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EU DATA PROTECTION: RISK AND OPPORTUNITYWhat does the new GDPR mean for businesses moving forward?

Dell Vostro 3558

VIRTUAL WORLDS FOR BUSINESSWhat are the VR applications for the business world?

Styled for work. Styled for you.

EU DATA PROTECTION HOW TO DO A CORPORATE VIDEO

2 INTO 1 WILL GO

0 3 To buy online: store.exertis.co.uk F U T U R ETH

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CONTENTS

14 30 36

05 EXERTIS COMMENTPhil Brown introduces the June edition of The Future

06 MARKET STATS UPDATEWe look at the current technology trends you should be aware of

08 NEWS IN BRIEFA quick look at what’s happening in the technology market

10 VIRTUAL WORLD FOR BUSINESS

What are the VR applications for the business world?

14 EU DATA PROTECTION: RISK AND OPPORTUNITY

What does the new GDPR mean for business and how can resellers help their customers?

16 EXERTIS ENTERPRISE SOLUTIONS: FROM DATA CENTRE TO DESKTOP An overview of Exertis Enterprise Solutions and how resellers can benefit from an increased customer focus

19 SIRACOM ARRIVESInterview with Phil Brown, Exertis sales and commercial director, and Rob Leggett, Siracom co-founder, talking about the recent acquisition and the wireless market

22 FSB: SMALLER BUSINESSES UNDERESTIMATE CYBERCRIME

There are real business savings to be made by improving energy efficiency

26 HOT PICKSA range of bestselling business and mobility products available in May!

30 HOW TO USE VIDEO TO ENHANCE YOUR CONTENT MARKETING

A look at the benefits of video in generating sales through engaging content

33 THINK AV. THINK EXERTISWhy Exertis is the premier AV distributor in the UK and how we can help you maximise your visual offering

36 2 INTO 1 WILL GOHow 2 in 1s are bucking the trend in the PC market

42 LINX AND DIGITAL INCA case study on how the Linx tablet is helping digitally excluded children

46 MUST HAVE ACCESSORIESOur top 10 recommended accessory products for businesses

STYLISTIC R726

2 in 1 Hybrid Tablet PCBuilt for Business

Fujitsu recommends Windows.

Intel Inside®. Powerful Solution Outside.

Powered by Intel® Core™ i7 vPro™ Processor.

Contact your Exertis Account Manager for more information.


The STYLISTIC R726 is a 2 in 1 hybrid tablet device built for business, providing ultimate performance based on Intel® 6th Generation Core technology.

With its FHD 12.5" PLS display and full working day battery endurance the R726 is equally adaptable as a tablet or as a fully-fledged notebook when attached to the magnetic keyboard. Flexible input options such as active pen, multi finger touch and magnetic keyboard options enable you to handle your daily work efficiently and be more productive in the office or on the move.

The optional cradle dock provides maximum versatility for those users working from a desk environment.

The R726 is an “On Site serviceable device” with up to 5 years cover and Next Business Day Service via additional support pack options.

Welcome to the latest issue of Future Business. This

edition focuses on a couple of technology solution

areas. Firstly on page 16, you can find out more on how

you can work with us on enterprise solutions covering

server and storage, networking and infrastructure,

UC and security, and how you can take advantage of

our range of service offerings. As you will see in our

article about the acquisition of Siracom, a branded

wireless infrastructure and security distributor, we

are constantly adding to our portfolio to ensure we

can provide an end to end solution for resellers.

Secondly, on page 35, we take a look at one of our

biggest growth areas “AV” and how convergence with

IT is enabling more resellers to enter this market. Our

recent addition of a comprehensive range of cables

and connectors illustrates our commitment to provide

a one-stop solution.

We also take a look at two categories that are destined

to grow. Whilst the PC market has been struggling in

the past few quarters, one category has stood out. The

convertible or 2 in 1 market is a bright spot and one

where Exertis has plenty of choice, including being the

exclusive distributor for Samsung in this category. The

second area set for growth is VR. Whilst most talk about

the opportunity in gaming and there is no doubt about

that, we take a look at why VR has great potential in the

business arena. There aren’t too many vertical markets

where you can’t see VR having an impact in the future.

Not surprisingly, we aim to be in both markets to enable

you to take advantage of the opportunity.

Security is probably the most talked about issue in IT

and we are pleased to bring you an article from the

Federation of Small Business on cybersecurity. Allied to

that feature is the news about European General Data

Protection Regulation (GDPR). The legislation has finally

passed through the EU and comes into force in May

2018. This has implications for companies of all sizes

that hold personal data and we see it as a real chance

for resellers to start engaging with their customers on

this topic.

Finally, two very different articles. Video has become

a very important area in content marketing. We take

a look at why this is and how you can use this medium

to great effect in generating sales. The other article is

more of a case study about how a reseller has worked

with a number of suppliers, including Exertis, to pull

together a bundle that helps digitally excluded children

enjoy the benefits of technology in their education.

Hope you enjoy the read and the promotional offers,

and thank you for your continued business.

WELCOME FROM EXERTIS

Phil BrownSales and Commercial Director

Publisher Exertis

Editor Nerissa Tong

Design Sophie Hammond

Websitestore.exertis.co.uk

Altham

Sales: 01282 776 776 Address: Shorten Brook Way,Altham Business ParkAlthamAccringtonLancashireBB5 5YJ

To place an order please call 01282 776 776between 9am – 5.30pm Monday to Friday

Basingstoke

Sales: 01256 707 070 Address: Ashwood Chineham Business ParkChinehamBasingstokeHampshireRG24 8EH

To place an order please call 01256 707 070 between 9am – 6pm Monday to Friday

0 5F U T U R ETH

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To buy online: store.exertis.co.uk

STYLISTIC R726

2 in 1 Hybrid Tablet PCBuilt for Business

Fujitsu recommends Windows.


Powered by Intel® Core™ i7 vPro™ Processor.

Contact your Exertis Account Manager for more information.


The STYLISTIC R726 is a 2 in 1 hybrid tablet device built for business, providing ultimate performance based on Intel® 6th Generation Core technology.

With its FHD 12.5" PLS display and full working day battery endurance the R726 is equally adaptable as a tablet or as a fully-fledged notebook when attached to the magnetic keyboard. Flexible input options such as active pen, multi finger touch and magnetic keyboard options enable you to handle your daily work efficiently and be more productive in the office or on the move.

The optional cradle dock provides maximum versatility for those users working from a desk environment.

The R726 is an “On Site serviceable device” with up to 5 years cover and Next Business Day Service via additional support pack options.

BUSINESS TRENDS DRIVING DEMANDS

THE INTERNET OF THINGS PREDICTED SHIPMENTS BY 2020; WITH AN INSTALLED BASE OF 20.8 BILLION UNITS

6.6 BILLION

ENDPOINTSGARTNER

LONDON STOCK EXCHANGE

CANALYS

THE DECLINE IN UK

TABLETS SALES IN 2015COMPARED TO 2014

12%

PROPORTION OF THE UK ECONOMY ACCOUNTED FOR BY

TECHNOLOGY AND DIGITAL BUSINESS

BY

2020

BY 2020, MORE THAN 25% OF IDENTIFIED ATTACKS IN ENTERPRISES WILL INVOLVE IOT

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B U S I N E S S

Altham 01282 776 776 | Basingstoke: 01256 707 070 | store.exertis.co.uk

BUSINESS TRENDS DRIVING DEMANDS

THE INTERNET OF THINGS PREDICTED SHIPMENTS BY 2020; WITH AN INSTALLED BASE OF 20.8 BILLION UNITS

6.6 BILLION

ENDPOINTSGARTNER

LONDON STOCK EXCHANGE

CANALYS

THE DECLINE IN UK

TABLETS SALES IN 2015COMPARED TO 2014

12%

PROPORTION OF THE UK ECONOMY ACCOUNTED FOR BY

TECHNOLOGY AND DIGITAL BUSINESS

BY

2020

BY 2020, MORE THAN 25% OF IDENTIFIED ATTACKS IN ENTERPRISES WILL INVOLVE IOT

ALL-NEW 3 YEAR ON-SITE WARRANTY

For a full list of eligible products, go to http://www.asus.com/uk/event/3yearwarranty

Terms and conditions apply. 3 year on-site provided on selected models only.On-site service and response time may vary according to geographic location and parts availability. UK Mainland only.

The terms for this warranty offer are subject to change. For the latest Terms and Conditions, please see: http://www.asus.com/uk/event/3yearwarranty

Proud to champion innovative and reliable technology design, ASUS are proud to now offer 3 year on-site warranty as

standard across our Commercial ranges. Enjoy peace of mind on all-new mainstream and PRO Series Laptops, Chromebooks,

Ultrabooks, Desktop PCs, All-in-Ones, Monitors and Large-Format Displays.

The 3 year next business day on-site warranty will see users benefit from troubleshooting and diagnostic support, with on-site device repair by an ASUS Authorised Representative.

These services are available Monday to Friday, excluding holidays; next business day service when call is received before 12 noon local time in most locations

(depends on country limitations).

NEWS IN BRIEF

Exertis has launched a comprehensive range of cables and connectors for networking, landlines, IT systems and audio visual solutions providing high margin, attach sales for resellers. With more than 3,000 connectors and cables, the range includes mini DisplayPort, DisplayPort 1.2, HDMI® 2.0, USB, reversible USB 3.0, Thunderbolt, eSATA and Lightning. The Exertis Connect catalogue is available with details on the range including handy tips on choosing the right cable, connector, cord or adaptor including definitions, usage and wiring diagrams as well as practical advice.

