eyefortravel - online marketing in travel usa 2008

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Benchmark your strategy against these industry experts and ensure you don’t get left behind Focus on the fundamentals of online marketing – then place them in the dynamically profitable context of Web 2.0. Master the key areas of search engine optimization to ensure more customers find your site Manage customer relationships online – and fully exploit the power of Web 2.0, using social networking and user-generated content to increase sales Optimize – and upgrade – your site to increase conversion rates Exploit the rapid growth of video content to build brand affinity and drive more traffic across a variety of channels Increase your affiliate marketing initiatives to swell traffic, improve brand credibility and produce extra revenue Succeed at email marketing, even when response rates are falling Explore mobile marketing – and discover if you can be a travel business that makes it pay Spend your marketing budget wisely in a time of economic instability Researched and Organized by: Network with the most powerful minds in online travel marketing gain the maximum ROi from every marketing dollar you spend online – details inside Upgrade your Online Marketing Toolkit to Optimize Sales in a Web 2.0 Environment Part of the Sales and Marketing Series 25-26 June 2008, Marriott Downtown Magnificent Mile, Chicago Online Marketing in Travel 2008 if this is not your area of expertise, please pass this brochure onto your marketing department, so they can benefit Early Bird Discount SAVE $300! Register before 2 may 2008

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Upgrade your Online Marketing Toolkit to Optimize Sales in a Web 2.0 Environment.

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Page 1: EyeforTravel - Online Marketing in Travel USA 2008

Benchmark your strategy against these industry experts and ensure you don’t get left behind

Focus on the fundamentals of online marketing – then place them in the dynamically profitable context of Web 2.0.

Master the key areas of search engine optimization to ensure more customers find your site

Manage customer relationships online – and fully exploit the power of Web 2.0, using social networking and user-generated content to increase sales

Optimize – and upgrade – your site to increase conversion rates

Exploit the rapid growth of video content to build brand affinity and drive more traffic across a variety of channels

Increase your affiliate marketing initiatives to swell traffic, improve brand credibility and produce extra revenue

Succeed at email marketing, even when response rates are falling

Explore mobile marketing – and discover if you can be a travel business that makes it pay

Spend your marketing budget wisely in a time of economic instability

Researched and Organized by:

Network with the most powerful minds in online travel marketing

gain the maximum ROi from every marketing dollar you spend online – details inside

Upgrade your Online Marketing Toolkit to Optimize Sales in a Web 2.0 Environment

Part of the Sales and Marketing Series

25-26 June 2008, Marriott Downtown Magnificent Mile, Chicago

Online Marketing in Travel 2008

if this is not your area

of expertise, please pass

this brochure onto your

marketing department,

so they can benefit

Early Bird Discount SAVE $300! Register before 2 may 2008

Page 2: EyeforTravel - Online Marketing in Travel USA 2008

Understanding how the internet is changing the rules of marketing is a huge challenge for the travel industry right now. Which practices are obsolete? What opportunities should you pursue? And is success simply about revenues and the bottom line – or are there other equally valid definitions?

One thing’s for certain. It’s travelers who are leading this latest revolution. And they’re very clear about what they want. Reviews and recommendations from their online friends and peers, plus virtual tours of destinations and hotels are becoming almost as important as price.

Where does that leave you?

You’ve invested hugely in your website. Your booking engine’s a true revenue generator. Your data storage facilities allow you to tailor specific messages to particular customer groups. And in the face of economic slowdown, it’s even more vital to ensure every marketing cent you spend achieves maximum payback.

In short, you need to be convinced that the supposed wonders of Web 2.0 will be more than a just passing phase before you commit budget. But then again, if you hesitate… isn’t there a danger you’ll get left behind?

Online Marketing in Travel 2008 will help you solve the dilemma.

Reserve your place at the well-established event that consistently attracts 200 of America’s top travel marketing executives – with an agenda that reviews established marketing techniques, and embraces the best of the newIf you are among the thousands of travel professionals who have attended our events in the past decade, you know they’re distinguished by the caliber of the speaker faculty (you’re always guaranteed to hear from the foremost innovators and practitioners on the planet) and the quality of the knowledge and know-how that’s on offer to you.

