building a marketing toolbox
DESCRIPTION
**My contact information has changed from what is displayed in this presentation.** Presented at the Missouri Park and Recreation Association Southeast Region Conference in November 2010.TRANSCRIPT
BUILDING A MARKETING
TOOLBOXMichael Biedenstein
Marketing SpecialistDes Peres Parks and Recreation
Overview Introduction / Background
25 Tools from My Marketing Toolbox Essentials Next Step Throttle
5 More Tools from Your Marketing Toolbox
Questions
Social Media is not a substitute for value. It’s a means of demonstrating value,
but value must be there first. (@hrbartender)
Michael Biedenstein
Des Peres Parks and Recreation Marketing Specialist - December 2008 Fitness Specialist - November 2010
Kirkwood Football Statistician - Fall 2002 Social Media Director - May 2010
Currently manage 17 different social media accounts on Facebook, Twitter, LinkedIn, YouTube and Foursquare
The Essential Tools
Printed Materials
Activity Guide Flyers Mailers Press Releases
Organization Website
Email Marketing
Marketing Tool - Managing Social Media
The Next Step Tools
Find a tool that fits the program or event
Find a tool that reaches your target
audience
Use the tools with enough time to let them
work
Facebook Event
“Friend” or “Follow” Media
Foursquare Deal or Tip
YouTube Video
Online Event Calendars
Niche Websites and Social Networks
Google Maps and Google Places
Include in Existing Publications
City Newsletters Utility Bills New Resident Welcome
Packets
Postcard Mailer
Newspaper, Radio, TV, etc. Ads
Bathroom Ads
Your Ad Here
Free Class or Demo Especially effective with new
classes Many options on who is free
Free to everyone
Bring a friend free
Free class for new participants
Intro session is free
Free if you donate to charity(money, canned food, etc.)
Combine multiple on the same day for a special event or demo day
Offer a discount if participant signs up right after the demo
The Throttle Tools
Find a tool that fits the program or event
Find a tool that reaches your target audience
Have tools ready for quick usage
Great long-term tools, but can also work for one last push of registrations or event
attendees
Facebook Ad
Twitter Contest
Utilize search.twitter.com
Targeted Email BlastTarget Audience: Boys and
Girls (6-15) in or very near Des Peres
Past Participants the correct age
Local Punt, Pass & Kick
Local Pitch, Hit & Run
Flag Football League
Participants not already enrolled in this year’s program.
Sidewalk Chalk
Signs and Banners
Market at a Similar Class or Event
Similar Age Similar Interest
Reach out to Sponsor and Partners
Reach out on Social Media for shares, retweets and mentions
Supply flyers or marketing for sponsors to use or display
Ask to be placed in their marketing newsletters and calendars
Share Your Marketing Tools
In five groups, discuss other marketing tools or strategies that you
have utlitized or seen utilized.
Come up with your favorite tool(s) that have
yet to be shared in this presentation and
explain what made them effective.
ANY QUESTIONS?
Michael BiedensteinMarketing Specialist
Des Peres Parks and Recreation314-835-6153