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    2006 Prentice Hall 9-1

    Chapter 9Staffing, Training, and

    Compensation for Global

    Operations

    PowerPoint by

    Kristopher Blanchard

    North Central University

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    2006 Prentice Hall 9-2

    Introduction

    [In the new millennium], the caliber of thepeople will be the only source of

    competitive advantage.

    Allan Halcrow, Personnel Journal

    Of the top 100 UK firms surveyed by CendantInternational Assignment Services, 63

    reported failed foreign assignments.- www.expat.FT.com

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    2006 Prentice Hall 9-3

    Staffing Philosophies for Global

    Operations

    Firms using an ethnocentric staffing approach fill

    key managerial positions with people from

    headquartersthat is, parent-country nationals

    (PCNs).

    In a polycentric staffing approach, local managers

    host-country managers (HCNs)are hired to fill

    key positions in their own country.

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    2006 Prentice Hall 9-4

    Ethnocentric/PCN

    Advantages: PCNs familiar with company goals,products, technology, policies and procedures.

    Disadvantages: lack of development of local

    managers (impacts moral and commitment) andpoor adaptation and lack of effectiveness ofexpatriates

    Used when: inadequate local management, early

    stages of internationalization, centralized approachto globalization, close communication andcoordination with HQ is needed.

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    2006 Prentice Hall 9-5

    Polycentric/HCN

    Advantages: less expensive to hire a local

    than to create an expatriate, local managers

    can help with sensitive political issues andsome countries may require it.

    Disadvantages: difficulty of coordinating

    with HQ, conflicting loyalty of local, HQ

    managers do not get valuable experience

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    2006 Prentice Hall 9-6

    Staffing Philosophies for Global

    Operations

    In the global staffing approach, the best managers

    are recruited from within or outside of the

    company, regardless of nationality.

    Greater pool of candidates to chose from

    Usually more culturally savvy and adaptable

    Often more cost effective

    In a regiocentric staffing approach, recruiting isdone on a regional basissay within Latin

    America for a position in Chile.

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    Problems with Expatriation

    Selection based on headquarters criteriarather than assignment needs

    Inadequate preparation, training, andorientation prior to assignment

    Alienation or lack of support fromheadquarters

    Inability to adapt to local culture andworking environment

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    Problems with Expatriation

    Problems with spouse and childrenpooradaptation, family unhappiness: mostfrequently cited reason for expatriate

    failure.

    Insufficient compensation and financial

    support

    Poor programs for career support and

    repatriation

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    Training and Development

    Areas critical to preparation: cultural training, languageinstruction, familiarity with everyday matter.

    Challenges faced by expatriates China: a continuing problem for expatriates; one complained that

    at his welcome banquet he was served duck tongue and pigeonhead

    Brazil: expatriates stress that cell phones are essential becausehome phones dont work

    India: returning executives complain that the pervasiveness ofpoverty and street children is overwhelming

    Indonesia: here you need to plan ahead financially becauselandlords typically demand rent two to three years in advance

    Japan: expatriates and their families remain concerned thatalthough there is excellent medical care, the Japanese doctorsreveal little to their patients.

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    Cross-Cultural Training: Culture

    Shock

    Culture shock is a state of disorientation and

    anxiety about not knowing how to behave in an

    unfamiliar culture. The cause of culture shock is

    the trauma people experience in new and differentcultures, where they lose the familiar signs and

    cues that they had used to interact in daily life and

    where they must learn to cope with a vast array of

    new cultural cues and expectations.

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    Cross-Cultural Training: Culture

    Shock

    Honeymoonwhen positive attitudes and expectations, excitement,

    and a tourist feeling prevail

    Irritation and hostilitythe crisis stage when cultural differences

    result in problems at work, at home, and in daily living

    Gradual adjustmenta period of recovery in which the patientgradually becomes able to understand and predict patterns of behavior,

    use the language, and deal with daily activities, and the family starts to

    accept their new life

    Biculturalismthe stage at which the manager and family members

    grow to accept and appreciate local people and practices and are ableto function effectively in two cultures

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    Cross-Cultural Training: Sub-

    Culture Shock

    Subculture shock occurs when a manager is

    transferred to another part of the country

    where there are cultural differencesessentially from what she or he perceives to

    be a majority culture to a minority one.

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    Training Techniques

    Area studies, that is, documentary programs about the

    countrys geography, economics, sociopolitical history,

    and so forth

    Culture assimilators, which expose trainees to the kinds ofsituations they are likely to encounter that are critical to

    successful interactions

    Language training

    Sensitivity trainingField experiencesexposure to people from other cultures

    within the trainees own country

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    Integrating Training with Global

    Orientation

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    2006 Prentice Hall 9-15

    Integrating Training with Global

    Orientation

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    Training Host-Country Nationals

    Continuous training and development of HCNs

    and TCNs for management positions is an

    important factor for long-term success of the

    multinational corporation

    Ongoing development will facilitate the transition

    to an indigenization policy

    The company will have a well-trainedmanagement staff with broad international

    experience

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    2006 Prentice Hall 9-17

    Training Host-Country Nationals

    Training to facilitate e-business adoption is

    taking on increasing importance

    Training in information and communicationtechnologies is particularly critical for firms

    in new economy and emerging markets

    List of training needs for managers inEastern Europe

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    2006 Prentice Hall 9-18

    Compensating Expatriates

    Compensation is a crucial link betweenstrategy and its successful implementation

    Must be a fit between compensation and the

    goals of the firm

    Maintaining an appropriate compensationpackage is more complex than it would

    seemLittle variation in typical salary but there is a

    wide variation in net spendable income

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    Balance Sheet Approach

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    Compensating Expatriates

    SalaryLocal salary buying power and currencytranslation, as compared with home salary;bonuses or incentives for dislocation

    TaxesEqualize any differential effects on taxesas a result of the assignment

    AllowancesRelocation expenses; cost-of-livingadjustments; housing allowance for assignment

    and allowance to maintaining house at home; tripshome for family; private education for children

    BenefitsHealth insurance; stock options

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    Compensating Host-Country

    Nationals

    A number of variable apply including local market

    factors and pay scales, government involvement in

    benefits, unions, and the cost of living must all be

    considered

    Eastern Europeans spend 35% to 40% of their

    disposable income on food and utilities

    East European managers must have cash for about 65%to 80% of their base pay

    US managers must have cash of about 40%

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    Compensating Host-Country

    Nationals

    To be competitive, MNCs can focus on

    providing goods and services that are either

    not available at all or are extremelyexpensive.

    It is important to make clear what benefits,

    as well as salary, come with a position

    because of the way compensation is

    perceived and regulated around the world

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    Comparative Management in Focus:

    Compensating Russians

    Select Russian employees who are achievement-oriented and willing to take risks

    Tie individual bonuses to initiative and personalaccountability (to encourage individual goal setting).

    Organize social events and other group activities.

    Provide small-group incentives

    Provide a mix of short- and long-term incentives

    Tailor the compensation package to individualpreferences

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    Repatriation: Out of sight, out of mind

    Organizational problems: Perceived lack of recognition

    Loss of networking and mentor relationships

    Unsuitable job assignment

    Loss of career and promotional opportunities

    Loss of authority and professional freedom Resentment from colleagues and others

    System and policy changes as well as technicalobsolescence

    Personal problems: Social adaptation problems Loss of status and standard of living

    Financial problems

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    Looking Ahead

    Chapter 10Developing a Global

    Management Cadre

    Preparation, Adaptation, and RepatriationGlobal Management Teams

    The Role of Women

    Working within Local Labor Relations Systems

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    Training Priorities for E-

    Business Development

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