The Evolution of Media by Kayalynn Spencer

The evolution of media

Over the years the media we all know and use has constantly been changing, many

types of media that older generations may have used have already become

redundant. In this essay I will be considering the future of media and where it may

take us.

The media disaster that was the news of the world hacking scandal, forced Rupert

Murdoch to resign and ordered the downfall of one of the world’s major newspaper

companies, leaving all newspaper publishing to fallen into decline. Newspapers have

already evolved allowing their audience to access this medium online; in the future

they will be replaced by hand held electronic devices called an e-paper.

The e-paper is much like a kindle, allowing the user to purchase the newspaper

online and it appears on the screen. The electronic device is instantaneous giving

the user the choice of when and where they read the newspaper.

Music has changed a considerable about over the years, once a stationary record

player; it has now evolved into something anyone can carry around in their pocket,

music can be downloaded onto phones and personal players such as iPods and mp3

players. You can also find music on online forums such as YouTube, iPods and Mp3

Players also continue to improve as the years go by.

Television and Radio are also making their mark in the evolution of media; television

and radio have now switched to digital frequencies, increasing the quality of the

picture and sound. Televisions now have HD channels so you can watch your

The Evolution of Media by Kayalynn Spencer

favourite programmes in high definition. In this day service providers such as sky

and virgin media have created a service where programmes can be recorded,

rewound and paused at the views leisure. Television and Radio can often be enjoyed

online, thanks to services such as BBC iPlayer and 4OD viewers can watch

programmes at times that suite them. Television has even come as far as Three

Dimensional Viewing, how long will it be before 4D Televisions will be available to all.

To conclude I would like to begin by saying that the evolution of media will continue

to prosper, once complex expensive technology, has now become available to all. At

least one person in every home indulges in online viewing and majority of the

population of Britain own an iPod. As numbers of old fashion radios begin to

decrease and newspaper sales begin to fall, media is still being used all over the

world.