Mark Reynolds, Exertis IT commercial director said “Our customers already buy infrastructure, IT, audio and visual products from Exertis. This presents a great opportunity for resellers to increase their margin by attaching cables and connectors to every sale. In many cases, this completes a solution for the reseller and enables them to buy from one distributor saving both time and freight costs”.

WHEN THE GOING GETS ROUGH THE TOUGH KEEP GOING

There’s no better solution than the Dell Latitude family of rugged tablets and notebooks for those users that need the best products for the worst possible locations. Whatever the hazard: accidental drops, vibration, water, dust and extreme temperatures, their durability and reliability is best in class. Choose from a Latitude 12” fully rugged tablet or a Latitude 12” fully rugged convertible. For a larger display, the Latitude 14” rugged notebook or Latitude 14” fully rugged notebook is available.Featuring:• Outdoor-readable screens with anti-glare treatment and glove-

touch capability• Sealed, customizable RGB backlit keyboards on all notebooks

and available for the tablet• Webcams with physical privacy shutters• Powerful and efficient Intel® processors • Intel® 802.11ac Wi-Fi with optional mobile broadband and

dedicated GPS• Common docking across Latitude Rugged notebooks and

specialized docking for the tablet; all with durable pogo-pin interface

• Independently-certified to MIL-STD-810G tests and IEC ingress protection standards

• Confident security with Dell Data Protection | Encryption and TPM

For more information on this featured product, please contact your account manager.

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EXERTIS LAUNCHES CABLE AND CONNECTOR RANGE

B U S I N E S S

B.I.G Red Book © Exertis Version 1 - August 2015 20

The Exertis icons have been designed to be unique to Exertis.

The icons represent key technology areas, services areas and vertical markets.

They are used to help visually identify information about our business that differentiates our brand from competitors.

The graphic style for the icons is a flat, minimal, one-colour which uses rounded geometry / square format.

When using icons in designs, the colour should remain consistent across the whole design and should not be a mixture of light or dark colour alternatives.

All templates are available to download from the brand hub at www.exertisbrandguide.com

Exertis brand icons

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Automation

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DVDs and Entertainment

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Lighting

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Exertis brand icons

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Exertis brand icons

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Specialist SoftwareDCAAS BUNDLE FROM EXERTIS

Together with data centre operator, Next Generation Data, Exertis has designed a data centre as a service bundle (DCaaS) designed to enable low risk, high margin business opportunities for resellers with customers taking first steps into cloud, unified communications hosting, disaster recovery management and many more applications.

Exertis will be the first in the UK to offer resellers leading brand rack server hardware including Dell, Lenovo and Fujitsu bundled with NGD’s Data Cube ready-to-run DCaaS hosting platform. This comprises a quarter rack configuration, connectivity, power supply, cooling infrastructure and a wide range of high speed network connectivity options. Half rack and full racks are also available. Exertis will manage this through its own billing system which allows resellers to bill end users with their own logo and headers without needing to invest in a platform of their own.

For further information, call the Exertis enterprise team on 01256 707 070.

BUSINESS TO TAKE OFF WITH WINDOWS 10

According to analyst Context, business will start to deploy Windows 10 towards the beginning of 2017. In the UK consumer space it already has a 97% share of the market but the business segment will start to catch up once the lengthy testing is complete, bringing a welcome boost to the PC market which has endured several consecutive quarters of decline.








Exertis brand icons

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WHAT’S NEW AT EXERTIS?

Exertis has added the following new vendors and products to its best in class portfolio:1. Exclusive distributor for Samsung’s interactive E-board: Ian

Neale, Exertis business manager for visual products, stated “Samsung’s interactive large format display is a real game-changer. It’s a complete, PC free, ‘out-of-the-box’ interactive solution that requires no extra hardware or cables, allows full on-screen wireless collaboration and opens up a world of new possibilities in the corporate market for more efficient and productive meetings. This is a key opportunity for reseller partners to gain an advantage in the rapidly growing corporate and public sector markets, and also a considerable replacement interactive whiteboard opportunity in education.”

2. Exclusive distributor for Samsung’s highly acclaimed, Galaxy S 2 in 1 product. Ask about Samsung’s evaluation programme.

3. Specifically designed for the SME market, Yealink provides an innovative, cost effective and enterprise-grade video conferencing solution that’s easy to deploy and use.

4. Fractal Design’s award-winning gaming enthusiast PC cases, PSUs, and cooling options are now available. Stuart Hatch, Exertis general manager for components commented “Exertis has the UK’s broadest portfolio for the PC enthusiast and gamer and the addition of Fractal Design is a perfect high-end complement to our growing range of PC chassis and accessories”.

5. Get a touch of StorMagic, a software defined storage vendor, now available from Exertis together with the launch of a new range of validated Lenovo and SvSAN hyper-converged solutions for SMB’s. Resellers can choose from three configurations.

“These new offerings see StorMagic and Lenovo delivering on the promise of a simpler, leaner and highly-available IT infrastructure, while significantly reducing the entry point for a hyper-converged solution, making this a perfect fit for small IT environments,” said John Glendenning, StorMagic, senior vice president of sales and marketing. “We are excited to be working with Exertis, a distributor that is ideally placed to challenge the status quo of traditional server and storage solutions”.

For further information on any of the above please contact your account manager today.

0 9To buy online: store.exertis.co.uk F U T U R ETH

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Investment in Exertis specialist print division has seen a number of new additions to the team to help resellers make the most of the opportunity. Sam Halstead has joined as our first Ricoh specialist and will be promoting a great trade-in offer with a 60 day money back guarantee. Emily Davy is our Oki specialist with some great discount offers on Siecho products. Nathan Price becomes business manager focused on commercial products. Exertis also has three dedicated print sales personnel on the road managing our closed channel markets for Lexmark BSD, Samsung OA and Oki ES.

For specialist help, please contact the print team on 01256 707 070.

EXERTIS ADDS TO ITS FOOTPRINT!








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BACK TO BASICS FOR IT SECURITY

The latest Verizon Data Breach Investigations Report portrays a case of déjà vu when it comes to cybersecurity with businesses failing to learn the lessons from the past and even failing to deploy the basics.

The report reveals that most attacks were generated using known vulnerabilities that organisations have never patched. This was verified at a recent CRN Security Summit where one reseller revealed that three quarters of the vulnerabilities had been known for more than 2 years and that some companies were still not implementing third-party patch management. Verizon stated that the top 10 known vulnerabilities accounted for 85% of successful exploits.

Phishing still remains a key threat with many attacks starting with a basic e-mail. The report showed that 30% of phishing messages were opened – up from 23% in the 2015 report – and 12% clicked on malicious attachments or links that installed malware. Phishing remains an effective and quick way to compromise targets said the report.

Indeed, human error still accounts for the largest proportion of security incidents, with 26% involving sending sensitive information to the wrong recipient according to the report. Improper disposal of company information, misconfiguration of IT systems, and lost and stolen assets such as laptops and smartphones were also highlighted.

But it’s not just down to human error, according to technology research firm Gartner, more than 25% of cyber attacks will involve the Internet of Things (IoT) by 2020. Gartner forecasts that 6.4 billion connected things will be in use worldwide in 2016, up by 30% from 2015, and will reach 11.4 billion units by 2018. However, researchers claimed that less than 10% of IT security budgets would be focused in this area and that security suppliers would have little incentive to provide usable IoT security features.








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DEADLINE DAY FOR FREE WINDOWS 10

Users have until 29th July to download a free upgrade to Windows 10. Beyond that date, it will cost £99 for the operating system (available from Exertis) or it will come as standard on new devices. The free upgrade offer was a first from Microsoft who claim it is running on around 300 million devices around the world and has been the highest rated upgrade for customer satisfaction of any version of Windows.

Windows 10 will also be the last operating version from Microsoft with free periodic upgrades as necessary.








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RESELLERS TO CONVERGE ON CCS

Exertis will be the major sponsor and partner for the Convergence Summit South (CSS) at Sandown Park on 27th and 28th September. Exertis has a market leading portfolio of vendors spanning the convergence market including voice, data, mobile, IT and everything in between. CSS is an event exclusive for channel partners: vendors and resellers.

For further information on the event and how to register go to http://south.convergencesummit.co.uk








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You could be forgiven for thinking that virtual reality (VR) only applies to gaming because this is where the initial excitement began. But it may not be gaming that provides the biggest business for VR in the future. Some analysts have described VR and augmented

reality (AR) as the fourth major platform shift after PC, the web and mobile. Certainly, it has a host of big name players battling for supremacy in the market: Facebook with Oculus Rift, Microsoft Hololens, Samsung Gear, HTC Vive, Google, and Sony also spring to mind. These companies have more than gamers in their sights. Without question, virtual reality isn’t confined to the living room, it has many applications in the enterprise market and these will continue to grow. Indeed VR could well transform some industries. So let’s take a look at some of the business applications for VR.

COMMUNICATION AND COLLABORATION

This can apply in many areas. Virtual Worlds where you can hold meetings more naturally with people based in various locations saving cost on travel, where you can more easily share projects and demonstrate prototypes enabling more active contribution from participants. VR could significantly improve the design process for colleagues who are working on the same project around the world, providing a way to visualise a product and a safe space to test new designs before committing to them.

EDUCATION

VR has the capability to enrich an experience as well as making the learning process more enjoyable. Opportunities in education are endless and can apply to people of all ages from primary education through to university students. Those companies that invest in these areas are likely to benefit from this huge market.