This year is no exception.

On the one hand, we’ll make sure you’re up-to-speed on the latest trends in online marketing essentials like email, search, display advertising, and spiderweb linking strategies. You’ll see from the Conference Program, that these sessions will provide plenty of fuel for you to inject into your current marketing initiatives, to make them stronger still.

Then, once these fundamental marketing tools have been reviewed, we’ll start on Web 2.0.

New sessions for this year’s program include:

• Social Media: User-generated content and social networking sites are creating big buzz. But how do you turn that buzz into bucks? Do you need a new range of niche products? Can you ever hope to control what’s said about your products and brands? Should you be building your own networking channels? Or will you get a better return on your budget by using other people’s channels to promote yourself?

• Mobile Marketing: As Bluetooth and smart phones go mainstream, mobile marketing is finally poised to deliver on its potential. We’ll help you decide whether now is the time to incorporate mobile marketing into your mix – and if so, where to concentrate your efforts. Should you begin by sending reminders and telling your customers about unexpected events? Or can you embark on CRM programs to generate immediate sales?

• Rich-Media Content: Just as you were getting used to podcasts, should start shooting vodcasts? Video adds hugely to your customers’ website experience, and it’s becoming a marketing must. Which partners can help supply the content you need at acceptable cost? How do you close the video sale? And if a picture speaks a thousand words – should you be cutting the amount of copy on your web site – or not?

• Affiliate Marketing: Why are so many travel companies significantly increasing their affiliate marketing spend? Should you follow suit, or is this a bandwagon you can safely wave at, as it passes by? Is there a reason

– other than ignorance – why the big travel brands tend to avoid affiliates? How do you monetize partners? And how does the ROI stack up against other types of marketing?

Plus expert guidance on tracking and measurement, so you can ensure your budgets work as hard as you doWith so many online advertising options – tried and tested, plus new and exciting – it is now even more important that you know how to correctly analyze your marketing spend. That way, you can see how best to allocate your budget across the marketing mix.

Take search, for instance. You’ll see whether pay-per-click is becoming less cost-effective for you, now that so many travel businesses are vying for limited search space. And decide if it’s time to change your budget split between the key formats of search: Organic, paid, meta, Web 2.0, local, and mobile.

In short, the Conference will help you understand the more sophisticated ROI measurement systems to ensure your campaigns are more profitable from now on.

Superb networking – you’ll make dozens of new contacts and meet valuable new business partnersBy the time this event ends, you’ll have a roadmap that flags up a coherent, comprehensive marketing strategy. A strong marriage of proven online techniques and the most appropriate Web 2.0 possibilities, rather than just a series of random ad hoc initiatives.

You’ll also have the increased confidence that comes of knowing you’ve learned from the experience – and mistakes – of some of the world’s most successful travel brands, and picked the brains of senior marketers from hotels, airlines and online agencies. Plus a whole host of new contacts who can help you drive your business forward in 2008 and beyond.

This event will sell out. Immediate booking is strongly recommended.

For more information visit www.eyefortravel.com/crm2007For more information visit www.eyefortravel.com/smusa

Call the booking hotline now on +44 (0) 207 375 7551 (UK)

“The range of speakers and their knowledge and passion for the

topic was extremely inspiring. I came away with a long list of ideas to share

with the marketing team” Charlotte Johnson,

Tourism New Zealand

“It is great to meet others in the industry who are

experiencing my frustrations. It offers a level of sanity to know I’m not

the only one.” Liberty Wright,

Harrahs Entertainment

“EyeforTravel was extremely relevant concerning

hot topics and future trends to stay on top of your game. Thank you,

I’ll be back!” Amy Ras, Aruba Hotel and

Tourism Association

Travel marketing in the age of Web 2.0What’s next? How do you cash in on it? And how do you update the

fundamentals of online marketing to work successfully in this new era?

