exclusive sneak peek editorial eblast multi-sponsor webinar: data … · 2012. 9. 14. · radiant...

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1 ES Reader Preference/Profile Study, January 2012. 2 ES June 2012 BPA Brand Report, TQ: 45,300 (33,598 print + 11,702 digital). 3 Publisher’s own data. ES Magazine 45,300 total qualified subscribers, including 11,700+ digital edition subscribers. 2 100% direct request subscribers, including mechanical systems and consulting engineers. 2 90.5% influence the design, specification or purchase of mechanical systems and/or components. 2 78% hold management titles. 2 ES eMedia 20,267 average monthly page impressions on esmagazine.com. 2 10,200+ average monthly distribution among three ES eNewsletters. 3 700+ average attendee leads from ES Educational Webinars. 3 Year-round product exposure in the ES multimedia Mechanical Products Sourcebook. 3 Engineered Systems (ES) is the most read and most useful engineer-focused publication serving the commercial, industrial and institutional building market! 1 ENERGY-EFFICIENT SOLUTIONS FOR HIGH-PERFORMANCE BUILDINGS w w w . e s m a g a z i n e . c o m s NEW for 2O13: NEW for 2O13: Exclusive Sneak Peek Editorial eBlast Multi-sponsor Webinar: Data Center Cooling FREE Mobile Tag Showcase Space

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  • 1 ES Reader Preference/Profi le Study, January 2012.2 ES June 2012 BPA Brand Report, TQ: 45,300 (33,598 print + 11,702 digital).3 Publisher’s own data.

    �� ES Magazine

    45,300 total qualifi ed subscribers, including 11,700+ digital edition subscribers.2

    100% direct request subscribers, including mechanical systems and consulting engineers.2

    90.5% infl uence the design, specifi cation or purchase of mechanical systems and/or components.2

    78% hold management titles.2

    �� ES eMedia

    20,267 average monthly page impressions on esmagazine.com.2

    10,200+ average monthly distribution among three ES eNewsletters.3

    700+ average attendee leads from ES Educational Webinars.3

    Year-round product exposure in the ES multimedia Mechanical Products Sourcebook.3

    Engineered Systems (ES) is the most read and most useful engineer-focused publication serving the commercial, industrial and institutional building market!1

    E N E R G Y - E F F I C I E N T S O L U T I O N S F O R H I G H - P E R F O R M A N C E B U I L D I N G S

    w w w . e s m a g a z i n e . c o m

    s

    NEW for 2O13:NEW for 2O13:�� Exclusive Sneak Peek

    Editorial eBlast

    �� Multi-sponsor Webinar: Data Center Cooling

    �� FREE Mobile Tag Showcase Space

  • No matter how your customers consume media, ES is their most useful brand. In print and online at www.esmagazine.com, ES targets engineers holding management titles and key product specification influence. They trust ES for news, new products and the solutions they need for efficiency... And we make it easy to reach them.

    Here’s just a taste of our 2013 media suite. Contact us to see our full space inventory and size specifications. Want live samples? Visit http://portfolio.bnpmedia.com/new to see our online rich media in action!

    �� eNewsletters target HVAC engineers

    �� Social media sponsorships

    �� Video ads

    �� ES Webinars generate leads —http://webinars.esmagazine.com

    �� NEW! Exclusive Editorial Sneak Peek eBlast

    Place your banners, tiles, skyscrapers and video ads on three monthly market-specifi c ES eNewsletters!

    The Production Line:• 6,900+ average opt-in

    subscribers2

    Controlling Interest: • 10,800+ average opt-in

    subscribers2

    Clean Air Focus:• 13,000+ average opt-in

    subscribers2

    Leverage our fans and followers to promote your marketing message:

    • Twitter Widget: Feed your tweets to our homepage

    • Sponsored Tweets: We’ll tweet your message to our followers

    • Facebook Welcome Page:When fans visit our Facebook page, yours is the fi rst message they see

    • Facebook Notes:Your note (including link and image) reaches all ES fans

    Weekly and monthly video rotations are available — and we’ll include your video in any of our monthly eNewsletters.

    Contact your salesperson to get more details.

    Sponsor a live or pre-recorded video webinar, proven to enhance attendee engagement. Make your webinar more personal and impactful by showing a live video of the speaker or a product demo. Video webinars offer all the same features and benefi ts as our traditional webinar packages, including:

    • Dynamic audience interaction

    • One-on-one pre-qualifi ed sales

    • Brand reinforcement & market growth

    • Measurable ROI, and more!

