exclusive sneak peek editorial eblast multi-sponsor webinar: data … · 2012. 9. 14. · radiant...
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1 ES Reader Preference/Profi le Study, January 2012.2 ES June 2012 BPA Brand Report, TQ: 45,300 (33,598 print + 11,702 digital).3 Publisher’s own data.
�� ES Magazine
45,300 total qualifi ed subscribers, including 11,700+ digital edition subscribers.2
100% direct request subscribers, including mechanical systems and consulting engineers.2
90.5% infl uence the design, specifi cation or purchase of mechanical systems and/or components.2
78% hold management titles.2
�� ES eMedia
20,267 average monthly page impressions on esmagazine.com.2
10,200+ average monthly distribution among three ES eNewsletters.3
700+ average attendee leads from ES Educational Webinars.3
Year-round product exposure in the ES multimedia Mechanical Products Sourcebook.3
Engineered Systems (ES) is the most read and most useful engineer-focused publication serving the commercial, industrial and institutional building market!1
E N E R G Y - E F F I C I E N T S O L U T I O N S F O R H I G H - P E R F O R M A N C E B U I L D I N G S
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NEW for 2O13:NEW for 2O13:�� Exclusive Sneak Peek
Editorial eBlast
�� Multi-sponsor Webinar: Data Center Cooling
�� FREE Mobile Tag Showcase Space
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No matter how your customers consume media, ES is their most useful brand. In print and online at www.esmagazine.com, ES targets engineers holding management titles and key product specification influence. They trust ES for news, new products and the solutions they need for efficiency... And we make it easy to reach them.
Here’s just a taste of our 2013 media suite. Contact us to see our full space inventory and size specifications. Want live samples? Visit http://portfolio.bnpmedia.com/new to see our online rich media in action!
�� eNewsletters target HVAC engineers
�� Social media sponsorships
�� Video ads
�� ES Webinars generate leads —http://webinars.esmagazine.com
�� NEW! Exclusive Editorial Sneak Peek eBlast
Place your banners, tiles, skyscrapers and video ads on three monthly market-specifi c ES eNewsletters!
The Production Line:• 6,900+ average opt-in
subscribers2
Controlling Interest: • 10,800+ average opt-in
subscribers2
Clean Air Focus:• 13,000+ average opt-in
subscribers2
Leverage our fans and followers to promote your marketing message:
• Twitter Widget: Feed your tweets to our homepage
• Sponsored Tweets: We’ll tweet your message to our followers
• Facebook Welcome Page:When fans visit our Facebook page, yours is the fi rst message they see
• Facebook Notes:Your note (including link and image) reaches all ES fans
Weekly and monthly video rotations are available — and we’ll include your video in any of our monthly eNewsletters.
Contact your salesperson to get more details.
Sponsor a live or pre-recorded video webinar, proven to enhance attendee engagement. Make your webinar more personal and impactful by showing a live video of the speaker or a product demo. Video webinars offer all the same features and benefi ts as our traditional webinar packages, including:
• Dynamic audience interaction
• One-on-one pre-qualifi ed sales
• Brand reinforcement & market growth
• Measurable ROI, and more!
NEW! ES and Mission Critical magazines will present a joint multi-sponsor Data Center Cooling webinar in 2013. Contact your sales rep to lock-in your sponsorship and start generating leads!
Engage ES subscribers by sponsoring a Sneak Peek eBlast covering an upcoming feature article. As sole-sponsor, your banner and skyscraper are the exclusive ads in the Sneak Peek email notifi cation. You receive lead details from subscribers who click on your banner or skyscraper ad.
• Sole-sponsored for greater visibility
• Lead generation priority
• Engage readers in advance of a strong feature story
Contact us for more information!
:
al
in Average
Combined Open
Rate: 16.49%!2
All click-through demos
can be shared.
NEW!
Now with VIDEO!
