• Generate tourism dollars to sustain and diversify the Anchorage economy

• Maintain expert status for visitor information, statistics and resources

• Demonstrate to residents the economic value of tourism to the Anchorage economy

• Optimize revenues and ensure continued success of the Convention Centers while controlling costs

• Statewide Tourism Estimated Economic Impact: $1.6 billion

• Anchorage, 2007:• Leisure eei = $156 million• Meetings eei = $ 97 million• Meetings sold = $96 million

• 2007 Bed Tax: $ $20,424, 208

• 2008 Year to Date: 7% increase

• $85 million to General Fund

Travel AgentsTour Operators – cruise & motorcoachAirlinesMeeting plannersMedia, travel writersConsumerVisitor

Trade ShowsBlitzesFam ToursSite InspectionsSanta CallsAnchorage.net & printed collateralBid PresentationsAttendance PromotersDesk side visits / Sales Calls

Events

2008 Bid Presentations

Neighborhoods USA 1,200

June 2010 American Society of Parasitologists 300

June 2010 Western Economic Association 1,000

Sept 2010 Tastee Freez 1,000

Sept 2011 The Retired Enlisted Association 325

May 2012 Mosquito & Vector Control Association800

June 2012 International Liquid Crystal Society 1,000

Oct 2012 International Conservation Union 4,000

2007• 629 Meetings sold

or booked

• $96,411,771 EEI

• 91 Meeting planner FAMS

• 27,504 Peak room nights

JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC

Peak Tourist SeasonMay 16 – September 15

JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC

Holidays

Peak Summer

SeasonInternational, National,

Regional

International, National, Regional

Incentives/Corporate

State, Trade shows

Incentives/Corporate

State, Trade shows

Events Events Events

• 50,000 sf exhibit hall• 5,000 person general session• 3x the convention / meeting space

Functionality:KitchenLoad in /Load OutLocal Capacity

• 2011 - U.S.A Canada Lions Leadership Forum (3,500 delegates)

• 2012 - American Astronomical Society (1,100 delegates)

• 2010 - American Association of Professional Landmen (1,000 delegates)

• 2008 - Computer Vision and Pattern Recognition (1,300 delegates)

• 2008 – AFN (3,500 delegates)

• Doom & gloom in the news• High gas prices• Economic woes outside• War time

Leisure:• “Climate Sightseeing” • Mature Demographic• International Visitors• In-State Markets

Business• Association travel vs Corporate travel• Advance Planning & Bookings