicsare best served by the mobile channel?

•Howmanytimesacrossthebuyingprocesswill mobile touch on your customer?

Amy Scarth, Head of Research, eyefor Travel

The Case studies

Mobile Travel distribution in hilton “Hiltonwouldliketomakemobileintoafullyfledged distribution channel similar to GDS, web or hotel direct with the ability to engage in all property experiences both in service and commerce…”.HowfarhaveHiltoncomeandwhat have been their biggest challenges and successes?

HowisKiwiCollectionInc.usingmobiletechnology?

•Whydoweneedtodevelopourmobileservice?

•Whatarethekeyindicatorsthatnowisthetime to invest?

•HowshallwemeasureROI?

•Whywillinvestinginmobilemakeusricher?

Sameer Poonja, Vice President, Online Distribution & E-Commerce, Kiwi Collection inc.

Mobile Applications for Trip planning And how Can The industry Make Money from This?•Howcanmobileletyousellandinteractwith

your customer throughout the trip?

•Whattypeofcustomerspendcanamobileapplication produce?

•Ismobilealwaysgoingtobeapplicationbased?

Greg Brockway, CEO, Tripit

Experiments in Mobile by intercontinentalIt’s hard to know what to focus on when implementing mobile. It’s probably that the killer use is yet to be discovered. With so many opinions, technologies and initiatives going on, hear how Intercontinental is establishing what works (and what doesn’t) for them

•Experimentsinmobilesearch

•Experimentsinmobileservicesandnonroom revenue drivers

•Howdoyouencourageandcontrolinnovation in a multinational travel companies

•Howcanyousourcefundingforprojectswithout proven ROI?

Gareth Morgan, Director of Product Management, IntercontinentalHotelsGroup

panel debate

hyatt, Tripit, ihg, And Luxury hotel intermediary The Kiwi Collection inc. debate how Mobile is working in Their organisations, how initial Trails Are developing, And how Mobile will develop

Bill Bernahl, VP ecommerce, Hyatt

Gareth Morgan, Director of Product Management, IntercontinentalHotelsGroup

Sameer Poonja, Vice President Online Distribution & E-Commerce, Kiwi Collection inc.

Chris La Rose, Director Website Strategy & Testing, HiltonHotelsCorporation

Lunch

how Can you Use Mobile Across The Travel buying process?Mobile for Search, Marketing and Analysis

•MobileSEO-Howdoyouensureyourproducts are found on mobile devices?

•Mobileanalytics-whattoolsdoyouneed to make sure your mobile page is found?

•Wheredoyouadvertise?

•Howimportantareportalsfortravelmarketing?

Tom O’Neil, Account Executive, Google

Jeff Plaisted, National Sales Manager, Microsoft Mobile Advertising, MicrosoftCorporation

Mobile Content that sells•Whatcontentworksonmobiledevices?

•Whatistheroleof“heavy”images and video?

•Whatshouldyoupush-thetravelresearchor the transaction content?

•Textandcopy–whatsimpletechniqueswillensure your copy is read?

•“Itisstillaphoneyouknow,guys”….integrating other sales channels into the mobile sales process

Michael Dalesandro, CEO, Where i’ve Been LLC

Josh Steinitz, CEO, nileGuide

Travel products that sell well via Mobile•Isitjustdistressedinventoryorareother

products particularly good for mobile sales?

•Wherewillthegrowthinmobiletravelsalesbe? Low cost airlines seem to bloom with internet growth. Will flights be the first to be sold via this growing channel?

•CooperateproductsthatwillsellviaMobile:flight alerts - Trip planning - flight changes security alerts - where is the money coming from?

Deanne Dale, VP, Sales and Account Management, Travelocity Business

Mike Daly, Vice President, Travel Services, rearden Commerce

Networking Drinks Reception

FinD OuT MORE AbOuT MObiLE in TRAVEL

uS$60,000 of original research available to you for free!

The initial research for this event has been compiled into a series of reports looking at how the travel industry, the mobile industry, and the mobile travel consumer is developing.

The first 2 reports are available for free from the Eyefor Travel Research website. You need to become an advanced member (which is free till October) to access the reports. Go to www.eyefortravelresearch.com for more information.

More mobile reports in mobile in travel are being produced right now. Check out the advanced members zone for details.

