externally set assignment 2012.13 anchorage
TRANSCRIPT
Anchorage and Polysemy
AS PhotographyExternally Set Assignment
Externally Set Assignment
Review some semiotics
Discussexamples
Create own examples
Feedback
FIRSTSOME THEORY
Anchorage and Polysemy
• Images are POLYSEMIC – they can have many meanings; we are all different so see things differently
• Adding text to an image can ANCHOR or guide the reader/audience to make the PREFERED meaning (the one the artist intended) or tomake it more polysemic
• This all came from Roland Barthes
John Hilliard, cause of death, 1974
Artists use ANCHORING
text to either change themeaning or make it morePOLYSEMIC
NOW SOME
EXAMPLES
Jim Goldberg
Amandine Alessandra
Duane Michals
Jeff Wolin
Babara Kruger
Robert Frank, Halifax Infirmary
Text scratched onto images (polaroids).
Gillian WearingGillian Wearing
Signs that say what you want them to say andnot Signs that say what someone else wants you to say,
TASK
• Choose one or two images that relate to the theme you have chosen in your exam
• Write on, under or around the image to either make it more polysemic or to anchor it
• Be prepared to explain back to the group why you wrote what you did and how it changed or anchored the original meaning
Summary
• You have one minute to write down one thing you learned from today
• You have one more minute to share this with the class and write down at least one other thing someone else has learned.
Keith Arnett
Sally Mann
ConicalGordon Matta-Clark, 1975
Tina Branney
Thomas Hoepker
‘Dust Breeding’Man Ray, 1920
Jim Kazanjian
‘New York at Night’Berenice Abbott, 1933
‘Calveras Dam II’Alma Lavenson, 1932
Richard Billingham
Arturo & Anton Giulio Bragaglia - Alchimia musicale, 1932
Jim Marshall
Samantha Maple
Rukes
Alexander Titerenko
‘Typologies - Gravel Plants’Bernd and Hilla Becher, 1981
SEBASTIAO SALGADO
Zoriah Miller
Ralph Eugene Meatyard