Whilst SDS has been around for several years, the momentum behind the technology is increasing exponentially, forcing the market to consider how quickly the approach, traditionally thought disruptive, will in fact become best practice and eventually mainstream in the datacentre. According to a recent IDC survey, more than 25% of organisations have already invested in software-defined storage solutions in 2015 and a further 40% are evaluating options. This was further evidenced by a poll conducted by SDS provider DataCore which revealed that many organisations are moving away from storage functions tied to specific hardware.

VIRTUAL WORLD FOR BUSINESS

1 0 F U T U R ETH

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B U S I N E S S









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RESOURCING AND TRAINING

HR departments will be able to take advantage of training personnel on equipment that may not be in the same location. It could be used for a variety of on-boarding procedures, even with initial interviewing of candidates. This would be able to happen from anywhere in the world and still feel personal and intimate. Virtual reality apps that can facilitate learning in a business environment will become the norm.

E-COMMERCE

Complemented by AR, VR is likely to have a big impact in on-line shopping and consequently for e-tailers and retailers. VR can create the opportunity for the consumer to see how something might look in their home or indeed on their person without the need to visit the store.

VERTICAL MARKETS

Here the opportunity is only limited by your imagination. But travel, estate agency, automotive, design and media are obvious examples. Why not experience the location you would like to visit and the hotel you might stay at before you travel. Geographical location will become irrelevant and present a great way for the travel company

to encourage an upgrade. Video has played an important role in showing prospective buyers a property. VR takes it to the next level and can save on the number of site visits that need to be made. Similarly, architecture is another sector that could benefit, creating a realistic image of a building that is hard to imagine from an architect’s plan. What if you could see the interior of a car you are interested in buying without the need to visit the showroom or be sitting in your living room watching a live sporting event in VR?

It’s clearly evident that the next few years are likely to be huge for VR. Companies will start to engage with their customers through VR experiences that educate, entertain and encourage sales by creating a truly immersive journey that enables the user to experience something that would otherwise be out of reach. In fact, the virtual and augmented reality market could become an $80 billion industry by 2025 according to a Goldman Sachs prediction earlier this year. $45 billion in hardware revenue and $35 billion in software by then. By comparison, Goldman estimated the current hardware markets for notebooks to be $111 billion and the video game console market at $14 billion. Businesses that don’t embrace VR and AR may well be left behind.

Sources and acknowledgements: VR society, Digital Trends, zdnet, techradar.

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WHAT IS THE DIFFERENCE BETWEEN AR AND

VR?

What is Augmented Reality?Augmented reality takes our current reality and adds something to it, as developers can create images within applications that blend in with contents in the real world. With AR, users are able to interact with virtual contents in the real world and are able to distinguish between the two.

What is Virtual Reality?Virtual reality is all about the creation of a virtual world that users can interact with. VR is able to transpose the user to somewhere else through visors or googles. This virtual world should be designed in such a way that users would find it difficult to tell the difference from what is real and what is not. Both virtual reality and augmented reality are similar in the goal of immersing the user but achieved in a different way. With AR, users continue to be in touch with the real world while interacting with virtual objects around them. With VR, the user is isolated from the real world while immersed in a completely fabricated environment.

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BUSINESS

With Future Mobile you get all the new and upcoming announcements from the Mobile, Accessory and Wearable Tech industries in one thoroughly comprehensive mobile magazine.

MOBILE

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After four years of protracted negotiation, the new European General Data Protection Regulation (GDPR) comes into effect on May 25th 2018. But what does that mean for businesses in the UK and what’s actually changed? Essentially, it’s a modernisation

of the data protection laws from 1995 taking into account the digital age in which we now live. The basic aim is to harmonise the existing data protection laws in place across the EU member states and will become directly applicable to all members without the need for national legislation. Under the new law, companies will need to ensure they take data protection seriously whist the rights of individuals will be improved in a digitised world of connected devices, social media and e-commerce.

For companies, data protection issues will now be more costly. Businesses that fall foul of the stricter laws will face fines up to 4% of their global revenue for the previous year or €20 million depending on which is the greater, a substantial increase on the maximum £500,000 previous penalty in the UK. They may even be required to show how they are complying with the legislation, irrespective of a breach.

KEY RULES FOR BUSINESS

Businesses of a certain size (estimated to be 250+ employees but that may not be the only criterion) will need to employ a data protection officer if they handle sensitive data or track consumer behaviour. (Firms whose core business activities are not data processing are exempt from that requirement). The definition of sensitive data has been extended to not only include online identifiers like cookies, RFID tags and IP addresses but also genetic and biometric data.

Data breaches will need to be reported within 72 hours of data controllers being aware of it, unless there are justifiable exceptional circumstances. Importantly, the legislation will apply to any company that handles EU citizens’ data even if they are not based in Europe. Data controllers will be required to conduct privacy impact assessments where privacy breach risks are high to analyse and minimise the risks to their data.

Irrespective of the Brexit vote, GDPR is going to affect UK businesses offering any type of service to the EU market, regardless of whether a business stores or processes data on EU soil, and whether the UK stays in the EU or not. What triggers the applicability of the GDPR is whether the data a business handles is about EU individuals or has the potential to identify individuals that find themselves in the EU – not about whether a company is in the EU. Rather worryingly, Computer Weekly reported that 44% of IT professionals were “unaware or only vaguely aware of the new rules”.

EU DATA PROTECTIONRISK AND OPPORTUNITY

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BETTER PROTECTION FOR INDIVIDUALS

The new rules will effectively give individuals more rights over their personal data. Perhaps, the most significant is the right to be forgotten. No longer will companies be able to retain or process an individual’s data if the person wishes it to be erased and the regulation puts the onus on business, internet companies (including social media platforms) and public bodies to notify users about how their personal data is being collected, stored and used. Erasure doesn’t apply to companies required to keep that data for legal reasons. Companies must not only notify individuals earlier but ensure that clear and affirmative consent to the processing of private data has been provided. Silence or inactivity does not constitute consent.

Under the new rules, an individual will also have the right to data portability, making it easier to request a copy of their personal data and transfer it to another provider, making it simpler, for instance, to swap e-mail or utilities provider.

As indicated earlier, another important change is the increased scope of the legislation, GDPR redefines the concept of personal data expanding it to include an individual’s IP address, pseudonyms and other unique identifiers. Companies engaged in personal data analytics will have to tell individuals what profiling activity is being carried out and for what purpose and then give the individual the opportunity to allow or not, such use of their personal data.

Organisations processing personal data will be required to conduct an audit of how the data is being protected and the safeguards and security that exists to minimise risk and ensure compliance with the GDPR.

WINDOW OF OPPORTUNITY

However, there are opportunities as well as risks to privacy. The legislation is complicated, yet to be challenged and in some areas open to interpretation but there will be no shortage of consultants to advise on policies and procedures and lawyers ready to assist companies and consumers on compliancy questions.

Securing data will need to be uppermost in companies’ minds and IT resellers have a two-year window of opportunity to help companies in this area. The GDPR provides organisations with the chance to seriously analyse their existing security processes and procedures to lessen the risk of a very expensive data breach. As has been shown to be the case, we are living in an era where any company can be a target for cybercriminals and many believe that data breaches are almost inevitable, so taking measures like data encryption should be seen as a prerequisite.

As more organisations move operations to the cloud visibility across the public, private and hybrid clouds will become critical. Larger organisations can take advantage of the latest technology to centralise their data and eliminate the risk of managing it across remote locations. Storing and protecting sensitive data in a centralised location where strict controls exist on access and where stringent policies and procedures apply to backup and replication would seem to be a wise move.

Data is the most important asset for many organisations and those that are proactive and build customer trust will gain a competitive advantage. Companies that get it wrong risk irrevocable damage to their reputation and loss of business. At the very least, the GDPR should act as a prompt for companies to review their security requirements.

Resellers looking for help and advice on security and storage solutions can contact the Exertis enterprise team on 01256 707 070.

For advice on GDPR legislation, contact a specialist consultant or lawyer. Sources and acknowledgements: Computer Weekly, The Independent, IT Pro, IT Governance.








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SOME KEY CHANGES FROM THE GDPR

• If your business is not in the EU, you will still have to comply with the regulation if you handle EU citizens data

• The definition of personal data is broader• The rules for obtaining valid consent are clearer• A data protection officer is mandatory for some

companies• Breach Notification within 72 hours• The right to be forgotten• Data portability• Audits to ensure data compliancy

FROM DATA CENTRE TO THE DESKTOP

Exertis Enterprise Solutions now adds even greater value than ever before. It delivers the most technical products, wraps them in expert advice, professional

services and support to deliver a premium service for reseller partners to access according to their need.

Trained, experienced and specialist customer facing teams are focused completely on solution sales across the enterprise technology landscape server and storage, networking and power, security, and unified comms and are conversant in the latest technologies, growth drivers and market trends. They have access to specialist technical resources and work with reseller partners, whether SMB, mid-market, or large system integrators, to understand and complement current strategies and introduce new opportunities and solutions. The team also add to current streams of business – whether aligned solutions into existing customers or new solutions into new markets. In addition to product and technology solutions Exertis Enterprise Services are on-hand to support and educate reseller partners and provide their customers with total peace-of-mind IT infrastructure operations. As standard all customers can access:

• Dedicated external Business Development Managers for joint business plans and ensuring the appropriate resources are aligned.

