eye-pop e-brochure

Out of home advertising brochure.

Ad-Trikes & Ad-Vans

A little bit about us

Ad-Trikes

Ad-Van

Targeting the right people

Rates & Services

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At Eye-Pop we specialise in innovative out of home advertising and promotion. Our aim is to provide alternative advertising mediums that stand out from traditional formats, and deliver effective campaigns. We are a young business and have no qualms in admitting it. We feel that our youth allows us to be more flexible in our approach to clients, our products and advertising in general.

We pride ourselves on being innovative people, who would like to push the out of home industry forwards. With this in mind we would be more than willing to work on bespoke alternative advertising formats. To deliver new mediums or types of advertising that better attract your audience, and keep their attention.

Our alternative mediums work by shocking the viewer into looking. Whether its by taking a traditional poster and mounting it in one of our back-lit ad-bikes, or printing your message on a transparent floor mat. We make sure your target audience takes note, because they are viewing your message in an unfamiliar context. This means their guard is down when they view the message, and they are more likely to absorb it. It also means that we are able to precisely target your audience, and even move throughout the day. Enabling us to optimise the campaign, making us more effectivethan a lot of traditional static mediums.

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Ad-Trikes are a fun and effective alternative to traditional out of home advertising mediums. They are able to target your audience by moving throughout the day to where they are most likely to be. This increases the effectiveness of your campaign, and in turn makes it more cost effective. The Ad-Trikes can carry 2 x 6-sheet vinyl banners (1800mm x 1200mm) giving each Trike 4.32 m of advertising space to promote your message. Or a box that houses two 4 sheet posters(1524mm x 1016mm) can be used. The Ad-Trikes are also able to introduce personal selling tactics by briefing the riders on your

message and supplying them with extra promotional materials such as leaflets or product samples. They can also dress in your companys uniform to create extra continuity between them and the advert itself.By injecting a dose of pedal power into your next campaign, your committing to fun, high impact, and compelling way to effectively reach your target audience. Our Ad-Trikes can reach hi frequency locations to access hotspots such as food outlets during lunch time, near train stations at rush hour or on university campuses at peak times.

Dont get saddled with huge advertising bills...

Each Trike has 4.32mof advertising space to promote your message

*Ad-Trikes in Bristol, taken by Ben Dickason

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Our Ad-vans are designed to easily access inner city areas to deliver a huge impact in an optimum place. The vans boast two billboards mounted on an A-frame. Each is 1570mm x 2020mm equivalent of 2x4sheet posters, giving a total of 6m advertising space. This size and style is a perfect compromise between agility and visual impact. Unlike a lot of mediums, we can put your message where you want it, when you want it insuring the audience you want to attract is targeted. They are mainly used asa mobile medium however they can be parked in areas with large volumes

of traffic and used as a static. Our Ad-Van can access high profile locations where your audience are, or your competitors operate. For example main routes into towns, busy carriage ways, high streets, retail parks, and shopping centres. There is no doubt people will see your message.

Your advertisement can be illuminated for campaigns during the evening or during overcast conditions.

Our drivers can all be tracked, and contacted throughout the campaign enabling us to instantly change tactics if requested.

Take Ad-van-tage of our amazing mediums

We can put your message where you want it, when you want it

*Ad-Van and Trikes in Bristol, taken by Ben Dickason

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Advertising is useless if the right people arent

seeing your message. Traditional forms of out of

home advertising such as billboards are static, and

therefore limited in their ability to specifically target

your audience. Youre relying on your audience coming

to your advertisement. Where as with our Ad-bikes we

are able to move with your audience maximizing the

effectiveness of your campaign. Eye-pops Ad-bike

riders are recruited for their enthusiasm and abilities

to interact with your target audience. Our riders are

briefed on the message, product in question, and

who the audience theyre looking for is. This means

if they are following the originally planned route but

not encountering the right people, we can reassess

almost instantly and change tactics. Our staff can

be briefed on your specific campaign, giving your

audience a truly informative advert/message. Our

riders can be dressed in your corporate clothing and

there is on board storage, enabling the Ad-bike staff

to distribute leaflets or be used for product sampling.

Targeting the right people

Days Duration Daily Rate Additional Hours

1 6.5 hours 200.00 25.00 per hour2 6.5 hours 195.00 25.00 per hour3 6.5 hours 190.00 25.00 per hour4 6.5 hours 185.00 20.00 per hour5-9 6.5 hours 180.00 20.00 per hour10+ 6.5 hours 170.00 17.50 per hour




1 8 hours 200.00 25.00 per hour2 8 hours 195.00 25.00 per hour3 8 hours 190.00 25.00 per hour4 8 hours 185.00 20.00 per hour5-9 8 hours 180.00 20.00 per hour 10+ 8 hours 175.00 17.50 per hour


1 8 hours 290.00 25.00 per hour2 8 hours 285.00 25.00 per hour3 8 hours 280.00 25.00 per hour4 8 hours 275.00 20.00 per hour5-9 8 hours 270.00 20.00 per hour10+ 8 hours 250.00 17.50 per hour

Ad Trike Local Rate

Ad Trike National Rate

Ad-Van Local Rate

Ad-Van National Rate




1 6.5 hours 450.00 25.00 per hour2 6.5 hours 445.00 25.00 per hour3 6.5 hours 440.00 25.00 per hour4 6.5 hours 435.00 20.00 per hour5-9 6.5 hours 425.00 20.00 per hour 10+ 6.5 hours 420.00 17.50 per hour

The average cost of the metal stencil (based on complex-ity of design ) is 150.00, this is a 1000mm x 1000mm plate that will remain the property of the client once used. We can however store the stencil for any future work.

Images Local Cost National Cost25 450.00 525.0050 800.00 950.0075 1150.00 1300.00100 1500.00 1750.00

Artwork & banner production cost

Ad-van Banners 2020mm x 1570mm 225.00 (+vat) per set 2

Ad-trike Banners 1010mm x 1520mm 115.00 (+vat) per set 2

Flags (double sided) 130.00 each

All prices subject to VAT. at 20%

Flag Walkers Local RateBased on 2 x Flagwalkers

Flag Walkers National RateBased on 2 x Flagwalkers

Reverse Graffiti

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For more information on any of these mediums you can either go to our website:

www.eye-pop.com

or call us on:

01454 773 180

eye-pop e-brochure

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