Page 3: EyeforTravel - Online Marketing in Travel USA 2008

Day One: Wednesday June 25 • 9am – 7.30pm

Social Media Marketing – CRM - Search Engine Marketing – Email Marketing – Website Optimization – Affiliate Marketing – Mobile Marketing

Search Engine Marketing – Email Marketing – Website Optimization – Affiliate Marketing – Mobile Marketing – Social Media Marketing – CRM

KeynoTe PreSenTaTIon:

Understand and Optimize along the Online Marketing Value spectrum: From Direct to Branding and search to social Media• Learnhowtoprioritizeyourmarketingdollars

and resources based on your particular value spectrum

• Howcanyoubuildanetpresentvaluementalityfor all your marketing initiatives?

• HowtomaketheCFOyourbiggestadvocate–strategiesthatwilltransformtherelationship

aaron cooper, VP Online Marketing, Orbitz Worldwide

SeSSIon 1: Search engIne MarKeTIng

Master all Key areas of search Engine Marketing to Ensure your site’s Visibility • SEMbudgetallocation:Shouldyoufocuson

local search, social media search, ppc, organic search,meta-search–orsomethingelse?

• Thedifficultiesofconqueringorganicsearch:Howdoyouachieveapowerfulreturnonyourmarketing dollars?

• AccordingtoForrester,payperclickannual costsareup33%:- Does this spell the end of ppc as a cost-

effective advertising model?- Is ppc going to disappear or just change

dramatically in the near future? - What analytical tools can help you justify

spending–ornotspending–onPPCcampaigns?

• TripAdvisorisaprimeexampleofdeployinguser-generated content to dominate search engine rankings.Howcanyouintegrateuser-generatedcontentintoyourownSEMstrategy?

• Howcanyouutilizelocalsearchtoincreasetraffic–anddeliverhighrevenues?

• Gettipsonmeasuringandmonitoringyour seM campaigns

porter Gale, VP Marketing, Virgin America

Narni Ilagan, Senior Account Manager, Google

Greg Johnston, Director of eCommerce, Hyatt Hotels Corporation

Doug stotland, Director, Microsoft Advertiser and Publisher Solutions

NetworkiNg Coffee Break

SeSSIon 2: WebSITe oPTIMIzaTIon

Optimize your Website to increase Conversion Rates • VirginHolidaysUKincreasedconversionratesby

25%byre-designingtheirwebsite.Howcanyouenhancewebsitedesign,siteperformanceandloading times to reduce abandon rates?

• Howcanyouenhancetheuserjourneywithlarger imagery, easier navigation and additional search options?

• AccordingtoForrester,43%ofsurfersbelieveshoppingontravelwebsiteshasbecomelessuseful.Doesyourwebsitematchuptotheexpectationsofincreasinglydemandingcustomers?

• Howcanyouoptimizeyourwebsitetopresentthe key aspects of your product and appeal to specificcustomersegments?

• Howcanyouuserich-mediacontenttoenhanceyourwebsite?

• Whatisbehavioraltargetingandhowcanyouutilizeittoincreaseconversionrates?Whatarethe dangers in using behavioral targeting?

steve pinetti, SVP Sales and Marketing, Kimpton Hotels and Restaurants

Dena Yahya, General Manager, Onetime.com

Yen lee, CEO, UpTake

rouNdtaBle luNCh Break

spotlight on social Media

PreSenTaTIon:

How are Consumers Behaving in a Web 2.0 Environment – and How Does social Media impact their Buying Cycle? • Whatimpactdoconsumergeneratedreviews

have on the customers’ decision-making process?

• DoesUGCrepresentthemissingcomponentin the online travel buying cycle? When do consumersseekoutUGC?

• Whatkindofmetricsapplytouser-generatedcontent?

• Howcanyouprofitfromconsumer-generatedcontent?

ken leeder, CEO, RealTravel

PreSenTaTIon:

Leverage the Power of social Media to Turbo-Charge your Online Marketing initiatives • Whichsocialmediatoolsaremostvaluableto

the travel marketer? • HowcanyouoptimizeUGCformarketing

promotions, product development, communications, and consumer insights?

• HowcanyouprovethevalueofUGCandconvince senior management to invest in and support your strategy?

cassandra Imfeld Jeyaram, PhD, Social Marketing Manager, Global Consumer Marketing, InterContinental Hotels Group

KeynoTe PreSenTaTIon:

Promote – and Protect – your Brand in the social Media space• Doyouneedtodevelopabrand-defensive

strategy to protect and monitor your brand in theworldofweb2.0?