For More Information Call Sinead on +44 (0) 207 375 7228 (UK) Book Before July 3 For Early-Bird Discounts

TRIM

TRIM


day Two: september 17, 9.30am – 5pm

Mobile Transactions: The Travel industry invests when it sees Clear RoiNothing shows ROI better than payments

•Willthesuccessandsotoo,thefocusonmobile micropayments slow down the rate at which the industry adopts mobile?

•Whatmakespeoplebuythroughmobile–device product or payment partner?

•Whataretheriskimplicationsforthemerchant behind taking mobile payments?

Fraser Campbell, CEO, Wcities

Mobile CRM – Until now, sMs and Mobile have been great Tools to Keep Customers informed About delays, Changes and problems…how will Mobile CRM develop?•Howcanmobilemaintainyourcustomers

and keep them happy?

•Canmobilehelpyoumakehighprofitcustomers happier?

•Howdoyoubalanceannoyingreminderstoyour mobile to being incredible CRM and merchandizing tools

Jared Miller, Sr. Director, Customer Self-Service, Continental Airlines

Koen Bavinck, Sales Manager, Sound of Data

Expert questions by: Kristen Manion, Director, Direct Marketing and CRM, Delta Airlines

Coffee break

what are the best ways to integrate your mobile initiatives into your existing marketing CRM and transaction systems?Fantastic mobile applications are being invented all the time. As an industry, it’s probable we don’t yet know which ones will bethekillerapp!However,wedoknowwhatthe killer expense is. It will be the integration of this technology into our existing network infrastructure

•WhatITissuesmustyouconsiderinterms of the technical delivery of mobile applications?

•Howeasilycanmobileworkwithyourexisting device platforms?

•Howdoyouensurecosteffectivedeployment of innovative new applications?

•Howmuchwilleffectivemobiledeploymentcost you?

At time of printing the Speaker for this session still needed to be confirmed. Please check the website agenda.

Networking Lunch

The holistic Approach

how do you deliver a Consistent Message Across all your Channels, Maximize sales and Cut Costs? •Practicaladviceonmeasuringyour

performance across all distribution channels and ensuring all parts of your marketing campaign are delivering a return on investment

•Howdoyouavoidcommoditization,differentiate your products and brands, identify your strengths and selling points, and then translate this uniqueness into all your marketing messages?

•Howcantravelcontentconvergetoprovidea better service to consumers?

•Thedemographicofonlinetravellersisbecomingincreasinglydiverse.Howcanyou ensure your web marketing engages all potential customers?

•Getacompleteviewintoself-servicefunctionality and enhanced customer service delivery across all self-service channels: Mobile, Kiosk & Web

•Howcanindividualtechnologiescometogether to improve your business?

•Isonlineadvertisingfailing?Doestoday’scustomer respond to advertising or will social media replace traditional marketing?

•Standardization:Whichtoolswillhelpyouovercome obstacles currently inhibiting the aggregation of content, and streamline the transaction process?

Paula Twidale, EVP, Collette Vacations

Doug Miller, VP Global Media, expedia

Jan Wood, Travel Industry Consultant Business Consultant, Teradata Corporation

Sharon McAuliffe, Sr. Director E-Commerce, AstonHotels&Resorts

(This session is being held as part of the Travel Distribution Summit)

how to grow and Maintain your Ancillary and Merchandising Revenue Through the Mobile Channel•Howdoyoumakesureswitchingtoa

new channel does not erode your ancillary earnings?

•Atlastyoucankeepintouchwithyourcustomer for the whole of the travel experience… now how are you going to make money from this?

•Howshouldmobilebeusedtokeepin touch with your customer throughout the travel experience?

•Tours,translations,simcards…whatproducts can mobile help you sell?

•Howbigcouldthisrevenuestreambe?

Speaker to be confirmed

Ken Bostock, Managing Director, Airport Strategy and Continuous Improvement, united Airlines

Mobile Costs – the internet drove down distribution Costs and Changed the Role of the Agent forever •Willmobilehaveasimilarindustry-evolving

effect?

•Willinvestinginmobilenowreduceyourdistribution costs, or is it simply the case that this is the best way to reach your customer?

•Whatarethebestwaysofintegratingyourmobile initiatives into your systems?

•Howfastwillthemobilechannelgrow?

April Bridgeman, Senior Vice President, BCD Travel

End of Conference

FinD OuT MORE AbOuT MObiLE AnD TRAVELEyefortravel are leading the way in researching the dynamic use of mobile in travel marketing, transactions and CRM. Throughout 2009 we will be investing over US$70,000 producing original reports and insight. Most of the reports are free if you are from the industry and they have already been read by thousands of Key decision makers in the world of online travel.