• Pre-Sales technical teams for technical consultation, solution scoping, end-customer engagement, proof-of-concept, product sizing, opportunity qualification and quote advice.

• Enterprise demo suite for training, testing and hands-on experience (with end-customers if required) of the latest technologies.

• Exertis Enterprise Services – professional pre- and post-sales support, education and advice.

SERVER AND STORAGE

As well as all the latest technology in the server, storage, back-up, SDS, workstation areas from leading vendors, the server and storage team help customers navigate, understand and exploit the latest technologies and complex growth areas. Convergence and hyper-convergence are currently hot-topics for many enterprises. In the converged infrastructure space the team aid resellers by taking the complexity out of the technology – what it is, why it’s current and an opportunity, and how to engage end-customers with it. For hyper-converged infrastructure the challenge of ensuring synergy between hardware and software is optimised is being overcome by Exertis building reference architecture and blueprints to help build reseller partners’ confidence and their ability to take Exertis turn-key solutions to market. Whatever the latest technology, the team help partners through:

• Sales and pre-sales training. • Hands on demonstration in the Enterprise Suite.• Loan equipment.• Server, storage & workstation build, test and configuration.• Bespoke quote and configuration tools.• Backup, disaster recovery & datacentre co-location options.

SECURITY AND SOFTWARE

Keeping on top of the fast-paced and rapidly changing threat landscape demands robust solutions. Leading-edge hardware and software security solutions cover firewall, end-points, MDM (mobile device management), email encryption and content security, enterprise wireless, network access control, network intrusion and monitoring, WAN optimisation and control, single-sign-on and two-factor authentication, anti-virus and malware, virtualisation and load balancing applications. Exertis’ reseller customers can access specialist and comprehensive knowledge of the total security landscape to ensure their customers, IT infrastructure is as safe and secure as possible. In addition to the standard Enterprise Solutions pre- and post-sales services the security and software team also provide:

• Compliance & audit based software.• POC and demonstration facilities.• On-boarding and development services.• Training and accreditation services.• Installation and management services.

EXERTIS ENTERPRISE SOLUTIONS

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NETWORKS AND POWER INFRASTRUCTURE

Catering for networks of all sizes, topologies and requirements across the areas of wired and wireless networking, power cooling, data centre, infrastructure and KVM is a detailed and complex arena. With technologies and vendors covering the commodity market right through to the new generation of WLAN enterprise and the power management requirements of all, the networking team have experienced, qualified staff working with reseller partners on every detail. The team features:

• Fully certified design and installation engineers.• Leading edge core network solutions.• Unparalleled power & cooling range including installation.• New generation of enterprise WLAN infrastructure.

UNIFIED SYSTEMS AND DEVICES

Covering the spectrum of voice, mobile and desktop integration the Exertis unified comms (UC) team helps reseller partners design, implement and install complex, multi-vendor, multi-site multi-technology solutions. The team provides support and advice on all aspects of business communications and UC and PBX installations: TDM to SIP, IP, GSM, 4G; CTI and CRM integration; contact centre solutions; Skype for Business; mobility; gateways; video and tele-conferencing; and all the headsets, handsets and devices necessary. The UC team are able to provide

• Hosted solutions.• Onsite demonstrations.• Bespoke on-boarding packages.• Free sales training.• 150 nationwide engineers.

EXERTIS AS A SERVICE – PROFESSIONAL ENTERPRISE

SERVICES

Every customer, every network and every solution is unique. Wrapped around all the technology areas is Exertis Enterprise Services – a suite of flexible, comprehensive and adaptable services that cover every step in the enterprise IT sales cycle. Reseller partners can benefit from as much or as little as required throughout each and every stage of the sales cycle – from initial scoping and discovery, to ongoing management and maintenance, and educating partners to deliver first-line end-customer support.

Exertis SCOPE - FREE Pre-sales Advice

As well as offering products that span all enterprise needs, Exertis Enterprise Solutions specialists are available for any reseller to call on for free and comprehensive pre-sales advice and service to help take the complexity out of their requirements. Named Exertis SCOPE, the specialist sales and commercial teams provide pre-sales advice through:

• Opportunity qualification.• Site surveys.• Demonstrations.• Webinars.• Live ‘in-network’ on-site demonstration.• Wireless site survey.• Proof of concept evaluations.

Post-Sale – Total Peace of Mind Services

Exertis Enterprise Services cover every post-sale requirement, from straightforward ‘break-fix’ through to a 24/7/365 complete, white

label, managed service. Exertis, uniquely, delivers all services to resellers with fully qualified engineers and support staff and from its own Network Operation Centre (NOC). None of the Exertis Enterprise Services are mere sell-through services on behalf of vendors. Each service covers a key need:

• Exertis DEPLOY accelerates implementation and deployment to get customers operational in the optimal time and with minimal disruption.

• Exertis MAINTAIN ‘break-fix’ support contracts cover all possible requirements with levels of cover according to need.

• Exertis MANAGE is the ultimate ‘safe pair-of-hands’ allowing resellers to deliver a comprehensive managed service without incurring the time, costs, staff and risk involved in setting this up in-house.

• Exertis ASSIST provides for the purchase, by the hour, of additional service credits outside a request-for-change of an existing Exertis MAINTAIN and Exertis MANAGE contract.

• Exertis EDUCATE delivers real-life, hands-on training by Exertis trainers all active technical consultants with real-world experience of deployment, configuration and support at Exertis EDUCATE centres in Accrington, Stoke and Basingstoke, or on-site.

• Exertis also provides resellers with help on how to become a cloud reseller and how to tap into the cloud’s business potential for the SMB market by providing ‘as a service’ cloud solutions for firewall, authentication, software, device and data centre.

EXERTIS NETWORK OPERATIONS CENTRE

At the heart of the Exertis Enterprise Services operation is the Exertis operated NOC. Featuring cutting edge technology it is an always-on operation ensuring customers’ installations are supported by qualified and experienced, network installation, management and monitoring experts working to best-in-class processes and service levels.

To engage with Exertis Enterprise Services simply call North 01282 776 776 or South 01256 707 070.

WITH EXERTIS ENTERPRISE SERVICES YOU’RE

ASSURED OF:

• 24/7/365 cover• 100% Exertis operated NOC• 100% vendor accredited & endorsed delivery• FREE pre-sales scoping & proof of concept• Qualified, experienced engineers• White label option• Flexible & tailored to customer needs • Vendor authorised training• UK wide training centres• Real-world, practical, hands-on training• Experienced and accredited trainers








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April’s acquisition of wireless and security solutions distributor Siracom was a firm statement that Exertis is committed to providing reseller partners with one of the most comprehensive end-to-end portfolios of enterprise solutions in the market. With the

integration of Siracom nearing completion we caught up with Siracom co-founder Rob Leggett and Exertis sales and commercial director, Phil Brown.

WHERE DOES THE SIRACOM TEAM AND EXPERTISE SIT

WITHIN EXERTIS?

PB: The acquisition came about because Siracom is a natural complement to the Exertis Enterprise Solutions on two fronts. Firstly, wireless, security and mobile device management products complete our enterprise offering from the edge and end-point devices, through connectivity, security and access control to the network, servers, storage and the datacentre, and all the wrap-around services to support it’s all now here at Exertis.

Secondly, the Exertis way of providing extensive product choice and access to specialists in the key technology areas means the Siracom team and their renowned, unmatched expertise and knowledge of wireless environments and security fit right into how we conduct our business.

WHAT IS THE KEY BENEFIT FOR CUSTOMERS?

PB: There are significant benefits for both sets of customers. Siracom customers can maintain their close relationships with the team and benefit significantly from the might of Exertis’ distribution engine, and Exertis customers can now be lavished with support and expertise across the wireless end of the enterprise from the Siracom team. It’s a win for all customers.

RL: The term “one-stop shop” is over-used and often abused. Here at Exertis it is now totally appropriate. Previously we could only offer a slice of the solution that our customers were trying to deliver. Now we are in the position where customers can not only talk to us about access and security but also all the devices, be they mobile or large format displays, and the whole back-end infrastructure too networking, servers, storage, datacentre and even applications running on the network. We can serve up the right specialist people at the right time to support and help resellers design, demonstrate,

EXERTIS WIRELESS AND MOBILITY SOLUTIONS – FORMERLY SIRACOM

specify install and support a complete end-to-end solution and reduce complexity. That is a real time-saver and enormous benefit for a lot of customers from SMB to very large integrators.

HOW CAN RESELLERS BENEFIT FROM BECOMING MORE

INVOLVED IN WIRELESS?

RL: Wireless is fundamental to the success of any project that seeks to utilise mobile devices over a private network, whether that is devices that belong to an organisation or devices that belong to the public. Since our foundation we have been at the leading edge in mobility solutions, delivering mission critical applications over wireless, meeting the business requirements of fast, reliable, safe, secure and managed. The education sector was a pioneer here. As schools put mobile devices and internet connectivity at the heart of teaching and learning, they were amongst the first high density high mobility environments. They found that their existing wireless solutions were inadequate and that simply spending money on new wi-fi did not provide a fix. We were able to demonstrate that our solutions enabled seamless school wide mobile learning and implemented solutions in over 4,000 UK schools via our channel.