• Howmuchofyourbrandimageisdependantonyour reputation in the social media space?

• Learnfrombestpracticesforpromotingyourbrand on social media sites

• Whatlegalcomplicationscanarisefromsocialmedia marketing?

• Tenimportantlessonsonhowyoucan“controlthecrowd”

randy petersen, CEO, FlyerTalk.com

NetworkiNg Coffee Break

PreSenTaTIon:

How Can Travel Companies Monetize User-generated Videos? • PodcastingnewsreportedthatintheUSAthe

averagepersonwatchesmorethan2videosonlineperday.Howbigwillonlinevideosget?

• Understandthebenefitsofusingvideocontenttoconvey the distinctive and attractive features of your travel products to online customers

• Encouragecustomerstocreateandsharerelevant rich-media content by setting up an online community

tim saarela, VP Marketing & Sales USA, Tripr.tv

SeSSIon 3: crM

successfully Managing eCRM in Travel 2.0: How to incorporate social Media initiatives into your strategy • WhenBritishAirwaysbannedsurfboards,over

15,000peopleprotestedonFacebook.Howcanyouusesocialmediatocreateadialoguewithyour customers? Will you ever be able to convert talk to sales?

• Whichinteractivetoolscanbestengageyourcustomersanddeliverthelevelofcustomizationandpersonalizationtheynowexpect?

• Isthereanopportunitytoturnyourloyalcustomers into evangelists by posting their experiencesandcommentsonsocial media sites?

• Howdoyousetupanonlinecommunity? Shouldyousetoneupforloyalcustomers– andwhatcanyouexpectinreturn?

• Isthereanyessentialdifferencebetweenuser-generated content strategies for customer acquisitionandcustomerretention?

• HowcanyourCRMteamassistyoursocialmediateamwithdollar-generatinginsightsintocustomersegments,profilesandpreferences?

• Potentialbenefitsandpossiblepitfallsofusingsocial media for loyalty marketing

Dr. Natasa christodoulidou, Ph.D, Assistant Professor of Marketing, California State University, Dominguez Hills

More Speakers to be announced shortly, please check the website for updates

eNd of day oNe CoCktail Party

Page 4: EyeforTravel - Online Marketing in Travel USA 2008

Day Two: Thursday 26 June • 9am – 5pm

Social Media Marketing – CRM - Search Engine Marketing – Email Marketing – Website Optimization – Affiliate Marketing – Mobile Marketing

Search Engine Marketing – Email Marketing – Website Optimization – Affiliate Marketing – Mobile Marketing – Social Media Marketing – CRM

KeynoTe PreSenTaTIon:

Bringing a Brand Campaign to Life across all Media Channels• Howdoyoubestconnectyourbrandcampaign

to your online and offline media buying decisions?

• WhatistheroleofaMicrositeintoday’sonlineenvironmentandhowcanitbeutilizedinaddinganotherdimensiontotheonlineexperience?

• Howcanyouleveragepartnershipstoenhancethe impact of your campaign?

andrea spiegel, VP Marketing, JetBlue Airways

Michael stromer, Director Interactive Marketing, JetBlue Airways

SeSSIon 4: affIlIaTe MarKeTIng

Use affiliate Marketing To generate Traffic, improve Brand Credibility and Boost sales• Understandwhythetravelindustryis

particularlysuitedtoaffiliatemarketing• 56%oftravelcompaniessayaffiliatemarketing

isacost-effectivewaytoacquirenewcustomers(econsultancy).Howcouldaffiliatemarketingbenefityourcustomeracquisitionstrategy?

• Howdoesaffiliatemarketingworkinternally?• Howshouldyouattractaffiliatepartners?

What are the common problems in dealing withaffiliatepartners,andhowdoyouovercome them?

• Getadviceoneffectivelytrackingyour affiliateefforts

• Whatistheidealwindowbetweenclicking and booking?

• Howdoyouensurecommissionsare calculated correctly?

