Mobile Apps for Events: Adoption and LongevityEnhance the Attendee Experience and Extend the Life of your Event

presented by:

Matthew Donegan-RyanHead of Mobile Strategy for CrowdCompass

Today’s presentation will teach you to how to:

Decipher between the fads and trends

Position a mobile app to be a good experience

Extending the life of your event

Track results and communicate the mobile return on investment

Have you seen our new eBook?

Fad or Trend?

taken up with great enthusiasm for a brief period of time

general direction in which something tends to move

Fad Trend

up / down continual

Museum of Event Technology Fads

internet cafepassport stamps

“If you want a guarantee, buy a toaster.”

-Clint Eastwood

Hardware Shipments Comparisons

1 2 3 4 50

200

400

600

800

1000

1200

1400

1600

2010 2011 2012 2013 2014

PCs and Laptops

Smartphonesand Tablets

Tablet Shipments Alone

17M in 2010

122M in 2012

Advertising Numbers

1 2 3 4 5 60

5

10

15

20

25

30

35

40

45

2011 2012 2013 2014 2015 2016

TV

Radio / Outdoor

Print

Digital

MarketingCharts.com

Digital Ads will overtake traditional ads in 2015

20081 2 3 4 5

0

5

10

15

20

25

30

35

40

45

2009 2010 2011 2012

Do

wn

load

s t

o D

ate

(B

illio

ns)

App Downloads

40 billioniOS apps downloaded(half of those downloads were in 20127 fold growth by 2016 - Gartner)

Your Observations?

How many…

….times do you look at your phone per day?

…smart devices does your family own?

…apps do you have on your smart devices?

…hours per day is the phone near you?

Mobile is not a fad…

Position a Mobile App to be a Good Experience

Case Study: Event App DownloadsSociety of Critical Care Medicine

Your App Downloads

2011 2012 2013

1,2001,874

3,371

Preparing and Marketing Your App for Success

‣ 3,800 medical attendees‣ 100+ speakers‣ 5-day event‣ 80% download increase‣ Focused selection process

Position a Mobile App for Success

Who will be the project lead?

What info will you include?

How much time do you need?

How will information be populated?

What will it look like?

Layout and production schedules

Glossary of terms

Tools for Success:

How to Market Your Event App

Gather

Reinforce

Prepare your promotional materials(email, social media, website banners, conference posters, presentation templates)

PromoteCreate your promotion calendar andfigure out the “who, what and when”(website, communications)

Encourage your attendees to download the app(staff trained, registration handouts and posters, presentation template)

Don’t bite off more than you can chew

The Evolution

Basic spreadsheets

API personalization

Gamificationfeatures

Data for increased sponsorship

Branding CultureCommunity commitment

Year-round Engagement

Tactical

Strategic

2011 2012 20132010

The Evolution

Lessons Learned

Do think carefully about the pros and cons when choosing a vendor

Do test early and often

Don’t assume when it’s launched you’re done  

Don’t wait – expectations are growing while you’re waiting

Risk Management

Individualize the Experience

Attendees

Speakers

Sponsors

Exhibitors

Learn: accessible presentations

Network: contact sharing

Share: social sharing

Brand recognition: push notifications

Lead generation: banner ads

ROI: reports

Be seen: speaker profiles

Be shared: email and social media

Be popular: presentations that last

New leads: setting meetings

Not ignored: gamification

Brand awareness: extra promotion

Extend the Life of Your Event

Multi-Event Apps

Push Notifications

Reach your attendeesall at once

Notify attendees about updates, special offersand exciting news

Build valuable relationships and encourage engagement

Native vs. HTML5: Know the Difference

Live on user’s mobile device

Work without an Internet connection

Integrate with device features (camera and contacts)

Provide a snappier user experience

Allow push notifications

Native apps…

“The biggest mistake we made as a company was betting too much on HTML5 as opposed to native.”

Mark ZuckerbergCEOFacebook, Inc.

“We have definitely shifted from HTML5 to native…We recognize now that HTML5 is not allowing us to do the best for our users.”

Kiran Prasad Sr. Director of Mobile Engineering LinkedIn

Inspiring Commitment

‣ Individual learning‣ Content

‣ Sharing

‣ Year roundengagement

‣ Multi-event app‣ Push notification

Don’t Forget to Track Results and Communicate

them to Your Team

Expanded Metrics

‣ Total app downloads

‣ Number of people who used app per platform

‣ Number of times people opened the app

‣ Number of sessions opened

‣ Number of banner views and taps

‣ Number of times an exhibitor’s profile is viewed

‣ Number of times users share contact info

‣ Number of page views within the app

‣ Number of external page views

‣ Total tweets posted

‣ Top favorited activities and organizations

‣ Top rated activities and organizations

‣ Number of times an item is bookmarked

‣ Total number of notes taken

‣ Number of scheduled items per user

Non-Clickable Metrics

For your brand?

For your culture?

For the overall experience?

Recruiting and longevity?

Questions?

crowdcompass.com/essential-mobile-ebook

Download it now for free!