1 ES June 2012 BPA Brand Report. TQ: 45,300.2 Publisher’s own data.
20,267 Average Monthly Page Impressions1
7,088 Average Monthly Unique Browsers1
45,300 Total Qualifi ed Subscribers1
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ISSUE TOPICSSPECIALFEATURES
FREE BONUS DISTRIBUTION
JANUARYAd Close: Dec. 4, 2012Editorial Close: Nov. 19, 2012
AHR Expo Show Issue � Chilled beams� IAQ � Fire/smoke control � Motors and drives
Show Product Guide • ABMA Annual Meeting— January 18-21, Palm Beach Gardens, FL
• AHR Expo — January 28-30, Dallas
FEBRUARYAd Close: Jan. 8, 2013Editorial Close: Dec. 17, 2012
Institutional HVAC� VRF cooling � Humidification� Piping� Boilers
FREE Specifier SpotlightHigh-Performance BuildingsMaiLit Issue
• DatacenterDynamics — TBA, New York
MARCHAd Close: Feb. 5, 2013Editorial Close: Jan. 18, 2013
K-12 Schools� Classroom ventilation � Hydronics � Chillers � Temporary HVAC
MaiLit IssueFREE Mobile Tag Showcase
APRILAd Close: March 5, 2013Editorial Close: Feb. 21, 2013
Mission Critical HVAC� Data center cooling� Clean rooms � VAV� Air distribution
• DatacenterDynamics — TBA, Seattle
MAYAd Close: April 9, 2013Editorial Close: March 18, 2013
High-Performance Commercial Bldgs.� Chillers/chiller plants� Dehumidification� Pumps/flow controls� Retrofits
Engineer’s Technical LibraryHigh-Performance BuildingsToday’s Boiler
• NFPA — June 10-13, Chicago
JUNEAd Close: May 7, 2013Editorial Close: April 22, 2013
College/Universities� VRF cooling � Boilers/water heaters� Dehumidification� Motors and drives
MaiLit Issue • ABMA Summer Meeting— June 21-24, Colorado Springs
• BOMA Annual Conference— June 23-25, San Diego
JULYAd Close: June 4, 2013Editorial Close: May 20, 2013
Health Care� Fire/smoke control� Air filtration� IAQ/ventilation� Thermal storage
FREE Specifier SpotlightHigh-Performance Buildings
• ASHE 50th Annual Conference & Expo— July 21-24, Atlanta
• DatacenterDynamics — TBA, San Francisco
AUGUSTAd Close: July 9, 2013Editorial Close: June 17, 2013
Mission Critical HVAC � Data center cooling� Pharmaceutical HVAC� BIM/3-D modeling� Building automation
2013 Mechanical Products SourcebookFREE Mobile Tag Showcase
SEPTEMBERAd Close: Aug. 6, 2013Editorial Close: July 22, 2013
Corporate/Campus HVAC� Geothermal systems� Kitchen ventilation� Motors and drives� Radiant HVAC
MaiLit Issue • ES High Performance Buildings Conference— TBA
OCTOBERAd Close: Sept. 3, 2013Editorial Close: Aug. 19, 2013
Commercial Retrofits� Building automation� Smoke and fire control� IAQ� Motors and drives
Engineer’s Technical LibraryMaiLit Issue
• AMCA International Annual Meeting— TBA
• ASPE Technical Symposium — September 19-22, Orlando
• DatacenterDynamics — TBA, Chicago
NOVEMBERAd Close: Oct. 8, 2013Editorial Close: Sept. 16, 2013
High-Performance Health Care� Dehumidification� Chillers� Ventilation� Filtration
High-Performance BuildingsToday’s Boiler
• AHRI Annual Meeting — November 17-19, Amelia Island, FL
• Greenbuild — November 20-22, Philadelphia
• DatacenterDynamics — TBA, Dallas
DECEMBERAd Close: Nov. 5, 2013Editorial Close: Oct. 21, 2013
AHR Expo Pre-Show Issue � Boilers� Humidification� Pumps and flow controls� Radiant heat
AHR Expo Video Package
MaiLit Issue
AH
R E
XP
O P
AC
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GE
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VALUE-ADDED BONUSES
SPECIAL PURPOSEADVERTISING
DIGITALSOLUTIONS
FREE Specifi er Spotlight Space
January/February, JulyTotal 2 ad pages or more in Jan. and Feb. to get a bonus Free Spotlight page in Feb! In July, run a ½-page or larger and receive equal-size Spotlight space Free in the same issue.