Marston Gould, Director CRM and Online Marketing, Alaska Airlines

Jennifer Jurick, Director of Affiliate Relations, Hotels.com

Meg lee, Director, Brand Management & Advertising, Norwegian Cruise Line

NetworkiNg Coffee Break

SeSSIon 5: MobIle MarKeTIng

Can Mobile Marketing Really Play a Vital Role in CRM and Revenue generation?• Morethan65%oftravelmarketerssaymobile

marketing is not cost-effective (econsultancy). Isittoosoontogetinvolvedwiththisnewdirectdistribution channel?

• HowmuchwillitcostyoutosetupamobilemarketingcampaignandwhatROIshould youexpect?

• Howcanyouharnessthepowerofmobilemarketing to sell unsold inventory, get higher response rates and notify your customers of unexpectedevents?

• Whatfactorswillspurthegrowthofmobilemarketing?

• Whatmobilemarketingcontentwillappealtoonline travelers?

• Arepeopleevergoingtofeelcomfortablepurchasing travel products via their cell phones?

• HearhowtobuildmobilemarketingintoyourcrM strategies across all consumer touch points,fromacquisitiontoretentionandloyalty

• AccordingtoTelephia,66%ofpeoplefindmobileadvertisingunacceptable.Howcanyoucommunicate to your customers via mobile withoutalienatingthem?

linda anderson, VP Marketing, Red Lion Hotels Corporation

John Diamond, CEO, ekit

Buddy altus, Director of Online Distribution, Avis Budget

rouNdtaBle luNCh Break

SeSSIon 6: eMaIl MarKeTIng

Hear How to increase your Email Marketing sales • Travelocityhasadatabaseofover30million

peoplewhoarehappytoreceiveemailmarketingmessages.Howdoyougrow yourownemaillistandturnitintoagenuineselling tool?

• Hasemailmarketingreachedtheendoftheline?Willweseeresurgences–orisyourbudgetbestspentelsewhereinthe onlineworld?

• Toolsandtechniquesfortrackingemailmarketing and improving roI

• Howissocialnetworkingaffectingemailmarketing–andcanyouusefullylinkthe twomediums?

• Intherich-mediacontentworldoftheweb,howcanyouprovideenticingemailcontentwithoutrisking attractive display and deliverability?

• Isoutsourcingemailmarketingmorecost-effective than managing it in-house?

John caine, VP Marketing, Priceline.com

shirley tafoya, SVP Sales, Travelzoo

Natalie White, Director of Loyalty Marketing, Kimpton Hotels and Restaurants

NetworkiNg Coffee Break

sponsored Technology Workshop

evaluate cost-saving and money-making solutionsatthisintimateinteractiveworkshop. By attending you’ll hear about the latest marketingsolutionsthatcouldsignificantlyincreaseyourefficiencyandprofitability.Findoutwhichsolutionscanhelpyouincreaseyoursite’svisibility, improve email response rates, manage your customers and track your online marketing initiatives.Formoreinformationcheck www.eyefortravel.com/smusa

Interactive Participation

This conference is specifically designed to encourage active participation. Not only will you hear stimulating, thought-provoking presentations, you will have the chance to discuss key topics and get your questions answered. Each speaker will address the issues listed on the agenda and illustrate with real-life case-studies. Finally, the session moderator will generate a panel debate or field your questions directly to the speaker. Enough time is always given for you to get your questions answered and play an active role in the discussion. You’ll have ample opportunity to talk over the issues at hand and exchange ideas with speakers and your fellow delegates.

“EyeforTravel’s last event was the best conference i’ve ever attended. i’ve never walked away with so many action items and ideas for improvement for my brand site. i’m exited about being a travel marketer during this time of

incredible change” Alex Orson, Hyatt Hotels Corportation

Page 5: EyeforTravel - Online Marketing in Travel USA 2008

Yes!! Please register me for Online Marketing in Travel 2008

Mr / Mrs / Ms / Dr: First name: Last name:

Company: Position/Title:

Telephone: Fax:

Email:

Address:

Postcode:

Country:

Payment:

I enclose a check/draft for: $_________________ (payable to First Conferences Ltd)

Please invoice my company: $_________________ Purchase Order No.:____________________

Please charge my credit card: $________________ AMEX Visa Mastercard

Credit card number: Security code: Expiry Date:

Name on card: Signature:

NB: Full paYmeNt must Be received BeFore the eveNt© Copyright 2006 First Conferences Ltd. EyeforTravel reserves the right to make changes to the programme prior to the event. All rights reserved.

www.firstconf.com/firstconf/legal_notice.html This document contains original material which is protected by copyright. No unauthorised use of the materialherein may be made without the prior consent of First Conferences Ltd. EyeforTravel is a proprietary creation and trademark of First Conferences Ltd.

