evolving an enterprise architecture practice - spring 2015 v02 final
TRANSCRIPT
Mutual of Omaha
Enterprise Architecture Practice
Jerry Sayre, Director Enterprise Architecture Division
Spring 2015
Summary
Evolution of Direction for Enterprise Architecture
Enterprise Architecture Taxonomy
Enterprise Architecture Practice Business Architecture
Information Architecture
Application Architecture
Technical Architecture
Feedback?
2
Evolution of Enterprise Architecture
3
Deliver
Technology
Deliver
Business
Value
Align with
Initiatives
Align with
Strategy
2012
• Value is improving initiative delivery
• Project-centric
• Tech-oriented
• Overly flexible governance
• Business and technology planning often misaligned
2015…
• Value is understanding impact of technology decisions and investments
• More business & strategy-centric
• Governance aligned to
strategy
• Business and technology planning aligned
4
Business Architecture
5
Business Architecture - Ecosystem
Business Architecture – Business Model Canvas
7
Revenue Streams Cost Structure
Customer
Segments • Medicare eligible
• 40+, middle class
• Average risk
• Insurance carriers
• Product-driven –
retired, young,
wealthy
Customer
Relationships • Self Service
• Producer
Assisted
• Automated
• Contact Center
Channels Direct:
• Fax
• Phone
• Mobile
• Web
• Advertising
Indirect:
• Agents
• Brokers
• TPAs
• Advertising
Value
Proposition • Strong, stable,
secure
Company
• Strong customer
service
• Peace of mind
• Transfer of risk
• Income
protection
through life’s
transitions
• Wealth
management
Products • Medicare
Supplement
• Permanent
Life
• Long-Term
Care
• Critical Illness
• Disability
Income
• Supplemental
Health
• Term Life
• Annuities
• Third Party
Administration
Business Capabilities
Services • Purchase
Insurance
• Service
Customer
• Acquire
Distributors
• Service
Producers
Business Architecture – Life Cycle
8
Business Architecture –Business Capability Map
9
Business Architecture – Fit Together…
Logical & Physical
Architecture
Business Model
Capability Map
Operating Model
10
Business Architecture – Useful… Strategic % of
Investment
Funds
Actual % of
Investment
Funds
nn%
nn%
nn%
nn%
nn% / nn% nn% / nn% nn% / nn%
nn% / nn% nn% / nn% nn% / nn%
Investment Alignment
11
Business Architecture – Useful…
12
Revenue Streams Cost Structure
Customer
Segments • Medicare eligible
• 40+, middle class
• Average risk
• Insurance carriers
• Product-driven –
retired, young,
wealthy
Customer
Relationships • Self Service
• Producer
Assisted
• Automated
• Contact Center
Channels Direct:
• Fax
• Phone
• Mobile
• Web
• Advertising
Indirect:
• Agents
• Brokers
• TPAs
• Advertising
Value
Proposition • Strong, stable,
secure
Company
• Strong customer
service
• Peace of mind
• Transfer of risk
• Income
protection
through life’s
transitions
• Wealth
management
Products • Medicare
Supplement
• Permanent
Life
• Long-Term
Care
• Critical Illness
• Disability
Income
• Supplemental
Health
• Term Life
• Annuities
• Third Party
Administration
Business Capabilities
Services • Purchase
Insurance
• Service
Customer
• Acquire
Distributors
• Service
Producers
Information Architecture
13
Information Architecture – BI/BA
Operation Master Data
Other Informational Master Data
(Staging)
Informational Master Data
(Central Repository)
Informational Master Data
(BI)
Enterprise Data Warehouse Platform
One time
historical load
Informational Repository
Operational Repository
Historical Data
Repositories
Other…
Life & Health
CRM
ERP
Operational Master Data
Financials HUB
ODS
Other…
Reporting
Basic Analytics
Predictive Analytics
Dashboards
Data Mining
Data Visualization
Application Architecture
15
Data & Consumable Services
16
Application Architecture
17
Application
Mobile
Web
Social
Cloud / Salesforce
Event Sources
Process
Business Partners
Integration
Operational Data
Files
Unstructured Data
Big Data
Feeds
Content
Security
Data
Virtu
aliz
ation
Portal
Business Rules Business Services
Business Intelligence
Orchestration
Application Architecture
18
Application
Mobile
Web
Social
Cloud / Salesforce
Event Sources
Process
Business Partners
Integration
Operational Data
Files
Unstructured Data
Big Data
Feeds
Content
Security
Data
Virtu
aliz
ation
Portal
Business Rules Business Services
Business Intelligence
Orchestration
User Experience is Excellent & Varied
Form-factors Change Constantly
Surface, Consume, and Aggregate Data
Constant Change
Reinvention
Differentiator
Application Architecture
19
Application
Mobile
Web
Social
Cloud / Salesforce
Event Sources
Process
Business Partners
Integration
Operational Data
Files
Unstructured Data
Big Data
Feeds
Content
Security
Data
Virtu
aliz
ation
Portal
Business Rules Business Services
Business Intelligence
Orchestration
Consumer Preference Drives – All Actors
UI is 30% of Work – Often Coupled to Device
Focus Reuse Efforts on Components that Service
User Experience
High Variability
White Label
Application Architecture
20
Application
Mobile
Web
Social
Cloud / Salesforce
Event Sources
Process
Business Partners
Integration
Operational Data
Files
Unstructured Data
Big Data
Feeds
Content
Security
Data
Virtu
aliz
ation
Portal
Business Rules Business Services
Business Intelligence
Orchestration
Security is Built-in
Business Intelligence
Clear Segregation of Concerns – Patterns
Rules Encapsulated & Accessible
Defined Services
Testable
Commodity
Application Architecture
21
Application
Mobile
Web
Social
Cloud / Salesforce
Event Sources
Process
Business Partners
Integration
Operational Data
Files
Unstructured Data
Big Data
Feeds
Content
Security
Data
Virtu
aliz
ation
Portal
Business Rules Business Services
Business Intelligence
Orchestration
Clear Segregation of Concerns – Patterns
Encapsulation of Storage
Course-Grained Transactions (NOT Chatty)
Support Distributed Architecture
Commodity
Application Architecture
22
Application
Mobile
Web
Social
Cloud / Salesforce
Event Sources
Process
Business Partners
Integration
Operational Data
Files
Unstructured Data
Big Data
Feeds
Content
Security
Data
Virtu
aliz
ation
Portal
Business Rules Business Services
Business Intelligence
Orchestration
Capabilities as Commodity
Virtual Capabilities as Path Local Cloud
Reduce APM & TPM
Simplify
Testability
Speed to Market
Technical Architecture
23
Application Portfolio
Management
Application Updates
Value Stream & Process
Optimization
Business Capability
Assessment
Technology Capability
Assessment
Technical Architecture
24
Varied and Diverse
Managed as APM/TPM Portfolio
Feeback?
25