EXISTING PRODUCTS

FONTS USED BY ARTISTS

EXISTING PRODUCTS

FONTS USED ON EXISTING PRODUCTS

Here it is clear to see that Bruno Mars as an artist uses many different fonts to advertise himself. Like many others artists his name is written in the font that people know Mars for it is a specific font which we associate with him, this is what I’ll be using on my music poster and didgi-pack because it is conventional for artists to use a specific font to advertise themselves. I like how ‘Live’ is written because it is bold, and large but in a different font so this draws attention to this from the name itself. The contrast in colours outlines continuity and the yellow here refers back to Bruno Mars’ album ‘Do-Wops & Hooligans’ it then advertises the product clearly.

FONTSLike Bruno Mars/ Katy Perry also uses a font specific to her. The bright pink electro sort of font, is typical of the pop genre because it is bright and outgoing and you can tell it is Katy Perry just from the font. The ‘part of me’ font is in the same font as her name but is thinner and white which is in contrast but is effective. I like this font because it is girly and creates an impact, it is a font as an audience they would be able to remember the font and always associate it back to Katy Perry. It is effective because it stands out from the background of the poster.

FONTS

Here The Beatles only have one font on their poster. This is iconic to the band because most of their products are always minimalist and people know them based on their font because it refers to them as it is seen on all their products. I like that they only have their band name on the poster because it makes it appear realistic and you immediately look straight to the image. I will be having more than just a title on my poster though because I need to give more information to the audience about an upcoming album.

DIGI-PACK FONTSMoving on to digi-packs the fonts used on these products are a lot like the ones of the posters. The artists all use the same techniques and use their personal logo for their names so audiences and fans associate their selves with the artists. It is a clever technique because it reinforces them as artists. I like the font Ellie Goulding uses for her name because the spacing between the letters are equal and effective, making it easy to read and also to remember.

FONTS OVERVIEW

• I HAVE RESEARCHED INTO EXISTING PRODUCTS AND THEIR FONTS AND WHAT I THINK WOULD LOOK EFFECTIVE ON MY MUSIC POSTER AND MY DIGI-PACK, I WILL MAKE SURE THE FONTS I USE ARE THE SAME THROUGHOUT BUT THE NAME OF MY ARTIST WILL BE IN A DIFFERENT FONT TO BE LIKE EXISTING PRODUCTS BECAUSE I WANT THEM TO LOOK REALISTIC AND BELIEVABLE.