Block letters please

REGISTER NOW!

• Email: [email protected]. We will need your full contact details to process your registration

• OnlinE: Go to www.eyefortravel.com/smusa and submit your details for instant confirmation. You can pay directly on the secure site or request an invoice.

• mail: This form to: Registrations, EyeforTravel, 7-9 Fashion Street, London E1 6PX, United Kingdom

• Fax: Back this form to +44 (0) 207 375 7576

• Call: The booking hotline on +44 (0) 207 375 7551

5 Ways TO REgisTER

$2195

Register beforeMay 2, 2008SAVE $300!

$2395 $2495

Register before May 30, 2008SAVE $100!

Normal Price after May 30, 2008

$1495 $1695 $1795

$1295 $1495 $1595

GOLD• 2dayconferencepass• CDRomoftheconference

proceedings(withpresentationsandanaudiostream)

• EyeforTravel’sNorthAmericanOnlineTravelMarketingReport

SILVER• 2dayconferencepass• CDRomoftheconference

proceedings(withpresentationsandanaudiostream)

BRONZE• 2dayConferencePass

Part of the Sales and Marketing Series

Register on the Secure Website at www.eyefortravel.com/smusa

Call the Booking Line on +44 (0) 207 275 7551 to Reserve Your Place Today!

Register before 2nd may 2008 to SAVE $300!

Enhance your learning experience by upgrading to EyeforTravel’s Online Travel marketing Report…This report offers forward thinking marketers a comprehensive tool to drive conversions and increase ROI. Learn about different strategies companies are adopting including search marketing, online advertising, branding, social media, CRM, affiliate marketing and new technologies. Get an insight into what different companies value most, what has worked and what hasn’t and what their key objectives are. For those that value a good understanding of the challenges and opportunities of the online marketing mix; are interested in current practice; want to have recommendations and tips from industry leaders, real-life case studies, focused interviews and an exclusive analysis of EyeforTravel’s global online marketing travel industry survey - this report is invaluable.

25-26 June 2008, Marriott Downtown Magnificent Mile, Chicago Online Marketing in Travel 2008

DisCOunTs: Early Bird offers could save you $300! For group discounts please call James Brown on +44 (0) 207 375 7551 or email [email protected]

HOw TO Pay: Credit Card: Complete and return this form

with your credit card details Invoice: Complete and return this form

and you will receive an invoice Check/Draft: Payable to First Conferences Ltd.

DaTEs anD VEnuE:Conference: Wednesday 25 June –

Thursday 26 June 2008 Venue: Marriott Downtown

Magnificent Mile, Chicago

aCCOmmODaTiOn: We have arranged a discounted room rate at the Marriott Downtown Magnificent Mile. Reservation details will be sent to you when you register. It is recommended that you book early to take advantage of this offer, especially as our room block will fill up fast during this busy time in Chicago.

CanCEllaTiOns:All conference places are fully transferable without any charge. There will be no penalty for cancellations received before Friday 30th May 2008 (Credit card registrations are subject to a 5% cancellation fee) If written confirmation of a cancellation is not received before Friday 30th May 2008 we will be obliged to charge the full conference fee. Please note, you must inform the conference desk in writing of any cancellations: please email [email protected]. The organizers reserve the right to make changes to the program without notice.

