London | Norwich | Singapore

Experience Design is a team sportNUX 2014

November 2014

Leslie Fountain – Managing Director

@LjkFountain

London | Norwich | Singapore

Anyone can design

experiences...

@Ljkfountain @NUX3

But great experiences require a

variety of skills and disciplines

@Ljkfountain @NUX3

We are at a crossroad

@Ljkfountain @NUX3

What do I know?

Ergonomics and Human

Factors in the 90’s

Optimising human

performance at work & play

Designing for functional &

emotional needs

MD of Foolproof, Europe’s

largest experience design

agency

@Ljkfountain @NUX3

We do not design this...

We design this...

“That process felt really

quick and easy, I’d

recommend it to a

friend”

Experience Design (XD)

— A design practice

focused on human

outcomes

— Particularly the level

of engagement and

satisfaction

— Is relevant to the

user’s needs and

context

@Ljkfountain @NUX3

1. Embrace other disciplines

@Ljkfountain @NUX3

Lead by example by actively

listening to others

@Ljkfountain @NUX3

1. Embrace other disciplines

2. Look beyond the usual suspects

@Ljkfountain @NUX3

The usual suspects

@Ljkfountain @NUX3

Visual designer

UX researcher

Front-end

developer

Interaction designer

Information architect

Developer

Designer

IT &

Analytics

Consultant

Market

research Project

ManagerAccount

Manager

Your bigger, badder team

Content

strategist

Medical

expert

https://www.flickr.com/photos/good_day/

Look at things...

from a different perspective

“Common sense is the collection of prejudices acquired by the age of eighteen.”

Albert Einstein

@Ljkfountain @NUX3

—@Ljkfountain @NUX3

1. Embrace other disciplines

2. Look beyond the usual suspects

3. Facilitate better conversations

@Ljkfountain @NUX3

@Ljkfountain @NUX3

The user experience

Business strategy

+

Brand position

What the customer sees & feels

XP toolkit

— Current state experience

— Experience vision and

principles

— Experience roadmap

— Experience KPIs and

dashboard

Tim Loo

Strategy Director

tim.loo@foolproof.co.uk

@timothloo

@Ljkfountain @NUX3

1. Embrace other disciplines

2. Look beyond the usual suspects

3. Facilitate better conversations

4. Captain cross-departmental rugby teams

@Ljkfountain @NUX3

Legacy business models cannot keep up with the

fast pace of digital

@Ljkfountain @NUX3

Lean and agile UX is great for start-ups

...but how does it work for businesses over

100 years old?

@Ljkfountain @NUX3

Lean/agile UX principles

1. Early customer insight & validation

2. Collaboration & colocation

3. Cross-functional teams

4. Nimble design & continuous improvement

5. Shared understanding

6. Making over analysis

7. Getting out of the ‘deliverables’ business

8. Measuring KPIs

@Ljkfountain @NUX3

Moving from process-

driven relay teams

...to cross-

departmental rugby

teams

1. Embrace other disciplines

2. Look beyond the usual suspects

3. Facilitate better conversations

4. Captain cross-departmental rugby teams

5. Bring them on your journey

@Ljkfountain @NUX3

No, really, collaboration

Encourage feedback

and questioning, you’ll

thank me later

Which path will you take?

@Ljkfountain @NUX3

Join me on this new path

1. Embrace other disciplines

2. Look beyond the usual suspects

3. Facilitate better conversations

4. Captain cross-departmental rugby teams

5. Bring them on your journey

@Ljkfountain @NUX3

What will you do differently

What will YOU do differently?

@Ljkfountain @NUX3

London | Norwich | Singapore

Thank you

Contact us

Harella House90-98 Goswell RoadLondon EC1V 7DF

+44 (0) 20 7539 3840

Seebohm House2-4 Queen StreetNorwich NR2 4SQ

+ 44 (0) 1603 233 800

25 Seah Street #03-02 Singapore 188381

+65 6336 9270