Show Product Guide,Engineer’s Technical Library
Highlight your HVAC products, catalogs and Web sites in these popular special sections. Includes 50 words and a 4/c image, plus live links in the Digital Edition.
The Show Product Guide runs in January, and the Engineer’s Technical Library in May and October.
Mechanical Products Sourcebook
AugustDedicated exclusively to HVAC mechanical systems engineering. In print, digital edition and online, your Sourcebook listings generate leads, clicks and important brand awareness. Call to request Listing Package details.
FREE MaiLit ($1,250 value)
Let us include your literature in this packet mailing to 250 subscribers active in each issue’s featured market:
February: Institutional HVACMarch: K-12 SchoolsJune: Colleges/UniversitiesSeptember: Corporate/Campus HVACOctober: Commercial Retrofi tsDecember: Pre-expo Engineer Blitz
Today’s Boiler
May, NovemberThe Offi cial Publication of the American Boiler Manufacturer Association mails with ES in 2013! Target HVACR engineers who design and work with hydronic systems in this exclusive publication.
The Today’s Boiler eNewsletter will also deploy in 2013. Ask for more details.
Enhanced Digital Edition
Sponsors can receive a digital ad adjacent to our cover, logo placement on each page and prominent logo in our digital edition subscriber email. Optional rich media ads and streaming video provides even stronger subscriber engagement. Call for pricing!
AHR Expo Video Package
December/JanuaryRun your ads in both the Dec. AHR Expo Pre-show issue and the Jan. Show issue to receive a discounted turnkey video ad opportunity. We’ll fi lm your video on the AHR Expo show fl oor! Ask us for more details.
Fall Conference 2013Sponsor the 2013 High-Performance Buildings Conference to go one-on-one with engineers striving for effi ciency in mechanical and electrical buildings systems.
February, May, July, November in Print Our targeted HPB special section focuses on effi ciency and integration in facility engineering and design. Reaches all ES magazine subscribers.
ES Custom eNewsletters
Target the responsive ES subscriber list with your sole-sponsored eNewsletter. You provide content or work with ES editors to create. There’s no easier way to detail your product line for HVAC specifying engineers.
New! Mobile Tag Showcase
March, AugustPlace a full page ad or larger and we’ll create and place a Mobile Tag for you in a special showcase section appearing in the same issue.
We’ll link your mobile tag to your video, Web site, webinar, podcast, or any digital media.
J /F b J l
December/Jan ar
SAMP
LE
Sponsors can receive a digital ad adja
In print digital
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Peter E. Moran Publisheremail: [email protected]: 914-882-7033 • fx: 248-502-1052
Vic Burriss Eastern Advertising Manageremail: [email protected]: 610-436-4220 ext: 8523 fx: 248-502-2078
Dean DimitrieskiMidwest Advertising Manageremail: [email protected]: 248-244-6469 • fx: 248-786-1419
Russell Barone, Jr.West Coast Advertising Manageremail: [email protected]: 219-464-4464 • fx: 248-502-1085
Michael O’Connor Classified Manageremail: [email protected]: 610-354-9552 • fx: 610-354-9390
Mary WrayShow Product Guide, & ETLsemail: [email protected]: 248-244-6488
Judy WangAsia Advertising Manageremail: [email protected]: +86-10-64639193
Kelly SouthardProduction Manageremail: [email protected]: 248-244-6409 • fx: 248-786-1348address: 2401 W. Big Beaver Rd., Suite 700, Troy, MI 48084
Robert BeverlyEditoremail: [email protected]: 434-974-6986
Caroline FritzManaging Editoremail: [email protected]: 419-754-7467
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