The migration to mobility is now seen in retail, hospitality, leisure, health and corporate sectors. There are many greenfield sites as public access is considered for the first time and there is huge upgrade potential from early installs to provide higher reliability and better performance for many more devices. Wireless access is still a critical, and largely expected, element of infrastructure and end-customer service, but the world is moving fast and in many environments it provides an even more valuable service – customer insight. Take retail and hospitality; many now appreciate that wireless allows for device monitoring so opening up a world of insight into customer movement and behaviour. This is where things get exciting for us – we can now support customers on projects where large format displays instore can change messaging in response to user browsing, or movement through the store and dwell times in certain locations. How to ensure that customers make their purchase in store, not at home on the internet, is a far more valuable conversation for a reseller partner to have with their customer than purely the access point and connectivity. We can now have that conversation.

Exertis Wireless and Mobility Solutions – formerly Siracom, are fully integrated and ready to talk all things wireless. Call 01256 707 070.

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4 ways the Dell Storage SC4020works for your workloads

Regardless of industry or size, businesses, like yours, are running enterprise storage worloads - UC&C, OLTP,

database, ERP - in both remote o�ce and data center locations. To stay competitive, your critical applications need

to be able to access data quickly and e�ciently to turn customer interactions into transactions and information into

insights. Here’s how fully-optimized flash in the Dell Storage SC4020 can work for your workloads.

1. Flash that fits your budget 2. Scalable storage

from the start

3. More workloads, less investment 4. More users in a

compact form factor

Learn More ›1. Based on Dell analysis of Gartner data. Source: Competitive US list pricing from Gartner Inc., CP Storage, as of May 2014.2. Based on Dell internal testing at Dell labs using Oracle ORION toolkit in March 2014. Oracle workload performance will vary depending upon workload I/O profile and SC4020 drive configuration, usage and manufacturing variability.3. Based on Microsoft Exchange JetStress 2013 testing of 24 x 900GB 10K RPM drive SC4020 configuration in February 2014 in Dell Labs. Actual results will vary. 4. Based on internal analysis of Dell US list prices as of February 20, 2014, for Dell Compellent SC4020 all-flash solution vs. Dell Compellent 15K disk drive solution.5. Based on Dell internal testing at Dell labs using Oracle ORION toolkit in March 2014. Performance shown indicative of 12 WI dri Oracle workload performance will vary depending upon workload I/O profile and SC4020 drive configuration, usage, and manufacturing variability.6. Based on a June 2014 Dell whitepaper, "Citrix XenDesktop VDI with Dell Storage SC4020 All-Flash Arrays for 1,800 Persistent Desktop Users.”

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Altham 01282 776 776 | Basingstoke: 01256 707 070 | store.exertis.co.uk Altham 01282 776 776 | Basingstoke: 01256 707 070 | store.exertis.co.uk

Businesses across the UK face an ongoing challenge to protect themselves against the increasing threat of cybercrime. Smaller businesses, which generally don’t have the highly sophisticated systems in place to prevent fraud as do larger businesses, can be an

attractive target for cyber criminals.

High profile hacking scandals like the attack on TalkTalk in October last year, which cost the company eq. £60 million and led to the loss of over 100,000 customers, brought the issues of cyber security to the top of the news agenda. While the attack proved less invasive than first believed, customers were left angered by the company’s handling of the attack in its early stages and its apparently inadequate security systems.

This hack was on a large scale, but lower level cyber attacks occur on a daily basis and are an ongoing concern for many businesses. Companies need to take proactive steps to assess risks and address them. With SMEs often lacking specialist staff to cover growing issues around data security, it is important for businesses to maintain good housekeeping habits in order to minimise the risk.

WHY IS CYBERCRIME A THREAT?

The disruption caused by cybercrime is a serious barrier to growth and can cause irreparable damage not only to a business’s capability to trade, but also its reputation. Firms need to take steps to assess the risks of online crime and fraud. While an attack may be on a relatively small scale if customers cannot trust that their details are secure, especially their financial information, they will lose confidence in a business.

Many businesses simply don’t realise they are at risk and often, assume cyber criminals are only targeting banks or larger online retailers. The reality is that if you have an online presence, you are a target. It is vital that all businesses try to give time and consideration to their online and data security.

A report from the Federation of Small Businesses (FSB) into cyber security and fraud found that small firms lose up to £800 million per year to cybercrime. The research found that 41% of smaller businesses fell victim to cybercrime throughout one year, putting the average cost at around £4,000 per business. Around three in ten small businesses have been a victim of fraud, typically by a customer or client (13%) or through ‘card not present’ fraud (10%).

The report also found that one in five small business owners have not taken any steps to protect themselves from a cybercrime. However, 36% said they regularly install security patches to protect themselves

SMALLER BUSINESSES UNDERESTIMATE CYBERCRIME

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from fraud and almost 60% regularly update their virus scanning software to minimise their exposure to online crime.

However, some businesses will not even realise they have been a victim of cybercrime. A sophisticated hacker could access a system installing Trojan software or stealing sensitive information and a company might never know. If they do detect a data breach, investigating irregularities can be a time intensive and invasive exercise requiring support from expensive external consultants. A forensic investigation to establish vulnerabilities in a system can be a costly exercise.

HOW CAN SMALLER BUSINESSES PROTECT THEMSELVES FROM FRAUDSTERS WHO ALWAYS SEEM TO BE ONE STEP AHEAD OF EFFORTS TO TRY TO STAY SAFE?

Below are the top 10 tips from FSB for businesses to stay safe online:

Implement a combination of security protection solutions (anti-virus, anti-spam, firewall(s))

Carry out regular security updates on all software and devices

Implement a resilient password policy (min eight characters, change regularly)

Secure your wireless network

Implement clear and concise procedures for access to email and internet and have a Bring Your Own Device (BYOD) policy

Train staff in good security practices and consider employee background checks (even the most secure institutions in the world have suffered data breaches as a result of people using ‘password’ or ‘123456’ as their access codes)

Implement and test backup plans, information disposal and disaster recovery procedures

Carry out regular security risk assessments to identify important information and systems

Carry out regular security testing on the business website

Check provider credentials and contracts when using cloud services

Separate research from Cyber Streetwise and KPMG found that 93% of small businesses think about their company’s reputation frequently or all the time, but aren’t considering how a breach could affect it. The digital world provides huge opportunities for growing a business or reaching into new markets, especially for smaller businesses without a vast distribution and sales network, yet greater use of technology also means greater vulnerability to digital threats.

Major brands such as Sony’s PlayStation Network, Talk Talk, Target, Gawker and AOL suffered significant reputational damage following cyber security breaches. Despite high powered PR and communications support they found themselves struggling to rebuild customer trust. For a small business reputational damage can be crippling so all small firms should be aware of the risks and take steps to protect themselves against the escalating level of cybercrime. A cyber breach can happen to any business of any size and the repercussions should not be underestimated, leading to damaged reputations, hindered growth and in the worst cases entrepreneurs being put out of business. Building the resilience of their business to cybercrime is important and should be high on all small business owners’ lists of priorities.

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Rethink what a phone can do

Designed to makea lasting impression

The Samsung Galaxy S7 and S7 edge are designed to deliver enterprise performance that satisfies even the most demanding users, thanks to improved battery endurance, fast and wireless charging, and expandable storage.

You can count on S7 and S7 edge whatever you need to do, whenever you need to do it.

TOP 5 MOBILITY PRODUCTS

SAMSUNG GALAXY S7 EDGE The slimmest feel in your hand without compromising the big screen size. Running on powerful processors to run smoothly and quickly, handling every bit of the additional data on your microSD card with confidence. Rethink what a phone can do.

LG G5 Customise your phone features based on your needs with this modular design. Simply slide the battery out and replace it with an LG friend. When it comes to features, why settle when you can have it all?

SRP £529

EXER

TIS

BUSI

NESS

1

TOP NEW PRODUCTS

HOT PICKS

IOSAFE 216 The ioSafe 216 is a fireproof and waterproof, network connected, multi-drive NAS/RAID storage device for terabytes of precious business data. Wireless enabled to be controlled from any device connected to the internet.

SRP £625

OKI MC342DNW All-in-one A4 colour multifunction printer for the micro business or home office. Wireless network-ready, enabling it to be placed in the most convenient place.

1

FUJITSU STYLISTIC R726 This 12.5” tablet transforms into a full performance and full productivity notebook by simply attaching the slim Magnetic Keyboard. Its magnesium-aluminium housing delivers durability for business pros on the move.


SRP £895SRP £239

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SONY XA Your smartphone follows you everywhere. That’s why Xperia XA has been designed with a new look to truly harmonise with your life. Bringing together a stunning full-width display, a smooth, curved form and a size that’s not-too-big and not-too-small. It’s just right.

SRP £229

SRP £649

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NEC MULTISYNC® X474HB Deliver what is needed in high brightness environments with new connectivity and sensors to allow additional creativity in the content displayed and how it is controlled.

SRP FROM £3,326.48

TOP 5 BEST-SELLING BUSINESS PRODUCTS

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WILEYFOX SWIFT The Wileyfox Swift delivers outstanding specifications, with 4G LTE connectivity, stunning picture quality from the 13MP rear camera and a quad core Snapdragon™ 410 processor to bring this phone to the forefront of affordable smartphone technology.

SRP £129.99

5SAMSUNG DM82EBR Introducing the NEW range of Samsung Interactive Displays, with enhanced functionality. Available in 65”, 75” and 82” with embedded interactive whiteboard software; perfect for use in corporate or classroom environments.

SWANN VK-470822 A full CCTV kit including a 4-channel 720p network video recorder (DVR), pre-installed 1TB HDD and 2x 720p Swann Bullet CCTV Cameras. Features a clear, simple user interface for viewing live footage on your computer, tablet or smartphone.