To access the reports go to www.eyefortravelresearch.com/user/registration

TRIM

TRIM

REGISTER NOW!how To REgisTER Group Discounts:

For more details on group discounts please call Sinead Mallon at +44 (0) 207 375 7228 or email [email protected]

Hotel Discounts: We have arranged a special discounted room rate at The Westin. Reservation details will be sent to you when you register.

no risk reGistrations: If your diary changes DON’T WORRY! We accept cancellations up until Friday 14th August and a full refund will be given prior to this date. (With the exception of non-refundable bronze passes) Credit card registrations are subject to a 10% cancellation fee and cancellations must be received in writing.

“Outstanding! Presentations were excellent quality, full of useful content. The event exceeded my expectations on all levels.

Information I can use to move our organization to the forefront”

kini parente, DOSM, Hotel 1000

“I am leaving this conference a lot more intelligent than when I arrived. Not only have I gained

new information, but I am armed with the knowledge necessary to

bring our team up to speed”tom Mikovits, Director of Marketing,

South Point Hotel, Casino & Spa

“I am walking away with pages of specific, practical applications

and can’t wait to go back and share them with my hotels”

allison Handy, Regional Director of Sales, Prism Hotels

“Very insightful conference. Left with some great ideas that could be applied to destination

marketing” alana ainsworth, Online Marketing Manager,

Positively Wellington Tourism

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NB: Full paymeNt must Be received BeFore the eveNt© Copyright 2009 First Conferences Ltd. EyeforTravel reserves the right to make changes to the programme prior to the event. All rights reserved. www.firstconf.com/firstconf/legal_notice.html This document contains original material which is protected by copyright. No unauthorised use of the material herein may be made without the prior consent of First Conferences Ltd. EyeforTravel is a proprietary creation and trademark of First Conferences Ltd.

Mobile Strategies for Travel 2009

Travel Distribution Summit

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september 16-17, The westin, Michigan Avenue, Chicago


Mobile strategies for Travel 2009Register before July 3


Buy a GolD pass to get the north american online travel report 2009

Thisreportisperfectforthosewhovaluestats,andwanttounderstandhowNorthAmericantravelconsumersarecurrentlybehavingandwhatchangesareexpectedinthenextfewyears.It’spackedfullofin-depthoriginaldataanddetailedanalysis,identifyingtrendswithintheairline,hotel,carrental,cruise,rail,bus,packageandonlineintermediarysectors.Plus,itincludesveryclearinsightsintotraveldistributiontrendswithinthedomesticandoutboundtravelsegments.

AMPLE OPPORTUNITY TO NETWORK WITH THE BEST IN THE INDUSTRY

Travel distribution is based on partnerships and at this event deals are initiated, refreshed and most importantly sealed. We know how important your time is, which is why we have specifically designed this event to allow you to meet your fellow delegates and start talking. These include:

ONLINE NETWORKING CENTER – For two weeks leading up to the event, you can network online with fellow delegates with our purpose built messaging service. Arrange meetings and avoid missing those crucial contacts

PRE-CONFERENCE RECEPTION – Pick up your badge, catch up with old friends and avoid the morning rush before heading out for the evening

NETWORKING DRINKS PARTY – At the end of an information-packed first day this informal reception is the perfect opportunity for you to meet your fellow attendees, see the products on offer and discuss the issues that have been raised

Register By July 3 to Benefit from Early-Bird Discounts! Register Now at: www.eyefortravel.com/mobile-travel

OVER 80 EXPERT SPEAKERS INCLUDING:

WHO YOU WILL MEETRegister before July 3


september 16-17, The westin, Michigan Avenue, Chicago


Mobile strategies for Travel 2009



Travel Distribution Summit Matthew Crummack, SVP Lodging, Expedia Julie Atkinson, Sr. Director Global Online Sales and Distribution, Starwood Hotels & Resorts Worldwide Scott Hyden, President, STA Travel Virginia Suliman, VP Web Design and Development, Hilton Hotels Corp. Anil Aggarwal, CEO, MileStone Internet MarketingRoseanne Landay, Director of Strategy and Business Development, Pleasant Holidays John Peters, CEO, Tripology Gregg Brockway, CEO, TripIt Cory Garner, Director of Merchandising Strategy, American Airlines Kyle Moore, VP Air and Ground Content and Shopping, Sabre Travel Network Diane Clarkson, Travel Industry Analyst, Forrester Research Mark Mahaney, Director, Internet Research, Citigroup Investment ResearchAshwini Karandikar, VP Client Services, Range Online MediaGlenn Fogel, EVP Corporate Development, Priceline.com