    NEW! ES and Mission Critical magazines will present a joint multi-sponsor Data Center Cooling webinar in 2013. Contact your sales rep to lock-in your sponsorship and start generating leads!

    Engage ES subscribers by sponsoring a Sneak Peek eBlast covering an upcoming feature article. As sole-sponsor, your banner and skyscraper are the exclusive ads in the Sneak Peek email notifi cation. You receive lead details from subscribers who click on your banner or skyscraper ad.

    • Sole-sponsored for greater visibility

    • Lead generation priority

    • Engage readers in advance of a strong feature story

    Contact us for more information!

    :

    al

    in Average

    Combined Open

    Rate: 16.49%!2

    All click-through demos

    can be shared.

    NEW!

    Now with VIDEO!

    1 ES June 2012 BPA Brand Report. TQ: 45,300.2 Publisher’s own data.

    20,267 Average Monthly Page Impressions1

    7,088 Average Monthly Unique Browsers1

    45,300 Total Qualifi ed Subscribers1

  • ISSUE TOPICSSPECIALFEATURES

    FREE BONUS DISTRIBUTION

    JANUARYAd Close: Dec. 4, 2012Editorial Close: Nov. 19, 2012

    AHR Expo Show Issue � Chilled beams� IAQ � Fire/smoke control � Motors and drives

    Show Product Guide • ABMA Annual Meeting— January 18-21, Palm Beach Gardens, FL

    • AHR Expo — January 28-30, Dallas

    FEBRUARYAd Close: Jan. 8, 2013Editorial Close: Dec. 17, 2012

    Institutional HVAC� VRF cooling � Humidification� Piping� Boilers

    FREE Specifier SpotlightHigh-Performance BuildingsMaiLit Issue

    • DatacenterDynamics — TBA, New York

    MARCHAd Close: Feb. 5, 2013Editorial Close: Jan. 18, 2013

    K-12 Schools� Classroom ventilation � Hydronics � Chillers � Temporary HVAC

    MaiLit IssueFREE Mobile Tag Showcase

    APRILAd Close: March 5, 2013Editorial Close: Feb. 21, 2013

    Mission Critical HVAC� Data center cooling� Clean rooms � VAV� Air distribution

    • DatacenterDynamics — TBA, Seattle

    MAYAd Close: April 9, 2013Editorial Close: March 18, 2013

    High-Performance Commercial Bldgs.� Chillers/chiller plants� Dehumidification� Pumps/flow controls� Retrofits

    Engineer’s Technical LibraryHigh-Performance BuildingsToday’s Boiler

    • NFPA — June 10-13, Chicago

    JUNEAd Close: May 7, 2013Editorial Close: April 22, 2013

    College/Universities� VRF cooling � Boilers/water heaters� Dehumidification� Motors and drives

    MaiLit Issue • ABMA Summer Meeting— June 21-24, Colorado Springs

    • BOMA Annual Conference— June 23-25, San Diego

    JULYAd Close: June 4, 2013Editorial Close: May 20, 2013

    Health Care� Fire/smoke control� Air filtration� IAQ/ventilation� Thermal storage

    FREE Specifier SpotlightHigh-Performance Buildings

    • ASHE 50th Annual Conference & Expo— July 21-24, Atlanta

    • DatacenterDynamics — TBA, San Francisco

    AUGUSTAd Close: July 9, 2013Editorial Close: June 17, 2013

    Mission Critical HVAC � Data center cooling� Pharmaceutical HVAC� BIM/3-D modeling� Building automation

    2013 Mechanical Products SourcebookFREE Mobile Tag Showcase

    SEPTEMBERAd Close: Aug. 6, 2013Editorial Close: July 22, 2013

    Corporate/Campus HVAC� Geothermal systems� Kitchen ventilation� Motors and drives� Radiant HVAC

    MaiLit Issue • ES High Performance Buildings Conference— TBA

    OCTOBERAd Close: Sept. 3, 2013Editorial Close: Aug. 19, 2013

    Commercial Retrofits� Building automation� Smoke and fire control� IAQ� Motors and drives

    Engineer’s Technical LibraryMaiLit Issue

    • AMCA International Annual Meeting— TBA

    • ASPE Technical Symposium — September 19-22, Orlando

    • DatacenterDynamics — TBA, Chicago

    NOVEMBERAd Close: Oct. 8, 2013Editorial Close: Sept. 16, 2013

    High-Performance Health Care� Dehumidification� Chillers� Ventilation� Filtration

