exam focus- unit4a

7/28/2019 Exam Focus- Unit4a

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Strategic analysis of SUPERDRY


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Unit 4: 4.3.1 EXAM FOCUS

Learn all the definitions Distinguish between Vision and Mission Strategic and Tactical Objectives Corporate Strategy of SUPERDRY Corporate Social responsibilities and its

importance to SUPERDRY Culture and its types, suitability to SUPERDRY Growth Strategies


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4.3.2: EXAM FOCUS Explain the use of Ansoff Matrix for Superdry to communicate its intended

strategic direction (30) Evaluate the usefulness of Ansoff Matrix as a decision making model (20) Use the Ansoff Matrix to consider why a company may seek to invest

overseas expansion, for example to reduce the dependence on domesticmarket through planning for growth

Evaluate the usefulness of DTA as a decision making model.(20) To what extent CPA could be useful decision making tool for a company

such as SUPERDRY (20) Should SUPERDRY accept a special order (30), you may get calculations

as well. Evaluate the usefulness of Contingency planning in SUPERDRYs context

, for example consideration of risk of operating in a country or seekinggrowth in new overseas markets (20)

Assess the likely impact on SUPERDRY of contingency planning for theUS $ falling against the sterling (20)


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4.3.2- EXAM FOCUS Possible calculation questions can be from : Investment appraisal- Should Superdry Invest

in the project or not- quantitative and

qualitative analysis Critical path analysis and its decisions Special order to accept or reject ?

DTA- analysis on qualitative and Quantitative (For all the calculations decisions have to

made unless which you are losing a good amount of marks)


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Section- AThe paper consists of:Section A (worth 30 marks)A piece of previously unseen evidence (usually a newspaper article of up to 400 words).

A couple of straightforward definitions based on the unseenevidence.Three questions building through application of theory to the

broader context, finally leading up to analysis of a situation.The final question of this section will always requireevaluation (arguments for and against a proposition or viewpoint).Questions in this section can be based on both unseen and pre-released evidence


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Section BSection B (worth 50 marks)

A copy of all the pre-released evidence which candidates areexpected to be familiar with.

One Evaluative question worth 20 marks.

One Evaluative question worth 30 marks.

Evaluation means pros and cons and a supported conclusion.There may well be some element of calculation in one or bothquestions, either explicitly or to support an argument.

Quality of Written Communication is assessed entirely on these two

questions.Questions in this section can only be based on pre-released evidence.

exam focus- unit4a

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