Chris Amenichi, Sr. Director International eCommerce and Distribution Planning, Continental Airlines Sam Shank, CEO, DealbaseTammy Peter, VP Channel Management, Wyndham Hotel Group Noreen Courtney-Wilds, VP Sales, JetBlue AirlinesTed Souder, Head of Travel – Central Region, Google Yen Lee, President, Uptake Jeff Davidoff, CMO, Orbitz Anne Payne, CEO, Be Dynamic Sharon McAuliffe, Sr. Director E-Commerce, Aston Hotels & Resorts Doug Miller, VP Global Media, Expedia Paula Twidale, EVP, Collette Vacations Jan Wood, Travel Industry Consultant Business Consultant, Teradata CorporationKate Burda, VP Sales, Extended Stay HotelsJessica Kornacki, VP Marketing, Endless Vacation RentalsBob Barnes, CEO, Zonder

Revenue Management and Pricing Dr. Peter Belobaba, Principal Research Scientist, Massachusetts Institute of Technology

Sharon Duffy, VP Revenue Management, Hilton Hotels Corporation Jeff Roy, Director – Air Revenue Management, Collette Vacations Jim Rozell, Revenue Optimization Leader, Carlson Hotels Worldwide Melissa Skluzacek, Director of Revenue Management, Midwest Airlines Julie Szudarek, VP Revenue Management, Orbitz Worldwide Chinmai Sharma, VP Revenue Management, Wyndham Worldwide Chris Anderson, Assistant Professor, Cornell University, School of Hotel Administration Matt Busch, Director of Pricing Strategy, InterContinental Hotels GroupKristi White, Director, Revenue Optimization, TravelCLICKHariharan Subramanian, Director, Sabre Holdings Greg Weiss, VP Revenue Management, Joie de Virve HospitalityKim Nugent, Corporate Director Revenue Management, Benchmark Hospitality International Scott Nason, VP Revenue Management, American Airlines (retired)Tammy Farley, Principal, The Rainmaker Group

Dr. Bill Brunger, Internal Consultant, Continental Airlines (SVP Network, retired) Andrew Goldstone, Sr. Director, Revenue Management, Isle of Capri CasinosMark Moliari, Executive Director of Revenue Management, Strategic Marketing, The Venetian Resort Hotel Casino Juston Parker, CEO, Parker Hospitality John Enright, Executive Director, Revenue Account Management, Preferred Hotel Group Kurien Jacob, SVP Revenue Management and Distribution, Highgate HotelsGreg Cross, Revenue Management Consultant & former SVP Revenue Management, Hilton Hotels Corp.

Mobile Strategies for Travel Gareth Morgan, Director of Product Management, InterContinental Hotels GroupChris La Rose, Director Website Strategy & Testing, Hilton Hotels Corporation Josh Steinitz, CEO, NileGuide Deanne Dale, VP Sales and Account Management, Travelocity Business

Sameer Poonja, VP Online Distribution & E-Commerce, Kiwi Collection Inc. Jared Miller, Sr. Director, Customer Self-Service, Continental Airlines Kristen Manion, Director, Direct Marketing and CRM, Delta Airlines Greg Brockway, CEO, TripItMichael Perhaes, Assistant VP Marketing, MGM Grand Hotel Ken Bostock, MD Airport Strategy and Continuous Improvement, United Airlines Chris La Rose, Director Web Product Strategy, Hilton Hotels Corporation Tom O’Neil, Account Executive, GoogleJeff Plaisted, National Sales Manager, Microsoft Mobile Advertising, Microsoft CorporationMichael Dalesandro, CEO, Where I’ve Been Mike Daly, VP Travel Services, Rearden Commerce Fraser Campbell, CEO, WcitiesKoen Bavinck, Sales Manager, Sound of Data April Bridgeman, Senior Vice President, BCD Travel Bill Bernahl, VP eCommerce, Hyatt

Below is a detailed breakdown of last year’s attendees

2008 ATTEndEEs by sEnioRiTy

2008 ATTEndEEs by CoMpAny TypE

39% Hotel / Resort/ Accommodation Provider25% Online Travel Agencies16% Technology/ Marketing Solution Providers17% Other suppliers (Cruise, Car, Airlines)3% Press, Academics, Consultants

40% Director24% VP17% Manager 14% CEO/MD/President5% EVP/SVP