SRP £299.99 SRP £5199

PROMOTION

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LG 360 CAMERA Capture the moment in the middle of a huge crowd, an epic cruise, a killer ski slope, or your favourite spot in the whole world, on the dual wide-angle 13 million pixel lenses and bring 360 pictures to life like never before.

SRP £199

TOSHIBA PORTEGE The Portege Z30-A was made to move. Starting at an ultra-light 1.2kg and highly robust, it’s the perfect companion to take on your business travels offering 12 hours’ battery life from a single charge.

SRP £975

LENOVO IDEAPAD 100SNever lug a heavy, clunky laptop around again. At just 17.5 mm (0.7”) thin and weighing a mere 1 kg (2.2 lb), the Ideapad 100S is perfect for your on-the go lifestyle.

SRP £149.99

MICROSOFT OFFICE HOME AND BUSINESS 2016 Office Home & Business 2016 is designed to help you create and communicate faster with time saving features, a new modern look, built-in collaboration tools, and the power of Outlook for email, calendars and contacts.

SRP £229.99

PLANTRONICS BLACKWIREUnique Dynamic EQ adjusts and optimizes settings on the fly, creating the best sound for voice, music, or multi-media. Easy to use, the Blackwire 310/320 offers premium hi-fi stereo audio (C320) and all-day comfort.

SRP £33.60

Harlow: 01278 822 822 | Basingstoke: 01256 707 070 | www.exertis.co.uk Altham 01282 776 776 | Basingstoke: 01256 707 070 | store.exertis.co.uk

Count on powerful productivity packed in a sleek, versatile 14 inch design with best-in-class security and manageability. Available with Dual Core and Quad Core processors. Advanced features, like industry-leading M.2 SATA and M.2 PCIe/NVME solid state drives, provide data transfer speeds up to 4x faster over traditional hard drivers. DDR4 memory processes data faster and reduces power consumption, while three USB 3.0, RJ45, HDMI and VGA ports connect all your devices and accessories.

Dell Latitude 14 E5470

Built for business. Designed to impress.


• Intel® Core™ i3 6100U

• 14” Display

• 4GB RAM

• 500GB HDD

• Windows 7 Professional

• Windows 10 Pro

Partcode DELL5470-5644


• Intel® Core™ i5 6200U

• 14” Display

• 4GB RAM

• 500GB HDD


• Windows 10 Pro



• Intel® Core™ i5

• 14” Display

• 8GB RAM

• 128GB SSD


• Windows 10 Pro


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If you don’t have a strategy for video in your content marketing, there’s every chance that your competitor does and that could lose you opportunities and even customers. The reasons are clear and the statistics are overwhelming for the use of video.

First some statistics. Cisco predicts that by 2017 video will account for 69% of all consumer internet traffic and that 80% of all internet traffic will be streaming video content by 2019, up from 64% in 2014. Syndacast tends to agree suggesting that 74% of all internet traffic in 2017 will be video. Nielsen claims that 64% of marketers expect video to dominate their strategies in the near future, and in another recent survey from Demand Metric 74% of all B2B marketers reported that video now converts better than other content types. Studies have also shown that using the word “video” in the subject line of an email can increase open rates by 19%, click-through rates by 65% and reduce un-subscribers by 26%. According to Twitter, videos and photos get the most retweets. In a recent Forbes article, it was claimed that the average number of internet users who watch videos each day has reached 100 million.

HOW TO USE VIDEOTO ENHANCE YOUR CONTENT MARKETING

REASONS TO BE SEEN

Now for some reasons. Video is a great medium for brands to build closer relationships with their customers, educate and convert buyers and increase customer satisfaction. What’s more it’s naturally engaging and in the digital age where people are simply overloaded with information, it's vital for any business to offer content that is easy to digest; if not, customers will simply move on. As it’s easier for the brain to process visual content, video does this very well.

As Forrester’s so aptly put it “If a picture paints 1,000 words then one minute of video is worth 1.8 million”. Imagine having to trawl through that on a website. Most importantly, research has shown that customers are more likely to buy a product having seen it being demonstrated on video. Indeed Forbes claimed that 90% of shoppers at major retailers indicated that video played an important part in making their purchasing decisions and research by Animoto said that 96% of consumers found videos helpful when they are making purchasing decisions online. According to the Online

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Publishers Association, 80% of internet users recalled watching a video ad on a website they visited in the last 30 days. Of these 46% took some kind of action after viewing the ad by searching for more information, visiting the advertiser’s website or purchasing the product featured. That’s a positive return on investment. Aberdeen Research concluded that video marketing in the B2B arena is the most popular form of content, followed by white papers and 3rd party research with Forbes reporting that 75% of executives watch work-related videos on business websites at least once a week.

IT’S SOCIALLY ACCEPTABLE

Social media platforms have been instrumental in driving video distribution and are important channels for video syndication for companies in many different industries. Once the province of YouTube, an increasing number of content marketers are opting to upload directly onto Facebook which allows up to 20 minutes of view time, although the average length is said to be under a minute (more on length of videos later). In September last year, 8 billion video views per day were reported on the Facebook platform alone. Twitter allows 30 second videos whilst Linked-In enables videos to be embedded into profiles and posts. Of course, there is always the option to create a link to YouTube. Importantly, the potential to go viral increases with video as users are more likely to share video than other forms of content.

OPPORTUNITIES FOR VIDEO ARE VARIED

So what type of video messages resonate with customers. Research from Ascend2 ranked the importance and effectiveness of different types of videos according to companies seeing the greatest success with video marketing as follows:

1. Customer testimonials2. On-demand product demonstration videos3. Explainer and tutorial videos4. Thought leader interviews5. Project reviews and case studies6. Live and on-demand webinars7. Video blogs8. Event videos

Interestingly, Vidyard noticed that many sales reps are leveraging video testimonials to illustrate the success of their product to potential customers. They predict some interesting trends in video marketing, particularly in the B2B market where tech savvy sales reps are using smartphones and webcams to record personal greetings or to send a follow-up message. Certainly, it seems that videos will become an important marketing tool providing the opportunity for customised on-demand product demos that can provide consistent messaging and sales efficiency. Personalisation of video content is also set to grow with content being delivered that is unique to each individual viewer for what Vidyard calls “a truly tailored content experience”.

VIDEO OFFERS A VARIETY OF BENEFITS

There are some other benefits to video as well. Rich media content, like videos, are favoured by search engines so your website has a better chance of being ranked higher by Google for instance. Analytical tracking is also easier than with traditional text and image based content. Not only can you tell which videos are being viewed








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and for how long but which ones are capturing the attention of your customers. Tracking the identities of your viewers is a great way to build a pipeline of sales opportunities.

SO WHAT MAKES A GOOD VIDEO?

First and foremost it’s the relevancy to your target market. If it isn’t engaging, informative and compelling then it won’t make a difference. Creating that interest at the beginning is vital. Research by Visible Measures claimed that marketers have no more than 10 seconds to grab the viewers’ attention with 20% clicking away from the video in that timeframe and 60% by the 2 minute mark. The length will depend on what type of video it is but no more than 2 to 3 minutes for most types. Again depending on its use, you will want the quality to reflect your brand. It doesn’t need to be a cinematic production but it needs to enhance rather than embarrass. However, with today’s technology it’s possible to make a great video that suits most marketing budgets.

Sources & Acknowledgements: The Guardian, Huffington Post, Forbes, Vidyard,

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A TEAM TO SUPPORT

Exertis AV is a specialist team within Exertis, supplying all AV technologies and beyond, from cables, connectors and brackets, right up to multi-screen

installations, and the IT kit needed to network, power and control remote installations. Additional customer benefits are realised via the Exertis distribution engine, providing tailored services to AV resellers in terms of finance, warehousing and logistics to support projects and roll-outs, and hence helping many resellers pitch for business previously beyond their reach.

The team are all highly experienced in the worlds of AV and IT and are driven to deliver the best service and support of any UK distributor. Passionate about technologies, vendors, and market opportunities they are positively evangelical when it comes to introducing non-AV resellers to the complementary world of AV. To stay ahead of the game and ensure customers get the best quality service available everyone is vendor and technology trained and the entire customer facing team enter the Exertis AV Academy and trained to Certified Technical Specialist level - a UK distributor first incidentally.

Buying power across Europe means great price and availability is a given, and specialist services are available to support all customers as they bid for business. Pre-sales the team provide technology demonstrations, joint marketing, bid and tender support in terms of product specification, price, assistance with credit and roll-out logistics. Post-sales services cover customer training (if required), set-up services, follow-up visits and virtual warehousing.

NEW TO AV?

In an increasingly convergent technology landscape, a unique pillar of Exertis growth has been enabling IT resellers to diversify into the complementary world of AV, bringing AV skills to IT resellers (and IT skills to AV resellers). In addition to the standard pre- and post-sales services, Exertis assist new customers by introducing products, technologies and installation scenarios in the AV Enablement Suite or on-site, having CTS qualified staff aid system design and specification, helping build a new end customer base through joint marketing, and assisting with joint customer visits and post sales training.

THINK AV. THINK EXERTISLeading brands, the most comprehensive end-to-end product offering, qualified and experienced staff, and an enviable suite of pre- and post-sales services. Is Exertis the premier AV distributor in the UK?

Following a fifth year of consistent organic growth, the Exertis AV team is moving closer to the goal of becoming the UK’s number one AV distributor. The criteria for this is not simply sales volume though, rather a mix of having the UK’s most comprehensive product range, working in partnership with resellers and vendors, leading the convergence of IT and AV technologies, and having the most qualified, best skilled team of any distributor.

