extension marketing toolbox
TRANSCRIPT
Off-the-Shelf TemplatesOff-the-Shelf Templates
http://extension.oregonstate.edu/eesc/shelf-templates
PowerPoint ThemesPowerPoint ThemesFour Options: your Four Options: your choicechoice
Best Practices: Best Practices: GoalsGoals
Visual aid to support speaker’s messageVisual aid to support speaker’s message
Consistent “voice” of ExtensionConsistent “voice” of Extension
Ready-made design = faster workflowReady-made design = faster workflow
Best Practices: Best Practices: TextText
3-7 lines per slide / 3-7 lines per slide / 5-7 words per line5-7 words per line
Consistent font usage: “Trebuchet”Consistent font usage: “Trebuchet”
Use statements or lists, not sentencesUse statements or lists, not sentences
Use space – provide breathing roomUse space – provide breathing room
Best Practices: Best Practices: TextText
Don’t crowd the informationDon’t crowd the information
Avoid flashy or curvy fontsAvoid flashy or curvy fonts
ALL CAPS = YELLING!ALL CAPS = YELLING!
Avoid obscure abbreviationsAvoid obscure abbreviations
Best Practices: Best Practices: ColorColor
Limit to 2-4 shadesLimit to 2-4 shades
High contrast: white over dark backgroundHigh contrast: white over dark background
Colors to highlight Colors to highlight important conceptsimportant concepts
Don’t overdo itDon’t overdo it
Best Practices: Best Practices: Photos & GraphicsPhotos & Graphics
Avoid low-resolution imagesAvoid low-resolution images
Images & graphics should compliment Images & graphics should compliment the slide conceptthe slide concept
Just say “no” to cartoons & clip-artJust say “no” to cartoons & clip-art
Best Practices: Best Practices: Example #1Example #1The problem with this slide is…
• The text is too small and hard to read, especially with this font, which is Times New Roman
• There are too, many words per line: it needs to be more succinct
• Too many colors, and the colored text is hard to read against the dark background
• Elements are too “bunched up” i.e. there are few places for the viewer’s eye to rest
• Poor image quality: “pixelated” and grainy
Best Practices: Best Practices: Example #2Example #2
A better solution…A better solution…
• Larger text / san serif fontLarger text / san serif font
• Fewer words per lineFewer words per line
• Limited colors. Limited colors.
• Use of white spaceUse of white space
• High-quality photoHigh-quality photo
County Template: County Template: CoverCover
County Template: County Template: InsideInside
5 Tips to Increase Your Media Coverage
5 Tips to Increase Your Media Coverage
Find contact information for local journalists
5 Tips to Increase Your Media Coverage
Find contact information for local journalists
Know when to e-mail a full-fledged press release versus a brief news tip
What’s the difference between a news tip and press release?
News tips announce an event on a specific day. Send them as a short e-mail.
Press releases are often about people, broader topics and areas of human interest. They must be newsworthy.
What’s newsworthy?
• Unusual
• Local
• Timely
• Involves a prominent person or topic
• Has an impact on people’s lives
Examples of press releases• OSU Extension in Coos County offers new class on sustainable landscaping
• OSU Extension in Lake County hires new staff chair
• Forestry agent marks 30 years with OSU Extension in Clackamas County
• Sweet Home girl places first in 4-H livestock judging at nationals
• Forestry program improves environment and self-esteem of at-risk youth
• Master Gardeners in Linn County teach kids to garden
Examples of news tips• Registration opens for … (workshops like the forestry short course, pruning classes and pesticide use trainings)
• Lane County 4-H sewing clubs to hold fashion show for public April 18
• Master Gardeners in Benton County to hold plant sale May 2
• OSU Extension agents to teach classes at Albany ag expo June 3
• OSU Extension to collect old pesticides in Linn County Feb. 11
• 4-H in Wasco County to hold pet food drive March 14
• OSU Extension names Lake County agent ‘Educator of the Year’
E-mail with news tipSubject: OSU seminars at Better Living Show to focus on sustainability
Dear Ms. Anderson,I thought the following event might interest you. Oregon State
University will sponsor 37 free seminars at the Better Living Show from March 27-29 at the Portland Expo Center.
Topics will include how to grow vegetables year-round, raise chickens in a city and weatherize a home.
For a schedule, go to http://betterlivingshow.org.
I would be happy to provide contact information for the OSU speakers if you would like to interview any of them beforehand.
Best regards,
Example of a Capital Press calendar listing(Don’t send 4-H, Master Gardener or nutrition ed events!)
Subject: OSU Extension to host IPM workshop Feb. 13 in Eugene
Dear Editor,I thought the Capital Press might be interested in the following event:
Feb. 13 – Grasshopper Integrated Pest Management workshop, OSU Extension office, Eugene. 8 a.m.-5 p.m. Information: 541-523-6418 or [email protected].
Best regards,June JohnsonOffice managerOregon State University Extension ServiceLane County
E-mail with press release
Subject: OSU Extension teaches kids to be entrepreneurs
Dear Ms. Williams,I thought the following press release from the Oregon
State University Extension Service in Clatsop County might interest your readers.
Best regards,Gretchen FiskOffice managerOregon State University Extension ServiceClatsop [email protected]
5 Tips to Increase Your Media Coverage
Find contact information for local journalists
Know when to e-mail a full-fledged press release versus a brief news tip
Write an irresistible press release
5 Tips to Increase Your Media Coverage
Find contact information for local journalists
Know when to e-mail a full-fledged press release versus a brief news tip
Write an irresistible press release
Include photos
5 Tips to Increase Your Media Coverage
Find contact information for local journalists
Know when to e-mail a full-fledged press release versus a brief news tip
Write an irresistible press release
Include photos
Identify alternative opportunities for media coverage
Alternative opportunities for media coverage
• Letter to the editor
• Op-ed opinion essay
• Newspaper column
• Blog
• Local radio or cable access TV
• The Extension Web site in your county
High Mileage Photography
Making the most of a photo opportunity…
Shoot for multiple use. Most assignments have that potential.
Come early and leave late.
Look for images that say something.
And take lots of them.
Don’t forget the verticals.
What else can I shoot?
Environmental portraits.
Images that illustrate a process and tell a story.
