Evolving Consumer Marketing Strategy

18%

42%3%

15%

6%

16%

Scientific American Revenue Profile

Advertising Subscriptions Inst SubscriptionSingle Copy Site License Other

58%26%

12%

4%

Average US Magazine Revenue Profile

Advertising SubscriptionsSingle Copy Other

Source: MPA

2011 DRG revenue Magazine revenue share Magazine revenue sources

AIM Company Snapshot

3

Formed in 2003 via partnership with Wind Point Partners Diversified enthusiast media company with five revenue primary streams: advertising, subscription, newsstand, events, books, videos,

custom publishing, services. Operating via five niche industry groups: Healthy Living, Outdoor, Equine, Marine and Home Buyer Successfully completed 17 add-on acquisitions, most recently acquiring Source Marine’s Power & Motoryacht (PMY) and Sail magazine Publisher of 46 properties, including industry-leading media brands Yoga Journal and Backpacker Producer of eight in-water boat shows, including the world’s largest in-water boat show: Fort Lauderdale Intl’ Boat Show 500 total staff, 13 offices

Revenue by Segment Revenue by Operating Group

Advertising42%

Subscription12%

Newsstand8%

Events28%

Other10% Healthy

Living26%

Outdoor13%

Equine16%

Marine42%

Home Buyer3%

AIM Groups & Structure

4

Homebuyer PublicationsChantilly, VA

• 11 Magazines• Shows• Websites & Digital News• Books• Research• Seminars

Equine NetworkBoulder, CO

• 11 Magazines• US Rider• Equine.com• Websites & Digital News• Books and Videos

Healthy Living GroupSan Francisco, CA

• 8 Magazines• Shows• Custom Publishing (M&P)• YogaJournalStore.com• Retail Books and Videos• Websites & Digital News• Circulation• Production

Outdoor GroupBoulder, CO

• 8 Magazines• Custom Publishing• Shows• B2B Publishing• Websites & Digital News• Books

Marine GroupFort Lauderdale, FL

• 8 Boat Shows• 8 Magazines• BoatQuest.com

Corporate HeadquartersEl Segundo, CA

• Executive Officers• Finance• Accounting• HR• IT

Sub-scrip-tions46%

Newsstand39%

Advertising 8%

Online Store5%

Other2%

Cooking with Paula Deen, 37%

Victoria; 19%Southern Lady; 13%

Taste of the South; 11%

Cottage; 6%

Celebrate; 6%

Tea Time; 5%Just CrossStitch; 4% SANQ; 1%

Hoffman Media Revenue(92% Circulation Driven)

Magazine Revenue Share

Largest Title: Paula Deen, followed by Victoria

Out of the Newsstand Revenue Share60% is derived from Newsstand Specials