SEEING IS BELIEVING

Resellers and their customers are now able to experience AV in the real world through another industry first - the Exertis AV Enablement Suite. Showcasing the latest AV technologies in real-world environments, the suite is open to all resellers and their customers to come and see, interact and learn how to make the most from digital signage and interactive technologies, and highlights the IT infrastructure, control environments and componentry involved.

WHETHER NEW TO AV OR HIGHLY EXPERIENCED, THE

EXERTIS AV TEAM ARE HERE TO HELP AND JUST A CALL

AWAY.

"AV is in our blood and our goal is simple - to have the best vendors, the best products, and the best service of any UK AV distributor. All delivered by the most knowledgeable people in the market."

Ian Aitken, general manager, visual business and AV sales.

10 REASONS TO ENGAGE WITH EXERTIS AV

1. Best in-class brands2. AV Enablement Suite for customer demonstrations3. On-site demonstrations4. Project roll-out service and support5. CTS qualified staff6. Logistics and finance support7. Exclusive bundles8. Joint customer visits9. Post-sales training10. Joint marketing programmes

Exclusive bundle offer For a limited time only, receive a FREE Samsung 32GB MicroSD EVO+ Memory Card and FREE McAfee Mobile Security when you purchase the new S7 or S7 Edge from Exertis.

FREE MicroSD EVO+ Memory Card Additional 32GB memory gives:- 2,500 more photos

egatoof oediv erom sruoh 4 -- Or 7,000 more songs

FREE McAfee Mobile Security Simple, powerful, and comprehensive security for your Smartphone

For more details contact your account manager today.Terms and Conditions apply


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B U S I N E S S

The PC market might still be declining but there is a bright spot on the horizon. At least, so say those analysts at IDC. Despite worldwide tablet shipments set to decline to 195 million units in 2016, down 5.9% from 2015, IDC forecasts that the overall

market will grow beyond 2016 and continue to do so, thanks to growing demand for detachable tablets. Having accounted for just 8% of the tablet market in 2015, IDC claims 2-in-1 tablets will make up 30 percent of all tablets shipped by 2020.

Market watcher, Canalys, reported a disastrous first quarter for the global PC market with tablets dragging the industry further into the doldrums: total global shipments of desktops, notebooks, two-in-ones and tablets totalled 101 million units in the first quarter of 2016, marking a 13% year-on-year drop to the lowest point since Q2 2011. (The EMEA market saw Q1 PC shipments shrink 15% year on year, with an 18% decline for notebooks). Only 2 in 1s bucked the trend growing 13% but tablets fell by 15% to just under 39 million units. Tablet shipments have seen six consecutive quarters of decline.

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SHIFT IN OPERATING SYSTEM AND SCREEN SIZE

IDC also predicted two trends for the tablet industry: more demand for devices with screen sizes of 9” or bigger, and a preference for Microsoft-based devices. Should IDC’s forecast prove accurate, Windows 2-in-1 tablets will take significant share away from both Android and iOS tablets. That’s good news for some, particularly as Exertis can offer resellers such a great choice in this sector, notably from Samsung with their Galaxy TabPro, a 12” detachable tablet that runs Windows 10, and is exclusive to Exertis, the Linx 1010 tablet, a 2 in 1 tablet with detachable keyboard. Also coming out in July the next Linx 2 in 1 device.

“This momentous shift in form factor will bring along the first significant impact of Windows-based devices that the tablet market has seen,” said Ryan Reith, Program Director with IDC’s Worldwide Quarterly Mobile Device Trackers in a statement. “Until we see a day where touch is introduced for Mac OS X and inroads are paved to bring Android and Chrome more closely aligned, we believe Windows remains the logical choice for detachable products,” he added.

This point was endorsed by Eric Smith, senior analyst at Tablet and Touchscreen Strategies who stated: “2-in-1 detachable tablets have reached an inflection point in 2015 as computing needs continue to trend more and more mobile and tablets with Windows 10 can compete against iOS in the premium and high price bands and equally well against Android in the mid and lower price bands.” According to their report the 2 in 1 detachable tablets recorded a 379% growth year on year in 2015 and shipments of Windows tablets alone grew 59% for the same period.

Microsoft’s own Surface tablets have encouraged more OEMs to enter this space. “Beyond the growing demand for detachable devices, we’re also witnessing an increase in competition within this segment that will help drive design, innovation, and a decline in average prices,” said Jean Philippe Bouchard, an IDC research director.

WHY CHOOSE A 2 IN 1?

So what’s the appeal of a 2 in 1 device and why should customers choose one instead of a standard laptop because in many ways they offer virtually the same. The answer will depend on what you intend to use them for. The obvious advantage of a 2 in 1 is its flexibility and versatility. The opportunity to flip from a laptop to a tablet, from business mode to watching a movie is something a traditional clamshell design can’t compete with. The portability of your 2 in 1 is also a consideration, although there may not be a massive difference in weight. It may depend on the screen size of your 2 in 1 versus your laptop. Today, there is quite a choice on display size but if portability is important then around 11” seems to be a popular choice for your detachable. Whilst today’s 2 in 1s are more powerful than ever, if you are a user requiring processor intensive tasks, the speed and graphics power of a laptop may well be a deciding factor. Fortunately, with Windows 10, your 2 in 1 has access to the same full programs as your traditional laptop and the benefit of touch screen technology.

Of course with a 2 in 1, you could have one less device to worry about. As most people have a smartphone, it seems logical that a detachable makes the best companion device. For business people on the move, switching from laptop to a tablet that, for example, fits neatly on your in-flight tray, rather than a cumbersome notebook that’s likely to get crushed when a fellow passenger puts their seat back, is a major plus, whether you want to watch a movie or catch up on some work.

COME TO EXERTIS FOR CHOICE

Resellers looking for a 2 in 1 Windows device have an outstanding choice from Exertis. If your customer is looking to experience a 2 in 1 then Samsung offer a four week trial through their demo pool program for the Samsung TabPro S. This product also comes with a standard two year warranty that is extendable to three on registration of the device. In addition, the choice also includes 2 in 1s from all their major PC manufacturers. The line-up includes: Dell XPS 12, Fujitsu Stylistic R726, Toshiba 220T and the Lenovo X1 and Miix 700.

If you need help choosing the right product for your customer talk to one of the Exertis PC team or your account manager on 01256 707 070.

Resellers looking for help and advice on security and storage solutions can contact the Exertis enterprise team on 01256 707 070.








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WORLDWIDE DETACHABLE TABLET MARKET

SHARE AND YEAR-OVER-YEAR GROWTH BY

OS, 2016* & 2020*

OS 2016* 2020*

ANDROID 18.2% 18.1%

IOS 28.5% 7.3%

WINDOWS 53.3% 74.6%

DETACHABLE

YOY GROWTH 73.0% 15.0%

Source: IDC Worldwide Quarterly Tablet Tracker, March 8, 2016

Why Windows 10 Pro?With Windows 10 Pro, you’ve got a great business partner. It has all the features of Windows 10 Home, plus important business functionality for encryption, remote log-in, creating virtual machines, and more.

Get fast start-ups, a familiar yet expanded Start menu, and great new ways to get stuff done, plus innovative features like an all-new browser built for online action and Cortana, the more personal digital assistant.

Right for business• Join your Domain. You can connect to your business

Domain or Azure Active Directory to use network files, servers, printers, and more.

• Enhanced encryption. Get additional security with BitLocker to help protect your data with encryption and security management.

• Remote log-in. Windows 10 enables you to log in with Remote Desktop to sign in and use your PC whilst working at home or on the road.

• Virtual machines. Create and run virtual machines with Hyper-V so you can run more than one operating system at the same time on the same PC.

• Your apps in the Store. Windows 10 lets you create your own private app section in the Windows Store for convenient access to company applications.

Why buy a new Windows 10 Pro device?Get more done easier and faster with the full range of innovative features.

• Work more effectively with improved memory and processing speed. Windows 10 starts up an average of 28% faster* than Windows 7.

• Access your devices quickly and more securely using hardware-based security like BitLocker, which can help secure lost or stolen devices, and biometric login options like Windows Hello** that let you access a device using face, fingerprint or iris recognition.

• Interact more naturally and efficiently with devices using new input methods such as touch, digital pen & inking, gesture, gaze and voice.

• Continuum:** Shift easily from touch and stylus to keyboard and mouse.

• Cortana:** Talk with an intelligent personal assistant to get more done.

Increase productivity with apps optimised for touch, pen and voice• Work more efficiently and naturally with touch-

optimised apps, including touch-optimised versions of Office that work great on small or large screen devices.

• Get a consistent app experience and settings on every device, whether it’s a 2-in-1, laptop, tablet or phone, with Universal Windows Platform apps.

• Choose from a wide range of affordable apps as Windows 10 developers continually create new ones.

A device for every need and budget?Whether you’re focused on affordability or looking for innovation, there is a Windows 10 Pro device for you. Select from a range of high-quality, versatile devices with built-in support for touch, stylus, voice recognition, mobile broadband and more** - on form factors from a small, thin 2-in-1 or laptop to ruggedized tablets to touch-screen conference room displays.

*Testing conducted by principled Technologies in July 2015 in a closed lab environment using OEM factory default images on a representative sample of Windows 7 devices. Each boot test was run 10 times and the averages compared. Average improvement in startup was 28%. ** Features and app availability and experience may vary by market and device.

