Unprecedented exposure for your premier property

PACKAGEEXCLUSIVEN

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NSW EXCLUSIVE PACKAGE

Cancellation of any portion of the NSW Exclusive Package that occurs after the first insertion / appearance date of any of the products outlined in the booking agreement will be billed at the total cost of the package. NSW Exclusive Packages are subject to availability. Editorial inclusion is subject to Editor approval. Online and magazine advertising terms and conditions: domain.com.au/group/agent-centre. Rates are for single resale properties only at the discretion of Domain and are not available for multiple dwelling buildings, projects or developments. Prices are subject to change without notice. Agency commission is not payable on advertising for residential real estate agencies.

Editorial

• House or Apartment of the week feature in Domain in Saturday’s The SMH and Friday’s The AFR

Magazine Advertising

• Domain in The SMH and The AFR half page advertisement x 2 weeks

• Domain Prestige in The AFR full page advertisement x 2 weeks

Digital and Social Amplification

• Domain Dream Homes on the smh.com.au, domain.com.au, nine.com.au (NSW) and 9news.com.au (NSW) homepages

• Listing showcased via Domain Facebook, Instagram and Twitter

• Social Boost

INVESTMENT: $16,990 GST inclusive

NSW EXCLUSIVE PACKAGE ELEMENTS

Domain offers sellers exclusive editorial placement as House of the Week or Apartment of The Week within Domain’s weekly liftout in The Sydney Morning Herald and The Australian Financial Review, plus premium magazine advertising, a prime spot on the smh.com.au, nine.com.au (NSW), and 9news.com.au (NSW) homepages, plus social amplification for your premier property.

NSW EXCLUSIVE PACKAGE

NSW EXCLUSIVE PACKAGE

NSW EXCLUSIVE PACKAGE

MAGAZINE EDITORIAL & ADVERTISING

Published in metropolitan copies of Saturday’s The Sydney Morning Herald and Friday’s The Australian Financial Review, Domain’s weekly magazine covers the best in Sydney property and lifestyle.

Showcase your property’s best features an exclusive editorial feature and two weeks of full page advertising.

Inspire active and passive buyers

HOUSE/APARTMENT OF THE WEEK EDITORIAL FEATURE

Source: 1: emma™ conducted by Ipsos Australia, People 14+ for the 12 months ending Oct 2018.

of Domain Magazine (in The SMH and The AFR) readers are social grade A or B1

of the Domain Magazine (in The SMH and The AFR) readers have investments valued at over $500k11in5

POTENTIAL INVESTORS

67%AFFLUENT

People read Domain in Saturday’s The Age and Friday’s The AFR each month1

1,153,000B O O S T YO U R E X P O S U R E

NSW EXCLUSIVE PACKAGE

D OMAIN PRESTIGEAustralia’s luxury property magazine

Distributed nationally with The Australian Financial Review every Wednesday^, Domain Prestige showcases the best in luxury Australian property and editorial to a unique audience of 315,000 Australians each month2.

Advertising in Domain Prestige gives you access to The AFR’s affluent executive audience with the highest average household and personal income of any Australian newspaper2.

315k Australians read Domain Prestige each month2

Source: 2. emma™ conducted by Ipsos Australia, people 14+ for the 12 months ending Oct 2018. *Percentage more likely compared to the average Australian aged 14+. ^Some suburb exclusions may apply.

SHOWCASE YOUR PROPERTY TO HIGH-NET-WORTH BUYERS AND INVESTORS

of Domain Prestige readers are social grade A or B273%

72% Domain Prestige readers are 72% more likely to have investments over $500k2*

1in2of Australia’s high net worth individuals

($300k) read The AFR Monthly2

NSW EXCLUSIVE PACKAGE

Source: 1. emmaTM conducted by Ipsos Australia, People 14+ for the 12 months ending Oct 2018, 14+ Nielsen Digital Panel data calibrated to Digital Content Ratings Oct 2018. Combined audience for Domain (national), smh.com.au (national), nine.com.au (NSW). 2. emmaTM conducted by Ipsos Australia, People 14+ for the 12 months

ending Oct 2018, 14+ Nielsen Digital Panel data calibrated to Digital Content Ratings Oct 2018. People that visited Domain (national) and smh.com.au (national) and nine.com.au (national). 3. Domain Group Internal data, Oct 2018, based on email enquiry postcode data (excludes international enquiries).

Domain Dream Homes is an effective way to reach a larger audience by featuring your property on the domain.com.au homepage to people actively searching for properties in NSW.

Additional positioning on the smh.com.au and the NSW homepages of nine.com.au and 9news.com.au will broaden your audience and capture the attention of active and passive property seekers generating more views and enquiries.

Showcase your property to a larger audienceD OMAIN DREAM HOMES

DIGITAL EXPOSURE

people visit all of these sites, increasing the frequency of interaction with your property2

of sale enquiries for NSW Dream Homes properties come from out-of-area392%

REACH OUT-OF-AREA BUYERS

2mMAKE SURE YOUR PROPERTY IS SEEN

Australians use Domain, smh.com.au, nine.com.au (NSW) and 9news.com.au (NSW)

each month1

10,200,000E X T E N S I V E AU D I E N C E

Source: 1. Combined followers (Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Google+), Oct 2018 versus REA. 2. Sensis Social Media Report Jun 2018.

D OMAIN SO CIAL BO OST

Domain Social Boost showcases your property as a Domain sponsored post on Facebook.

Social Boost places your property into the Facebook newsfeed of buyers who we know are actively searching and enquiring on properties in your area generating more views, enquiries and engagement.

NSW EXCLUSIVE PACKAGE

SOCIAL AMPLIFICATION

D OMAIN FACEBO OK, INSTAGRAM AND TWIT TER SO CIAL POST

Amplify your property via Domain’s social media channels, capturing active and passive buyers.

With a combined social following of 1.6 million1, Domain’s Facebook, Instagram and Twitter pages boost your property’s exposure to an international buying audience.

Leverage Domain’s social leadership

of Australian internet users use social media daily2

combined social media following across Domain’s Social Media Pages11.6m

SO CIAL REACH

62%HIGH ENGAGEMENT

on social media compared to our nearest competitor1

#1S O C I A L L E A D E R S H I P

Unprecedented exposure for your premier property

Domain delivers buyers.

Contact your real estate agent today.

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