    High-Performance BuildingsToday’s Boiler

    • AHRI Annual Meeting — November 17-19, Amelia Island, FL

    • Greenbuild — November 20-22, Philadelphia

    • DatacenterDynamics — TBA, Dallas

    DECEMBERAd Close: Nov. 5, 2013Editorial Close: Oct. 21, 2013

    AHR Expo Pre-Show Issue � Boilers� Humidification� Pumps and flow controls� Radiant heat

    AHR Expo Video Package

    MaiLit Issue

    AH

    R E

    XP

    O P

    AC

    KA

    GE

    s

  • VALUE-ADDED BONUSES

    SPECIAL PURPOSEADVERTISING

    DIGITALSOLUTIONS

    FREE Specifi er Spotlight Space

    January/February, JulyTotal 2 ad pages or more in Jan. and Feb. to get a bonus Free Spotlight page in Feb! In July, run a ½-page or larger and receive equal-size Spotlight space Free in the same issue.

    Show Product Guide,Engineer’s Technical Library

    Highlight your HVAC products, catalogs and Web sites in these popular special sections. Includes 50 words and a 4/c image, plus live links in the Digital Edition.

    The Show Product Guide runs in January, and the Engineer’s Technical Library in May and October.

    Mechanical Products Sourcebook

    AugustDedicated exclusively to HVAC mechanical systems engineering. In print, digital edition and online, your Sourcebook listings generate leads, clicks and important brand awareness. Call to request Listing Package details.

    FREE MaiLit ($1,250 value)

    Let us include your literature in this packet mailing to 250 subscribers active in each issue’s featured market:

    February: Institutional HVACMarch: K-12 SchoolsJune: Colleges/UniversitiesSeptember: Corporate/Campus HVACOctober: Commercial Retrofi tsDecember: Pre-expo Engineer Blitz

    Today’s Boiler

    May, NovemberThe Offi cial Publication of the American Boiler Manufacturer Association mails with ES in 2013! Target HVACR engineers who design and work with hydronic systems in this exclusive publication.

    The Today’s Boiler eNewsletter will also deploy in 2013. Ask for more details.

    Enhanced Digital Edition

    Sponsors can receive a digital ad adjacent to our cover, logo placement on each page and prominent logo in our digital edition subscriber email. Optional rich media ads and streaming video provides even stronger subscriber engagement. Call for pricing!

    AHR Expo Video Package

    December/JanuaryRun your ads in both the Dec. AHR Expo Pre-show issue and the Jan. Show issue to receive a discounted turnkey video ad opportunity. We’ll fi lm your video on the AHR Expo show fl oor! Ask us for more details.

    Fall Conference 2013Sponsor the 2013 High-Performance Buildings Conference to go one-on-one with engineers striving for effi ciency in mechanical and electrical buildings systems.

    February, May, July, November in Print Our targeted HPB special section focuses on effi ciency and integration in facility engineering and design. Reaches all ES magazine subscribers.

    ES Custom eNewsletters

    Target the responsive ES subscriber list with your sole-sponsored eNewsletter. You provide content or work with ES editors to create. There’s no easier way to detail your product line for HVAC specifying engineers.

    New! Mobile Tag Showcase

    March, AugustPlace a full page ad or larger and we’ll create and place a Mobile Tag for you in a special showcase section appearing in the same issue.

    We’ll link your mobile tag to your video, Web site, webinar, podcast, or any digital media.

    J /F b J l

    December/Jan ar

    SAMP

    LE

    Sponsors can receive a digital ad adja

    In print digital

    w w w . e s m a g a z i n e . c o m

    Peter E. Moran Publisheremail: [email protected]: 914-882-7033 • fx: 248-502-1052

    Vic Burriss Eastern Advertising Manageremail: [email protected]: 610-436-4220 ext: 8523 fx: 248-502-2078

    Dean DimitrieskiMidwest Advertising Manageremail: [email protected]: 248-244-6469 • fx: 248-786-1419

    Russell Barone, Jr.West Coast Advertising Manageremail: [email protected]: 219-464-4464 • fx: 248-502-1085

    Michael O’Connor Classified Manageremail: [email protected]: 610-354-9552 • fx: 610-354-9390

    Mary WrayShow Product Guide, & ETLsemail: [email protected]: 248-244-6488

    Judy WangAsia Advertising Manageremail: [email protected]: +86-10-64639193

    Kelly SouthardProduction Manageremail: [email protected]: 248-244-6409 • fx: 248-786-1348address: 2401 W. Big Beaver Rd., Suite 700, Troy, MI 48084

    Robert BeverlyEditoremail: [email protected]: 434-974-6986

    Caroline FritzManaging Editoremail: [email protected]: 419-754-7467

    BNP Media Helps People Succeed in Business with

    Superior Information

    �� Contact Us

    deo Web site