SamsungGalaxy TABPRO SGalaxy TabPro S fits perfectly into a streamlined lifestyle, making for a capable companion every day.

• Intel® Core™ M3-6Y30 Processor• 4GB RAM• 128GB SSD• 12” FHD Display• Windows 10 Pro

Part code: SAMW703BLK

Call your account manager today and experience a Windows 10 Pro device

Lenovo ThinkPad Yoga 460The best of ThinkPad in a versatile four-mode YOGA package; surprisingly light yet ruggedly durable.

• Intel® Core™ i5 6200U Processor• 8GB RAM• 256GB SSD• 14” Multi-Touch Display• Windows 10 Pro

Part code: LEN20EM000QUK

FujitsuStylistic R726Transform into a full performance notebook by simply attaching the slim magnetic keyboard.

• Intel® Core™ i5 6300U Processor• 8GB RAM• 256GB SSD• 12.5” LED Display• Windows 10 Pro + Office 2013 Trial

Part code: FUJR7260M85ABGB


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THE ISSUE

There are 14.8 million students (schools, colleges and universities) in the UK, 7.2 million of which are school children. It is estimated that 1.2 million are

“digitally excluded” pupils i.e. without access to the internet at home. With 74% of all homework from schools set online, it is clear that many children are at a disadvantage. There has been a heated debate about this and two examples below from parents using netmums.com collaborate the concerns.

“Anybody think this is really unfair? Some people don't have computers or the internet, depending where you live the net can be very slow. In times when people are using food banks I just think it's not a great idea to expect everyone to have online access at home”.

“I think it's wrong to have homework online - especially for the younger kids. I don't have a computer just a little laptop which I don't want my kids using.”

“Not every house has a computer to the specs that might be needed and it doesn't encourage their writing skills."

FINDING THE

SOLUTION FOR THE DIGITALLY EXCLUDED.

DIGITAL INC, LINX ET AL TO THE RESCUE

Digital Inc is a specialist IT reseller that has teamed up with Exertis, Microsoft and EE to provide an exclusive discounted offer aimed at providing the most affordable mobile technology with superfast 4G broadband connectivity for parents, school children and students across the UK. The primary objective of the parties involved was to reduce the vast numbers of digitally excluded students and school children across the country by connecting them with a unique and exclusive 4G educational tariff powered by EE and a low cost but high spec’d Linx tablet from Exertis, running Windows 10 and pre-installed with Windows mobile from Microsoft.

The offer brokered by Digital Inc was seen by the company as an opportunity to help those disadvantaged by the digital age in which we live. Two bundles were made available incorporating either a 8” or 10” Linx tablet. The Linx 1010b comprises a 10.1” touch display with bluetooth detachable keyboard, 32GB of on-board storage for apps, downloads and files, a microSD slot (up to 64GB), seven hours of battery life and bluetooth connectivity. It comes with Windows 10 and Mobile Office pre-installed and runs on an Intel® Atom™ Z3735F Processor. The bundle includes a 4G EE Mobile WiFi Osprey 2 MBB MiFi/Charger with a 24GB Sim (valid to use for 1 year included).

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Digital Inc is also offering a special promotion incorporating a voucher code which is available to schools, colleges and universities. Parents, pupils and students can purchase a free Windows 10 Pro upgrade for the Linx 1010b tablet using the voucher.

AT A PRICE THAT MEETS THE CRITERIA

The Linx 1010 bundle is priced at an incredible £299, deliberately in line with the EEF (Education Endowment Foundation) tool-kit guidelines for 'Moderate impact for Moderate cost'. The Education Endowment Foundation (EEF) is an independent grant-making charity dedicated to breaking the link between family income and educational achievement, ensuring that children from all backgrounds can fulfil their potential and make the most of their talents. Their aim is to raise the attainment of children facing disadvantage by identifying and funding promising educational innovations that address the needs of disadvantaged children in primary and secondary schools in England. Schools can apply to the EEF on behalf of those parents that can’t afford the cost of purchasing the bundle.

In addition, pupils eligible for “free school meals”, looked after children, and children of services personnel are eligible for “pupil premium funding”. Schools are free to spend the pupil premium as they see fit. However, all funds are expected to be spent with the aim of increasing the achievement of disadvantaged pupils. The current levels are: Junior / primary: £1360 pa, Secondary: £960 pa, Looked after children: £1900 pa. Items purchased through this scheme can be purchased in the following way: by a school, college or university; by a parent or student privately or on a shared ownership with the school and the parents contributing 50% each, either as a one-off payment or an instalment plan, arranged with the school.

With these funding opportunities and Digital Inc’s bundle, disadvantaged parents are exempt from credit checks, contracts, line rentals, and hidden costs.

PROMOTING THE BUNDLE

Digital Inc are working with specific local authorities, schools and Microsoft to promote the bundle opportunity. Initially, it was launched at the BETT show supported by a specially built website with high SEO rankings: www.digitalinc.org. On the site, there is a great video from school kids talking about the Linx bundle: http://www.digitalinc.org/images/Digitalinc.%202nd.mp4

At present, Digital Inc are working with Bracknell and Croydon local authorities. It is anticipated that once adopted by a couple of local authorities, others will follow as it becomes more known.

Microsoft, EE and Exertis are promoting the bundle through their social media channels. This is expected to create some further noise about the proposition.








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CUSTOMER TESTIMONIAL

FROM BRACKNELL FOREST COUNCIL

"Bracknell Forest Council in collaboration with Digital Inc are committed to a drive to reduce digital exclusion in the area, therefore reducing the digital divide and increasing the educational opportunities for those that are currently disadvantaged.

The Council are instrumental in making available the Digital Inc educational discount bundles for hardware, software and 4G connection (Linx 1010B, Bluetooth keyboard, Windows 10 Pro, Osprey 2 MBB MiFi/Charger + 24GB Sim - no credit check, no contract, no line rental, monthly bills or charges) to all pupils and their families cross the Authority's area, in an endeavour to bring additional savings to its stakeholders."

Cllr Paul BettisonLeader of Bracknell Forest Council and Chairman of the Executive March 2016

CUSTOMER TESTIMONIAL

FROM UNIVERSITY OF SURREY

"Suggesting a Linx to a customer who has their mind set on a premium shiny tablet may not work every time, but lending one out will lead to more than a few surprised faces, especially when they learn how much they cost. Schools could certainly consider these instead of Chromebooks and anywhere making good of Office365.

I can see the Linx having a place at the University of Surrey and I do recommend you get your hands on one for yourself to see whether your users would benefit.

I think the package you've (Digital Inc) put together looks impressive, both in terms of value, but also convenience. A boxed product of a great device with connectivity will make it a simple purchasing decision for parents and it removes the worry of surprise bills."

James PickettSenior Systems Analyst, University of Surrey July 2015

Not only does this community based proposition provide help where it is most needed by facilitating digital inclusion to children, it also provides an advocacy for the future. These children will likely remain Windows users in the future.

To find out how we may be an opportunity for your Educational customers please speak to the Linx team at Exertis, via your account manager today.

LINX CASE STUDY

Delivering VALUE to our partners

A unique partner program to help you grow a sustainable, profitable business selling Xperia devices. The program provides access to an award-winning product portfolio, as well as a wide range of high-value benefits, available only to our registered Partners.

Register here: http://info.exertis.co.uk/sony-partner-program/

The benefits of joining for all partners include:

• Access to the Sony Box Portal, providing full product information and marketing collateral to enable you to promote Xperia devices.

• Access to training content to ensure that you can keep all your sales teams updated with the latest developments from Sony.

• Visibility of future plans to enable partners to plan ahead of new product launches.

Sony XperiaPartner Program

Helping you to grow a

Delivering VALUE to our partners

A unique partner program to help you grow a sustainable, profitable business selling Xperia devices. The program provides access to an award-winning product portfolio, as well as a wide range of high-value benefits, available only to our registered Partners.

Register here: http://info.exertis.co.uk/sony-partner-program/

The benefits of joining for all partners include:

• Access to the Sony Box Portal, providing full product information and marketing collateral to enable you to promote Xperia devices.

• Access to training content to ensure that you can keep all your sales teams updated with the latest developments from Sony.

• Visibility of future plans to enable partners to plan ahead of new product launches.

Sony XperiaPartner Program

Helping you to grow a

For more information about the RIG 500E headset or any other

Unsurpassed audio and comfort, voice commands, triple mic precision and incoming caller announcement.

Voyager Legend™

Introducing Plantronics® Voyager Legend™, the latest headset in the Voyager family to deliver unsurpassed audio clarity and all-day comfort for the longest of calls. Combining triple-mics that cancel noise and wind, and Smart Sensor technology, Voyager Legend™ understands how and when you want to talk. Sensors react when you put the headset on, letting you quickly take a call without a click.

If you're already wearing it, Voyager Legend™ announces who's calling and waits for you to say 'Answer' or 'Ignore'.*

• Sensors transfer and auto-answer calls • Multi mics cancel wind and background noise • Say 'Answer' to take a call • Announces incoming caller's name (PBAP) • Convenient, dedicated controls • Magnetic, snap-fit connection makes charging quick and easy • Check your headset's battery level from your iPhone or use our apps to show meter on your Android • Balanced, light, comfortable design • Update your headset language for voice control and more • Discreet car charger

Call your Exertis Account Manager now to discuss your needs or visit info.exertis.co.uk/plantronics to learn more about the Plantronics® product range!

*If the contact details are already stored within the smart phone directory

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