Experience Spatial IntelligenceRetail

Many stores are today providing free Wi-Fi access, but how much personal interaction and selling opportunities does this create? In most stores, where the Wi-Fi service is provided by a third party provider or is limited to basic internet access the answer is none.

Five hundred customers walked into your store today. When

did they arrive? How long did they stay? How did they interact

with the space and merchandise? Where did they stand?

Which area of your store did they spend most time in? Was

this their first visit? Will it be their last? Which products were

they most interested in? What offers did they look at? What got

them interested? What made them buy? Have you tempted

them back with a future offer?

You don’t need to have unique powers to know all of this; you

just need the capability to interact with your customers and

collect and analyse the wealth of intelligence being provided by

the movement of your customer’s smart phone or tablet.

Spatial Intelligence from Logicalis gives you the capability to

build rich mobile in-store experiences, track and analyse your

customers’ activities and interactions with your retail space,

and all in a way that’s discreet, ethical, visual, meaningful and

actionable, and provides your customer and your business with

real value exchange.

Retail Spatial Intelligence - Building Insights from your Customers Behaviour

Customers can choose to remain anonymous or they can

chose to engage in a trusted and therefore more ‘visible’

relationship with your brand by opting to subscribe to

additional services, promotions, newsletters and loyalty

programmes that you offer.

You can deliver more enjoyable, rewarding and profitable customer experiences

Logicalis Spatial Intelligence is more than just about building

customer insights, it provides you with the ability to deliver

richer in-store experiences, engaging your customers with

information, offers, events, video and a wealth of additional

content, directly to their smartphone or tablet.

And all without having to download an application – something

that is proving a costly and ineffective way of grabbing a

customer’s attention. Logicalis retail customers have found that

using the Spatial Intelligence web browser experience is 73

times more effective than a custom built in-store application.

How many of your customers are likely to visit an app-store just

to see what offers you might have in your store today?

Because Logicalis Spatial Intelligence is designed to offer

varying levels of personalisation, every customer can be given

a rich in-store experience and you can tailor the experience

to known individuals who are more deeply engaged with

your business.

Spatial Intelligence can also be fully integrated with existing

CRM systems, so you can connect the experience of

customers to actual buying patterns within the store, building

the most accurate picture of your customers behaviour

ever available.

You can offer your customers

• A more interactive and rewarding experience

• Useful product and service information

• Helpful product location aids and 3D store maps

• Timely discounts and promotions

• Incentives to visit other departments, concessions

or restaurants

• Security information and safety announcements

With Spatial Intelligence, you can adopt more powerful, timely

and effective marketing solutions. You can encourage your

customers to stay longer, go further, see more and spend more.

You can track their movement, their location, and their behaviour

The smartphones and tablets that every consumer now carries

around in their hands, pockets or handbags can be harnessed

to deliver rich and revealing insights into their choices,

movements and behaviour, enabling you to build a deep, rich

understanding of your customers and how well your retail

space allows them to interact with you.

And with the latest Wi-Fi technologies you can track the

motion of a device to within less than a meter; whether that

customer decides to use your Wi-Fi experience service or not.

2nd visit this week

1st time customer

Buying

Browsing

QueuingPriceChecking

Logicalis Spatial Intelligence enables you to:

• Track individual customer movements and behaviour

throughout your retail space

• Understand which displays, departments and locations

within your retail space attract the most customer traffic

and attention

• See how much time customers spend in each part of

your retail space

• Identify new and returning customers, and how many

visits they have made

• Identify customer ‘Dead Zones’, hot spots and

congestion points

• Analyse customer movements and behaviours by any

period of time: minute, hour, day, week, month, year

You can choose to build these insights from your own in-

house Wi-Fi network or consume the network as a service;

but the key to Spatial Intelligence is that by bringing the

insights in-house, you are not giving away your customers

experiences, movement, and behavioural insights to a third

party.

You provide the experience, you provide the network, and

you own the insights.

Spatial Intelligence comes with a world-class pedigree and unrivalled delivery capability

You can choose to have spatial Intelligence implemented

as an on-premise solution or delivered via the cloud as a

service. Logicalis can also provide front-end services to help

configure and personalise your in-store experiences and

marketing platform.

We have all the retailing experience and technical expertise

needed to tailor your Spatial Intelligence solution to meet

your exact requirements.

Logicalis can also design, build and optimise your network to

deliver great access to customers and also the location and

motion accuracy needed to build accurate customer insights.

Spatial Intelligence has been created by ITUMA, a Logicalis

Group company. ITUMA is a marketing company, rather than

a technology company. This is important because it means

Discover how Spatial Intelligence from Logicalis can help you optimise the profitability of every square meter of your real estate, and improve customer satisfaction, engagement and loyalty.

that Spatial Intelligence has been developed from a deep

understanding of customer engagement, behavioural science

and environmental marketing. It is a pure-bred marketing tool.

ITUMA is a German based company. Germany has the strictest

data protection regulations in Europe and Spatial Intelligence

complies fully with all current European regulations governing

the collection and use of personal data.

Logicalis is an international IT solutions and managed

services provider with proven expertise in communications

and collaboration; data centre and cloud services. We have

revenues of $1.6 billion and employ nearly 3,700 people.

Our technical specialists design, deploy and manage ICT

infrastructures for around 6,000 retail, corporate and public

sector customers worldwide.

Visit

www.uk.logicalis.com

Call

01753 490 767

Email

info@uk.logicalis.com

© Logicalis 2015. All trademarks are acknowledged. The information in this brochure is subject to change.

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