“I am really glad I attended this event – the caliber of speakers

was amazing and I am returning to work inspired with new ideas

for my company” Rachel Salberg, Auto Club of Southern California

“This event was an excellent opportunity to exchange ideas

with high-level attendees in the travel industry”

Eric Rhodes, Schmap

“This event was both educational and entertaining. The networking

was fantastic and produced several meaningful discussions with

prospective partners” John Pope, TripHub

“The conference was very well put together and fruitful for the attendees. I would love to attend

the next conference” Philip Charles-Pierre,

Starwood Hotels and Resorts Worldwide

This conference is a key forum for high-level executives to network, learn & discuss their future strategy. see what your fellow travel marketers have said about last year’s event:

Page 6: EyeforTravel - Online Marketing in Travel USA 2008

This well-established event consistently attracts over 200 of the top marketing executives in the travel industry. By attending, you will have the opportunity to meet a unique cross-sector of the industry – all with one common interest – maximizing the return of their marketing spend. And to ensure that you get to meet them all, we have built ample networking opportunities into this event:

Part of the Sales and Marketing Series

25-26 June 2008, Marriott Downtown Magnificent Mile, Chicago

Online Marketing in Travel 2008

Register on the Secure Website at www.eyefortravel.com/smusa Meet With Key Figures in Online Travel Marketing in Chicago this Summer

To Register Call James Now on +44 (0) 207 375 7551 (UK)

Learn from these major online agencies, search engines, suppliers and industry gurus

Make the essential contacts you need to boost your online campaigns and get real-world advice from marketing experts

aaron cooper, VP Online Marketing, Orbitz Worldwide

linda anderson, VP Marketing, Red Lion Hotels

porter Gale, VP Marketing, Virgin America

Marston Gould, Director, CRM and Online Marketing, Alaska Airlines

Jennifer Jurick, Director of Affiliate Relations, Hotels.com

Buddy altus, Director Online Distribution, Avis Budget Group

randy petersen, CEO, FlyerTalk.com

Meg lee, Director, Brand Management & Advertising, Norwegian Cruise Line

ken leeder, CEO, VirtualTourist

Dr. Natasa christodoulidou, Ph.D, Assistant Professor of Marketing, California State University, Dominguez Hills

Narni Ilagan, Senior Account Manager, Google

Greg Johnston, Director of eCommerce, Hyatt Hotels Corporation

Doug stotland, Director, Microsoft Advertiser and Publisher Solutions

John Diamond, CEO, ekit

cassandra Imfeld Jeyaram, PhD, Social Marketing Manager, Global Consumer Marketing, InterContinental Hotels Group

steve pinetti, SVP Sales and Marketing, Kimpton Hotels and Restaurants

Dena Yahya, General Manager, Onetime.com

Yen lee, CEO, Uptake

Natalie White, Director of Loyalty Marketing, Kimpton Hotels and Restaurants

Michael stromer, Director of Interactive Marketing, JetBlue Airways

tim saarela, VP Marketing and Sales USA, Tripr.tv

John caine, VP Marketing, Priceline.com

andrea spiegel, VP Marketing, JetBlue Airways

EmAil: [email protected]

FAx: +44 (0) 207 375 7576 (UK)

CAll: +44 (0) 207 375 7551 (UK)

OnlinE: www.eyefortravel.com/smusa

mAil: Registrations, EyeforTravel, 7-9 Fashion Street, London, E1 6PX, UK

5 Easy Ways To Register

ONLINE CONTACT CENTER Organize meetings in advance and touch base with those crucial contacts through our online networking center. This online system will be up and running before the event so you can make initial contact and after the event to catch-up with the people you missed.

NETWORKING RECEPTION Thursday 26 June 5.30pm - 7pm - We know that you want to meet your fellow attendees in a social environment - which is why our networking receptions are always such a great success! Being held in the exhibition hall, this informal environment is the perfect opportunity for you to see the products on offer, meet your fellow delegates and discuss the issues that have been raised.

INFORMAL ATMOSPHERE AND IDEAL VENUE This event consistently attracts over 200 people which is an ideal size for you to network and meet new contacts. If someone is there, who you would like meet, you are guaranteed to catch up with them, discuss ideas and exchange business cards. The conference hotel is conveniently located right on Michigan Avenue (The Magnificent Mile), which means that you are ideally placed for post-conference meetings and experiencing all that Chicago has to offer.

COFFEE AND LUNCH The backbone of your networking, you will be able to cement new relationships and discuss future business opportunities during two lunches and four coffee breaks.

Early Bird Discount SAVE $300! Register before 2 may 2008